SEO for WordPress: Rank Higher & Drive More Traffic
4.5 (36 ratings)
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SEO for WordPress: Rank Higher & Drive More Traffic

SEO for WordPress best practices to achieve higher SEO rankings and drive more traffic from Google, Bing and Yahoo.
4.5 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,988 students enrolled
Last updated 3/2016
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Achieve higher organic search rankings on Google, Bing and Yahoo!
Drive more traffic to your website or blog.
Expert instruction from an internet marketing consultant with 7+ years SEO experience
Understand how search engines work
Research popular keywords and effectively target your website content for SEO purposes.
Properly structure your WordPress website for search engine optimization
Discover new off-site SEO link building methods to strengthen your domain's authority.
Hands-on workflows that you can replicate to improve your website.
View Curriculum
Requirements
  • WordPress Website or Blog
Description

This SEO for WordPress online training course you will learn teach you how to optimize your website using on-site and off-site SEO best practices.

This isn't a get-rich-quick scheme that promises #1 rankings overnight. Actually, it's the opposite. It is a tried-and-true SEO process use with my consulting clients.

Don't waste your time with other SEO for WordPress courses that are outdated and only focus on simple concepts, or black hat techniques. This course contains comprehensive strategies and techniques for ranking highly in organic search for targeted keywords so you can drive more traffic to your website or blog. It's much more than a simple demonstration of Yoast's SEO for WordPress plugin. It's a proven, step-by-step process for increasing your rankings and traffic.

This course features overview lectures in each section where I break down SEO concepts to help you understand how search engines work and why certain tasks are important. Then, you will see examples of best practices using WordPress SEO tools and WordPress plugins available at no cost to you. Then, you will learn how to improve your website's domain authority, through off-site SEO, as I walk you through link building methods. Plus, you will get demonstrations and recommendations for professional SEO tools that will make you more productive.

I have been executing SEO campaigns and developing custom WordPress solutions for over 7+ years. Now, I have spent countless hours preparing training video lectures, slides and reference materials for Udemy so that you will fully understand how search engines work and how to improve your search engine rankings.

Check out the course topics below, and sign up for this class to get started.

Course Topics include:

  • SEO statistics and trends.
  • How search engine rankings work.
  • Search engine ranking factors.
  • Conducting keyword research.
  • Planning your WordPress website structure for maximum search engine visibility.
  • Best practices in page structure within WordPress.
  • Creating custom page titles and meta descriptions with Yoast's SEO for WordPress plugin.
  • Blogging for SEO.
  • Creating and submitting an XML sitemap to Google Search Console and Bing Webmaster Tools.
  • Mastering off-site SEO.
  • Domain and Page Authority.
  • Ways to build links.
  • SEO Data and Reporting.
  • Improving your website speed.
  • Things you should avoid so don't get penalized by search engines.

Plus, I will be updating this course with new lectures and bonus materials to keep you informed about new SEO techniques for WordPress in the future.

Who is the target audience?
  • Entreprenuers
  • Small business owners
  • Website Designers and Developers
  • Marketing Professionals
  • Content Managers using WordPress that want to understand SEO
  • Writers and Bloggers using WordPress and want to understand SEO
  • This course is not for people looking for a get-rich-quick approach to SEO.
  • This course does not teach black hat SEO techniques.
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Curriculum For This Course
Expand All 44 Lectures Collapse All 44 Lectures 02:16:39
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Quick Introduction
1 Lecture 00:45

Welcome to SEO for Wordpress.

Please share your Name, what City/State/Country you're from and the Website Your Are Optimizing in the discussion section. It's always interesting to hear where you're from and what you're working on.

Preview 00:45
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Background Information
2 Lectures 04:10

Learn about the latest happenings in SEO, including where people search, what they click on and recent trends.

Preview 04:10

A quick SEO reference guide to make sure we are speaking the same language. This is useful if you get stuck on a term you haven't heard before. This will make communicating with internet marketing professionals, SEO consultants, and saavy designers and developers easier.

Glossary of SEO Terms (Printable PDF)
2 pages
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How Search Engines Work
4 Lectures 12:50

Learn about relevancy and authority, and what search engines are looking for when indexing and ranking websites.

Preview 02:28

This printable chart shows on-site and off-site SEO ranking factors that you can optimize in order to achieve high organic search rankings. Print it out, and hang it by your desk. 

A Complete Guide to Search Engine Ranking Factors (Printable PDF)
1 page

The first part of SEO is understanding how search engine results get displayed. During this lecture, you will learn how search engines display results, and how you can influence information that is shown for your WordPress website or blog.

Preview 03:40

Learn about the various types of content that get displayed in search results.

Demonstration: How Search Engines Displays Results
06:42

Quick Quiz on How Search Engines Work
2 questions
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Conducting Keyword Research
4 Lectures 16:45

Learn why keyword research is important for SEO and tools you can use to conduct keyword research.

Keyword Research Overview
02:40

Background information for the keyword research and on-site SEO example that comes next in the training session.

Keyword Research Background Information
02:14

See how to use the Google AdWords keyword planner effectively to identify popular keywords that prospects are searching for.

Demonstration: Using the Google AdWords Keyword Planner
07:01

See how to use keyword research to plan your WordPress website structure so that you're targeting keywords effectively.

