Seth Godin's Freelancer Course

Become Remarkable, Find Better Clients, and Do Work That Matters
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  • Lectures 87
  • Contents Video: 2.5 hours
    Other: 20 mins
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English Closed captions available

Course Description

Contents and Overview

This course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in.

You'll realize that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.

Seth walks you through choosing your clients and how to be at the right place at the right time to find them. By pushing yourself to produce remarkable work, the clients will start coming to you.

Each short, intense (and sometimes funny) lecture helps you identify ways to build your reputation and promote your business so you can step out of invisibility. You'll make your work more valuable, and you'll know how to price your work to attract and retain clients.

You have the opportunity to become a well-known specialist in your field. You'll learn the foundation that consistently generates client leads that translate into a higher freelancer income.

Also included: In-depth answers to FAQs that Seth has collected from his audience in preparation for this course. The FAQs will help clarify common concerns that freelancers have, as well as provide insight into overcoming everyday challenges.

Throughout the course, you'll have the opportunity to complete exercises that will help you forge a path you can easily follow. You'll get as much out of this course as you choose to put into it.

By the end of this course, you'll know what you need to do to pave your way towards a more lucrative and fulfilling freelancing career. You'll be confident enough to be your own boss, and you'll know how to put your goals in motion.

Whether you're currently freelancing full-time or you're stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer—or, as he calls it, “a warrior without a king."

What are the requirements?

  • No requirements! Just motivation to be your own boss and do great work that makes a difference

What am I going to get from this course?

  • Master how to make your work unique, create a well-known brand, find clients, and increase demand for your products or services
  • Understand what it takes to be more than the average freelancer
  • Turn professional and make a commitment to finding better clients and doing better work

What is the target audience?

  • Current freelancers who want to build and differentiate their businesses
  • Anyone interested in becoming a professional freelancer
  • This is not a course for people who seek shortcuts, guaranteed results and an easy path

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: How to move up
Why be a freelancer
Preview
02:34
A warrior without a king
Preview
02:32
Moving up the ladder
01:26
Weaving a braid
01:04
Exercise - Who are you
3 pages
5 kinds of freelancing
04:24
Are you unmistakable?
01:03
Exercise - What do you provide
1 page
Section 2: Building assets
Different forms of merit
02:28
Exercise - 10 things you deliver to your client
1 page
FAQ: Fear of rejection
02:33
Building your assets
03:02
Exercise - Rank Yourself
1 page
Section 3: Managing clients
Choose your customers
01:36
FAQ: Firing a client
01:40
FAQ: Questions to ask a new client
03:08
How to increase demand
Preview
03:10
FAQ: When a client disagrees with your vision
03:20
Section 4: Strategies you choose
Right place right time
01:19
Get subscribers
02:16
Two words in 'I'
03:00
FAQ: Building a name as a new freelancer
02:22
Section 5: Storytelling
The 4 principles of storytelling
02:43
Exercise - B2B sales
2 pages
The story is what we hire
02:52
Excuses are part of the story
01:14
FAQ: Importance of a contract
02:01
An aside about how you buy
01:44
FAQ: When a client has a budget
02:48
Section 6: Scarcity, value and your choice
Choose the right business
02:05
FAQ: Local expert vs. wider reach
01:36
Product adoption lifecycle
02:23
How to create scarcity
02:37
Understanding customer LTV
01:42
Different ways to go to market
01:46
Section 7: Pricing
What your craft is worth
Preview
02:05
Working for free
01:47
FAQ: Working for exposure
01:55
Questions worth asking yourself
02:24
Section 8: Unique voice
Famous to the family
01:45
Stories of family fame
02:43
Your brand is human
01:20
Finding your edge
02:45
Exercise - Develop a unique voice
2 pages
FAQ: Making a living as a fiction writer
02:47
Section 9: Reputation
The testimonial book
02:22
It costs too much to shop around
01:24
SEO of a kingdom of one
01:11
Seaweed and permission
01:54
Exercise - Permission
2 pages
FAQ: Competing with cheap labor
02:24
FAQ: Too expensive despite experience
03:06
Section 10: Promotion
Promotional choices
01:47
Drip by drip
02:09
Stepping out of your invisibility
02:02
(Don't) become an insider
02:00
Taking the leap as a strategy
01:48
Section 11: Organize and connect
Defining communities
02:13
500 disconnected people
01:56
Exercise - Organize and connect
1 page
Section 12: Leverage content
Your own publishing platform
01:17
Debunk and inform
01:21
Exercise - Leveraging content
2 pages
In public or for competitors
01:26
Exercise - Organize your competitors
1 page
Opportunities to consider
04:21
Section 13: Sell and promote
The fear of buying
01:55
Exercise - Sales
1 page
The obligating question
03:48
Positioning
02:25
Patience and choosing your industry
02:13
Pricing and coupons
01:47
FAQ: Displaying prices on a website
02:05
Thriving on free
01:58
Section 14: Going to market
Be the impresario
00:50
Overspecialize
01:49
Go outside the system
01:07
Get 'famous'
00:45
The poor man's ___
00:55
Section 15: Turn pro
Making time
01:31
FAQ: Consistently generating qualified leads
02:08
Financial hygiene
01:20
Be smart
02:22
Words in -ent
07:46
Exercise - Make a timeline
1 page

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Instructor Biography

Seth Godin, Best-selling author

World-renowned entrepreneur, best-selling author, and speaker

Today's competitive global marketplace requires a business model that's truly remarkable, unmistakable, and valuable. No one knows this better—and no one can teach this better—than Seth Godin.

Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.

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