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WHY YOU WANT TO TAKE THIS COURSE:
There’s a rumor going around the wedding and portrait photography industry that “prints are dead.” Yet, every single one of our clients continues to buy large canvases and albums from us, even in this digital day and age.
As creative people, product sales as a photographer can be a hard thing to overcome with a lot of fears and uncertainties involved, and because of it, a lot of photography businesses are failing to thrive and survive. Before we switched our business model over to sell print products, we felt a lot of those same fears about selling:
We found that the answer to all of the above was a resounding YES!
When we made the change in our business model to stop giving away the rights to our digital negatives and now offer our clients the opportunity to purchase prints through personally hosted Order Appointments, we took our print sales from $0 to an average of $3,000 and more in EXTRA sales per photoshoot and wedding. We found that by simply giving our clients the opportunity to purchase prints from us as the experts they hired to document their memories, that they actually willingly wanted to buy prints, a lot of prints, through us, rather than trying to take time they didn’t have to figure it out themselves! We couldn’t believe we were missing out on this important part of serving our clients to fulfill their needs.
In our online e-course, Shoot 2 Sale, you too can learn how to create an awesome experience for your clients to help them get your artwork on their walls, as well as increase the sales and profits of your photography business in dramatic ways! We’ve developed a program that lays out everything you need to begin selling product successfully in your own photography business. No matter what level of client you cater to, we found this proven step-by-step formula works to encourage and educate clients of all budgets to value the importance of why they should invest in print products through you instead of only getting the digital files. The best part is, you don’t have to be a natural sales person because through the experience we will walk you through to carry out, the images will sell themselves. And when your clients begin to thank you and cry tears of joy for helping them get their cherished memories on their walls, you’ll only be kicking yourself wondering why you waited so long to make this change!
Now is the time to take your customer service and business profits to the next level!
MESSAGE FROM INSTRUCTORS:
We are here to review questions daily! We will respond to all questions once a day. We will communicate with all students through course messaging with content related updates. We encourage all students to introduce yourself, where you are from, what type of photography you shoot, and your goals for what you want to get out of the course. We plan for this course to become an active community of photographers that will be encouraging the growth of your businesses and print sales. We look forward to getting to know you and we are here to help!
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|Section 1: INTRODUCTION|
Welcome and hello!
What To Expect From This Course
Our Story & Why We Made The Switch
Business Model Options
Our Sales: BEFORE & AFTER
The Sale We Didn't Expect To Make
How A "Disc" Client Turned Into Our Biggest Print Sale Yet
The State Of The Industry & Why Prints Are NOT Dead In A Digital EraPreview
Your Fears Of Selling & How To Conquer Them
|Section 2: EDUCATING YOUR CLIENT|
Your Very First Steps
The Importance Of What Your Call Your Ordering Sessions
Effective Responses To Inquiries
Giving Your Clients Homework
The Most Important Rule
|Section 3: LOCATION OF YOUR ORDER APPOINTMENTS|
Choosing The Best Location
Tour Of Our In-Home Studio Space For Clients
|Section 4: PREPARING FOR THE SALE|
Keeping Things Simple
What To Charge
Show What You Sell
Gift Prints VS Wall Prints
Our Policy On The Digital Negatives
The Images That Sell The Best
How Clients Get Their Digital Negatives
Determining The Right Price Point
|Section 5: THE SALE|
10 Steps To A Successful Order Appointment
Making Your Clients Comfortable
Helping Clients Narrow Down Their Favorites
Guide Them According To Their Needs
Successful Album Sales
Why Your Feedback Matters
Easy Product Order Form
Closing The Sales Session
|Section 6: Favorite Product Vendors|
Who We Use & Recommend
Why Clients Love Canvas Collages
|Section 7: COURSE REVIEW|
Overview Action Steps To Move Forward
Frequently Asked Questions
This Isn't Goodbye, This is Just The Beginning!
Scarlett & Stephen are husband & wife wedding photographers for luxury events based in Nashville, TN. Together, their work has been seen on ABC’s 20/20 and Good Morning America, TLC's Wedding Day Makeover television show, in publications such as Grace Ormonde’s Wedding Style, The Knot, Southern Weddings, Weddings Unveiled, Weddings Illustrated and voted one of the Best Of Weddings for photography studios by The Knot Magazine. Along with shooting weddings around the world, they have been speakers at conferences, taught international workshops to photographers, and enjoy helping other photographers grow their businesses so that they are working smarter, not harder.