If you've been struggling with getting your Facebook Ads to perform, you will want to take this course. I show you how to pre-plan the ad, use your existing and untapped resources, and get tuned into the mindset of your ideal customer. Plus, I talk about scaling up and provide practical tips for how to troubleshoot an underperforming campaign.
I have four lectures and also provide the slides and a page of resources. I wanted this to be highly distilled information so you can watch it quickly and start using the information right away in your current campaigns.
We start with pre-planning your campaign, and then move into creating your audience, creating and testing your ad, and then finish up with monitoring and optimizing your campaigns. My goal is to save you money and improve your results.
Growing up in Silicon Valley and the daughter of nerds, I couldn't help but be a technogeek with my fingers on every keyboard telneting and ftp'ing everywhere possible. I got my electrical engineering degree from CalPoly in San Luis Obispo and worked at Apple, SGI, Adobe, Yahoo and Cisco before deciding to head off on my own as a marketing consultant. One of my lessons from the early days in customer support is how to help smart people learn without feeling stupid. We all have to start somewhere, so let's make the journey enjoyable.