SEO Strategies 2016
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LATEST: Course Updated On September, 2015:
* OVER 1,000 DELIGHTED STUDENTS HAVE TAKEN THIS COURSE
Learn the SEO strategies I used to reach over a million people by combining SEO with social media, publicity, and using savvy techniques to side-step competition and get lots of traffic to my products!
This course is meant to make you very strong at SEO marketing. In the course I share knowledge from my 10+ years of doing SEO for various websites, and helping many entrepreneurs learn SEO.
Since I have been working with many entrepreneurs, I have a deep understanding of the kinds of mistakes they typically make, and the misunderstandings and questions they usually have. In this course I address precisely those issues. Plus, I give many insightful and effective "white hat" SEO strategies in order to make you a great SEO marketer.
The course is made up of over 30 video lectures, and should take three hours to complete.
In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
The course is structured into three parts. The first part of the course is meant to give you solid SEO fundamentals. The topics that are covered are the history of SEO, keyword research, blogging, and related issues.
The second part of this SEO course covers further SEO topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long tail vs. short tail keywords, Google penalties, and much more.
The third part of this SEO course focuses on how to do keyword research. I explain what kinds of links are good to get, and what kinds of links you should stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from press mentions also bring you website traffic, and those links come from very strong websites in terms of SEO.
I hope you enjoy the course, and find it helpful. I made it with the intention of giving you practical and actionable knowledge to empower you to be a very good SEO marketer.
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The course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.
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|Section 1: Course Introduction: Watch This First To Understand What You Get From The Course|
SEO (search engine optimization) is one of the most common, effective and at the same time competitive and difficult marketing strategies today. It is an amazing combination that draws millions of people to compete for that coveted Google search traffic. In this course, you will learn how to capture search traffic from Google search and a number of other large search engines. For my own business, SEO has played a tremendous role, and I would not be here without it. In this the course you will learn the smart SEO strategies I use to draw thousands of people each day from everywhere on the web.
Exercise to start the course: initial competitor research
|Section 2: SEO fundamentals|
SEO (search engine optimization) is a topic to which it is hard to give an introduction because SEO has grown to be many different things to many different people. And really, where do you start to explain SEO? At the heart of it, of course, the practice of SEO is your practice as a marketer to position your website or product pages to get as much search traffic as possible. Many people associate SEO with Google search because Google is the biggest player in search. But the truth is that people search for things everywhere on the web. For example, people search mobile app stores for apps, they search Amazon, eBay or Etsy for products, they search Yelp for local businesses, and they search iTunes for music and podcasts. All that is SEO, and in this course you will learn how to capture all of that traffic.
History of SEO
SEO for new websites
5 common SEO mistakes: don't make these
PageRank vs Domain authority: what they are and their importance
|Section 3: Keyword research|
SEO (search engine optimization) keyword research is one of the most important aspects of SEO overall, and in this part of our training I explain exactly how to do SEO keyword research by using the Google AdWords Google Keyword tool, and how to target short tail keywords and long tail keywords at the same time. If you choose the wrong keywords, even if you end up ranking well for them, there won't be much benefit to do from that because the people who will search those keywords will want something that isn't what you are offering. So you must make sure that you choose your keywords correctly, and that they reflect the intentions of the people to get what your business provides.
Keyword research example
Advanced keyword targeting example
Keyword exercise to try
The distinction between short tail keywords for SEO and long tail keywords is immensely important, and in this part of the course I explain exactly how to target both, the short tail SEO keywords and the long tail SEO keywords at the same time so that your product or page can rank for both. Usually, when you first create a page or a product listing, it doesn't rank too well. It is especially difficult to rank for competitive short tail keywords. So a good strategy is usually to try to rank for a few different long tail keywords first, and then try to get the traffic from those to create enough positive signals for Google to start ranking your website or product listing higher in search results for the short tail keywords you are targeting and hoping to rank for.
Keyword density tool: 2 great uses
|Section 4: On page SEO|
On-page SEO section introduction
How to set up the Yoast plugin for SEO
The title and description meta tags are very important for Google SEO (search engine optimization), and in this part of the course I explain how to write your title and description meta tags in order to help you get the most search traffic or at least position you as well as possible to get the traffic.
Some people ask about the keywords meta tag. As far as Google search is concerned, the keywords meta tag isn't relevant anymore, but the title and description meta tags are still very relevant, and you should pay very close attention to them, and how well you write them, and how well you use the keywords that are relevant for your website in the title and description meta tags.
How to set up title/description metas for regular blog posts
NEW! Anatomy of a good page for SEO
In this part of the class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.
In this part of our internet marketing SEO training I talk about a gray area within SEO, and that is the concept of keyword stuffing. Keyword stuffing is something that used to be effective a long time ago, and is no longer effective when it comes to Google search. Keyword stuffing is now more likely to get you penalized in Google than to give you a boost.
But the idea of keyword stuffing doesn't end there. Keyword stuffing can still be very effective on search engines that are not Google. For example, younger and less established search engines are more forgiving for keyword stuffing, and it is sometimes still very effective. I did keyword stuffing in the mobile app listing of my Android business app, and it helped that app rank very well in GooglePlay. So you must be strategic in how you pick and choose where to implement keyword stuffing, and you will be surprised at how often it can still work.
