Simple Content Marketing: Creating Content for Real Results
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Simple Content Marketing: Creating Content for Real Results

Adopt an outcome-based approach to content, and create the core pieces you need for real business growth.
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9 students enrolled
Created by Kathryn Aragon
Last updated 5/2017
English
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 10 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop an outcome-based approach to content marketing
  • Create the core pieces of content you need for a successful content marketing strategy
View Curriculum
Requirements
  • You should already understand the basics of writing and publishing to the Web.
  • You should also have access to content creation tools, such as Microsoft Word and Adobe Photoshop or their equivalents.
Description

Learn the top 5 business objectives that you can impact with content marketing, and complete 5 content projects to begin impacting these objectives right away.

Learn an outcome-based approach to content, and create content that actually gets results. 

* The difference between task-based and outcome-based content marketing—and why an outcome-based approach is simpler and more effective

* Ideas for the different types of content that could help you achieve your top objectives—and a tutorial for 5 projects

* Guidelines for implementing and scaling an outcome-based content marketing program

A Simple, Effective Approach to Content Marketing

Most content marketing plans are task-oriented, focused on high quantities of content. But there’s no time to review results or test new ideas. The solution is optimization principles applied to content marketing.

Content and Overview

This course is suitable for beginning and intermediate content marketers who understand the basics of content creation and are trying to achieve better results from their content. 

In this course, you’ll learn the top objectives for content marketers, the types of content that can help you reach that objective, and complete one project for each objective. 

Students who complete this course will know how to create content that drives growth and sales.

You’ll also understand how the outcome-based approach to content marketing works and how you can apply it to any business objective, so you can create a personalized content plan that meets the goals that are most important to your business.

Complete with templates, checklists, and sample pieces of content, you’ll be able to create a core piece of content for each objective, and apply these same skills to creating high-quality, valuable content for all your business’s needs.

Who is the target audience?
  • This content marketing course is meant for beginning and intermediate content marketers and content creators who have a basic understanding of content marketing, writing, and publishing on the Web.
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Curriculum For This Course
31 Lectures
02:58:05
+
Getting Organic Traffic
6 Lectures 44:57

An explanation of the content-traffic connection, and why content is one of the best ways to attract qualified traffic to your website. 

Preview 03:33

The 7 top drivers for high-quality, engaging content, with examples of each, plus the basics of on-page SEO. This lessons will help you understand the types of content that improves traffic.

Using Content for Organic Traffic
09:35

If you only become a master of one type of content, the list post is it. Here's a tutorial on the structure and format of a good list post.

Project: List Post
14:49

Tips and guidelines for researching your article idea, so writing your list post is as painless as possible. 

Project: Researching Your List Post
09:29

How to flesh out your idea to produce a high-quality, engaging list post.

Project: Writing Your List Post
07:06

Your quick reference checklist for creating a high-quality list post.

Checklist: Creating a List Post
00:25
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List Building
5 Lectures 37:08

Learn the value of each person on your list and why you need a growing list of engaged, loyal subscribers.

The Importance of a Subscriber List
01:58

An overview of the types of content that are most suitable to use as lead magnets and opt-in offers.

Types of Content that Make Appealing Opt-in Offers
01:33

An overview of what it takes to quickly create an ebook for your opt-in offer, and tips to get you started.

Project: How to Write a High-Quality Ebook (Fast)
14:39

A tutorial for creating a long or in-depth list post and turning it into an attractive ebook.

Project: Writing Your Ebook
18:14

Your quick reference checklist for creating an ebook to use as an opt-in offer.

Checklist: Creating an Ebook Opt-in Offer
00:44
+
Building Relationship with Subscribers
4 Lectures 22:02

A review of the marketing psychology that explains why you need to help subscribers know, like, and trust you.

Why Relationship Matters
03:43

How to use autoresponder indoctrination emails to begin building relationship with new subscribers, and how you could structure yours.

Using Content to Build Relationship with Subscribers
03:41

A tutorial in writing the perfect indoctrination series for your business.

Project: Create Your Indoctrination Series
14:14

Your quick reference checklist for crafting an indoctrination series that helps new subscribers know, like, and trust you.

Checklist: Indoctrination Series
00:23
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Extending Your Reach
4 Lectures 21:12

Learn what we mean when we talk about "reach," and how it impacts growth.

Reach = Growth (How & Why It Matters)
03:02

A review of the types of content that get your name in front of new people.

Using Content to Extend Your Reach
05:30

Where to pitch your guest blog post and the things you need to be aware of to get the most from this project.

Project: Guest Blogging to Extend Your Reach
11:48

Your quick reference checklist for selecting a blog to write for and pitching your guest post.

Checklist: Pitching a Guest Post
00:51
+
Creating a Stellar Customer Experience
5 Lectures 17:08

Why you can't afford not to create content for the bottom of the funnel, and how you can impact the customer experience with content.

Customer Experience: It Matters
02:42

Types of content that work well for supporting your customers and improving their overall experience.

Using Content to Improve Customer Experience
03:55

Overview of your project, an FAQ page, including 2 options for creating yours.

Project: 2 Options for an FAQ Page
04:18

Walking you through the process of building your FAQ page, including the shortcode plugin you'll need to do it.

Project: Building Your FAQ Page
05:34

Your quick reference checklist for creating a high-quality FAQ page to support customers before and after their purchase.

Checklist: Creating an FAQ Page
00:39
+
Putting It All Together
4 Lectures 28:34

Congratulations and the big picture of what you've learned in this course.

Introduction
00:44

What it means to adopt an outcome-based approach to content marketing, and how it differs from task-based programs.

Adopting an outcome-based approach to Content Marketing
04:37

A guide to applying the lessons learned in this course to any objective, so you can easily expand your program and customize your content marketing strategy.

Expanding Your Program
04:41

You've successfully built the framework for a simple content marketing program that actually gets results--and your probably miles ahead of your competition as a result. Here's what to do now.

Final Words
18:32
About the Instructor
Kathryn Aragon
4.8 Average rating
12 Reviews
64 Students
2 Courses
Content Strategist and Consultant

Kathryn Aragon is an award-winning marketer, author, content strategist and consultant on mission to help content marketers create high-quality content that actually gets results. 

She runs Kathryn Aragon Media, where she provides consultation and training for content marketers, writers and editors. She has also served as the Managing Editor for the Crazy Egg blog and Content Director for Mirasee (formerly Firepole Marketing). 

Look for her work on her blog at KathrynAragon.com and leading marketing blogs such as Digital Marketer, Unbounce, and ConversionSciences.