
Learn keyword research, on-page keyword placement, and site structure, then master off-page and advanced SEO—from beginner to advanced—covering artificial intelligence, mobile, speed, technical, and voice SEO to boost traffic.
Improve your Udemy course experience with monthly office hours on Zoom, adjustable video speed, Q&A support, captions and transcripts, and a certificate after completing the course.
Access an extra beginner SEO tutorial on YouTube found via the resources section, designed for non-technical learners to get up to speed and continue the SEO training masterclass.
Learn how 2025 SEO rankings balance brand trust, content quality, expertise, authority, and core vitals, while AI reshapes optimization through AI tools and Google's AI overviews.
Discover the SEO strategy for 2026, focusing on AI-driven recommendations and changing ranking dynamics, with feasible, realistic methods shared in a free video.
Master seo through three phases: keyword research, keyword placement, and ranking to attract profitable traffic. Understand how search intent guides choosing easier, profitable keywords and on page seo.
Explain the difference between long-tail and short-tail keywords and how to target profitable search intent. Highlight avoiding vanity keywords and leveraging long-tail phrases for better ranking.
Learn to access Google's free keyword research tool inside google ads, sign up, skip campaigns, and use keyword planner to discover keyword ideas and search volumes.
Learn to use the Google keyword tool to assess intent, uncover long-tail keywords, and craft rankable pages for coaching niches and local searches near me.
Listen to customers and sales conversations to harvest unique keyword variations that tools miss, then plug those phrases into keyword tools to reveal long-tail opportunities.
Explore an ideal website structure for SEO, placing the main keyword on the home page, secondary keywords on service pages, and blog content for supporting topics, illustrated by Thrive Agency.
Encourage students to leave a review to boost course visibility and help future learners, while explaining how to submit and update reviews from the course dashboard.
Collect keywords and plan their placement for every page element in the on-page seo section. Invite students to request the exact practical examples they'd like to see.
Discover 13 practical keyword strategies, from local terms and problem-solution framing to synonyms and auto-suggestions, to boost your business SEO.
Launch a new Q&A section that addresses common student questions and points of confusion about SEO, helping you feel confident as you progress through the course.
Explore how this SEO training masterclass covers technical SEO in depth, including structured data, page speed, indexing, and mobile optimization, with hands-on WordPress and HTML examples.
Learn why SEO works for any site builder, including WordPress and Shopify, by applying keyword research and proper keyword placement, regardless of your chosen platform.
Learn an A-to-Z in-depth SEO project that shows how to rank a new website for top keywords, with keyword research, practical examples, and behind-the-scenes strategies on two sites.
Learn how to conduct keyword research, prioritize high-value keywords like PLR and white label courses, and plan and monitor pages to outrank competitors with practical on-page seo strategies.
Develop keyword research from scratch for a new music website, identifying 10–15 keywords such as inspiring songs and motivational music, and plan site structure to rank them.
Learn to conduct keyword research for a music site using an Excel sheet, exploring terms like inspirational songs, motivational songs, uplifting songs, and love songs, and map them to pages.
Target the main keyword 'inspiring music' on the home page and reuse it judiciously. Map pages to keywords like 'romantic song', 'meaningful music', and meaningful blog posts.
Master on-page seo by applying keyword research to place keywords on your site, optimize meta title and description tags for SERP clicks, and leverage h1, internal links, and rich media.
Learn to set seo meta title and meta description by hand in html, editing title and description tags directly in source code, with next steps for WordPress.
Craft compelling meta titles and descriptions to boost Google search results, increase clickthrough rates, and improve rankings using proven copywriting strategies.
Practice writing a keyword-rich meta title and description for a Chicago residential cleaning business using terms like Chicago residential cleaning, home cleaning, carpet cleaning, and kitchen.
Craft meta titles and descriptions for local SEO as an exercise, balancing keywords with clarity using residential cleaning in Chicago and safe products without chemicals, plus services like carpet cleaning.
Analyze and improve the meta title and meta description for a new website. Use the downloadable exercise file to identify four issues and optimize for the keyword romantic song.
Prioritize the main keyword 'romantic song' in the meta title and description and use keyword research to include long-tail terms like romantic music, old love songs, and slow song.
Craft Shopify meta titles and descriptions that outrank competitors by blending abundant keywords with human appeal, within a 70-character title and 140-character description using cat t shirt keywords.
