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Contents and Overview
This course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in.
You'll realize that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.
Seth walks you through choosing your clients and how to be at the right place at the right time to find them. By pushing yourself to produce remarkable work, the clients will start coming to you.
Each short, intense (and sometimes funny) lecture helps you identify ways to build your reputation and promote your business so you can step out of invisibility. You'll make your work more valuable, and you'll know how to price your work to attract and retain clients.
You have the opportunity to become a well-known specialist in your field. You'll learn the foundation that consistently generates client leads that translate into a higher freelancer income.
Also included: In-depth answers to FAQs that Seth has collected from his audience in preparation for this course. The FAQs will help clarify common concerns that freelancers have, as well as provide insight into overcoming everyday challenges.
Throughout the course, you'll have the opportunity to complete exercises that will help you forge a path you can easily follow. You'll get as much out of this course as you choose to put into it.
By the end of this course, you'll know what you need to do to pave your way towards a more lucrative and fulfilling freelancing career. You'll be confident enough to be your own boss, and you'll know how to put your goals in motion.
Whether you're currently freelancing full-time or you're stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer—or, as he calls it, “a warrior without a king."
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|Section 1: How to move up|
Why be a freelancerPreview
A warrior without a kingPreview
Moving up the ladder
Weaving a braid
Exercise - Who are you
5 kinds of freelancing
Are you unmistakable?
Exercise - What do you provide
|Section 2: Building assets|
Different forms of merit
Exercise - 10 things you deliver to your client
FAQ: Fear of rejection
Building your assets
Exercise - Rank Yourself
|Section 3: Managing clients|
Choose your customers
FAQ: Firing a client
FAQ: Questions to ask a new client
How to increase demandPreview
FAQ: When a client disagrees with your vision
|Section 4: Strategies you choose|
Right place right time
Two words in 'I'
FAQ: Building a name as a new freelancer
|Section 5: Storytelling|
The 4 principles of storytelling
Exercise - B2B sales
The story is what we hire
Excuses are part of the story
FAQ: Importance of a contract
An aside about how you buy
FAQ: When a client has a budget
|Section 6: Scarcity, value and your choice|
Choose the right business
FAQ: Local expert vs. wider reach
Product adoption lifecycle
How to create scarcity
Understanding customer LTV
Different ways to go to market
|Section 7: Pricing|
What your craft is worthPreview
Working for free
FAQ: Working for exposure
Questions worth asking yourself
|Section 8: Unique voice|
Famous to the family
Stories of family fame
Your brand is human
Finding your edge
Exercise - Develop a unique voice
FAQ: Making a living as a fiction writer
|Section 9: Reputation|
The testimonial book
It costs too much to shop around
SEO of a kingdom of one
Seaweed and permission
Exercise - Permission
FAQ: Competing with cheap labor
FAQ: Too expensive despite experience
|Section 10: Promotion|
Drip by drip
Stepping out of your invisibility
(Don't) become an insider
Taking the leap as a strategy
|Section 11: Organize and connect|
500 disconnected people
Exercise - Organize and connect
|Section 12: Leverage content|
Your own publishing platform
Debunk and inform
Exercise - Leveraging content
In public or for competitors
Exercise - Organize your competitors
Opportunities to consider
|Section 13: Sell and promote|
The fear of buying
Exercise - Sales
The obligating question
Patience and choosing your industry
Pricing and coupons
FAQ: Displaying prices on a website
Thriving on free
|Section 14: Going to market|
Be the impresario
Go outside the system
The poor man's ___
|Section 15: Turn pro|
FAQ: Consistently generating qualified leads
Words in -ent
Exercise - Make a timeline
World-renowned entrepreneur, best-selling author, and speaker
Today's competitive global marketplace requires a business model that's truly remarkable, unmistakable, and valuable. No one knows this better—and no one can teach this better—than Seth Godin.
Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.