Shoot 2 Sale

The Proven System to Increasing Your Profits In Your Photography Business
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  • Lectures 40
  • Contents Video: 2.5 hours
    Other: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

WHY YOU WANT TO TAKE THIS COURSE:

There’s a rumor going around the wedding and portrait photography industry that “prints are dead.” Yet, every single one of our clients continues to buy large canvases and albums from us, even in this digital day and age.

As creative people, product sales as a photographer can be a hard thing to overcome with a lot of fears and uncertainties involved, and because of it, a lot of photography businesses are failing to thrive and survive. Before we switched our business model over to sell print products, we felt a lot of those same fears about selling:

  • Would it work?
  • Would people still hire us if we didn’t include the digital negatives?
  • Can we make this happen successfully when we hate selling?
  • Will this work even though we don’t have a studio space?
  • Will this actually increase our sales and profits?

We found that the answer to all of the above was a resounding YES!

When we made the change in our business model to stop giving away the rights to our digital negatives and now offer our clients the opportunity to purchase prints through personally hosted Order Appointments, we took our print sales from $0 to an average of $3,000 and more in EXTRA sales per photoshoot and wedding. We found that by simply giving our clients the opportunity to purchase prints from us as the experts they hired to document their memories, that they actually willingly wanted to buy prints, a lot of prints, through us, rather than trying to take time they didn’t have to figure it out themselves! We couldn’t believe we were missing out on this important part of serving our clients to fulfill their needs.

In our online e-course, Shoot 2 Sale, you too can learn how to create an awesome experience for your clients to help them get your artwork on their walls, as well as increase the sales and profits of your photography business in dramatic ways! We’ve developed a program that lays out everything you need to begin selling product successfully in your own photography business. No matter what level of client you cater to, we found this proven step-by-step formula works to encourage and educate clients of all budgets to value the importance of why they should invest in print products through you instead of only getting the digital files. The best part is, you don’t have to be a natural sales person because through the experience we will walk you through to carry out, the images will sell themselves. And when your clients begin to thank you and cry tears of joy for helping them get their cherished memories on their walls, you’ll only be kicking yourself wondering why you waited so long to make this change!

Now is the time to take your customer service and business profits to the next level!

MESSAGE FROM INSTRUCTORS:

We are here to review questions daily! We will respond to all questions once a day. We will communicate with all students through course messaging with content related updates. We encourage all students to introduce yourself, where you are from, what type of photography you shoot, and your goals for what you want to get out of the course. We plan for this course to become an active community of photographers that will be encouraging the growth of your businesses and print sales. We look forward to getting to know you and we are here to help!

What are the requirements?

  • Be a professional photographer, or aspiring to turn your hobby into a professional business

What am I going to get from this course?

  • Increase the level of your customer service
  • Successfully learn how to sell print products to your clients
  • Overcome fears of changing your business model to now sell print products
  • Learn what print products clients really want
  • Understand how to easily sell albums
  • Learn the step-by-step formula to having a sustainable photography business
  • By the end of of this course, you'll be kicking yourself that you waited so long to try this!

What is the target audience?

  • Wedding and Portrait photographers
  • Photographers just starting out who want to set up their business to maximize profits per photoshoot or wedding
  • Seasoned pros looking to help increase their bottomline profits
  • Any photographer who thinks they don't have what it takes to sell print products to their clients

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: INTRODUCTION
Intro Video
Preview
03:29
Welcome and hello!
01:31
What To Expect From This Course
00:25
Our Story & Why We Made The Switch
04:27
Business Model Options
06:19
Our Sales: BEFORE & AFTER
05:00
The Sale We Didn't Expect To Make
02:36
How A "Disc" Client Turned Into Our Biggest Print Sale Yet
01:49
The State Of The Industry & Why Prints Are NOT Dead In A Digital Era
Preview
Article
Your Fears Of Selling & How To Conquer Them
07:23
Section 2: EDUCATING YOUR CLIENT
Your Very First Steps
09:44
The Importance Of What Your Call Your Ordering Sessions
Article
Effective Responses To Inquiries
Article
Giving Your Clients Homework
03:49
The Most Important Rule
Article
Section 3: LOCATION OF YOUR ORDER APPOINTMENTS
Choosing The Best Location
11:07
Tour Of Our In-Home Studio Space For Clients
11:32
Section 4: PREPARING FOR THE SALE
Keeping Things Simple
Article
What To Charge
Article
Show What You Sell
05:58
Gift Prints VS Wall Prints
Article
Our Policy On The Digital Negatives
Article
Turnaround Times
Article
The Images That Sell The Best
07:32
How Clients Get Their Digital Negatives
04:13
Determining The Right Price Point
Article
Section 5: THE SALE
10 Steps To A Successful Order Appointment
07:06
Making Your Clients Comfortable
01:46
Helping Clients Narrow Down Their Favorites
07:04
Guide Them According To Their Needs
Article
Successful Album Sales
08:37
Why Your Feedback Matters
Article
Easy Product Order Form
Article
Payment Collection
04:35
Closing The Sales Session
01:58
Section 6: Favorite Product Vendors
Who We Use & Recommend
14:04
Why Clients Love Canvas Collages
Article
Section 7: COURSE REVIEW
Overview Action Steps To Move Forward
04:33
Frequently Asked Questions
Article
This Isn't Goodbye, This is Just The Beginning!
00:48

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Instructor Biography

Scarlett & Stephen, Wedding Photographers For Luxury Events

Scarlett & Stephen are husband & wife wedding photographers for luxury events based in Nashville, TN. Together, their work has been seen on ABC’s 20/20 and Good Morning America, TLC's Wedding Day Makeover television show, in publications such as Grace Ormonde’s Wedding Style, The Knot, Southern Weddings, Weddings Unveiled, Weddings Illustrated and voted one of the Best Of Weddings for photography studios by The Knot Magazine. Along with shooting weddings around the world, they have been speakers at conferences, taught international workshops to photographers, and enjoy helping other photographers grow their businesses so that they are working smarter, not harder.

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