SIRIUS Dog Training Academy - Day 1 of 4
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SIRIUS Dog Training Academy - Day 1 of 4

Day 1: Business, Promotion, People Training and Games
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
38 students enrolled
Created by Ian Dunbar
Last updated 7/2013
English
English [Auto-generated]
Price: $29.99
30-Day Money-Back Guarantee
This course includes
  • 6 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
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What you'll learn
  • Learn how to start, structure, manage and promote a dog training business
  • Learn how to price your classes and services

  • Learn how to determine when to hire employees and when to rent a space for classes

  • Learn how to promote to veterinarians, your community and local media
  • Learn how to achieve owner compliance, motivating owners to follow training plans
Requirements
  • There are no requirements to take this course
Description

For a limited time use the Promo Code "I Love Dogs" to save $10 on your registration

Day 1: Business, Promotion, People Training and Games

Dr. Dunbar taught the world's very first off-leash puppy socialization and training classes and he has been perfecting the SIRIUS Dog Training business model for the past 30 years. If you are a dog training professional, or you're thinking of becoming one, this is the course you simply must take.

The SIRIUS Academy is a structured and comprehensive course on how to run a successful dog training business. This course cuts to the chase and focuses on the essential information that you absolutely need to know in order to effectively teach people to train dogs as quickly, easily and enjoyably as possible.

Day 1 of the Academy consists of 6+ hours of video lecture and two free eBooks. It does not include all the notes that come with the full 4 day Academy. It has been approved for 6 CEUs by the CCPDT & IAABC.

The full Academy consists of all 4 days of lecture, 6+ hours each, as well as substantial notes, including notes for the lectures, a Behavior Problem Solving Matrix, and the complete SIRIUS Syllabi for Puppy 1, Puppy 2, and Adult 1 classes, with week-by-week-schedules and minute-by-minute class notes.

“Whether you're new to dog training and wondering how to get started in the business, or you've been doing it for ages (like me) and you're looking for some fresh ideas to super-charge your business, this is the very best place to get what you need. I found myself taking detailed notes for some long-term changes, and then also jotting down little nuggets of gold to go home and immediately implement into my classes or business practices…

This four-day event, and yes, you MUST attend all four days, offers the attendee who already has some hands-on experience with dogs everything they need to start up their own classes. Those of us who've already been running our own classes come away with many new ideas for classroom games and exercises for both puppies and adult dogs, PLUS a comprehensive, tested plan to measure and increase our success, and to market ourselves (which we could all use help with).

I am so excited to make some changes! Thanks so much for everything!"

- Michelle Douglas, CPDT-KA, CDBC – Past President of the APDT

Who this course is for:
  • Professional dog trainers and anyone considering becoming a dog trainer
  • Dog Shelter and Rescue Organization personnel
Course content
Expand all 10 lectures 10:18:09
+ Notes
4 lectures 00:00
Day 1 SIRIUS Academy
2 pages
SIRIUS Academy Slides
9 pages
Everything about dog training is easier if you start it earlier in the puppy's development, especially socialization and housetraining.  The vast majority of behavior problems in adult dogs could have been easily prevented during puppyhood.  These behavior problems are often the reason dogs end up abandoned at shelters.

That's why we make BEFORE & AFTER You Get Your Puppy available as a free download.  This PDF file can actually be customized with your business contact information and then distributed freely as a valuable promotional tool.  You'll be promoting good puppy-raising practices and thereby helping to keep dogs out of shelters, all while promoting your own business.

BEFORE You Get Your Puppy
by Dr. Ian Dunbar

When you choose a new puppy, you need to meet six developmental deadlines before your puppy is just five months old. If your puppy fails to meet any of these deadlines, he will never achieve his full potential and will be playing ‘behavioral catch-up’ for the rest of his life. BEFORE You Get Your Puppy covers the first three developmental deadlines covering the period from puppy selection to your puppy’s first week at home. The last three developmental deadlines that your puppy needs to meet before he is six months old are described in a second book — AFTER You Get Your Puppy

1st Developmental Deadline — Your Education About Puppy Education
You need to complete your education about puppy education before you search for a puppy. You need to know how to select a good puppy and how puppies work. Selecting a puppy is similar to buying a car: Do lots of research beforehand and "test drive" a wide variety, especially including the one you intend to buy. But first, you need to learn how to drive. Specifically you need to know how to teach your puppy: where to eliminate, what to chew, when to bark, where to dig, to sit when greeting people, to walk calmly on-leash, to settle down and shush when requested, to inhibit biting behavior, to enjoy spending time at home alone, and to thoroughly enjoy the company of other dogs and people — especially strangers and children

2nd Developmental Deadline — Evaluating Your Prospective Puppy’s Progress
Before you choose your puppy, you need to know how to assess your prospective puppy’s current socialization and educational status. Regardless of breed or breeding, if socialization, errorless housetraining, and basic manners are not well underway by eight weeks of age, the puppy is already developmentally retarded.

