Data is essential for making informed decisions about your website. You need to know more about your visitors, like where they’re coming from, how they access your website, and what content they’re interested in. This is why Google Analytics is an essential tool for uncovering the data that will provide these insights and allow you to take action.
During this course, you’ll learn the basics of Google Analytics so you can implement on your website, understand the reports available, and begin tracking your visitors’ behavior on your website.
Several new guides have been added to the course. After each section, you will find a step-by-step guide to completing important tasks mentioned in the previous videos. Feel free to download these PDFs for later use.
If you have any questions about the guides or set-up process, please post them in the discussion area, where Janet Driscoll Miller, a Google Analytics certified expert, can answer your questions.
This video includes an important note on achieving the highest streaming quality of the Setting Up Google Analytics the Right Way for Beginners course.
This course was designed to help you set up Google Analytics for your website, so you can track valuable visitor data the right way from the beginning.
This lecture will get you started with your first Google Analytics setup, and help you gain a better understanding of the hierarchical structure of a Google Analytics account.
This lecture explains the importance of setting up only one "property" in Google Analytics per website, in order to track data properly.
This lecture goes through the steps for how to set up a new Google Analytics account, including options for implementing the code on your website and the basics of Tag Manager.
Download this cheat-sheet to help guide you through setting up your Google Analytics account.
This lecture will show you how to get started with Google Tag Manager for implementing your Google Analytics code.
This lecture shows you how to implement your Tag Manager code on your website.
This lecture shows you how to add tags to your Analytics container in Tag Manager.
Download this cheat-sheet to help guide you through integrating your Google Analytics account with Google Tag Manager.
Once your Google Analytics tracking code is implemented, you will need to check to make sure it's tracking properly. This lecture will show you how to check that the code is implemented.
Not sure if your Google Analytics tracking code is installed correctly? This lecture will show you how to find out.
Download this cheat-sheet to help guide you through checking your Google Analytics code is properly installed and your Google Analytics account is receiving data.
Reports provide you with the crucial data you need about your website. This lecture is an introduction to creating views and reports within your Google Analytics property.
This lecture dives into the steps for creating a report view in Google Analytics, including how to filter out data you don't want to see.
Download this cheat-sheet to help guide you through creating a report view in Google Analytics.
This lecture explains the various levels of user permissions and how to give access to multiple users in Google Analytics.
Do you advertise on AdWords? You can track data from AdWords in Google Analytics! This lecture is an introduction to linking your AdWords account to your Google Analytics account.
This lecture provides the step-by-step process for linking your AdWords account to Google Analytics.
Download this cheat-sheet to help guide you through linking your AdWords account to your Google Analytics account.
Download this cheat-sheet to help guide you through linking Webmaster Tools to Google Analytics.
Now that your Google Analytics account is set up, this lecture will explain some of the main reports and terminology you need to know to understand those reports, as well as the organization of reports in Google Analytics.
Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.
Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.