Running a recording studio or just being in the industry as an aspiring music producer isn't easy. There are in fact lots of challenges that you'll face.
In this course, everything you need to turn your passion into a profitable business will be revealed to you. Even if you have no prior experience in business or have been running your studio for awhile, you'll discover lots of wisdom and good advice from this course.
What Kind Of Materials Are Included?
The lessons are based from real experience of starting and running a studio.
Comprised of videos tutorials, documents, checklists and tons of downloads, it'll be the most complete course you'll be able to find on running a successful recording studio and upbringing yourself as a music producer or composer.
Why Take This Course?
If you're a freshman to the music industry, take this course. No questions asked.
Went freelancing for sometime now and want a bigger break in your career? This course will get you going further. Planning to build a studio or perhaps already have one running out from home? This course will show you business tips and success secrets not found in other courses or books.
Before we go on the journey of transforming you into a successful producer or studio owner, watch the introduction of the course.
I'll talk about what we're going to be covering through the course.
It's important to think differently when you're in business. Even for a studio or a music producer who does creative work, you must understand that your studio operation is a business.
You won't be successful with your studio or your music career if you:
People don't buy WHAT you do. They buy WHY you do.
Residual income or passive income is something you need to invest your time and money in.
We only have 24 hours and 7 days a week and our time is limited. What if you fall sick and is unable to operate your studio?
Passive income is being able to receive income eventhough you are not working.
Passive Income For Musicians
We'll explore ways to earn passive income as a musician or producer. Among those things are:
Alright! Let's see if you're getting everything you're learning so far
We'll explore three different pricing models you can use in your line of career. In some scenarios, you'll want to use a different pricing model to win the sale.
The three pricing models are:
The music industry is a messy one and prices are being thrown all over. That said, there are no definitive price to follow when it comes to doing creative work. So how do you determine your price?
To win business you need to know how to strategize your pricing strategies. Yes, even for a studio.
One way of doing that is to sell your services and music with value.
There will come a time when you got better and WILL have to increase your rates as a freelance producer or even as a full fledged business.
Learn how to tell your clients about your increase.
Short quiz to make sure you understand before we move on!
It's not wrong to market yourself. In fact every studios have to market themselves.
What makes people choose you over the other studios. Why choose you to produce their music?
We'll look at ways to market your studio in this lecture.
If most of your target markets are using the internet, then that calls for modern marketing techniques to target them. In this lecture, we'll explore several modern ways of marketing yourself as a music producer.
What is 'Target Market'
I often shrug when I hear a music producer tell me EVERYONE can be my customer. That's not true. Is a pregnant mom your target market? Probably not. She possibly won't be engaging your service anytime soon.
It's important to zoom into your target market that can potentially buy from you.
You're probably familiar with Facebook, now use it to market your services and products.
Here are some key things to remember when using Facebook:
I often tell my students that videos are information while music is emotion. People buy when they are fed with good information and touched with emotions.
That is why videos are so important. If you're not making videos for your music today, you're simply losing out on the big pile of customers.
Building your own website is really simple. We'll use Wordpress to build your website.
Why use Wordpress?
These are the three types of domain extension you should only consider buying.
We'll learn how to set up your email and install your website (Wordpress) here.
Remember, you can create as many emails as you want.
Additional lessons and tips to get your site running perfect.
Email marketing is part of modern marketing.
Take email marketing seriously and utilize it for your studio or for your personal branding as a music producer. Once you get your email marketing plan running, you'll get lots of trust from your customers and eventually getting more sales and gigs.
Writing great quality articles/blogs is one of the ways to rank your website better.
Here are some guidelines:
This is a full lecture on closing sales and handling rejections.
Things to remember when in sales.
My mission is to make you a master salesperson and find success.
A business or a studio without proper sheets and accounting would never know what's going on. As a studio owner or even as a freelance producer, you need to know your figures each month.
Not trained in accounting? Use a softwares.
What makes a good logo?
Don't hate proposals, invoices and paperwork. They'll help you operate your business and make you more money.
Proposals - A proposal is a written offer from you to your customer.
Invoices - An invoice is what you give you customer after he or she accepts your proposal.
Receipt - Once a cusotmer has paid you, this is your proof of payment for your customer and yourself.
In the fast moving music industry and studio business, it is smart to open yourself to more opportunities.
Some of which are:
Be smart. Don't splurge all your hard earned money into fancy equipment and gears for your studio.
Throughout my career as a music producer, I learnt how to make use of what I have and learn them better.
Hello. My name is Reuben Ch'ng and I'm a music composer & producer who have worked for names like History Channel, Sony, Ridsect and more.
My work in the production industry are usually recording & mixing for TV plus music compositions for films and documentaries. I've also had the honor to make music for some games as well for a few game companies.
Having started in the music production industry with little help, I've self taught a lot and also not to mention the many trials and errors I did. And because of that I always look forward helping aspiring music producers and fellow musicians.
I also run Audio Mentor where I write weekly tutorials and article.