Growth Hacking 101: Traffic Measurement and Google Analytics
3.8 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Growth Hacking 101: Traffic Measurement and Google Analytics

Learn to use Google Analytics for inbound/content marketing, online advertising, or website UX/optimization initiatives.
3.8 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,660 students enrolled
Last updated 1/2016
English
Current price: $10 Original price: $45 Discount: 78% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 4 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand the growth-oriented mindset of Silicon Valley and be able to leverage it for themselves.
Integrate analytics into the design of digital growth operations and tactics.
Learn to evaluate marketing technologies in terms of people, processes, and products.
Design digital funnels that can be tracked in Google Analytics.
Monitor the effectiveness of points of conversion and other success factors.
View Curriculum
Requirements
  • You will need to know the basic functionalities of a website to understand the concepts presented in this course.
Description

Join One of the Web's Leading Professional Development Communities!

Updated to Version 2.8 on January 15, 2016

In this fun, interactive foundation course, you'll learn how to leverage one of Silicon Valley's most interesting marketing exports. Ideal for entrepreneurs, managers, new digital marketers, and anyone who is new to growth hacking. After taking the course, you'll know how to be growth-oriented, how to channel this mindset into your organization's broader mission, and how to evaluate the success of digital initiatives.

Fun HD Videos, Expert Interviews, and a Collection of Downloads

You have access to 2+ hours of HD video, complete with a series of concept videos produced in Eazl's design-forward style (read: there are no boring slideshows inside!), a series of short tutorials that you can use to leverage the power of Google Analytics, and two interviews with marketing technologists, including an exclusive interview with James Kenler, the Director of Marketing Operations and Technology for CareerBuilder. You also have access to a collection of exclusive guides as well as cutting edge research related to user psychology, industry benchmarking, and the origins of Silicon Valley's growth-oriented mindset.

30-Day Money Back Guarantee

If you aren't satisfied with our work, you have a 30-day, money back guarantee, so there's no risk involved in enrolling.


Who is the target audience?
  • This Growth Hacking course is meant for entrepreneurs, digital marketers, and team leaders who need to evaluate the effectiveness of digital tactics. These concepts can be used in both for-profit and non-profit organizations.
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Curriculum For This Course
Expand All 29 Lectures Collapse All 29 Lectures 02:24:54
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Course Trailer for Growth Hacking: Learn Digital Strategy + Google Analytics
4 Lectures 06:41
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How has the Silicon Valley growth mindset changed marketing?
4 Lectures 26:17


How are Analytics Used in Growth Hacking?
01:23

Interview: James Kenler, Director of Marketing Technologies at CareerBuilder.com
22:28
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Learn to Design Smart Growth Operations & Digital Funnels in Google Analytics
4 Lectures 11:48
An Introduction to Strategic Thinking for Growth Hacking
02:44

How to Set Goals for Your Growth Hacking Initiatives
02:08

Think you understand the business side of this lesson? Then take a shot at this quiz.

Strategy versus Tactics
3 questions

Introducing Digital Funnels, Conversions, and A/B Testing
04:18

How to Design Digital Funnels and Learn from Points of Conversion
02:38
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Learn the Success Metrics You Need to Know in Google Analytics
5 Lectures 43:11
Which Growth Metrics are Relevant to You?
05:18

How to Measure Web Traffic and User Flow
01:42

Think you know the basic Google Analytics metrics as outlined in this module? Take our quiz and test yourself.

Testing Your Knowledge of Web Traffic and User Flow
3 questions

How to Measure Engagement and Actions Taken
01:58

Think you understand the engagement metrics? Then take our quiz and test yourself.

Testing Your Knowledge of Traffic Quality and User Engagement
5 questions

Where's the Good Traffic Coming From?
02:19

Interview with Reva Minkoff of DigitalGroundUp.com // Digital4Startups
31:54
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[SideBySides] Take a Crash Course in Google Analytics with Reva Minkoff
9 Lectures 26:30
Introducing Digital Personas and Other Strategic Insights from Analytics
01:29

