Double Your Growth WIth Trigger Event Selling

Learn how Trigger Events can shorten your sales cycle & Increase your close ratio
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  • Lectures 8
  • Length 35 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

There is a silver bullet in sales – reaching highly motivated decision makers at exactly the right time: after they experience a ‘Trigger Event’ AND before they call your competition

When you have the right timing the sale almost happens by itself—There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. 

By luck or sheer numbers you’ve had timing happen before. This course will show you how to make it happen again, again, and again.

What are the requirements?

  • Willingness to learn
  • Understand that sales is never about being lucky
  • Success comes through knowledge of self, customer, product/service & skill

What am I going to get from this course?

  • Improve your Sales Rates
  • Improve your Sales Cycles
  • Improve your outbound sales through your inbound marketing

Who is the target audience?

  • Sales Professionals that want to improve their effectiveness
  • Business owners that need to improve their bottom line
  • Start ups that need to get cashflow started through sales

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: How to accelerate your revenue!
Grow your Revenue Twice as Fast
Section 2: 7 Second Sale
What does GE Know You Should Too?
Section 3: What to Say?

What are the words too use?

Section 4: Resource Section

Learning the why to more effectively use your Inbound Marketing to build relationships and trust through a vital timeline. However it is not sell, it is to learn so you can earn!


Sildes on 3 ways to get into any account!

Trigger Event Selling worksheet
Won Sales Analysis

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Instructor Biography

Michael Ballard, Helping people learn how to deal with adveristy

Michael Ballard has presented to audiences and consulted with groups from Bermuda to Singapore and New Orleans to Vancouver as an internationally renowned speaker. Thousands of people have deepened their personal and professional ability to thrive using the process and skills he teaches. In the process they've learned how to deal with life's BIG Stuff issues based on the expertise Michael enjoys sharing on resilience. He hopes you will, too!

Michael has appeared in over 140 media interviews across North America on resiliency. He has also executive produced and hosted over 24 video interviews on those impacted by life’s BIG Stuff events. Plus students here in over 139 countries.

Michael learned quite a bit about thriving through resilience while facing adversity during his 7 year battle with three challenges to his life while fighting cancer, multiple treatments, setbacks and victories. He enjoys upbeat and insightful coffee, conversations, puns, biking, hiking, photography and snorkelling.

Michael joined Udemy in 2014. In late 2014, one of his coaching clients called him up to discuss personnel and workplace productivity issues and in the process encouraged him to start making video based programming. 

Instructor Biography

Craig Elias, Creator of Trigger Event Selling

Craig Elias is the creator of Trigger Event Selling™, author of the award-winning sales book “SHiFTHarness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS”, contributing author to the #1 Selling Book on both Amazon and The Wall Street Journal "Masters of Sales”, and a National Growth Advisor for the Goldman Sachs 10,000 Small Businesses Program.

Craig’s knowledge of Trigger Evens has resulted in:

  - Winning a $1,000,000 prize in a Global Billion Dollar Idea Pitch Competition

  - Coverage on NBC news, in The New York Times, The Wall Street Journal, The National Post, and Sales and Marketing magazine

  - His first company being twice named by Dow Jones as one of the 50 most promising companies in North America

  - Being the #1 sales person at a large telecommunications company withing six months of joining the company

  - Being named 15th to the Forbes list of the 30 most social sales people on the planet

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