Our beginner-friendly branding e course takes you through the pro steps WE use to create dynamic brands for our clients – brands (including logos, color palettes, and more) that are built on a solid, strategic foundation to attract the customers businesses need.
You'll walk away with:
• A custom logo perfect for your brand
• A complete, balanced color palette to attract the customer you need
• Branded graphics perfect for your marketing, website, social media, advertising, and print materials
• A dream customer profile and psychology board to guide your marketing strategy
• Brand inspiration guided pinterest board to find your brand without the risk of copycatting or being cookie-cutter boring
• Custom brand vision board created with our easy-to-use, no software required template
• Final brand guide to make sure your brand is always on point to nail those dream customers
Who is this course for?
This course is for small business owners or side-hustlers looking to take their business to the next level through rock-solid branding. This course is for you if:
Through this course we're building a strong foundation for your business by thoroughly exploring your dream customer, then building a strategic marketing plan to attract those customers (and sell to them!) through visual branding we'll create together.
Do I need to have design experience?
No design experience is necessary! We've created this course so that anyone can create a custom logo and brand. We're giving you exactly what you need to know to get on track to creating brand success.
Do I need special software?
NO! No software whatsoever is required for this course. We use ONLY high-quality, free, online resources to craft your brand. This saves you hundreds of dollars in software costs and dozens of hours in time spent learning the programs.
We're going to jump right in and get this show on the road! In this module we'll be covering:
Your Goal for Module 1: Become comfortable with the value of a brand and have a good idea of what this week looks like!
Now we're going to jump into a more complete overview of branding and introduce you to Kennedy Graham Photography. In this module, we'll go over:
Your Goal for Module 2: Understand the concepts and goals behind a brand and a logo and why they are different.
Now let's shift the focus to YOU. In this module, we'll go over:
Your Goal for Module 3: Understand what a dream client is and how targeting them benefits your business – and then identify yours!
Module 4 consists of two parts, so get ready to really start digging deep.
In this module, we're walking through:
Your Goals for Module 4:
• Walk away understanding your dream client on a deep, personal level.
• Have a clear vision of the type of things that attract your dream client and the values that shape their decisions.
• Create a Pinterest board that allows you to record and collect these concepts that you can always refer back to when making decisions in your business.
Now we're moving on and applying these concepts to YOUR BRAND! In this final section of week 1, we'll be covering:
Your Goal for Module 6: Complete a curated inspiration board for your brand in Pinterest using your dream client board and cultivate an even deeper understanding of your dream client.
Note: Kristen will be creating the inspiration board for Kennedy Graham Photography in this video in real time so you can see our process exactly. You may find it helpful to get started in the video and pause throughout as you work through your own brand inspiration board!
To get the week started, Avery will be introducing you to...
Your Goal for Module 1: Be able to identify hierarchy, balance, and space in logo design and understand how concepts can be communicated in a non-literal way.
In this video Kristen will be talking about...
Your Goal for Module 2: Understand how fonts communicate in combination and start thinking about what you want yours to communicate!
In this section we'll be covering:
Your Goal for Module 3: Using this information on how color communicates, begin thinking about the sort of color palette that will attract your dream customer.
It's time to focus in on your brand and nail your color palette. This is going to be a pretty big task, but I know you can do it. Think of this module and next week as your junior year in high school: Definitely the toughest, but so freaking worth it when you get to chill out senior year (that's week 4!).
This is going to be intimidating at first. There are a lot of pieces to put together to create the whole, but we are going to be with you every step of the way. We'll be creating all of these pieces for Kennedy Graham Photography right alongside you – recorded in real time!
All the way from beginning to end we'll be walking you through how to use every program step-by-step so you'll never be lost on your own. Take your time – pause, rewind, take a break, and sleep on your options as much as you need to. And remember, we're personally available to you every day in HDco Like a Pro, where you can get feedback and advice.
Your Goal for Module 5: You'll walk out of this week with a focused brand vision board and an awesome color palette that attracts your dream customer.
It's time to create your logo!
We touched on file types a little bit in module 1, but we need to get a little more in depth. Plus, I get a little jazzed about filetypes.
Alright, we are SO close to sealing the deal on this brand! Here's what we'll be tackling in this section:
Note: The link to create a copy of our Google template can be found in "Resources."
Your Goal for Module 3: Assemble your FINAL BRAND GUIDE (!!!) to bring everything together!
Your brand isn't just what your visuals look like. Every interaction a customer has with you creates your brand in their mind – remember, your brand is what your customer believes it is, not what you say it is. Your brand voice is an essential aspect of maintaining your brand in multiple mediums.
We'll be going through...
Your Goal for Module 1: To understand the importance of brand voice and get started finding your own.
Canva is a great tool for all of your social media and print design needs. You'll be able to upload all of your assets that you created in your brand board and have all of your tools at the ready for creating on-brand graphics through this easy-to-use program. You graphics will always be on brand! In only a few minutes, you can easily create original content.
Share your graphics with us in our HDco Like a Pro page so we can see all of your cool designs!
In this lesson you'll learn:
Your Goal for Module 2: Learn how to put your NEW BRAND MATERIALS (omgomgomg) to work creating on-brand marketing graphics in Canva.
We don't have time to go too in-depth into social media right now, but we do want to introduce you to the variety of platforms that are out there. Facebook, Instagram, Pinterest, Twitter and more are available to get your new content in the world!
We've written a lot on the topic of social media marketing for small business and feel passionately about the fact that your brand needs to be present in all communication you have with your audience – especially on social media! That means keeping your visual identity, brand voice, and values all in check. If you have questions about which platforms are best for your business, ask us!Before we wrapped this course up, we wanted to leave you with one awesome social media strategy gem.
This is one of the most valuable strategies we've embraced on Instagram and we want to share it with you!
Your Goal for Module 3: Use Instagram like a biz baller!
BONUS: SOCIAL MEDIA STRATEGIES WORKSHEET [Attached in Resources]
Using social media strategically for your business (not just willy-nilly by the seat of your pants!) is key to getting a worthwhile return on your social media investments. We've put together this social media strategies worksheet to help you figure out how to bring in your brand strategy to everything you do on social media.
Hi, I'm Kristen, the owner and founder of Hoot Design Co, a creative agency specializing in small business branding based out of Columbia, MO. I've worked in marketing and advertising for 10+ years and have experience with a diverse range of brands. I've also taught design at the college level for over five years and am ready to teach you how to become the master your brand!