SEO for WordPress: Rank Higher & Drive More Traffic

SEO for WordPress best practices to achieve higher SEO rankings and drive more traffic from Google, Bing and Yahoo.
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  • Lectures 44
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

This SEO for WordPress online training course you will learn teach you how to optimize your website using on-site and off-site SEO best practices.

This isn't a get-rich-quick scheme that promises #1 rankings overnight. Actually, it's the opposite. It is a tried-and-true SEO process use with my consulting clients.

Don't waste your time with other SEO for WordPress courses that are outdated and only focus on simple concepts, or black hat techniques. This course contains comprehensive strategies and techniques for ranking highly in organic search for targeted keywords so you can drive more traffic to your website or blog. It's much more than a simple demonstration of Yoast's SEO for WordPress plugin. It's a proven, step-by-step process for increasing your rankings and traffic.

This course features overview lectures in each section where I break down SEO concepts to help you understand how search engines work and why certain tasks are important. Then, you will see examples of best practices using WordPress SEO tools and WordPress plugins available at no cost to you. Then, you will learn how to improve your website's domain authority, through off-site SEO, as I walk you through link building methods. Plus, you will get demonstrations and recommendations for professional SEO tools that will make you more productive.

I have been executing SEO campaigns and developing custom WordPress solutions for over 7+ years. Now, I have spent countless hours preparing training video lectures, slides and reference materials for Udemy so that you will fully understand how search engines work and how to improve your search engine rankings.

Check out the course topics below, and sign up for this class to get started.

Course Topics include:

  • SEO statistics and trends.
  • How search engine rankings work.
  • Search engine ranking factors.
  • Conducting keyword research.
  • Planning your WordPress website structure for maximum search engine visibility.
  • Best practices in page structure within WordPress.
  • Creating custom page titles and meta descriptions with Yoast's SEO for WordPress plugin.
  • Blogging for SEO.
  • Creating and submitting an XML sitemap to Google Search Console and Bing Webmaster Tools.
  • Mastering off-site SEO.
  • Domain and Page Authority.
  • Ways to build links.
  • SEO Data and Reporting.
  • Improving your website speed.
  • Things you should avoid so don't get penalized by search engines.

Plus, I will be updating this course with new lectures and bonus materials to keep you informed about new SEO techniques for WordPress in the future.

What are the requirements?

  • WordPress Website or Blog

What am I going to get from this course?

  • Achieve higher organic search rankings on Google, Bing and Yahoo!
  • Drive more traffic to your website or blog.
  • Expert instruction from an internet marketing consultant with 7+ years SEO experience
  • Understand how search engines work
  • Research popular keywords and effectively target your website content for SEO purposes.
  • Properly structure your WordPress website for search engine optimization
  • Discover new off-site SEO link building methods to strengthen your domain's authority.
  • Hands-on workflows that you can replicate to improve your website.

What is the target audience?

  • Entreprenuers
  • Small business owners
  • Website Designers and Developers
  • Marketing Professionals
  • Content Managers using WordPress that want to understand SEO
  • Writers and Bloggers using WordPress and want to understand SEO
  • This course is not for people looking for a get-rich-quick approach to SEO.
  • This course does not teach black hat SEO techniques.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Quick Introduction
00:45

Welcome to SEO for Wordpress.

Please share your Name, what City/State/Country you're from and the Website Your Are Optimizing in the discussion section. It's always interesting to hear where you're from and what you're working on.

Section 2: Background Information
04:10

Learn about the latest happenings in SEO, including where people search, what they click on and recent trends.

2 pages

A quick SEO reference guide to make sure we are speaking the same language. This is useful if you get stuck on a term you haven't heard before. This will make communicating with internet marketing professionals, SEO consultants, and saavy designers and developers easier.

Section 3: How Search Engines Work
02:28

Learn about relevancy and authority, and what search engines are looking for when indexing and ranking websites.

1 page

This printable chart shows on-site and off-site SEO ranking factors that you can optimize in order to achieve high organic search rankings. Print it out, and hang it by your desk. 

03:40

The first part of SEO is understanding how search engine results get displayed. During this lecture, you will learn how search engines display results, and how you can influence information that is shown for your WordPress website or blog.

06:42

Learn about the various types of content that get displayed in search results.

Quick Quiz on How Search Engines Work
2 questions
Section 4: Conducting Keyword Research
02:40

Learn why keyword research is important for SEO and tools you can use to conduct keyword research.

02:14

Background information for the keyword research and on-site SEO example that comes next in the training session.

07:01

See how to use the Google AdWords keyword planner effectively to identify popular keywords that prospects are searching for.

04:50

See how to use keyword research to plan your WordPress website structure so that you're targeting keywords effectively.

