Setting up Google Tag Manager in WordPress and Unbounce
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Setting up Google Tag Manager in WordPress and Unbounce

Learn how to impliment Google Tag Manager in WordPress or Unbounce landing pages
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6 students enrolled
Created by Paul Smith
Last updated 6/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 37 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to create a Google tag manager account
  • How to setup a tag manager container
  • How to install the container
  • How to setup up and configure a tag for tracking
View Curriculum
Requirements
  • A WordPress website with administrator access OR
  • An Unbounce landing page account with a custom domain setup
  • Any type of Google account
  • A beginner level knowledge of tracking pixels
Description

Google Tag Manager is a very efficient way to manage a lot of different pixel codes all in one place.

Google is trying very hard and been very successful to simplify how tags work and now you can manage all of your pixels and track things that you never thought were possible

An example of this may be tracking a button click or a thank you page. eCommerce is also another important use for Google tag manager.

The top 5 benefits of implementing Google Tag Manager.

  1. A very productive and safe and secure way of working with pixel tracking.
  2. It minimizes a lot of mistakes and errors, and it also gives you great flexibility.
  3. You can implement Google Tag manager yourself in a matter of minutes.
  4. It’s maintenance free, and it’s very simple to understand.
  5. There are very few limitations to what you can add into tag manager for tracking

Tag manager offers great security for your website or your landing pages.
Placing the container code on landing pages or websites eliminates the need for anyone to do anything else with code. This is a big benefit because it eliminates the need to give your site or application passwords to marketers or developers when tracking code needs changing.

Google Tag Manager also adds a layer of security.
Google is monitoring containers for malicious code, malware and any type of injections that hackers may be trying to inject through tag manager. Tags are also reusable, that’ll save you time and development costs.

Testing and debugging
Debugging and testing features in Google tag manager are a great benefit as well. Testing tags before you deploy is a great feature for a live production site. You will never need to deploy to a live environment without testing first.  Google Tag Manager gives you the ability to manage user permissions. An example might be the marketing department or a development team. With tag manager, you don’t have to give them access to all of the code. You can even restrict access their access certain areas in tag manager.

With Google tag manager you can keep your site properties safe and secure. If you are not using Tag manager I would recommend you do.

In this course, you will Learn how to create and install Google Tag Manager in WordPress or Unbounce landing pages

  • Setting up a Google tag manager account
  • Creating a tag container
  • Installing a tag container in WordPress
  • Adding Tags: Facebook Pixel, Custom Facebook event, Google Analytics
  • Installing Google tag manager globally in Unbounce
  • Creating a custom Facebook event on button press
  • Installing and using testing tool

By the end of this course you will be able to setup and create a google tag, implement it onto your website or landing page confidently and quickly.

Who is the target audience?
  • Digital Marketers
  • WordPress Website Owners
  • Unbounce users
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Curriculum For This Course
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Introduction
1 Lecture 01:46
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Getting Started
2 Lectures 03:35

Locating your Facebook Pixel code
02:13
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Setting up and installing a container
3 Lectures 05:31
Creating A Tag Container
02:17

Adding Container Code To WordPress
01:53

Publishing The Container
01:21
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Installing test tools
3 Lectures 03:22
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Adding Tags
3 Lectures 12:44

Adding the Facebook Pixel
02:46

Adding a custom Facebook event tag
04:29
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Tag Manager in Unbounce
3 Lectures 09:38
Adding Tag Manager to Unbounce
02:44

Adding an Unbounce page
02:36

Creating a tag to trigger on button press
04:18
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Conclusion
1 Lecture 00:50
Course Conclusion
00:50
About the Instructor
Paul Smith
5.0 Average rating
1 Review
6 Students
1 Course
The Tech Institute

Paul has over 25 years experience covering all web technologies. 

Email Delivery, Web Sites, Servers & Security, Hosting, Social Media & Marketing, Software & Apps, Hardware & Networks, Landing pages, video production and Professional speaker.

A certified Google Ad Words and Google Analytics consultant, Paul has a unique ability to simplify learning into an easy to understand format that's fast to implement.