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Contents and Overview
This course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in.
You'll realize that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.
Seth walks you through choosing your clients and how to be at the right place at the right time to find them. By pushing yourself to produce remarkable work, the clients will start coming to you.
Each short, intense (and sometimes funny) lecture helps you identify ways to build your reputation and promote your business so you can step out of invisibility. You'll make your work more valuable, and you'll know how to price your work to attract and retain clients.
You have the opportunity to become a well-known specialist in your field. You'll learn the foundation that consistently generates client leads that translate into a higher freelancer income.
Also included: In-depth answers to FAQs that Seth has collected from his audience in preparation for this course. The FAQs will help clarify common concerns that freelancers have, as well as provide insight into overcoming everyday challenges.
Throughout the course, you'll have the opportunity to complete exercises that will help you forge a path you can easily follow. You'll get as much out of this course as you choose to put into it.
By the end of this course, you'll know what you need to do to pave your way towards a more lucrative and fulfilling freelancing career. You'll be confident enough to be your own boss, and you'll know how to put your goals in motion.
Whether you're currently freelancing full-time or you're stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer—or, as he calls it, “a warrior without a king."
| Section 1: How to move up | |||
|---|---|---|---|
| Lecture 1 |
Why be a freelancer
Preview
|
02:34 | |
| Lecture 2 |
A warrior without a king
Preview
|
02:32 | |
| Lecture 3 |
Moving up the ladder
|
01:26 | |
| Lecture 4 |
Weaving a braid
|
01:04 | |
| Lecture 5 |
Exercise - Who are you
|
3 pages | |
| Lecture 6 |
5 kinds of freelancing
|
04:24 | |
| Lecture 7 |
Are you unmistakable?
|
01:03 | |
| Lecture 8 |
Exercise - What do you provide
|
1 page | |
| Section 2: Building assets | |||
| Lecture 9 |
Different forms of merit
|
02:28 | |
| Lecture 10 |
Exercise - 10 things you deliver to your client
|
1 page | |
| Lecture 11 |
FAQ: Fear of rejection
|
02:33 | |
| Lecture 12 |
Building your assets
|
03:02 | |
| Lecture 13 |
Exercise - Rank Yourself
|
1 page | |
| Section 3: Managing clients | |||
| Lecture 14 |
Choose your customers
|
01:36 | |
| Lecture 15 |
FAQ: Firing a client
|
01:40 | |
| Lecture 16 |
FAQ: Questions to ask a new client
|
03:08 | |
| Lecture 17 |
How to increase demand
Preview
|
03:10 | |
| Lecture 18 |
FAQ: When a client disagrees with your vision
|
03:20 | |
| Section 4: Strategies you choose | |||
| Lecture 19 |
Right place right time
|
01:19 | |
| Lecture 20 |
Get subscribers
|
02:16 | |
| Lecture 21 |
Two words in 'I'
|
03:00 | |
| Lecture 22 |
FAQ: Building a name as a new freelancer
|
02:22 | |
| Section 5: Storytelling | |||
| Lecture 23 |
The 4 principles of storytelling
|
02:43 | |
| Lecture 24 |
Exercise - B2B sales
|
2 pages | |
| Lecture 25 |
The story is what we hire
|
02:52 | |
| Lecture 26 |
Excuses are part of the story
|
01:14 | |
| Lecture 27 |
FAQ: Importance of a contract
|
02:01 | |
| Lecture 28 |
An aside about how you buy
|
01:44 | |
| Lecture 29 |
FAQ: When a client has a budget
|
02:48 | |
| Section 6: Scarcity, value and your choice | |||