Interlink your own pages for an SEO boost
ADVANCED page interlinking: strategy to boost your SEO
|Section 5: Off page SEO & Link-building|
On-site SEO section introduction
What to look for in a link
Do follow vs. no follow links
In this part of our SEO marketing course I talk about blogging and guest blogging for SEO. Blogging on your own blog, and guest blogging on another blog are two quite different strategies. Blogging on your own blog is almost always a good idea because it helps you get more traffic and boosts your site's overall SEO. Guest blogging strategy, on the other hand, is something that is now rarely a good idea. Guest blogging used to be popular a few years ago, but Google has clamped down on it in recent years because people were abusing it, and only guest blogging to get links for SEO (sometimes called backlinks).
In this part of our online marketing training I talk about how to get links (backlinks) for SEO. Google has openly stated that the number of quality and relevant links (backlinks) has a positive effect on search ranking. Of course, knowing this, most SEO marketers started to build links and to come up with strategies to get high quality backlinks in the hopes of having their websites rank higher in search. Because of this frenzy and some abuse, Google has made many ways to get backlinks ineffective. So in this part of the course I talk about 10 effective ways to get backlinks that will actually get you real traffic and possibly customers in addition to the links for SEO.
Social media links
NEW: How to get more retweets and boost your Twitter AND SEO
NEW! One of the oldest white hat link-building techniques that still works
Forum posting for SEO - discussion
Directory submission for SEO. Agencies will sell this to you. Don't do this
Blog commenting for SEO - thoughts
Please take a second to add a review of this course or tell me how to improve it
Revive Old Posts Wordpress plugin to boost pages by sharing and SEO
|Section 6: SMART AND SAVVY SEO!|
In this part of the coaching program I talk about how you can use the SEO strategies that you have been learning on search engines other than Google. When I talk about search engines other than Google, most people think about Yahoo or Bing. But I am not talking about those search engines at all. I am talking about search engines that don't immediately appear to be search engines. Some examples of those are Amazon.com, Yelp.com, mobile app stores, iTunes, Etsy.com, Shopping.com, YouTube.com and many other large online websites where people search to find the things they want, and search constitutes a very large portion of content discovery.
This is a very popular part of this SEO coaching and marketing course because I share the SEO strategy to rank in top 10 search results of Google search for almost any search terms except for the search terms that are so competitive that they are truly impossible to break into. Of course, the more competitive the search term, the more difficult it will be for you to rank for it and the more work you will have to put into it. Nevertheless, in this part of the course I explain exactly what you have to do to get your important pages to rank in the top-10 search results of Google.
In this part of our online marketing course, I explain how to use the concept of SEO intent matching to rank higher in Google search, and use it to beat your SEO competition. Lectures like these make this training program different and unique because this is something effective, but at the same time hard to find anywhere else.
NEW! SEO thumbnail and logo secret with case study
NEW! Latest top SEO ranking factors based on research from 150 experts
NEW! How to write good headlines that increase clickthrough
NEW! Link to article with headline examples
SEO via established sites. SEO is not only about making your site rank in Google
In this part of this SEO online marketing guide I go over a very smart strategy that you can use to rank in Google search with sites that are not yours. There are many sites on the web that are old and authoritative what are also user generated content websites. Examples of these are Yelp, YouTube, Amazon, Etsy, and many others. Those authoritative large websites have a much higher chance to rank in Google than an average person's website so if you can put content on those websites, you stand a chance to get much more exposure from being discovered via SEO on those individual platforms and on Google search itself.
Paid search and marketing with Google Adwords
This is another part of our SEO training where I introduce an idea for how to positively influence your SEO that you will not hear in many other places. This idea is about having a large number of page views, and having that boost the SEO of your page. Even though Google never talks about page views, you can look on YouTube, and usually most of the highest ranking videos have many views. Now make sure that you understand that I am not saying that views will get you to rank. If they are low-quality views, they won't help you. But if you can get many page views where people actually engage with your content and the search engine collects positive metrics about your site, that number of page views can go a long way to helping your SEO.
NEW! Growth hack to use Quora for SEO, YouTube SEO and to get traffic
NEW! How to cheaply get a lot of Facebook engagement and boost SEO
NEW! Google Plus posts to boost SEO
In this part of our training program I talk about how to make almost any page rank in Google search. It isn't easy, but it is possible.
Now that we have covered quite a bit about SEO, in this part of the course I talk about search algorithms in general. So in the future, no matter on what site you are trying to have your content or products rank higher, since in this part of the course you learn about how to dominate any search engine, you will be able to rank in whatever search engine you target in the future.
|Section 7: SEO penalties! Very important - don't get penalized!|
SEO penalty: Panda
SEO penalty: Penguin
|Section 8: Further resources|
Bonus lecture: HUGE DISCOUNTS ON ADDITIONAL COURSES AND RESOURCES
3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.
I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.
I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).
I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.
My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.
I created over 80 courses on Udemy with 60,000+ students by whom I am humbled and who I try to help any way I can!