***We're honored that this is the best-selling Shopify Course On Udemy***
Shopify Power: How To Build A Website, Sell Your Products, And Grow A Business On Shopify. Taught by award winning CEO and Adjunct Professor of Online Marketing at Northwest University - Jason Miles.
About The Instructor & His Authentic Credibility On This Topic: Together with his wife, Miles has sold millions online and their popular shopify website (Pixie Faire) has even been featured by Shopify as one of the sites premiere success case studies. Miles shares their insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built their Shopify site, which currently transacts 40,000-50,000 orders a month and serves over 1 million pageviews.
How Is This Course Different? This course includes analysis, opinions, techniques, short-cuts, and tips from the instructor that you won't find on the help pages of Shopify, or in other Udemy courses. It also includes step-by-step site build demonstration section.
This course offers a unique and systematic framework for planning and launching a Shopify site in a step-by-step method that will prepare you for long-term ecommerce success.
Who Is This Course Designed For? Students should have a basic understanding, or willingness to learn web-building, such as having previously set-up a blog. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, product idea, or product plan. If you have a private label product you sell on Amazon, or are an artist, crafter, or seller of unique items - and need a fully functional ecommerce website - then this course will be of value to you.
Warning, Web Professionals - You May Find This Course Too Basic. We do not cover creating custom themes or working in Liquid (the code language of Shopify). This course is intended for entreprenuers, marketers, brand owners and small business people - not developers.
Have you heard about Shopify and wonder if it's right for you? In this video we discuss 10 reasons shopify is awesome and why it might be a good fit for your business needs.
An indepth overview of what this course covers!
In this video we discuss the 3 foundational aspects of Shopify.
In this video I provide a guided tour of the Shopify backend.
In this video we discuss the next steps you should take to get up and building quickly.
Pop Quiz for section one ...
In this video we walk through an overview of how Shopify Themes work.
In this video I share insider tips - 4 considerations when looking at themes to use.
Here is the sitebuilders checklist as a PDF File.
Here is the site builders checklist as a MSWord file.
In this video we walk through the first aspect of the site builder's checklist - the branding aspects.
In this video we discuss the 2nd aspect of the site builder's checklist - the product related aspects.
In this video we discuss the 3rd aspect of the site builder's check list - the pricing aspects.
In this video we discuss the 4th aspect of the site builder's check list - the placement (or distribution) aspects.
In this video we discuss the 5th aspect of the site builder's check list - the promotion related aspects.
In this video we do a guided tour of the Theme Marketplace.
In this video we walk through how to install a theme on your Shopify site.
In this video we provide an introduction to the App Marketplace.
In this video we discuss 6 apps every Shopify site builder should consider installing.
In this video we give a guided tour of the App Marketplace.
In this video we discuss 7 insider tips for working with Apps.
In this video we give an introduction to setting up products in your Shopify site.
In this video we discuss apps you may need to install depending on the types of products you plan to sell.
In this video we discuss integrating with Amazon.
In this video we provide a walk-through of setting up a product.
In this video we discuss 3 important insider secrets related to product strategies on Shopify.
In this video we provide an overview to payment options on Shopify.
In this video we discuss the details of the Shopify Merchant Services Payment Processing Method.
In this video we the flow of payments from the customer to you depening on the various payment methods you install.
In this video we discuss the Shopify Point-Of-Sale Card Reader.
In this video provide an introduction to Email Marketing Integration.
In this video we discuss email address name collection via the Shopify Apps.
In this video we discuss email address collection via the Shopify Check-out process.
In this video we discuss two simple email marketing campaigns you should consider using.
An explanation of the email marketing "welcome" campaign.
An explanation of the email marketing "engagement" campaigns.
Here's a bonus ebook to help give you 49 insider tips related to Email Marketing!
In this video we give an introduction to Social Media Marketing integration.
In this video we give information related to site traffic - and the benefits of Facebook and Pinterest.
In this video we discuss selling directly on the social media sites via Shopify integration.
In this video we discuss using Instagram and Hashtags on your Shopify site.
In this video we show you a fun way to include Youtube videos on your product pages.
In this video we give an introduction to Shopify Reports & Analytics Tools.
In this video we give a a walk-through of Shopify Reports.
In this video we demonstrate how to take a Shopify report and turn it into actionable business insights.
In this video we discuss 3rd party analytics apps.
