Dr. Dunbar taught the world's very first off-leash puppy socialization and training classes and he has been perfecting the SIRIUS Dog Training business model for the past 30 years. If you are a dog training professional, or you're thinking of becoming one, this is the course you simply must take.
The SIRIUS Academy is a structured and comprehensive course on how to run a successful dog training business. This course cuts to the chase and focuses on the essential information that you absolutely need to know in order to effectively teach people to train dogs as quickly, easily and enjoyably as possible.The full Academy consists of all 4 days of lecture, 6+ hours each, as well as substantial notes, including notes for the lectures, a Behavior Problem Solving Matrix, and the complete SIRIUS Syllabi for Puppy 1, Puppy 2, and Adult 1 classes, with week-by-week-schedules and minute-by-minute class notes. You will also get two free eBooks and 16 Behavior Blueprints which you can customize with your business information and distribute freely to clients and colleagues to aid in training and promotion.
Day 1: Business, Promotion, People Training & GamesDay 2: Behavior CounselingDay 3: Adult Dog Classes & Home TrainingDay 4: Puppy Classes & Home Training“Whether you're new to dog training and wondering how to get started in the business, or you've been doing it for ages (like me) and you're looking for some fresh ideas to super-charge your business, this is the very best place to get what you need. I found myself taking detailed notes for some long-term changes, and then also jotting down little nuggets of gold to go home and immediately implement into my classes or business practices…This four-day event, and yes, you MUST attend all four days, offers the attendee who already has some hands-on experience with dogs everything they need to start up their own classes. Those of us who've already been running our own classes come away with many new ideas for classroom games and exercises for both puppies and adult dogs, PLUS a comprehensive, tested plan to measure and increase our success, and to market ourselves (which we could all use help with).I am so excited to make some changes! Thanks so much for everything!"- Michelle Douglas, CPDT-KA, CDBC – Past President of the APDT
Your first employee should be a receptionist. Hire someone to schedule for you and answer your phones. If you are not answering calls then it frees up time for you to work more hours, in turn making more money.
Telephone people have to be brilliant. An excellent receptionist will be unfailingly polite and knows how to ask for a sale in 60 seconds and how to get off the phone respectfully when a caller wants to chat forever. They will avoiding asking ‘yes’ or ‘no’ questions, instead asking questions that steer people towards becoming a client,. They use the phone and get off the phone quickly. They need not know about dog training, and in fact it can be better if they don’t, as they should not be dispensing free training advice over the phone.
The next quantum leap is the decision to get a permanent facility. This is one of the last things you want to do, because it’s a huge investment. Instead, start out with small satellite rentals in numerous areas for an hourly rate. Now that you are training classes in different areas schedule your individual consolations in the same area before or after your class to cut down on travel time.
When you set up prices for your services to clients, offer three types of options - affordable, reasonable and outrageously expensive. Make sure that your system for new clients is in a one input process where they can sign up for a class, pay for it and get confirmation all on the same web page or in the same phone call.
If you find that you are ‘over worked’ or ‘too busy’, simply increase your prices. You will be amazed at the increase in profits, and there’s a good chance it will actually increase your workload, as people assume your higher prices mean higher quality.
Do not waste your time with clients that do not comply, especially if they are free clients. We all have friends or family that we want to help out with free training, but ensure that they are willing to do their part as well, otherwise you’re just wasting your time and energy.
When a dog forgets his manners use specific redirection. By responding with a single word you must communicate three different pieces of information: stop the current behavior, tell them what to do and the potential danger of noncompliance.
When dealing with problem behaviors is it a good idea to put a problem on cue. This not only allows for more control over you dog but you can also use these behaviors as rewards. Some problem behaviors will have to be trained different through trouble shooting techniques or rewarding the cessation of the behavior. Provide an opportunity to set up a controlled learning situation for your dog to actively train and do so often so your dog has a lot of chances to perform the correct behavior.
Total management of your dog or puppy right away is the best way to address problem behaviors before they start. Auto shape them while you are away from home in their long term confinement area with chew toys. Chew toy stuffing and hand feeding is the most important thing you can do for a new puppy. And when you are home short term confinement should to be practiced so you can communicate other important lessons to your puppy like potty training and alone time.
Veterinarian, animal behaviorist, and dog trainer, Dr. Ian Dunbar received his veterinary degree and a Special Honors degree in Physiology & Biochemistry from the Royal Veterinary College (London University) plus a doctorate in animal behavior from the Psychology Department at UC Berkeley, where he researched the development of social hierarchies and aggression in domestic dogs.
He has authored numerous books and DVDs about puppy/dog behavior and training, including AFTER You Get Your Puppy, How To Teach A New Dog Old Tricks and the SIRIUS® Puppy Training video.
In 1982, Dr. Dunbar designed and taught the world's very first off-leash puppy socialization and training classes -- SIRIUS® Puppy Training. Subsequently, he created and developed the San Francisco SPCA's Animal Behavior Department, the American Kennel Club's Gazette "Behavior" column, which he wrote for seven years, and the K9 GAMES®, which were first held in San Francisco in 1993 and continue as annual events in Japan and France. He hosted the popular UK television series Dogs With Dunbar for five seasons and has appeared on numerous radio and television programs, including the Today Show (US) and Dash Village (Japan).