3rd Developmental Deadline — Errorless Housetraining & Chewtoy-Training
Make certain that an errorless housetraining and chewtoy-training program is instituted from the very first day your puppy comes home.
BEFORE You Get Your Puppy
104 pages
Everything about dog training is easier if you start it earlier in the puppy's development, especially socialization and housetraining.  The vast majority of behavior problems in adult dogs could have been easily prevented during puppyhood.  These behavior problems are often the reason dogs end up abandoned at shelters.

That's why we make BEFORE & AFTER You Get Your Puppy available as a free download.  This PDF file can actually be customized with your business contact information and then distributed freely as a valuable promotional tool.  You'll be promoting good puppy-raising practices and thereby helping to keep dogs out of shelters, all while promoting your own business.


AFTER You Get Your Puppy covers the last three developmental deadlines that your puppy needs to meet before he is six months old.

4th Developmental Deadline — Socializing Your Puppy to People

Your Most Urgent Priority is to socialize your puppy to a wide variety of people, especially children, men, and strangers, before he is twelve weeks old. Well-socialized puppies grow up to be wonderful companions, whereas antisocial dogs are difficult, time-consuming, and potentially dangerous. As a rule of thumb, your puppy needs to meet at least one hundred people before he is three months old. Since your puppy is still too young to venture out to dog parks and sidewalks, you’ll need to start inviting people to your home right away.

5th Developmental Deadline — Teaching Bite Inhibition

Your Most Important Priority is that your puppy learns to inhibit the force of his bites and develop a "soft mouth" before he is eighteen weeks old. Whenever a dog bites a person, or fights with another dog, the single most important prognostic factor is the degree of bite inhibition and hence, the likelihood and seriousness of injury. Accidents happen. Someone may tread on the dog’s paw, or a child may trip over the dog while he’s gnawing a bone. A dog may snap and lunge at a person when hurt or frightened, but if the dog has well-established bite inhibition, it is unlikely the dog’s teeth will puncture, or even touch the skin.

6th Developmental Deadline — Continuing Socialization in The World at Large
The Most Enjoyable Priority of dog ownership is to introduce your well-socialized puppy to the world at large. Your dog will only remain sociable and confident if he continues to meet and greet at least three unfamiliar people and three unfamiliar dogs every day. Meeting the same people and dogs over and over is not sufficient. Your dog needs to practice meeting, greeting, and getting along with strangers, not simply getting along with old friends. Regular walks with your dog are as essential as they are enjoyable.
AFTER You Get Your Puppy
156 pages
+ Video Lectures
6 lectures 05:47:09

There’s a lot more to running a dog training business than just training dogs.  It’s important that you have an understanding of the many other elements, including taxes, employees, independent contractors, incorporation, and insurance.

Dog training has changed a lot over the years.  It wasn’t that long ago that there were no professional pet dog trainers.  Sure, people have been training dogs for years, but mostly informally, and often for specific and practical jobs.  The explosion of the popularity of the pet dog has necessitated the creation of a whole new syllabus and profession.

To be a pet dog trainer you not only have to know how to train and motivate dogs, you have to know how to train and motivate their owners.  One of the most important aspects is convincing owners that training will be infinitely easier the earlier it is begun.  Puppy classes allow pet dogs the opportunity to experience and learn life lessons at the most impressionable time in their lives. This will allow them to become familiar with the human world and acquire skills necessary to be a part of the family.

When starting a career in pet dog training it is really important to educate yourself. Take the time to listen to speakers that you like and network at conferences. Assist other trainers or set up apprenticeships with professionals. Use your online databases to do some research and get hands-on experience by volunteering at a local shelter. Immerse yourself with dogs to observe dog behavior and learn from them.

The reason we are in this business is because we love dogs, but in fact most of our job as pet dog trainers is to train people how to train their dogs. The question is how do you motivate people to want to do it.  Fortunately, once you’ve learned how to train dogs, all you have to do is take the things you have already learned about reinforcement schedules and motivation and apply them to your interactions with people. 

Preview 55:50

Your first employee should be a receptionist. Hire someone to schedule for you and answer your phones.  If you are not answering calls then it frees up time for you to work more hours, in turn making more money.   

Telephone people have to be brilliant. An excellent receptionist will be unfailingly polite and knows how to ask for a sale in 60 seconds and how to get off the phone respectfully when a caller wants to chat forever. They will avoid asking ‘yes’ or ‘no’ questions, instead asking questions that steer people towards becoming a client,. They use the phone and get off the phone quickly. They need not know about dog training, and in fact it can be better if they don’t, as they should not be dispensing free training advice over the phone.

