Simply Effective Facebook Ads
3.8 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,012 students enrolled
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Simply Effective Facebook Ads

Learn how to make your ads work for you rather then just be a money drain.
3.8 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,012 students enrolled
Created by Lara Fabans
Last updated 9/2016
English
Current price: $10 Original price: $25 Discount: 60% off
30-Day Money-Back Guarantee
Includes:
  • 36 mins on-demand video
  • 1 Article
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Have a Facebook ads marketing plan
  • Learn how to craft a good Facebook Ad
  • Know how to monitor and optimize their Facebook ad campaign
View Curriculum
Requirements
  • Have a Facebook ad account
  • Set up the Facebook tracking pixel on your website
  • Not required, but you should have your pages managed by the Facebook Business Manager
  • Determine your monthly spending budget
Description

If you've been struggling with getting your Facebook Ads to perform, you will want to take this course. I show you how to pre-plan the ad, use your existing and untapped resources, and get tuned into the mindset of your ideal customer. Plus, I talk about scaling up and provide practical tips for how to troubleshoot an underperforming campaign.

I have four lectures and also provide the slides and a page of resources. I wanted this to be highly distilled information so you can watch it quickly and start using the information right away in your current campaigns.

We start with pre-planning your campaign, and then move into creating your audience, creating and testing your ad, and then finish up with monitoring and optimizing your campaigns. My goal is to save you money and improve your results.

Who is the target audience?
  • If you're running a campaign and want to make it better, this class is for you.
Curriculum For This Course
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Welcome and Pre-Planning Your Campaigns
1 Lecture 07:42
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Creating Your Audience
1 Lecture 05:51
+
Creating and Testing Your Ad
1 Lecture 10:38
Creating and Testing Your Ad
10:38
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Monitoring and Optimizing
2 Lectures 12:55
How to monitor your ads, review the reports and improve your results.
11:35

About the Instructor
Lara Fabans
4.1 Average rating
36 Reviews
5,330 Students
4 Courses
Online marketing consultant

Growing up in Silicon Valley and the daughter of nerds, I couldn't help but be a technogeek with my fingers on every keyboard telneting and ftp'ing everywhere possible. I got my electrical engineering degree from CalPoly in San Luis Obispo and worked at Apple, SGI, Adobe, Yahoo and Cisco before deciding to head off on my own as a marketing consultant. One of my lessons from the early days in customer support is how to help smart people learn without feeling stupid. We all have to start somewhere, so let's make the journey enjoyable.