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Silicon Valley - A beginners guide

Learn how to save time and money before moving to Silicon Valley. For prospective entrepreneurs, execs and students
4.1 (58 ratings)
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3,616 students enrolled
Last updated 6/2015
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

This is a course for entrepreneurs, executives or students interested in coming or moving to Silicon Valley in the next couple of years. It is focused on understanding the culture and the business etiquette of the most innovative region in the planet throughout real advice and examples given by a successful entrepreneur who moved to the Bay Area in 2011.

Silicon Valley for beginners is a great way to save you time and money when you decide to come. The course is divided in 18 simple lectures, each one covering one specific topic such as coming to the valley as a founder or to work in a startup or large company. It also explains basic concepts that would make your life here much easier such as accountability, meritocracy, diversity and the execution mindset.

Additional links and material (such as free e-books written by the instructor) are provided in some of the lessons. The idea is that this course would serve as a reference point for beginners willing to learn more about Silicon Valley.

Who is the target audience?
  • Entrepreneurs, executives and students thinking about moving to Silicon Valley in the next two years.
  • Anyone interested to know about how Silicon Valley thinks and operates
  • This course is NOT for experienced entrepreneurs or give any specific advice on how to run a startup or get a job in the valley.
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Understand how Silicon Valley thinks and operates
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Discover some useful tips to save you time and money when moving to Silicon Valley
View Curriculum
  • Be able to understand english without subtitles
  • Be interested in visiting or moving to Silicon Valley
Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 01:16:31
Silicon Valley in a nutshell
19 Lectures 01:16:31

In this intro, I explain who I am, what I've done, why I decided to create this course and the content you should expect in the next lessons.


I explain briefly what is Silicon Valley, when it started, where it is located and how is the lifestyle in several cities that form the San Francisco Bay Area.

What is Silicon Valley

I explain the entities that compose the Silicon Valley ecosystem: startups, large tech companies, investors, universities, accelerators and co-working spaces.

The Ecosystem

I explain what you need to know if you plan to come to Silicon Valley as an entrepreneur/founder.

Coming to Silicon Valley as a founder

I explain what you need to know if you plan to come to Silicon Valley looking for work at a tech startup or large company.

Coming to Silicon Valley as an executive

I explain what you need to know if you plan to come to Silicon Valley as a student and what are the benefits of it.

Coming to Silicon Valley as a student

In this lesson, I explain the mindset of Silicon Valley and why ideas and business plans don't matter much in this region.

The execution mindset

Accountability is an obvious concept to americans and others foreigners but it is also unknown in many cultures. I explain the basics.


Meritocracy is the backbone of the valley. I explain what it is and how it works.


Work Ethic and work ethics are two concepts that are confusing and are not very clear to many foreigners.

Work ethic(s)

In Silicon Valley, reputation is worth more than money.

Reputation is key

In this lesson I explain the best way to network in Silicon Valley, which is different from other parts of the United States.

Networking in the valley

After all, is Silicon Valley pro-failure or is it just a myth perpetuated by the press?

Is failure an option?

It sounds obvious, but many cultures criticize the excess of focus of Americans. In Silicon Valley this trait is taken to another level.


Learning faster and better is now more important than knowing stuff or having experience.

Knowledge X Learning

One of the main reasons why innovation thrives in Silicon Valley.


In this lesson I talk about a very annoying subject which is not that different in the valley.

Let's talk about (corporate) politics

I explore the relationship of entrepreneurs with legal aspects and give some advice for foreigners of what (not) to do.

A litigious society

I invite you to give me feedback about the course and also hint with a pro-version for more experienced entrepreneurs and business people.

A final word
About the Instructor
4.1 Average rating
58 Reviews
3,616 Students
1 Course
Entrepreneur and author

Accomplished entrepreneur with lots of international experience (US, CN, BR, MX). 6 companies in the last 20 years (2 exits, 2 lifestyles). Innovation speaker at TedX, universities, family offices and private events. Startup advisor.

Author of Innovation2, Vale do Silício and Silicon Valley.

As a CEO and founder of Satomi (2014) I worked on an algorithm that allowed anyone to create their own exclusive motifs and logos. Satomi was accelerated at PnP Sunnyvale.

At 2Mundos (2011) we partnered with the most powerful brands in LATAM to create social games and apps reaching more than a million users in the region.

At Zeebo (2007), I've created a wireless gaming console for emerging countries and closed many multi-million dollar content, distribution and airtime deals with some of the world's largest carriers and publishers in multiple countries. Invested by Qualcomm. Sold hundreds of thousands of consoles.

Founded the largest gaming studio, the largest gaming portal and the leading mobile publisher in Brazil.

Enjoy mentoring young entrepreneurs. Passion for education.

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