The next big step is the decision to get a permanent facility. This is one of the last things you want to do, because it’s a huge investment. Instead, start out with small satellite rentals in numerous areas for an hourly rate. Now that you are training classes in different areas schedule your individual consultations in the same area before or after your class to cut down on travel time.

When you set up prices for your services to clients, offer three types of options -  affordable, reasonable and outrageously expensive. Make sure that your system for new clients is a single input process where they can sign up for a class, pay for it and get confirmation all on the same web page or in the same phone call. 

If you find that you are ‘over worked’ or ‘too busy’, simply increase your prices. You will be amazed at the increase in profits, and there’s a good chance it will actually increase your workload, as people assume your higher prices mean higher quality.

Do not waste your time with clients that do not comply, especially if they are free clients.  We all have friends or family that we want to help out with free training, but ensure that they are willing to do their part as well, otherwise you’re just wasting your time and energy.

Day 1 Video 2/6
01:02:21

Promotion is all about people compliance. Convince people in your community that you are an above average trainer and make sure that all the neighborhood dogs come to you. The best promotion is word of mouth. Put your name out there so your community has an opportunity to talk about you.

Your website should be fun and interesting. Dog training is fun and your website should represent that. It can be worthwhile to keep a simple blog on your website. Use a newsletter service to keep all of your contacts organized and update your clients on classes and schedules. And most importantly have videos. The will make your website entertaining, dynamic and educational.

Having an advertising budget is very important. It is not so important how much your budget is so much as that you have one. So what do you spend your money on? The best bang for your buck would be Google Local Search which is a good option for a low budget. Advertise what you do and where.

Dog Star Daily offers wonderful resources you can download for free, then customize with your business contact information and distribute to clients as a promotional tool.

A great place to promote your business is the vet clinic. Vets are the first people who see puppies. Visit your local vets and bring promotional material they can hand out to their puppy clients.  Offer free classes or lectures to the vet staff. It is a good idea to become good friends with the whole vet staff, as these relationship will greatly help promote your business. 

Breeders are also important people to get on your team. Reach out to the local breeder community. Coordinate with your local library to host video nights, free lectures or question and answer sessions for pet dog owners. Give out the free books and downloads from DogStarDaily (customized with your contact info). Contact your local public media outlet and ask to have a time slot where you can run a video you personally recorded while training dogs or giving lectures. Its easy to do and fun!

Day 1 Video 3/6
01:26:23

Much of what we do as dog trainers is people training. One of the most common mistakes trainers make is they tell people what to do, they show them how to do it, and that’s the end of it.  The most important part of a class or consultation is watching the owner do the exercise, and making sure they do it correctly.

The most effective and certainly the most enjoyable way to get compliance from pet dog owners is by using games. Training should be fun. It is never helpful to get rude or angry towards dog owners. All you accomplish by making your clients look foolish or belittling them is mistrust in you. You’ve just distanced them from you and in doing so you have reduced your ability to help them.

Address the issue of owner compliance upfront. Give them all the information they need to know before the class or the consult and expect they will read it. Then test to see if they did their homework on the first class.  Has the dog and its owner come prepared to learn? Will the puppy take treats from strangers? They will if the owners did the homework and had some strangers hand-feed their pup. If not then deal with it right away and demand compliance. Otherwise it is a waste of everyone’s time. And just remember, dog behavior never lies.

Day 1 Video 4/6
56:43

When a dog comes home the owner faces a fork in the road. It can be the best dog in the world or it can be a nightmare. Be able to see and prepare for this fork. Predict and prevent people from going down the wrong path. Read the warning signs and fix behavior problems before they start. 

When you have a difficult situation with a client that violently disagrees with you there is no reason to argue. Don't delay training by arguing over an equipment choice like choke collars and shock collars. The best choice is no equipment at all, just the trainer and the treat, but your job as a trainer is to show them you have a better way of training. It is ok if your clients don't believe you right away. Show them you have the answers by delivering results.

A great way to practice how to deal with difficult clients is to role play. An exercise called the Bozo game allows you and your friends to test each other’s ability to answer silly questions. in an appropriate and respectful way. If you work in dog training long enough you’re going to hear some outlandish questions eventually.

Day 1 Video 5/6
53:40

People training games are a good way to practice your training skills and gain a better understanding of how training can and should work.  They can also help give you the confidence to successfully train dogs for different situations.  When you try to think about training from the dog’s perspective you get a much better understanding of training.

Although people games are fun, the best games are those we play with our dogs. There are three main reasons that games are great. First it motivates dogs, owners and onlookers. Dogs and their owners are having a blast and other people see that and are immediately intrigued. Secondly games offer a way to assess performance. There is only one fastest recall, quickest sit or longest catch, and games give you an excuse to measure and record. Lastly games get owner compliance. The easiest way to get 100% compliance from dog owners is to make training fun and competitive!

Day 1 Video 6/6
32:12