Setting Up Google Analytics the RIGHT Way for Beginners

Learn the basics and best practices for setting up Google Analytics on your website and tracking visitor data.
4.8 (7 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
352 students enrolled
$30
Take This Course
  • Lectures 26
  • Contents Video: 1.5 hours
    Other: 7 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 1/2015 English

Course Description

Data is essential for making informed decisions about your website. You need to know more about your visitors, like where they’re coming from, how they access your website, and what content they’re interested in. This is why Google Analytics is an essential tool for uncovering the data that will provide these insights and allow you to take action.

During this course, you’ll learn the basics of Google Analytics so you can implement on your website, understand the reports available, and begin tracking your visitors’ behavior on your website.

***Updated Content***

Several new guides have been added to the course. After each section, you will find a step-by-step guide to completing important tasks mentioned in the previous videos. Feel free to download these PDFs for later use.

If you have any questions about the guides or set-up process, please post them in the discussion area, where Janet Driscoll Miller, a Google Analytics certified expert, can answer your questions.

What are the requirements?

  • Website
  • Ability to add code to your website (either yourself or through your webmaster)
  • Basic understanding of web and digital marketing terminology
  • A desire to track and learn from the people visiting your site

What am I going to get from this course?

  • How to properly add the Google Analytics code to your website
  • Best practices for setting up Google Analytics, including how to set up your profile hierarchical structure and add users
  • How to link your AdWords account to your Google Analytics profile so you can track data from your search advertising
  • A-Z terminology to help you understand the main areas and features of Google Analytics

What is the target audience?

  • Do you have a website? Do you want to track your visitors and gather more data about their visits? Google Analytics can help you with this, and this course is definitely for you!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:04

This video includes an important note on achieving the highest streaming quality of the Setting Up Google Analytics the Right Way for Beginners course.

00:52

This course was designed to help you set up Google Analytics for your website, so you can track valuable visitor data the right way from the beginning.

Section 2: Hierarchical Structure
02:07

This lecture will get you started with your first Google Analytics setup, and help you gain a better understanding of the hierarchical structure of a Google Analytics account.

Section 3: One Property Per Site
02:17

This lecture explains the importance of setting up only one "property" in Google Analytics per website, in order to track data properly.

Section 4: Set Up An Account
05:07

This lecture goes through the steps for how to set up a new Google Analytics account, including options for implementing the code on your website and the basics of Tag Manager.

1 page

Download this cheat-sheet to help guide you through setting up your Google Analytics account.

Section 5: Tag Manager
02:19

This lecture will show you how to get started with Google Tag Manager for implementing your Google Analytics code.

01:26

This lecture shows you how to implement your Tag Manager code on your website.

02:52

This lecture shows you how to add tags to your Analytics container in Tag Manager.

1 page

Download this cheat-sheet to help guide you through integrating your Google Analytics account with Google Tag Manager.

Section 6: Checking the Code
01:12

Once your Google Analytics tracking code is implemented, you will need to check to make sure it's tracking properly. This lecture will show you how to check that the code is implemented.

01:21

Not sure if your Google Analytics tracking code is installed correctly? This lecture will show you how to find out.

1 page

Download this cheat-sheet to help guide you through checking your Google Analytics code is properly installed and your Google Analytics account is receiving data.

Section 7: Reports
00:32

Reports provide you with the crucial data you need about your website. This lecture is an introduction to creating views and reports within your Google Analytics property.

04:19

This lecture dives into the steps for creating a report view in Google Analytics, including how to filter out data you don't want to see.

1 page

Download this cheat-sheet to help guide you through creating a report view in Google Analytics.

Section 8: Adding Users
03:37

This lecture explains the various levels of user permissions and how to give access to multiple users in Google Analytics.

1 page
Download this cheatsheet to help guide you through adding users to your Google Analytics account.
Section 9: Linking AdWords
01:39

Do you advertise on AdWords? You can track data from AdWords in Google Analytics! This lecture is an introduction to linking your AdWords account to your Google Analytics account.

08:07

This lecture provides the step-by-step process for linking your AdWords account to Google Analytics.

1 page

Download this cheat-sheet to help guide you through linking your AdWords account to your Google Analytics account.

1 page

Download this cheat-sheet to help guide you through linking Webmaster Tools to Google Analytics.

Section 10: Additional Resources
16:55

Now that your Google Analytics account is set up, this lecture will explain some of the main reports and terminology you need to know to understand those reports, as well as the organization of reports in Google Analytics.

Article
We hope you enjoyed this course and received some valuable information from it! If you would like to learn more about common Google Analytics issues and some of it's most under-utilized features, please review the following articles.
Google Analytics Reports Course
Article
Getting the Most Value from Google Analytics
Preview
37:23

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Janet Driscoll Miller, President & CEO, Marketing Mojo

Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.

Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.

Ready to start learning?
Take This Course