Using Shopify and Facebook to Quick-Start an eCommerce Store
4.3 (759 ratings)
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Using Shopify and Facebook to Quick-Start an eCommerce Store

eCommerce business success by selling products with scaleable, minimal-risk advertising on social media networks.
4.3 (759 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
17,522 students enrolled
Created by Patrick Mallon
Last updated 11/2016
English
English
Price: Free
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Set up an eCommerce store from scratch using Shopify
  • Find products with high perceived value that will attract customers
  • Create and run Facebook ads that will drive more traffic to your site
View Curriculum
Requirements
  • Email address for Shopify
  • Facebook account for Business Ads
Description

Why Use Shopify?

If you're interested in selling online, first of all, congratulations! It's a rewarding endeavor. In order to be successful, you need to do it right. I have used many different platforms for selling online and I have found that Shopify provides the most turn-key product to begin with. Sellers can have a store up and running in a matter of minutes (as I show in this course).

Not only is it quick to start, but Shopify provides countless tools to enhance your experience. All of them are easily installable.

What's inside the course?

I will show you how to:

  1. Set up a Shopify store
  2. Select an attractive niche to start with 
  3. Find products that feed the desire of customers in those niches.

I will then guide you through the process of getting those products on a live store that you own, ready for the public to consume.

"How will I get traffic to my store?"

Funny you should ask. Facebook provides the most targeted and affordable advertising platform on the web. With their database, we are sure to find an audience that is eager to buy your products.

I will show you how to:

  1. Create advertising banners
  2. Building targeted audiences
  3. Create sales copy and launch your ad to hundreds of thousands of potential customers.

3 Simple Steps To Building Your Profitable eCommerce Business

  • Discover The Exact Formula I Used To Make My First Sale Using Viral Ads & Facebook
  • Use My Simple 3 Step Formula That I’ve Used To Generate Over $100K In Under 6 Months
  • I’ll Show You “Behind The Scenes” How I Built A Million Dollar eCommerce Business With Facebook & How You Can Too
Who is the target audience?
  • Beginners who are interested in creating their own cash flow business
  • Store owners interested in optimizing their websites and ads to drive more traffic
  • Anyone making under $200/day in eCommerce
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Curriculum For This Course
16 Lectures
01:57:45
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Introduction
2 Lectures 06:37

What is Shopify? Why should I choose it for my e-commerce solution? Let's get these answers.

Why choose Shopify?
02:23

Before starting a store, we need to decide what kind of items we'll be selling.

Choose a Niche
04:14
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Shopify
7 Lectures 45:20

Signing up with a free trial (http://ecomfastlane.com/shopify), choosing a store name and setting up our account.

Initial Set-up
04:37

Having our store look good is just as important as the products it sells. Let's make our store look great and trustworthy.

Set up theme and overall look
12:33

Add key pages, contact forms, and menus that are expected of every store. Establish proper .com domain and site description.

Store features
06:42

Choosing between the many options we have to receive payments (Shopify, Stripe, Paypal, etc...)

Set up Payments
04:29

There are a few options we need to decide on how our customers' checkout process will flow.

Set up Checkout
04:04

In order to employ a "Free + Shipping" promotion, we need to establish some shipping rules or get an app that will make it much easier.

Set up Shipping
06:42

Shopify provides many add-on features with the use of apps. These are a few of the essentials that will save us time in the long-run and help us recoup a lot of money.

Must-have Apps
06:13
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Finding Products
3 Lectures 32:43

There are a few places you can find products. We will walk through these places and discuss what to look for and how to choose the first products for your store.

Search for Hot-selling items
18:53

Once we figure out what items we want to sell, we need to import them into our store with Oberlo (http://ecomfastlane.com/oberlo).

Adding products to store
09:37

Once our products are set up in store, let's create the upsell funnel to create more revenue!

Create an Upsell
04:13
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Advertising
3 Lectures 31:04

Our store needs a Facebook Page in order to have ads sent to it. We also need to make an attractive ad banner.

Create Facebook Page and Ad Image
06:56

Start the ad publishing process by selecting the audience you are targeting. Do this using Facebook's Ad Set function.

Creating Ad Sets and Target Audiences
16:35

Once the ad is finalized with the proper image and written copy, you are ready to start sending traffic to your product page.

Finalize Ad Copy and Image
07:33
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After the Sale
1 Lecture 02:01

Use Oberlo to send orders to AliExpress and purchase them for your customers.

Fulfilling Orders
02:01
About the Instructor
Patrick Mallon
4.3 Average rating
757 Reviews
17,522 Students
1 Course
Entrepreneur

Pat Mallon is an eCommerce entrepreneur who has generated a six-figure income creating simple websites that drive big sales. Using proven, repeatable methods he has been able to scale his businesses to over $1m in revenue. He teaches these same methods on Udemy and his home site, eCom FastLane. Follow his training videos and get started on the path to success.