What's Needed for this Course
About This Course
Starting a podcast sounds like a great idea. But the reality is more than 80% fail a miserable and embarrassing death. This common failure happens because they start by trying to answer the wrong question: How?
We’ve all been there: You’re with a friend or in a meeting at work, the idea to start a podcast gets thrown out, and everyone gets excited. Podcasts are a lot of fun and a great way to engage with a large audience of people. Then the research starts on how to podcast.
But this is the wrong place to start. And it leads to the number one killer of most podcasts.
You’re probably asking a question right now: If this course isn’t about how to start a podcast, then what is it about and what is it going to do for you?
This course is designed to answer one crucial question: Should you start a podcast? You have to answer this before you do anything else.
You’re full of great questions today!
The How to start a podcast is rather easy. But the how requires a commitment of time, money, energy, and losing out on all the other things you could be doing. And when you focus on the how it’s very easy for a podcast to become a massive time and money suck.
Here’s the crazy thing: When you start by focusing on whether or not you should start a podcast a surprising thing happens. You’ll gain insight into three crucial foundational areas:
And this means you’ll then be able to make a show they will love, rave about, and tell all their friends to listen to. Imagine having an audience that pays for your hard work by helping it grow virally.
You may be thinking: But what about how to make a podcast?
The truth is this: When you gain purpose and know who you’re making it for, the how is easy.
How do we know?
I’m Ron. I’ve launched a number of podcasts including Confessions of an EMS Newbie, Photographer and Model, and the Same Something Smart Podcast. (Yes, we both eat our own dog food as you find out.)
Since then I’ve gone on to help many podcast launch and last. This is my full time day job.
I’m Aaron. I’ve been a marketing consultant for nearly two decades. And in 2009 I started my first podcast. The podcast went on to be in New and Noteworthy, Featured by Apple in iTunes, is now downloaded approximately 50,000 times a month, and has a bustling membership program.
From there I went on to help my marketing clients startup podcasts and get them into New & Noteworthy. This is my full time day job.
But enough about us. Let's talk about exactly what you get in this course.
This course covers three main tools we use for our one-on-one clients who pay north of $7,000 for a podcast startup.
In lesson one, we'll help you find your purpose and get crystal clear on why you want to make a podcast.
In lesson two, we’ll walk you step-by-step through the process of identifying and crafting a listener Avatar. This will allow you to fully understand what your audience cares about and answers the tough creative questions most other podcasts can never seem to nail down.
In lesson three, we’ll show a marketing research hack to validate and refine your audience insights. You’ll later be able to come up with endless episode ideas and deliver the show they’re dying for.
To sign up, simply click the big green Buy Now button appearing on this course’s page.
As a bonus you’ll receive a worksheet with every module:
And the biggest bonus of all, after going through our course and doing the work, you’ll know what paths to take when monetizing your podcast. Building a podcast is great fun. But building a podcast that compensates you for your time and gives you the revenue to do even more is life changing.
It’s important to note we’ve made this course short, to the point, and unbloated. It’s free of the fluff you don’t need, and it is concisely packed with exactly what you need. You’ll start your podcast off on the right foot and be ready to crush it out of the gate.
Best of all, you’ll know what your audience wants better than they do. You’ll be able to endlessly come up with episode ideas. By answering your tough questions, you’ll be able to easily answer their tough question so you can build a successful podcast that lasts.
Sign up here now using the green buy it now button because you’re ready to find out if you should launch a pod.
This lesson will give you the most important question you need to ask yourself if you are thinking about starting a podcast.
No we're not talking about a blue skinned alien. An avatar is a tool used by marketing experts all over the world and one that can transform the way you understand your podcast audience. In this lesson avatar guru Aaron walks you through the basics.
Sometimes an example helps to understand the process of creating an avatar. We'll Ron ran into a situation when creating an avatar for an event, so he contacted Aaron and they discussed the possibilities.
This is a recording of the process they went through to narrow down his avatar.
There is also lots of other audience related stuff in this.
After avatar creation you may feel you've just got a new imaginary friend, which didn't work out so well when you were 5. This lesson will help you go find people like your avatar and find out what they specifically care about related to your podcast.
Now that we've guided you through the process of deciding if you should start a podcast, we want to point you to a bunch more resources you can get for free from us.
You've made the decision, now what? Aaron gives you a quick overview of the 7 things you will have to learn next to make your podcast a reality.
Aaron Frankel introduces consumers to their new favorite brands, (which is markety way of telling you he’s a marketing consultant).
His clients have included:
In 2009, Aaron became enamored with the art and science of podcasting, and it’s implications for content marketing. In 2010 he launched his first podcast, In The Rabbit Hole.
Since it’s inception, the show has been featured by Apple in iTunes, now includes a vibrant community, has self-sustaining revenue streams, and is now downloaded approximately 50,000 times a month.
Since launching In The Rabbit Hole, he has gone on to help several brands launch their podcasts and even achieve iTunes New and Noteworthy status.
Now he’s teamed up with his good friend to teach people to break past their mental barriers and build a show that lasts.
Aaron’s favorite words are Shenanagins and Rapscallion. He also has an unhealthy obsession with mid-century modern furniture and bulleted lists.
Ron Davis is a polymath, which is a pretentious way of saying he knows a little about a lot of different stuff. Programmer, photographer, paramedic, podcaster.
In June of 2009 Ron started the Photographer and Model podcast where he and his model partner interviewed models and photographers. (He was the photographer incase his picture made you think he was the model.) It ran for 3+ years and 119 episodes.
In June 2010 he started Confessions of an EMS Newbie, a weekly discussion of Ron’s journey through EMT and Paramedic school. It was one of the top rates EMS podcasts at the time despite Ron being a complete neophyte. His partner Kelly Greyson was the expert. EMS Newbie ran for over 2 years and 83 episodes.
In 2014 Ron launched a video game startup. In the process he executive produced the Say Something Smart podcast. He mentored the producer and trained the hosts. Get his list of the gear they used here.
He’s taught apologetics, studied firearms in the desert, and been licensed to raise the dead by the American Heart Association. Now he’s teamed up with his good friend to teach people to break past their mental barriers and build a show that lasts.