Planning Your Website Structure
04:50

Quick Quiz on Keyword Research
2 questions
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On-site SEO: Optimizing Your WordPress Website
11 Lectures 27:50

See how to set your permalink structure in WordPress so your site uses clean, search-engine friendly URLs.

Demonstration: Setting up Clean, Search-Engine Friendly URLs in WordPress
00:40

Learn about the benefits of using the Yoast SEO Plugin for WordPress vs. any other SEO plugins.

Yoast SEO Plugin Overview
01:35

Learn how to install the Yoast SEO plugin for WordPress on your website or blog.

Demonstration: Installing Yoast's SEO Plugin
00:50

This lecture provides an overview of the various elements you should configure and specify in order to have a properly optimized WordPress page or post.

Creating a Proper Page Structure in WordPress
03:06

Live demonstration showing how to create custom page titles and meta descriptions for a page within WordPress. Important for SEO as this information appears on search engine results pages.

Demonstration: Page Structure Creating Custom Page Titles and Meta Descriptions
04:22

Page titles are important for SEO. Here is a quick recap of best practices for page titles.

Page Title Tips
01:39

A quick recap of best practices for meta descriptions.

Meta Description Tips
01:13

Live demonstration showing how to create optimized body content and then format it properly. You will also see hwo to apply Heading tags (H1, H2, H3) and create inter-page links from one page to another related page within WordPress.

Demonstration: Body Content, Headings and Inter-Page Links
03:24

In this live demonstration you will learn how to:

  • Properly compress your images for fast load times.
  • Customize image filenames.
  • Upload and add your images to a page or post within WordPress.
  • Add alternate text to your images.


Demonstration: Adding and Optimizing Images in WordPress
03:02

See a demonstration and explanation of the content analysis SEO tool within the Yoast SEO Plugin for WordPress.

Demonstration: Content Analysis with the Yoast SEO Plugin and On-Site SEO Recap
04:39

Black hat SEO tactics to avoid because they can get you placed in the supplemental index or banned from search engines.

Things to Avoid when doing on-site SEO
03:20
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Blogging for SEO
3 Lectures 13:01

Learn about the benefits and importance of blogging for SEO purposes, as well as things to consider before starting a blog.

The importance of Blogging for SEO Purposes
04:43

A demonstration on how to set up blog categories within WordPress.

Demonstration: Setting Up Blog Categories for SEO
04:36

A demonstration on applying tags properly to blog posts within WordPress.

Demonstration: Choosing Tags for Your Blog Posts
03:42

Quick Quiz on Blogging Best Practices
2 questions
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XML Sitemaps
3 Lectures 09:20

XML sitemaps list the URLs of your website and/or blog, and ensure that all of your content gets crawled by search engines.

XML Sitemap Overview
01:35

See how to submit your XML sitemap to the Google Search Console, formerly known as Google Webmaster Tools. Unlock new SEO data that can help you optimize your site faster.

Demonstration: Submitting your XML sitemap to Google Search Console
04:52

See how to submit your XML sitemap to Bing Webmaster Tools and unlock new SEO data that can help you optimize your site faster.

Demonstration: Submitting your XML Sitemap to Bing Webmaster Tools
02:53
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Site Speed
3 Lectures 11:40

Learn how to use Google PageSpeed Insights, WebPageTest.org and a free tool from Pingdom.com to discover potential problems with your website's load times.

Demonstration: How to Test Your Page Speed
05:57

A quick recap of various ways you can improve your site speed, which will help with SEO.

Tips for Improving Your Site Speed
00:58

In this section you will learn about the various ways you can host your website, and receive recommendations on great hosting companies for WordPress websites.

Choosing a Great Hosting Company for WordPress
04:45

Quick Quiz on Site Speed
2 questions
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Off-site SEO
5 Lectures 16:32

Before we get into off-site SEO, it's important that you understand links, including what they are and how they impact a website's search engine ranking.

Preview 04:04

Learn the differences between Domain and Page Authority so you can better understand the importance of link building and the impact it has on SEO.

Domain and Page Authority
01:46

Learn 25+ proven ways you can safely build links to your website or blog. Link building is imporant for SEO, because it provides your domain with credibility.

Ways to Build Inbound Links to Your Website
08:50

Building inbound links is critical for SEO. This printable PDF document outlines 28 methods you can use to build inbound links to your website.

Ways to Build Inbound Links (Printable PDF)
3 pages

SEO pitfalls to avoid when link building so you don't get penalized by search engines.

Things to Avoid when Link Building
01:52

Quick Quiz on Link Building
2 questions
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Bonus: Popular SEO Tools Overview
2 Lectures 07:01

See how the Open Site Explorer from SEO Moz can give you a quick look at your competition.

Open Site Explorer from SEO Moz
02:50

Raven Tools is a premium SEO software tool that allows you to research your website and your competitor's website. It can make managing SEO campaigns faster and easier.

Using Raven Tools
04:11
3 More Sections
About the Instructor
Craig Rentmeester
4.5 Average rating
36 Reviews
1,988 Students
1 Course
Internet Marketing Expert

Craig Rentmeester is the owner and manager of Relevante Marketing, an internet marketing agency that works with small and medium-sized businesses to increase leads, sales and customer loyalty. Since 2009, he has worked with over 150 clients throughout the United States and abroad, and has been a keynote speaker for several business associations.