Reva Investigates the Analytics Business Case
03:42

Digital Personas: Geography and Language
03:39

Digital Personas: Smart Use of Demographic Data
03:56

Digital Personas: Using Technical Insights
02:49

How to Identify Quality Sources of Traffic
05:07

UX and Conversion: Content Analytics
02:09

UX and Conversion: Behavior Flow
02:19

Launches & Events: Real-time Analytics
01:20
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Connect with Reva and Davis + Bonus Premium Dashboard Tutorial
3 Lectures 29:47
Connect with Reva and Davis + Further Reading
01:28

Connection Links for Davis and Reva
00:20

BONUS: Customize and Automate a Google Analytics Headquarters (Premium Tutorial)
27:59
About the Instructor
Reva Minkoff
3.6 Average rating
35 Reviews
3,682 Students
2 Courses
Digital Marketing Expert and Entrepreneur

Reva Minkoff is the Founder and President of Digital4Startups Inc. and DigitalGroundUp Inc. Within the first 6 months of its founding, DigitalGroundUp won 2nd place at Chicago Booth's SeedCon competition and was named a finalist in the Chicago Interactive Media Association's Digital Startup Initiative. Reva was named The Founder Institute's Female Founder Fellow, a distinction awarded to the most promising female applicant to the Founder Institute, a program from which Reva graduated in September 2012. In 2014 Reva was nominated for 3 Founder Institute Graduate Awards, including Best From the Eastern US and Best Female CEO. In 2015 Reva was named to the JUF 36 Under 36 List and Chicago Scholars 35 Under 35 Young Leaders Making An Impact List. Reva also teaches at The StartUp Institute, Tribeca Flashpoint Academy’s Digital Professional Institute, and is a mentor at The Founder Institute and 1871 in Chicago. 

Reva got her start in marketing through an internship designing collateral for USAToday while still in high school, and her start in digital marketing through an internship with Google while in college. After graduating from Harvard University with Honors in Government, Reva moved to Chicago. Prior to founding DigitalGroundUp and Digital4Startups, Reva was the Director of Marketing for Poggled, a startup offering nightlife deals in 5 markets. While at Poggled, Reva was invited to the White House to live tweet the arrival ceremony of the new British Prime Minister. Before coming to Poggled, Reva was an Advertising Strategist at Resolution Media. While there, she worked on clients such as Hewlett-Packard, Clear Wireless and Norwegian Cruise Lines, running the day-to-day search operations for HP's Commercial Printing account. She was also a Senior Marketing Analyst for Reverse Mortgage Guides and a Business Analyst at Sears Holdings Corporation.

Davis Jones, MBA
4.4 Average rating
3,103 Reviews
38,568 Students
14 Courses
Co-founder of Eazl, Winner of Udemy's Innovation Award

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Eazl Talent
4.4 Average rating
3,094 Reviews
38,497 Students
14 Courses
Winner of Udemy Innovation Award, Udemy Best Seller 2016

The Eazl Talent Network is a community of 80,000+ marketers, innovators, and entrepreneurs at the front lines of technology, business, and social change. 

Through our Eazl Talent team, the Eazl Blog, our award-winning video courses, and the Eazl YouTube channel we make it easier for people to learn new skills and apply those skills with good teams and organizations. 

Ludell Jones
4.4 Average rating
3,094 Reviews
38,497 Students
14 Courses
CMO of Eazl, Winner of Udemy Innovation Award

Ludell Jones is the CMO of Eazl, the venture-backed professional development community headquartered in San Francisco and Chicago. 

She is an expert in marketing strategy and community management for small business, community groups, and special events. A nerd for statistical analytics, she is passionate about numbers-based decision making and problem solving. She loves to see her positive impact on the bottom line.

Prior to joining leadership Eazl, Mrs. Jones built relationships with business and community leaders in the North Bay and Chicagoland, working with high-end clients like Russian River Flower School, political leaders like California State Assemblyman Jim Wood, and with high-growth businesses like Eazl.

Mrs. Jones began her career 8 years ago as a freelance digital marketing specialist, working with various organizations over the years. After earning an undergraduate degree in Marketing with highest honors and an advanced degree in event marketing and management, she continued her career in digital marketing.

She has built expert-level knowledge in marketing and is passionate about leveraging the power of the Internet to foster connections between businesses and individuals. 

Mrs. Jones earned her master’s degree from SKEMA Business School in Sophia Antipolis, France and her undergraduate degree from credits earned at the University of Texas at Austin and American InterContinental University. 

You can follow more of Ludell's work on the Eazl blog at eazlblog{dot}com.