Growth Hacking 101: Traffic Measurement and Google Analytics

Learn to use Google Analytics for inbound/content marketing, online advertising, or website UX/optimization initiatives.
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  • Lectures 29
  • Contents Video: 2.5 hours
    Other: 2 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Join One of the Web's Leading Professional Development Communities!

Updated to Version 2.8 on January 15, 2016

In this fun, interactive foundation course, you'll learn how to leverage one of Silicon Valley's most interesting marketing exports. Ideal for entrepreneurs, managers, new digital marketers, and anyone who is new to growth hacking. After taking the course, you'll know how to be growth-oriented, how to channel this mindset into your organization's broader mission, and how to evaluate the success of digital initiatives.

Fun HD Videos, Expert Interviews, and a Collection of Downloads

You have access to 2+ hours of HD video, complete with a series of concept videos produced in Eazl's design-forward style (read: there are no boring slideshows inside!), a series of short tutorials that you can use to leverage the power of Google Analytics, and two interviews with marketing technologists, including an exclusive interview with James Kenler, the Director of Marketing Operations and Technology for CareerBuilder. You also have access to a collection of exclusive guides as well as cutting edge research related to user psychology, industry benchmarking, and the origins of Silicon Valley's growth-oriented mindset.

30-Day Money Back Guarantee

If you aren't satisfied with our work, you have a 30-day, money back guarantee, so there's no risk involved in enrolling.


What are the requirements?

  • You will need to know the basic functionalities of a website to understand the concepts presented in this course.

What am I going to get from this course?

  • Understand the growth-oriented mindset of Silicon Valley and be able to leverage it for themselves.
  • Integrate analytics into the design of digital growth operations and tactics.
  • Learn to evaluate marketing technologies in terms of people, processes, and products.
  • Design digital funnels that can be tracked in Google Analytics.
  • Monitor the effectiveness of points of conversion and other success factors.

What is the target audience?

  • This Growth Hacking course is meant for entrepreneurs, digital marketers, and team leaders who need to evaluate the effectiveness of digital tactics. These concepts can be used in both for-profit and non-profit organizations.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Course Trailer for Growth Hacking: Learn Digital Strategy + Google Analytics
Preview
01:06
Testimonial from Sandra Richez, Head of Career Services, EDHEC Global MBA
Preview
Article
Access to Private Facebook Group
Article
Reva and Davis Welcome You to the Course
Preview
04:43
Section 1: How has the Silicon Valley growth mindset changed marketing?
Why is Growth Hacking a Hot Trend in Digital Marketing?
Preview
02:09
From the Vlog: The Hardest Growth Hacking Concept to Teach
Preview
Article
How are Analytics Used in Growth Hacking?
01:23
Interview: James Kenler, Director of Marketing Technologies at CareerBuilder.com
22:28
Section 2: Learn to Design Smart Growth Operations & Digital Funnels in Google Analytics
An Introduction to Strategic Thinking for Growth Hacking
02:44
How to Set Goals for Your Growth Hacking Initiatives
02:08
3 questions

Think you understand the business side of this lesson? Then take a shot at this quiz.

Introducing Digital Funnels, Conversions, and A/B Testing
04:18
How to Design Digital Funnels and Learn from Points of Conversion
02:38
Section 3: Learn the Success Metrics You Need to Know in Google Analytics
Which Growth Metrics are Relevant to You?
05:18
How to Measure Web Traffic and User Flow
01:42
3 questions

Think you know the basic Google Analytics metrics as outlined in this module? Take our quiz and test yourself.

How to Measure Engagement and Actions Taken
01:58
5 questions

Think you understand the engagement metrics? Then take our quiz and test yourself.

Where's the Good Traffic Coming From?
02:19
Interview with Reva Minkoff of DigitalGroundUp.com // Digital4Startups
31:54
Section 4: [SideBySides] Take a Crash Course in Google Analytics with Reva Minkoff
Introducing Digital Personas and Other Strategic Insights from Analytics
01:29
Reva Investigates the Analytics Business Case
03:42
Digital Personas: Geography and Language
03:39
Digital Personas: Smart Use of Demographic Data
03:56
Digital Personas: Using Technical Insights
02:49
How to Identify Quality Sources of Traffic
05:07
UX and Conversion: Content Analytics
02:09
UX and Conversion: Behavior Flow
02:19
Launches & Events: Real-time Analytics
01:20
Section 5: Connect with Reva and Davis + Bonus Premium Dashboard Tutorial
Connect with Reva and Davis + Further Reading
01:28
Connection Links for Davis and Reva
Article
BONUS: Customize and Automate a Google Analytics Headquarters (Premium Tutorial)
27:59

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Instructor Biography

Reva Minkoff, Digital Marketing Expert and Entrepreneur

Reva Minkoff is the Founder and President of Digital4Startups Inc. and DigitalGroundUp Inc. Within the first 6 months of its founding, DigitalGroundUp won 2nd place at Chicago Booth's SeedCon competition and was named a finalist in the Chicago Interactive Media Association's Digital Startup Initiative. Reva was named The Founder Institute's Female Founder Fellow, a distinction awarded to the most promising female applicant to the Founder Institute, a program from which Reva graduated in September 2012. In 2014 Reva was nominated for 3 Founder Institute Graduate Awards, including Best From the Eastern US and Best Female CEO. In 2015 Reva was named to the JUF 36 Under 36 List and Chicago Scholars 35 Under 35 Young Leaders Making An Impact List. Reva also teaches at The StartUp Institute, Tribeca Flashpoint Academy’s Digital Professional Institute, and is a mentor at The Founder Institute and 1871 in Chicago. 

Reva got her start in marketing through an internship designing collateral for USAToday while still in high school, and her start in digital marketing through an internship with Google while in college. After graduating from Harvard University with Honors in Government, Reva moved to Chicago. Prior to founding DigitalGroundUp and Digital4Startups, Reva was the Director of Marketing for Poggled, a startup offering nightlife deals in 5 markets. While at Poggled, Reva was invited to the White House to live tweet the arrival ceremony of the new British Prime Minister. Before coming to Poggled, Reva was an Advertising Strategist at Resolution Media. While there, she worked on clients such as Hewlett-Packard, Clear Wireless and Norwegian Cruise Lines, running the day-to-day search operations for HP's Commercial Printing account. She was also a Senior Marketing Analyst for Reverse Mortgage Guides and a Business Analyst at Sears Holdings Corporation.

Instructor Biography

Davis Jones, Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 50,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Instructor Biography

Team Eazl, Supporting Ambition Everywhere

You're ambitious and ready to make a difference. Team Eazl is here to support your drive to succeed with career hacks, data-driven strategies, and digital tools that help you get where you're going faster. You can always reach out to the team at care {at} eazl {dot} co.

Instructor Biography

Team Eazl, A community for the ambitious.

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