Boost sales conversions by applying a home page and site-wide sales checklist that optimizes compelling titles, social proof, credibility, and clear calls to action while balancing SEO.
Improve the meta title and description for a residential cleaning company in Chicago by balancing keywords and attractiveness to boost click-through rate from search results.
Enhance seo copywriting for a Chicago residential cleaning service by crafting a sparkling meta title and description with keyword ideas like maid service and safe, no chemicals products.
discover how to place keywords in the page title, content, and subsections to rank well. use inner links and rich media to boost readability and rankings while avoiding keyword stuffing.
In this part of the class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.
Master the skyscraper method to rank higher by researching top articles and crafting the best seo content with 50-plus strategies, multimedia, and fast loading.
Match page length to page type and niche, from 300–500 words for small blogs to 1,000–5,000 for competitive ones, with product and home pages and a test‑and‑expand strategy using keywords.
Learn how to interlink your own website pages to boost SEO, including selecting related pages, using anchor text strategically, and avoiding overuse for natural links.
Learn to create internal page links that point to the same URL to boost SEO, using WordPress and HTML, and add a keyword rich table of contents with anchors.
Learn to create internal links from a page to itself to boost on-page SEO by hand, using anchor tags, a table of contents, and in-page anchors.
Learn the correct use of h1 and h2 tags for SEO, with h1 as the main headline and h2s as key section headings, plus basic HTML verification.
Create keyword-rich tooltips for images and links to boost sales conversion and search engine optimization. Learn to edit HTML by hand or in WordPress and Shopify to implement effective tooltips.
Discover how content freshness and last updated dates drive Google rankings and satisfy users seeking relevant content by updating your top profitable pages annually with substantial changes.
Explore Google EAT—expertise, authoritativeness, and trustworthiness—and apply these signals to quality content, usability, and brand authority while monitoring feedback for money-or-life pages.
Explore Google quality guidelines linking writing quality and user experience to SEO, emphasizing readable pages, white space, dwell time, strong headlines, and focused topic clusters.
Understand keyword density and stuffing, aim for a natural 3-7% density, and use SEO review tools or SEOBook.com to measure and adjust one-, two-, and three-word phrases.
Learn how the Revive Old Posts WordPress plugin automates social sharing to boost SEO and traffic by re-sharing older posts on Twitter and other networks, with free and paid options.
Learn how to avoid keyword cannibalization by using keyword stemming and focused long-tail keywords, illustrated with practical on-page optimization and separate pages for related terms.
Learn how to write SEO articles for clients, structure posts in Google Docs, embed links, target keywords, optimize word count, and proofread for readability and grammar.
Learn how to start using Google Docs for SEO article writing, create a new document, insert links and images, format content, and share with clients for collaborative editing.
Complete an on-page SEO technique exercise to boost ranking for a target keyword using 11 high-priority actions, then compare your results with the next video.
Develop a comprehensive on-page SEO strategy by researching topics and subtopics, creating long-form content, planning keyword clusters, optimizing meta titles, descriptions, and headings, and building internal links.
Discover how google search console helps assess website health and rankings, and learn the theory behind the tool even if you don’t have a website yet.
Learn to set up Google Search Console, monitor keyword rankings for your pages, verify ownership via hosting or DNS methods, and perform essential SEO tasks.
Expect a temporary no-data state in Google Search Console while data is collected, typically within a few days. Keep watching to learn how to interpret this data and plan improvements.
Learn how the Google bot crawls, indexes pages, and how site maps via a sitemap.xml created by a WordPress plugin or XML-sitemap.com, then submit it in Google Search Console.
Proactively debug new pages by using the url inspection tool in Google Search Console, request indexing, and ensure crawlability with proper linking, sitemaps, and robots.txt checks.
Learn why pages aren't indexed by Google and how to debug with Google Search Console. Improve content quality and rendering across devices, then resubmit in cycles.
Track page ranking and query performance in the Google search console, analyze top queries and pages, then optimize with content, speed, links, and social signals to improve rankings.
Learn to navigate the updated Google search console page experience reports, identify mobile usability and core web vitals issues, and validate fixes with PageSpeed Insights and LCP data, including redirects.
Explore core web vitals, including loading speed and LCP, interactivity, and visual stability, and learn to use Google search console to identify and fix mobile friendliness issues for SEO.
Learn how Google crawls mobile sites, use core web vitals in Search Console, and debug with Lighthouse to fix LCP issues and slow images for faster, higher mobile rankings.
