Simple, Fun, and effective way to perform Strategy
3.7 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Simple, Fun, and effective way to perform Strategy

The only way it meant to be exciting, Simple, and does the job. Simplicity is the ultimate sophistication.
3.7 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,160 students enrolled
Created by Mohammed Ali
Last updated 5/2017
Price: Free
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build solid foundation for any development using the simple principles of strategy
  • What is the purpose of strategy and what is the correct approach?
  • Understanding the applications of Strategy
  • ability to differentiate between SWOT, PTW, DEAL framework
  • the difference between SWOT and SMART objectives
  • the ability to build simple and effective strategy
  • the best adaptive and iterative approach to strategy.
View Curriculum
  • Just an interest in Strategy and plan simply and effectively
  • Whoever wants to pursue business development career

The goal for this course is to change one's mind that strategy is fun but should be taking serious and have it simple and effective for better results.

1. The purpose and what strategy approach to consider
2. Strategy applications
3. SWOT analysis, SWOT questions
4. Different types of strategic planning (PTW, SWOT, DEAL)
5. Case Study (PTW)
6. DEAL framework vs. PTW  strategy 
7. SMART objectives

Who is the target audience?
  • Anyone who wants to understand strategy and entrepreneurship
  • student who are looking to understand fun and simple application of strategy
  • Anyone trying to answer this question, What is the purpose of strategy, and is the right approach to my enviroment
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Curriculum For This Course
11 Lectures
Start Here
11 Lectures 01:13:01

a little overview answering the need of strategy and the implementation of strategy in different context using unique style of planning to takeover certain environments.


Most people think of the term strategy only relates to business. Not the case.

Part 1: Strategy Applications, SWOT analysis

Mission statement identifies what's in and out of the business. This answers the purpose of company existence or co-existance, then finding out where are we now by looking at data "DATA", and collect that information and throw in together in a tool box called SWOT analysis. 

Part 2: SWOT analysis

SWOT solves a piece of the puzzle in strategy but you cant use it as a whole to address effective strategy.

Part 3: SWOT questions and it's limitations

Playing to Win at it's core as strategy, the SWOT tool box, and DEAL framework as an strategy approach which have some resemblance with PTW.

Part 1: Types of Strategic planning (PTW, SWOT, DEAL)

Just a try-out example "CASE STUDY" to simplify and play more for more comprehension.

Part 2: Playing to Win (PTW) Hypothetical Case Study


Part 1: Comparison [DEAL vs. PTW]

Part 2: DEAL vs. PTW strategies

Part 3: DEAL vs. PTW strategies

SMART Objective for short term goals mainly to achieve what SWOT has put around to achieve in a long term. Time bound feature addresses setting a time frame for short term tasks and activities.

Part 1: SMART Objectives.

Would SMART objectives replaces entirely SWOT analysis, hold on to this thought?

Part 2: SMART Objectives
About the Instructor
Mohammed Ali
3.7 Average rating
42 Reviews
5,162 Students
2 Courses

For the past 8 years I, Mohammed J. Ali has founded a couple of businesses. My expertise is derived from hands on experience creating change and development in the multiple businesses and practiced set of domains in the business while bootstrapping from coordinator to Sales person to an architect to business director. 

After my formal education I practiced engineering mostly, but later on moved into account management, sales/pre-sale engineering, consultant sales, Administration and more.
I have consulted organization in the transformation stage where it’s at the survival mode to overcome harshness of fading industries. 
I am Strategy, Digital Marketing, Programming, Communication Engineering, Cisco technologies enthusiast and always learning.

Worked in communication service providers, SaaS provider, IaaS provider, PaaS provider, tech startup, re-seller in domains like Microsoft software and in tech products.

Started working very earlier in life while education was big part of it. worked in picking jobs to secretary personal, and then managerial and sales coordinator in different companies, But after degree, my jobs were around Communication, electronics, and Networking and data Center engineering. eventually, fell in love with the inevitable entrepreneur life while working at a start-up in India that I thought i was born to be and pursued some ideas, some failed and some in working progress thankfully. 

Got what it takes, if it does kill you it makes you strong

Life is inspired by thought of freedom.