You will dramatically improve your search engine (SEO) results with what you will learn in this online course. In this course we will cover the following topics:
A short history of SEO, from the days of Yahoo dominance to Google's algorithm changes in May of 2010 and what today's SEO world looks like and what it means to you.
Learn where real SEO results come from. Examples of results and the promises of the SEO "gurus". What to watch for when dealing with someone promising you guarantees on Google. A hint as to how Social Media works for SEO and how keywords are important for Google search results.
Should you pay for SEO services. Why monthly optimization is not required. Keywords and profiles in your Social Media profiles. Information on the New Media and New Marketing in your marketing efforts.
What is the Secret to Google? This lesson defines what Google wants in your website structure. Here is what Google wants:
A Real, Keyword-Rich, Relevant, Target Market and Homogeneous website. We define what this means in this lesson. Follow these guidelines and Google will love you!
Learn the best resources for real SEO information and being careful about third-party SEO information.
It all begins with your website structure and design. What are the best ways to design websites for SEO? We examine the good, the bad and the ugly of website design for SEO and conversion.
Checking and monitoring your listings and using it for SEO. What is WordPress and what are the benefits of designing your website using WordPress?
Examining the Search Engine Result Page (SERP). What is Pagerank PR and why it's important to you. The importance of backlinks and what to do and not do to gain these links. How to legally build these backlinks. Slideshare.net as an example of third-party sites that help with SEO
The relevance of backlinks for SEO (continued). How to determine how many backlinks you have pointing back to your website. More examples of tools to create high value backlinks to your website for SEO.
Examining the Google Webmaster Tool and how to use basic tools of the Webmaster Tool. This tools will help with SEO optimization and shows you problems and improvements on your website.
The importance of an XML sitemap for SEO. How to create and verify your XML sitemap on Google Webmaster Tool.
The importance of "404" errors and how to use the Google Webmaster Tool to find and fix 404s. Other fixes for your website.
The importance of relevant keywords and content on your website. How to use the Google Adwords Keyword Planner tool to determine the keywords your target market searches for and how to create a master set of keywords and download as an Excel spreadsheet.
How to reverse engineer the number one search result on Google Search result.
When and where you should use the keywords you researched, found and downloaded.
The Simple SEO Checklist explained and what Google wants explained: Where to use the master keyword list you created.
We examine a real-life, keyword-rich, well structured result example of great SEO on-page structure. How to view the source to find the items on the Simple SEO Checklist. This module will help you examine your website to determine how well your website is structured (HTML) for SEO.
These are the items that we will look for in the website examined on this lesson:
In this lesson we talk about of the importance of Social Media for SEO and we give you some examples of the Social Media sites and tools to use for SEO. (Part 1)
In this lesson we talk about of the importance of Social Media for SEO and we give you some examples of the Social Media sites and tools to use for SEO. (Part 2)
In this lesson we put it all together and show you what a real SEO Game Plan should look like:
Thank you for taking my Simple SEO Udemy course! See You Soon!
Manny Sarmiento - aka, Social Media Mann(y)
Manny Sarmiento is the President and Founder of the Doral Chamber of Commerce and President and CEO of New Media, New Marketing, Inc. With over 500 Social Media, Internet Marketing courses, Marketing workshops and seminars, including Social Media University and the Certified Social Media Marketing Specialist ™ program, Manny has become the Master of Social Media Marketing training, education and implementation.
Manny has created and implemented Entrepreneurship and Business Education programs. He teaches Business and Marketing skills to entrepreneurs to help create prosperity in their business and in their lives.
“The focus of the Doral Chamber of Commerce has been business education. The Doral Chamber of Commerce’s focus since it’s inception has always been to educate it’s members with seminars, workshops, networking events and education.”, says Manny.
The Doral Chamber of Commerce, under the direction of Manny Sarmiento has grown to one of the most active and practical chambers in Miami, dedicated to it’s members and the business community.
Manny attended Miami Dade College and Florida International University. He arrived in the USA in 1968 and has lived in the Miami area since 1972. Manny has operated businesses in Doral, Florida since 2005 with great success and a dedication to helping others.
Manny has been involved in internet marketing, specifically information marketing for over nine years.
The New World of New Marketing has arrived. Most so called “Social Media Experts” only skim the surface of real social media marketing strategies.
Manny will immerse you in real, practical and powerful Social Media Marketing techniques.
“I’ll get you inside the New World of “New Media” and “New Marketing” with the latest tools and techniques of Social Media Marketing.” – Manny Sarmiento
If you want your business to thrive and if you want to be found on the search engines then explore Manny’s Social Media Marketing products and services.
The right Social Media Marketing strategies will take your business to more sales and larger profits.
If you’re not using good Social Media Marketing strategies – you will be left behind. To learn more about Manny Sarmiento’s Social Media Marketing products and services go to www.NMx2.com.
“Millionaire 101” ISBN-10: 1411606329, April 2004
“How to be Rich by Effectively Managing Your Finances”, June 2013