Social Media is changing and growing every day. More and more people conduct their business online - including therapy. People often feel they are missing out but are too scared to give it a try.
This course looks at how to set up some of the more common Social Media platforms to enable marketing of your therapy business.
It includes Twitter, Facebook, Blogs, Newsletters and YouTube.
It is divided into independent modules so you can decide which ones work for you. For example if you have always thought you should be on Twitter but weren't sure how, this course will allow you to make an informed decision on whether it is for you or not.
Each module should give you the information you need to make best use of an online marketing channel to create an online marketing presence that complements your current business approach. At the end of each module is a summary of the pro's and con's of that particular channel.
This is not "one size fits all". Use this course to fit how you work.
The course is written based on my own personal experience of marketing online. I do 50% of my therapy work online using Skype and Facetime.
Dawn is a Cognitive Hypnotherapist with a practice in Scotland, UK.
Because she wants everyone to be able to experience change she uses the internet to get the benefits of Cognitive Hypnotherapy to as wide an audience as possible. Using Skype and Facetime for 1-1 conversations, YouTube video clips and a whole range of MP3 downloads for problems such as anxiety, colds and exam nerves, she is on a mission to remove the geographical boundaries of therapy and make it available to everyone.