Quick Quiz on Keyword Research
2 questions
Section 5: On-site SEO: Optimizing Your WordPress Website
00:40

See how to set your permalink structure in WordPress so your site uses clean, search-engine friendly URLs.

01:35

Learn about the benefits of using the Yoast SEO Plugin for WordPress vs. any other SEO plugins.

00:50

Learn how to install the Yoast SEO plugin for WordPress on your website or blog.

03:06

This lecture provides an overview of the various elements you should configure and specify in order to have a properly optimized WordPress page or post.

04:22

Live demonstration showing how to create custom page titles and meta descriptions for a page within WordPress. Important for SEO as this information appears on search engine results pages.

01:39

Page titles are important for SEO. Here is a quick recap of best practices for page titles.

01:13

A quick recap of best practices for meta descriptions.

03:24

Live demonstration showing how to create optimized body content and then format it properly. You will also see hwo to apply Heading tags (H1, H2, H3) and create inter-page links from one page to another related page within WordPress.

03:02

In this live demonstration you will learn how to:

  • Properly compress your images for fast load times.
  • Customize image filenames.
  • Upload and add your images to a page or post within WordPress.
  • Add alternate text to your images.


04:39

See a demonstration and explanation of the content analysis SEO tool within the Yoast SEO Plugin for WordPress.

03:20

Black hat SEO tactics to avoid because they can get you placed in the supplemental index or banned from search engines.

Section 6: Blogging for SEO
04:43

Learn about the benefits and importance of blogging for SEO purposes, as well as things to consider before starting a blog.

04:36

A demonstration on how to set up blog categories within WordPress.

03:42

A demonstration on applying tags properly to blog posts within WordPress.

Quick Quiz on Blogging Best Practices
2 questions
Section 7: XML Sitemaps
01:35

XML sitemaps list the URLs of your website and/or blog, and ensure that all of your content gets crawled by search engines.

04:52

See how to submit your XML sitemap to the Google Search Console, formerly known as Google Webmaster Tools. Unlock new SEO data that can help you optimize your site faster.

02:53

See how to submit your XML sitemap to Bing Webmaster Tools and unlock new SEO data that can help you optimize your site faster.

Section 8: Site Speed
05:57

Learn how to use Google PageSpeed Insights, WebPageTest.org and a free tool from Pingdom.com to discover potential problems with your website's load times.

00:58

A quick recap of various ways you can improve your site speed, which will help with SEO.

04:45

In this section you will learn about the various ways you can host your website, and receive recommendations on great hosting companies for WordPress websites.

Quick Quiz on Site Speed
2 questions
Section 9: Off-site SEO
04:04

Before we get into off-site SEO, it's important that you understand links, including what they are and how they impact a website's search engine ranking.

01:46

Learn the differences between Domain and Page Authority so you can better understand the importance of link building and the impact it has on SEO.

08:50

Learn 25+ proven ways you can safely build links to your website or blog. Link building is imporant for SEO, because it provides your domain with credibility.

3 pages

Building inbound links is critical for SEO. This printable PDF document outlines 28 methods you can use to build inbound links to your website.

01:52

SEO pitfalls to avoid when link building so you don't get penalized by search engines.

Quick Quiz on Link Building
2 questions
Section 10: Bonus: Popular SEO Tools Overview
02:50

See how the Open Site Explorer from SEO Moz can give you a quick look at your competition.

04:11

Raven Tools is a premium SEO software tool that allows you to research your website and your competitor's website. It can make managing SEO campaigns faster and easier.

Section 11: Bonus: Local Search
01:34

Rank well within local search by understanding the unique factors that search engines use to index and rank local businesses.

02:19

See how to create, verify and optimize your Google My Business listing.

02:52

See how to create, verify and optimize your Bing Places for Business listing.

Section 12: Bonus: Blocking Items from Search Engine Crawlers
01:23

Learn methods for blocking search engines from crawling certain pages on your WordPress site.

02:09

Learn how to set your pages or posts to Noindex so that they are excluded from your sitemap and noted in your robots.txt file. This ensures that search engines won't crawl them.

Section 13: Conclusion
00:28

Thank you for completing this SEO for WordPress course. I hope you enjoyed the material, and I wish you success in optimizing your website or blog. Please review this course so I can improve it over time, or simply say Hi and let me know what you're working on in the discussion area.

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Instructor Biography

Craig Rentmeester, Internet Marketing Expert

Craig Rentmeester is the owner and manager of Relevante Marketing, an internet marketing agency that works with small and medium-sized businesses to increase leads, sales and customer loyalty. Since 2009, he has worked with over 150 clients throughout the United States and abroad, and has been a keynote speaker for several business associations.

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