Shortcut Your Success As a Home Studio Producer in 30 Days

Industry advice, guides, tips and everything you need to operate a successful studio and create success as a producer.
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420 students enrolled
Instructed by Reuben Ch'ng Business / Media
$45
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  • Lectures 27
  • Contents Video: 2.5 hours
    Other: 11 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Running a recording studio or just being in the industry as an aspiring music producer isn't easy. There are in fact lots of challenges that you'll face.

In this course, everything you need to turn your passion into a profitable business will be revealed to you. Even if you have no prior experience in business or have been running your studio for awhile, you'll discover lots of wisdom and good advice from this course.


What Kind Of Materials Are Included?

The lessons are based from real experience of starting and running a studio.

Comprised of videos tutorials, documents, checklists and tons of downloads, it'll be the most complete course you'll be able to find on running a successful recording studio and upbringing yourself as a music producer or composer.


Why Take This Course?

If you're a freshman to the music industry, take this course. No questions asked.

Went freelancing for sometime now and want a bigger break in your career? This course will get you going further. Planning to build a studio or perhaps already have one running out from home? This course will show you business tips and success secrets not found in other courses or books.


What are the requirements?

  • A will to go big in your studio and career success

What am I going to get from this course?

  • Market their studio and services effectively
  • Become a master salesperson to close deals
  • Run a successful studio business
  • Set up a self-hosted website for your studio or for your portfolio
  • Transform their passion into their career and monetize with it
  • Earn passive income

What is the target audience?

  • This course is for music producers, studio owners, aspiring composers, music arrangers, singer songwriters and people in the music recording industry who wants success in the indsutry
  • Freelancers and young aspiring producers new to the industry
  • Musicians who needs to pick up some business skills and take career to the next level

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Think Different
03:09

Before we go on the journey of transforming you into a successful producer or studio owner, watch the introduction of the course.

I'll talk about what we're going to be covering through the course.

05:59

It's important to think differently when you're in business. Even for a studio or a music producer who does creative work, you must understand that your studio operation is a business.

You won't be successful with your studio or your music career if you:

  • believe music alone will do its job
  • don't know how to run a business
  • refuse to change your mindset

"To truly learn, one must want to learn. Only by emptying the cup can fresh tea be poured."
03:30

Understanding success is important. What is success to you?

01:15

People don't buy WHAT you do. They buy WHY you do.

05:04

Residual income or passive income is something you need to invest your time and money in.

We only have 24 hours and 7 days a week and our time is limited. What if you fall sick and is unable to operate your studio?

Passive income is being able to receive income eventhough you are not working.

Passive Income For Musicians

We'll explore ways to earn passive income as a musician or producer. Among those things are:

  • Putting up music in stores
  • Selling royalty free music
  • Selling sound effects
  • Earning royalties

Comment in the question and suggest about more passive income ideas as a music producer.
2 questions

Alright! Let's see if you're getting everything you're learning so far

Explanation to Passive Income Quiz
Article
Section 2: How To Price Your Services
02:34

We'll explore three different pricing models you can use in your line of career. In some scenarios, you'll want to use a different pricing model to win the sale.

The three pricing models are:

  • Cost Plus
  • Market Rate
  • Value Based
05:31

The music industry is a messy one and prices are being thrown all over. That said, there are no definitive price to follow when it comes to doing creative work. So how do you determine your price?

To win business you need to know how to strategize your pricing strategies. Yes, even for a studio.

One way of doing that is to sell your services and music with value.

02:23

There will come a time when you got better and WILL have to increase your rates as a freelance producer or even as a full fledged business.

Learn how to tell your clients about your increase.

3 questions

Short quiz to make sure you understand before we move on!

Section 3: Marketing Techniques That Works
07:39

It's not wrong to market yourself. In fact every studios have to market themselves.

What makes people choose you over the other studios. Why choose you to produce their music?

We'll look at ways to market your studio in this lecture.

04:14

If most of your target markets are using the internet, then that calls for modern marketing techniques to target them. In this lecture, we'll explore several modern ways of marketing yourself as a music producer.

What is 'Target Market'

I often shrug when I hear a music producer tell me EVERYONE can be my customer. That's not true. Is a pregnant mom your target market? Probably not. She possibly won't be engaging your service anytime soon.

It's important to zoom into your target market that can potentially buy from you.



11:19

You're probably familiar with Facebook, now use it to market your services and products.