Learn to fix a wider range of Google Search Console errors, including indexing and 404 issues, by submitting screenshots for tailored video tutorials that grow the course content.
Test your knowledge of Google Search Console with a practical exercise to identify site errors and ranking blockers, listing the five top checks and comparing results with the instructor.
Identify and fix top site problems with Google Search Console: ensure all pages are crawled, repair broken links, monitor duplicate and thin content, and improve load speed and page experience.
Learn practical, behind the scenes use of Google Search Console to monitor core web vitals, request indexing for new pages, and boost rankings with keyword ideas and content edits.
Google is forming a policy on AI content, prioritizing content quality and human editing to ensure AI-generated or translated content remains natural, on par with e-a-t standards.
Discover how to use ChatGPT to create seo-optimized blog posts, from keyword tracking and draft zero through draft two, with competitor research and quality polish.
Use AI to edit blog posts, using ChatGPT to fix grammar, improve clarity, and rewrite toward a strong draft two for better seo and reader engagement.
Discover how humans hold depth, passion, and expert insight that AI cannot replace in SEO content, while leveraging AI for breadth and proofreading to boost blog posts and business results.
Explore how artificial intelligence transforms blog writing for SEO, weighing pros and cons, costs, voice, proofreading, and editing to boost traffic with faster, higher quality content.
See REAL case studies of successful SEO strategies that led to SIGNIFICANT TRAFFIC GROWTH. Replicate it to get measurable results, and grow your traffic and revenue!
RESULTS YOU CAN EXPECT AFTER COMPLETING THIS COURSE
By the end of this course, you'll have the skills to propel any website to the top of search results, drive targeted traffic, and increase sales.
Unlike other courses, I provide real-world proven results that helped me reach millions of people online, and earn significant revenue from SEO. See pages that earn me 4 and up to 5-figures a month from SEO traffic in competitive niches.
Become better at SEO than 90% of your competitors or freelancers you may hire!
You'll be able to fully SEO-optimize every page and every detail of your website, and have it grow traffic from search to fuel your business growth!
SEO will become a source of strength, and an advantage you have over your competitors instead of a source of low confidence. I am here to guide you on this journey every step of the way!
IMAGINE GETTING A SURGE OF TRAFFIC AND SALES
Imagine waking up to a surge of traffic on your website, leads and sales pouring in. Imagine how incredible it would be to finally achieve your financial goals the online visibility you've dreamed of. This isn't a fantasy - it's what my students experience every day.
Enroll in the course, and make yourself the next person to experience that instead of your competitors.
THE COURSE IS UPDATED ALMOST EVERY MONTH
Stay up-to-date with the latest SEO trends with regular course updates, including the impact of AI on SEO and Google's algorithm updates.
Most recent impact of AI on SEO
Most recent big changes in Google SEO algorithm
Site speed case study where I show how to get a fast boost in search rankings after speeding up your website
How to use links and mentions from authoritative SEO sites to rank
Write better headlines that increase click-through rates with WordPress SEO and Shopify SEO
Use social media to boost the SEO rankings of your web pages
Multilingual SEO plugin that will automatically translate your site to 100+ languages so you can rank in SEO in for hundreds of more keywords
Google trends for additional keyword research
SEO article writing and SEO copywriting for writing SEO content as a freelancer
GREAT FOR BEGINNERS
Even if you have no SEO experience, this course will cover the basics to get you up to speed.
I've been teaching SEO for 10+ years, so I know how to break down the complex topics in a way that is easy to understand.
Since every step is shown, you won't feel lost, and you'll quickly gain SEO proficiency.
If you're ever confused, I'll be there to help you. I answer 99% of student questions within 24 hours.
GREAT FOR ADVANCED SEO MARKETERS
Even if you have SEO experience, this course will have many current and effective strategies you can implement. I constanrly add new and effective strategies to the course, so there is something for everyone.
Plus, you can bounce advanced ideas off me by asking me questions.
THE COURSE IS IDEAL FOR
Website owners: you will be able to create an SEO strategy and fully implement it on your own to grow traffic.
SEO Freelancers or agency owners: learn to provide more SEO services at higher levels of quality, and retain clients longer
SIGNIFICANT TRAFFIC FROM SEO
Learn proven SEO strategies that have helped me reach 1,000,000+ people. See how I combine SEO with social media, and discover how to adapt these strategies to drive your own growth.