In this video we discuss how Google Analytics can help you understand what's happening on your Shopify site.
In this video we discuss the next steps on your journey!
In this video I welcome students to the demonstration site build portion of the course and explain a few details of how this section works.
In this video I kick off our site build and take the first steps to set up our new Shopify store.
In this video I walk through choosing a theme and also modifying your primary site slider image.
In this video I show you how to choose a theme's style (which may not be applicable to all themes).
In this video I walk you through the Shopify monthly subscription options and show you the difference between the less expensive and more expensive versions.
In this video I demonstrate how to set up pages on your Shopify site.
In this video I walk through how to organize the menu structures in a Shopify site.
In this video I walk through how to modify the site basic settings including font type, size, and general colors.
In this video I share how to add the Privy App for Exit Intent Pop Ups
In this video I show you how to set up your blog features.
In this video we continue our discussion of the blogging features.
In this video we walk through the Point-Of-Sale (POS) setup so you can sell in-person.
In this vidoe I walk you through how to set up your Google Analytics and Facebook Pixel.
In this final video we walk through the process of setting up your custom domain name in connection with your Shopify site.
In this video I offer my support as you work on your Shopify site!
**Jason is the author of the bestselling Pinterest Power, Instagram Power, and Youtube Marketing Power, all available in bookstores worldwide and published with McGraw Hill. **
In 2008 Jason & Cinnamon Miles founded Liberty Jane Clothing at their kitchen table and began selling One-Of-A-Kind handmade items on eBay. Cinnamon was the artist with a penchant for designing on-trend doll clothes and Jason was the marketer helping during the evennings and weekends. His day job was as a professional fundraiser in Silicon Valley. They used social media to scale their fans, followers, and customers and quickly became eBay Powersellers, ultimately selling millions online via their own websites. How?
In 2009 they began selling digital downloads on their own website. In the first month they sold 11. But sales quickly grew and other designers began asking them if they could publish their patterns on the site too.
From 2010 to January 1, 2014 Miles served at Northwest University in the Seattle area. As the Senior Vice President of Advancement he managed the Fundraising, Marketing, and Human Resources departments.
That year they also founded of Sew Powerful, a 501C3 charitable organization focused on combating extreme poverty in Zambia. The Google Foundation has become their largest donor and they've received worldwide support for their innovative Sew Powerful Purse program and creative efforts to combat extreme poverty in Ngombe Compound - the worst urban slum in Lusaka Zambia.
In 2011 Miles founded the Marketing On Pinterest blog to document their work on the popular social media site and two weeks after launch he was offered a three book deal with McGraw Hill Professional. Each book has been a bestseller and can be found on Amazon as well as in bookstores worldwide including North America, Korea, Australia, India, and Europe.
In 2013 Jason & Cinnamon launched Pixie Faire (a marketplace built on the Shopify platform). Pixie Faire has quickly become the Internet's largest doll clothes pattern marketplace with over 70 designers and over 1.5 million patterns downloaded. It attracts raving fans from both the toy and sewing world. The site averages 40,000 to 50,000 pattern downloads a month.
Jason is an award winning marketer having earned the All-Star Award repeatedly for Email Marketing & Social Media Integration presented by Constant Contact.
On January 1, 2014 Miles retired from the 9-5 world to focus on the growth of his company and charity. His corporate career included twenty years of work in Human Resources, Fundraising, and Marketing.
His work has been featured in Forbes, The Huffington Post, Wharton Magazine (of the University Of Pennsylvania School Of Business), IBM's Connect Chat, CNET, MSN's Business On Main, Social Media Examiner, Profnet, PRNewswire, and other premiere publications.
He is an Adjunct Professor of Marketing at Northwest University and regularly present for the American Marketing Association (AMA) as well as at other industry leading events where he presents on the topics of social media and ecommerce.
He spends quality time mentoring and coaching others, kayaking, traveling to Africa, and helping Cinnamon teach the pre-school class on Sunday mornings at Renton Christian Center in the Seattle area.
Jason's passion is to serve and help others, which he brings to his teaching and speaking projects. His unique experience as a Senior Marketer at a University as well as a start-up kitchen table entrepreneur give him a unique ability to connect with a wide range of learners.
He's sold millions online, but is most passionate about the start-up phase, branding, social media, and the transformational power an online business can have in the lives of hard working people as they turn their dream into reality with proven techniques and practical online marketing strategies.