Here are some key things to remember when using Facebook:

  • Target only your target markets
  • Use great headlines to capture people's attention
  • Create a good call to action, so people can take action to give your studio a call, or to do something
  • As you run your ad, always check back to optimize the ad. If you're spending too much without any real returns, modify the advertisement
03:38

I often tell my students that videos are information while music is emotion. People buy when they are fed with good information and touched with emotions.

That is why videos are so important. If you're not making videos for your music today, you're simply losing out on the big pile of customers.

Section 4: Building Your First Website
05:14

Building your own website is really simple. We'll use Wordpress to build your website.

Why use Wordpress?

  • It's easy to set-up and maintain
  • It's FREE to use!
  • There are lots of customization you can do with it
  • Great content management that even a musician can edit
  • It's Search Engine friendly
  • It's ready for Mobile web
Plus really lots of benefits. You'll understand when we get started, so lets get started.
04:58

These are the three types of domain extension you should only consider buying.

  • .COM
  • .NET
  • .ORG
Domain names with these extension rank better on the search engines.
It's never wrong to buy a domain name with another type of extension, and everything will be alright on your website, but it's always advisable to go for a .COM whenever possible.
12:23

We'll learn how to set up your email and install your website (Wordpress) here.

Remember, you can create as many emails as you want.

09:46

Additional lessons and tips to get your site running perfect.

They include

  • Setting up menus
  • Setting up a contact page
  • Linking pages and post
  • Using widgets
  • Adding plugins
  • and more...

Also check out the resource section for a downloadable zip file. You'll find a list of plugins that I've included for you. These plugins are safe and they are ready to be uploaded to your website as plugins.
Remember to update them and have fun!
07:37

Email marketing is part of modern marketing.

Take email marketing seriously and utilize it for your studio or for your personal branding as a music producer. Once you get your email marketing plan running, you'll get lots of trust from your customers and eventually getting more sales and gigs.

14:59

Writing great quality articles/blogs is one of the ways to rank your website better.

Here are some guidelines:

  1. Always write ORIGINAL and not COPIED content
  2. Write helpful articles that people would actually read
  3. Best to write over 1000 words
  4. Optimize your keywords
Section 5: Sales Techniques - Close The Sale
17:33

This is a full lecture on closing sales and handling rejections.

Things to remember when in sales.

  • It's never about the price
  • Customer is NOT always right. That's the first reason they engaged you to make music for them! It's your expertise, skills and value that counts.
  • Never take NO as an answer. Find out why the customer rejected you.
  • It's not evil to sell. We're selling every single day.
  • To be successful, you need to know how to sell.
  • and more...
Customer Checklist
2 pages
3 questions

My mission is to make you a master salesperson and find success.

Section 6: Your Studio Business Essentials
03:27

A business or a studio without proper sheets and accounting would never know what's going on. As a studio owner or even as a freelance producer, you need to know your figures each month.

Not trained in accounting? Use a softwares.

14:31

What makes a good logo?

  • Simple and memorable
  • Good color
  • Applicable to different medias and platform
  • Not obscene
  • Future-proof
What makes a good business card?
  • No fluff and junk letters
  • Easy to read
  • White space makes it great for personalization
  • Creative and able to get people talking
07:03

Don't hate proposals, invoices and paperwork. They'll help you operate your business and make you more money.

Proposals - A proposal is a written offer from you to your customer.

Invoices - An invoice is what you give you customer after he or she accepts your proposal.

Receipt - Once a cusotmer has paid you, this is your proof of payment for your customer and yourself.

Section 7: Diversify Or Die
06:57

In the fast moving music industry and studio business, it is smart to open yourself to more opportunities.

Some of which are:

  1. Karaoke market
  2. Voice overs & jingles
  3. Drama & stage plays
  4. Compose for commercials
  5. Location recording
  6. Game music & sound design
  7. Stock music


Section 8: Towards Your Success
8 pages

Be smart. Don't splurge all your hard earned money into fancy equipment and gears for your studio.

Throughout my career as a music producer, I learnt how to make use of what I have and learn them better.

Getting Started: You, the aspiring producer
00:43

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Instructor Biography

Reuben Ch'ng, The Audio Mentor

Hello. My name is Reuben Ch'ng and I'm a music composer & producer who have worked for names like History Channel, Sony, Ridsect and more.

My work in the production industry are usually recording & mixing for TV plus music compositions for films and documentaries. I've also had the honor to make music for some games as well for a few game companies.

Having started in the music production industry with little help, I've self taught a lot and also not to mention the many trials and errors I did. And because of that I always look forward helping aspiring music producers and fellow musicians.

I also run Audio Mentor where I write weekly tutorials and article.

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