Seth Godin on Presenting to Persuade

Build your business, make your point, sell your idea
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  • Lectures 10
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 2/2017 English

Course Description

You can learn to use Powerpoint or Keynote to make an impact.

Why is your deck so bad, and how can you turn it into an effective tool?

Instead of focusing on the craft of making slides, thought leader Seth Godin takes you on a journey to understand what your presentation is actually for. He'll help you see that a presentation is a unique and powerful opportunity, a chance to be heard, a moment where you have the leverage to make something happen.

In this forty-minute course, you'll learn how to engage, how to seek enrollment and how to discover and integrate the worldview of your audience. This course will forever change how you give and consume presentations and might just save your organization from another ten thousand hours wasted watching useless bullet points fly by.

This short course is a radical rethinking of Powerpoint (or Keynote) and how you use a deck and a presentation to be heard.

Instead of focusing on prettier slides, you'll learn how to use the leverage and attention you get as the presenter to understand the audience, enroll them in your journey and share your point of view.

NOTE! I'm not going to try to teach you to operate the software. Instead, the course teaches you to avoid falling into the passive voice trap that's built deep into the design (and our expectations) of how people use Powerpoint.

We've all spent too much time watching (and giving) presentations that are boring, ineffective and irrelevant. It's time to change that.

What are the requirements?

  • No experience necessary, except the frustration of not having your presentations work as well as you hope, and the desire of wanting to make a bigger impact.

What am I going to get from this course?

  • You'll discover the fundamental flaw built into the software, you'll see how you can use a presentation to make a huge impact, and most of all, you'll have a new tool to make change happen. People who have adopted this powerful approach have gotten funded, promoted, seen, heard and most of all, made a difference.

Who is the target audience?

  • Anyone who uses Powerpoint or Keynote to make presentations. At work, at school, on stage or in a meeting.
  • Perfect for entrepreneurs and those seeking to raise money or gain support.
  • Essential for public speakers, managers and fundraisers.
  • If your boss says she needs a deck, you need this course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Turning Powerpoint into a useful tool
00:36

Welcome to this short course on making change happen using Powerpoint. 

The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better.

Section 2: Understanding the leverage that a presentation gives you
02:22

We spend way too much time creating, giving, and most of all, consuming presentations.

The seduction of the power of the presentation--combined with the fear of being seen. Decks are either a great way to be seen or a great way to hide.

Exercise:

What’s the best presentation you’ve ever attended? Or the best you’ve given?

What do the great presentations have in common?

Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me:  https://www.youtube.com/watch?v=PJ6eZIYZsyg

02:22

Design thinking: What’s it for?

What change are you trying to make? Who needs to be onboard for that change to happen?

Do you have enrollment? 

The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you?

04:33

More than a sales pitch.

If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.

The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it.

Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard.

Section 3: Thinking hard about your role
04:39

In order to use design thinking, we need to ask: who is it for

Enrollment

The presentation

The aftermath/call to action

It's so tempting to gloss over these steps and get right to the deck. But that's a huge mistake, because it'll leave you right where you started.

Instead, take the time to find a partner, a co-worker or friend who can dissect your analysis. Is the audience judging you the way you want to be judged? Is your point of view clear? If so, is your argument sensible? Urgent?

05:19

Here then are the two key elements that have to be included in a successful deck.

1. What assertions are you making? 

2. And where are the exhibits that back you up?

Not just proof in the legal sense, but emotional proof. How do you earn the enthusiastic support of your audience, an audience that isn't nearly as well-versed or as motivated as you are?

Section 4: Hiding, persuasion and the nuts and bolts of bad and good slides
08:50

What you'll notice about these slides is something that you might see in the slides you've used:

A. Many say "yadda yadda yadda" and there's no way to decode them

B. Many are sloppy, and they remind us of things that are boring, poorly thought out or just unattractive

With this in mind, take a scalpel to your existing deck. Remove the slides that you can live without. Add a point of view to the rest. And then redesign them to look the way you sound... you wouldn't wear a ripped, dirty t-shirt to a board meeting, and your slides should be at least as good as your dress or your suit.

06:09

This is the most important part of the course. Watch it twice.

Then, with a colleague, come up with your if/then/else or your Story of Now (or both).

This is the work that truly pays off.

11:36

You've made it this far. Here are some examples to tie it all together.

And finally, ten principles for slide design:

  • No more than ten words per slide
  • Never read your slides
  • If you need note cards, bring note cards. Or add presenter notes
  • Find a font that reminds people that you care about how you come across and stick with it
  • Don't use stock photos that look like stock photos
  • Slides are free. If a single slide can become two or three or ten slides, do that
  • The moments between slides create interest... create pace and tension
  • Bring other voices into the room with video or photos of real people
  • Rely on exhibits that you'll hand out later. Mention the exhibits in your slides
  • End with a clear call to action
07:16

Now that you see it, what will you do? This summary goes over some of the key tactics and mostly pushes you to adopt an active voice and make something happen.

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Instructor Biography

Seth Godin, Best-selling author

World-renowned entrepreneur, best-selling author, and speaker

Today's competitive global marketplace requires a business model that's truly remarkable, unmistakable, and valuable. No one knows this better—and no one can teach this better—than Seth Godin.

Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.

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