Setting Up Google Analytics the RIGHT Way for Beginners
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Setting Up Google Analytics the RIGHT Way for Beginners

Learn the basics and best practices for setting up Google Analytics on your website and tracking visitor data.
4.5 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
417 students enrolled
Last updated 4/2016
English
Current price: $10 Original price: $30 Discount: 67% off
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Includes:
  • 1.5 hours on-demand video
  • 2 Articles
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
How to properly add the Google Analytics code to your website
Best practices for setting up Google Analytics, including how to set up your profile hierarchical structure and add users
How to link your AdWords account to your Google Analytics profile so you can track data from your search advertising
A-Z terminology to help you understand the main areas and features of Google Analytics
View Curriculum
Requirements
  • Website
  • Ability to add code to your website (either yourself or through your webmaster)
  • Basic understanding of web and digital marketing terminology
  • A desire to track and learn from the people visiting your site
Description

Data is essential for making informed decisions about your website. You need to know more about your visitors, like where they’re coming from, how they access your website, and what content they’re interested in. This is why Google Analytics is an essential tool for uncovering the data that will provide these insights and allow you to take action.

During this course, you’ll learn the basics of Google Analytics so you can implement on your website, understand the reports available, and begin tracking your visitors’ behavior on your website.

***Updated Content***

Several new guides have been added to the course. After each section, you will find a step-by-step guide to completing important tasks mentioned in the previous videos. Feel free to download these PDFs for later use.

If you have any questions about the guides or set-up process, please post them in the discussion area, where Janet Driscoll Miller, a Google Analytics certified expert, can answer your questions.

Who is the target audience?
  • Do you have a website? Do you want to track your visitors and gather more data about their visits? Google Analytics can help you with this, and this course is definitely for you!
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Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 01:40:29
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Introduction
2 Lectures 01:56

This video includes an important note on achieving the highest streaming quality of the Setting Up Google Analytics the Right Way for Beginners course.

Preview 01:04

This course was designed to help you set up Google Analytics for your website, so you can track valuable visitor data the right way from the beginning.

Introduction
00:52
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Hierarchical Structure
1 Lecture 02:07

This lecture will get you started with your first Google Analytics setup, and help you gain a better understanding of the hierarchical structure of a Google Analytics account.

Hierarchical Structure
02:07
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One Property Per Site
1 Lecture 02:17

This lecture explains the importance of setting up only one "property" in Google Analytics per website, in order to track data properly.

One Property Per Site
02:17
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Set Up An Account
2 Lectures 05:07

This lecture goes through the steps for how to set up a new Google Analytics account, including options for implementing the code on your website and the basics of Tag Manager.

Set Up An Account
05:07

Download this cheat-sheet to help guide you through setting up your Google Analytics account.

Setting Up a Google Analytics Account Step-by-Step PDF Guide
1 page
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Tag Manager
4 Lectures 06:37

This lecture will show you how to get started with Google Tag Manager for implementing your Google Analytics code.

Pt. 1 - Getting Started with Tag Manager
02:19

This lecture shows you how to implement your Tag Manager code on your website.

Pt. 2 - Adding Tag Manager Code to Your Website
01:26

This lecture shows you how to add tags to your Analytics container in Tag Manager.

Pt. 3 - Creating a Google Analytics Tag
02:52

Download this cheat-sheet to help guide you through integrating your Google Analytics account with Google Tag Manager.

Using the Google Tag Manager Step-by-Step PDF Guide
1 page
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Checking the Code
3 Lectures 02:33

Once your Google Analytics tracking code is implemented, you will need to check to make sure it's tracking properly. This lecture will show you how to check that the code is implemented.

Pt. 1 - Checking the Code Installation
01:12

Not sure if your Google Analytics tracking code is installed correctly? This lecture will show you how to find out.

Pt. 2 - Verifying Installation
01:21

Download this cheat-sheet to help guide you through checking your Google Analytics code is properly installed and your Google Analytics account is receiving data.

Checking Your GA Code Step-by-Step PDF Guide
1 page
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Reports
3 Lectures 04:51

Reports provide you with the crucial data you need about your website. This lecture is an introduction to creating views and reports within your Google Analytics property.

Pt. 1 - Introduction
00:32

This lecture dives into the steps for creating a report view in Google Analytics, including how to filter out data you don't want to see.

Pt. 2 - Creating Report Views
04:19

Download this cheat-sheet to help guide you through creating a report view in Google Analytics.

Creating Report Views Step-by-Step PDF Guide
1 page
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Adding Users
2 Lectures 03:37

This lecture explains the various levels of user permissions and how to give access to multiple users in Google Analytics.

Adding Users
03:37

Download this cheatsheet to help guide you through adding users to your Google Analytics account.
Adding Users to Google Analytics Step-by-Step PDF Guide
1 page
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Linking AdWords
4 Lectures 09:46

Do you advertise on AdWords? You can track data from AdWords in Google Analytics! This lecture is an introduction to linking your AdWords account to your Google Analytics account.

Pt. 1 - Introduction
01:39

This lecture provides the step-by-step process for linking your AdWords account to Google Analytics.

Pt 2. - Linking an AdWords Account to Google Analytics
08:07

Download this cheat-sheet to help guide you through linking your AdWords account to your Google Analytics account.

Linking AdWords to Google Analytics Step-by-Step PDF Guide
1 page

Download this cheat-sheet to help guide you through linking Webmaster Tools to Google Analytics.

Linking Webmaster Tools to Google Analytics Step-by-Step PDF Guide
1 page
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Additional Resources
4 Lectures 54:39

Now that your Google Analytics account is set up, this lecture will explain some of the main reports and terminology you need to know to understand those reports, as well as the organization of reports in Google Analytics.

Terminology and Organization
16:55

We hope you enjoyed this course and received some valuable information from it! If you would like to learn more about common Google Analytics issues and some of it's most under-utilized features, please review the following articles.
Additional Reading
00:07

Google Analytics Reports Course
00:14

About the Instructor
Janet Driscoll Miller
4.4 Average rating
25 Reviews
463 Students
5 Courses
President & CEO, Marketing Mojo

Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.

Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.