In the course, I share knowledge from my 20 years of doing SEO for various websites, and helping many entrepreneurs learn SEO.
I'll also share the latest SEO industry developments and Google search algorithm updates.
SEO IS THE FOUNDATION OF ALL YOUR INBOUND MARKETING
Inbound marketing is an umbrella term for a variety of marketing strategies that get clients to come to you instead of you trying to get their attention.
Master foundational SEO techniques that fuel inbound marketing across platforms like Google, Amazon, and YouTube, and attract high-quality leads to your business.
I UNDERSTAND WHAT SEO CHALLENGES YOU'RE FACING
I have helped thousands of entrepreneurs with their SEO. I have a deep understanding of the common mistakes, misunderstandings, and questions that new SEO marketers have. In this SEO course, I'll help you gain insights into common SEO challenges, with customized strategies and solutions to overcome them.
COURSE PART 1: SEO KEYWORD RESEARCH
We start with Google search fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.
COURSE PART 2: ON-PAGE SEO
The second part of this SEO training course covers further Google search topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO. But you can do your on-page SEO using any site like Wix, WordPress SEO, SquareSpace, or Shopify SEO.
Recently added: Blogger SEO in WordPress and Google marketing for Shopify SEO.
COURSE PART 3: OFF-PAGE SEO AND LINK BUILDING TO RANK HIGHER
The third part of this SEO course focuses on off-page SEO strategies like link building so your site can rank higher. I explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from publicity also bring you website traffic, and those links come from very strong websites in terms of Google search.
COURSE PART 4: ADVANCED SEO TOPICS LIKE VOICE SEO, MOBILE SEO, SITE SPEED, AND MORE
After we cover Google search basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices, and ask questions). We'll also cover mobile SEO, technical SEO, site speed optimization, and more.
Each section includes “step-by-step” instructions, making it easy for you to understand the SEO concepts, and replicate them on your website.
APPLY THE STRATEGIES AS YOU GO
Most of the SEO topics in this course are covered with theory AND practical examples in which I walk you through how to do each SEO tactic with screen-sharing so you can follow everything I do click-by-click.
PRACTICAL SEO APPLICATION
I'll walk you through how I do SEO with screen-sharing guidance. You can immediately apply the SEO strategies to your website. With every few videos and with every course section, you'll be able to improve something new about your website.
SEO TOOLS USED IN THE COURSE
Google Keyword Tool
Google Analytics
Google Search Console
Yoast SEO for WordPress SEO and blogger SEO
SEMRush
A number of 3rd party Google research tools including tools to research competition
INSTRUCTOR BACKGROUND
I have 20 years of SEO experience! I created winning SEO strategies for many of my clients, and for my own websites. You'll see many of those examples in the course. Now it is your turn to grow your business, and fulfill your dreams.
I am passionate about SEO. I read all the latest SEO news and blogs, so any time there are changes in SEO, I know about it quickly, and I add it to this SEO course.
I've been an entrepreneur for 20 years, have coached 1,000+ entrepreneurs in person, taught 850,000+ students online, and positively impacted millions of entrepreneurs worldwide, helping them create 6 and 7-figure businesses in the process, and I would love to help you.
OFFICE HOURS: GET ONE-ON-ONE HELP FOR FREE, OVER A CONVERSATION
Join my monthly office hours for personalized, one-on-one SEO guidance in a relaxed group call on Zoom. On the call, you can ask me questions about your website's SEO, and have an actual conversation about it.
The office hours are free. I don't sell anything on these calls. This is just one way I go the extra mile to help students, so you can get support tailored to your needs.
So enroll in the course, start learning, and I hope to meet you in my office hours one day.
BONUSES INCLUDED
Downloadable worksheets
Targeted SEO exercises
My personal list of 50 essential business skills to support your growth beyond SEO
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
I answer 99% of student questions within 24 hours, OFTEN EVEN FASTER. Many students tell me that other instructors don't respond. Well, I prioritize supporting students because:
1) I feel a responsibility to make sure you get full value from the course.
2) I genuinely care about student success.
30-DAY, MONEY-BACK GUARANTEE
With a no-questions-asked, Udemy-backed guarantee, you can feel confident in your investment. I am personally committed to helping you succeed with SEO, just as I have done for thousands of students.
Invest in your future. Enroll today! Grow traffic and sales!