| Lecture 30 |
Choose the right business
|
02:05 | |
| Lecture 31 |
FAQ: Local expert vs. wider reach
|
01:36 | |
| Lecture 32 |
Product adoption lifecycle
|
02:23 | |
| Lecture 33 |
How to create scarcity
|
02:37 | |
| Lecture 34 |
Understanding customer LTV
|
01:42 | |
| Lecture 35 |
Different ways to go to market
|
01:46 | |
| Section 7: Pricing | |||
| Lecture 36 |
What your craft is worth
Preview
|
02:05 | |
| Lecture 37 |
Working for free
|
01:47 | |
| Lecture 38 |
FAQ: Working for exposure
|
01:55 | |
| Lecture 39 |
Questions worth asking yourself
|
02:24 | |
| Section 8: Unique voice | |||
| Lecture 40 |
Famous to the family
|
01:45 | |
| Lecture 41 |
Stories of family fame
|
02:43 | |
| Lecture 42 |
Your brand is human
|
01:20 | |
| Lecture 43 |
Finding your edge
|
02:45 | |
| Lecture 44 |
Exercise - Develop a unique voice
|
2 pages | |
| Lecture 45 |
FAQ: Making a living as a fiction writer
|
02:47 | |
| Section 9: Reputation | |||
| Lecture 46 |
The testimonial book
|
02:22 | |
| Lecture 47 |
It costs too much to shop around
|
01:24 | |
| Lecture 48 |
SEO of a kingdom of one
|
01:11 | |
| Lecture 49 |
Seaweed and permission
|
01:54 | |
| Lecture 50 |
Exercise - Permission
|
2 pages | |
| Lecture 51 |
FAQ: Competing with cheap labor
|
02:24 | |
| Lecture 52 |
FAQ: Too expensive despite experience
|
03:06 | |
| Section 10: Promotion | |||
| Lecture 53 |
Promotional choices
|
01:47 | |
| Lecture 54 |
Drip by drip
|
02:09 | |
| Lecture 55 |
Stepping out of your invisibility
|
02:02 | |
| Lecture 56 |
(Don't) become an insider
|
02:00 | |
| Lecture 57 |
Taking the leap as a strategy
|
01:48 | |
| Section 11: Organize and connect | |||
| Lecture 58 |
Defining communities
|
02:13 | |
| Lecture 59 |
500 disconnected people
|
01:56 | |
| Lecture 60 |
Exercise - Organize and connect
|
1 page | |
| Section 12: Leverage content | |||
| Lecture 61 |
Your own publishing platform
|
01:17 | |
| Lecture 62 |
Debunk and inform
|
01:21 | |
| Lecture 63 |
Exercise - Leveraging content
|
2 pages | |
| Lecture 64 |
In public or for competitors
|
01:26 | |
| Lecture 65 |
Exercise - Organize your competitors
|
1 page | |
| Lecture 66 |
Opportunities to consider
|
04:21 | |
| Section 13: Sell and promote | |||
| Lecture 67 |
The fear of buying
|
01:55 | |
| Lecture 68 |
Exercise - Sales
|
1 page | |
| Lecture 69 |
The obligating question
|
03:48 | |
| Lecture 70 |
Positioning
|
02:25 | |
| Lecture 71 |
Patience and choosing your industry
|
02:13 | |
| Lecture 72 |
Pricing and coupons
|
01:47 | |
| Lecture 73 |
FAQ: Displaying prices on a website
|
02:05 | |
| Lecture 74 |
Thriving on free
|
01:58 | |
| Section 14: Going to market | |||
| Lecture 75 |
Be the impresario
|
00:50 | |
| Lecture 76 |
Overspecialize
|
01:49 | |
| Lecture 77 |
Go outside the system
|
01:07 | |
| Lecture 78 |
Get 'famous'
|
00:45 | |
| Lecture 79 |
The poor man's ___
|
00:55 | |
| Section 15: Turn pro | |||
| Lecture 80 |
Making time
|
01:31 | |
| Lecture 81 |
FAQ: Consistently generating qualified leads
|
02:08 | |
| Lecture 82 |
Financial hygiene
|
01:20 | |
| Lecture 83 |
Be smart
|
02:22 | |
| Lecture 84 |
Words in -ent
|
07:46 | |
| Lecture 85 |
Exercise - Make a timeline
|
1 page | |
World-renowned entrepreneur, best-selling author, and speaker
Today's competitive global marketplace requires a business model that's truly remarkable, unmistakable, and valuable. No one knows this better—and no one can teach this better—than Seth Godin.
Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.