Shopper Psychology - Becoming A Smart Shopper
4.3 (2 ratings)
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Shopper Psychology - Becoming A Smart Shopper

Learn what influences your actions in-store and how to avoid making unplanned purchases.
4.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
582 students enrolled
Created by Kaya Kaya
Last updated 11/2013
English
Curiosity Sale
Current price: $10 Original price: $85 Discount: 88% off
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Includes:
  • 44 mins on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you will know how to make smart shopping decisions and save your money
  • In this course you will learn how your brain works while shopping
  • You will explore how the shopping decisions are made
  • You will learn what influences your shopping behavior
  • You will understand how to avoid unnecessary purchases
View Curriculum
Requirements
  • No prerequisite knowledge required
Description

INSIDER TIPS REVEALED - how you are influenced in the shop.

Welcome to this “Shopper Psychology - Becoming a Smart Shopper” web-course - the first online program designed to teach you everything you should know about your shopping behavior.

The reason we created the course is to make people feel good about their shopping trips, to give them insight into the shopping behaviors and teach how to become a Smart Shopper.

The web course is designed to be compact and easily understood. You can decide how you take the course. One of the commonly used learning techniques is splitting the course over the period of a week when each day you spend just 10 minutes on learning. This also helps to absorb the information better and gives a time to put your new knowledge in use. The good thing is that you will be able to access your course materials any time without any limitations and repeat the course whenever you want.

Though there have been different studies carried out around the world about different shopper influencers, the mind still remains a mystery and there are still many things to learn and it’s a never-ending process. In the following web course chapters you will learn the main things you need to know while shopping:

    - At the beginning we will explore what shopping really is and how you see the products in shop;

    - In the next sessions you will discover how your senses might be influenced while shopping;

    - Understand Consumer Decision-making process;

    - And will get the tips for smart shopping.

Who is the target audience?
  • For Individuals and Businesses who want to learn about Shopper Behavior
  • Perfect for everybody who has ever asked a question: “Why did I buy this?”
Students Who Viewed This Course Also Viewed
Curriculum For This Course
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Introduction to Shopper Psychology
3 Lectures 08:04

In this lecture you will get an insight into the web-course and what you will learn.

Preview 01:41

In this lecture you will learn what exactly shopping is, how you are viewing the products in shelves and how your brain works during your shopping trip.

Preview 06:23

Please click here for the Survey. or go to www.surveymonkey.com/s/SDNVHB3

Survey
1 page
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Your Senses Influenced
1 Lecture 05:59

In this section you will discover what influences your senses in shop and modifies your shopping behavior.

Preview 05:59
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Consumer Decision-making Process
2 Lectures 10:52

This lecture introduces you to the process of Consumer Decision-making Process and the first two steps of it.

Consumer Decision-making Process. Part 1
05:36

This lecture introduces you to the process of Consumer Decision-making Process and the steps 3-5 of it.

Not always the all the steps of Consumer Decision-making Process are followed and you will discover why.

Consumer Decision-making Process. Part 2
05:16
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In-store Influencers
2 Lectures 09:31

In this lecture you will learn what can influence your shopping.

In-store Influencers. Part 1
04:42

In this lecture you will learn what can influence your shopping.

In-store Influencers. Part 2
04:49
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Tips for Becoming a Smart Shopper
2 Lectures 07:16

In this section you will learn the tips for Smart Shopping, how you can better plan your spendings and control purchases you make.

Tips for smart shopping. Part 1
03:06

In this section you will learn the tips for Smart Shopping, how you can better plan your spendings and control purchases you make.

Tips for smart shopping Part 2
04:10

Test Your Smart Shopper Skills
6 questions
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Conclusion
1 Lecture 01:57

In this video we conclude this e-learning module.

Summary of the web-course
01:57
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Bonus Materials
2 Lectures 00:00
Downloadable Materials
1 page

What Other Shoppers Suggest
2 pages
About the Instructor
Kaya Kaya
4.3 Average rating
2 Reviews
582 Students
1 Course
Founder of www.experience-mind.com

Kaya has over 10 years professional experience in local and international level leading different size projects in Central and Eastern Europe, Middle East and Africa (CEEMEA).

Her expertise has been recognized; she has been working for industry leaders like Procter & Gamble and Microsoft as well as she has been elected to be Member of the Board in ECR Baltic organization. Kaya has been leading Category Management working group within ECR where she introduced Category Management to the Baltic market and published a book “Category Management, What it is?” focusing on consumer understanding.

Throughout her career to date, Kaya has excelled in the roles she has undertaken. With a Master’s Degree in Ineternationam Economics and Business, Kaya integrates her global approach, commitment to collaboration and customer understanding with her business advisory. Her biggest passion is in the field of internal and external customer understanding what is the foundation of any business.

Kaya’s experience expands to areas like Shopper Psychology, Business Strategy, Customer Relationship Management, Category Management, Process Development, Sales & Marketing and eCommerce.