SEO 2017 - SEO (Search Engine Optimization) for Website SEO
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SEO 2017 - SEO (Search Engine Optimization) for Website SEO

SEO training expert with 20 years SEO experience shows you how to promote your website in Google using organic SEO
4.2 (524 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
22,054 students enrolled
Created by Mr David Murray
Last updated 6/2016
English
English [Auto-generated]
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
Includes:
  • 9.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Use SEO to promote your website in the search engines.
  • See how to audit your website for SEO
View Curriculum
Requirements
  • You just need a website that is not doing very well in terms of search engine visibility. This courses will show you how to turn things around.
Description

SEO | Search Engine Optimization for 2017

This SEO training course has been 20 years in the making.  That’s how long I have been applying Search Engine Optimization techniques to websites (since April 1996 to be exact).

The thing about SEO is that the best person to do the SEO it you.  It is your business.  It is your website.  By applying search engine optimization to your own website, you can use your own expertise to select exactly the right keyword phrases to focus on. 

About 95% of SEO requires little or no technical knowledge and you do not need any programming skills.  SEO is about attention to detail.  There are around 200 factors that Google considers when deciding who comes first and who comes last in the search engine listing, in response to a search enquiry.  You just need to make sure that you have more boxes ticked than your competitors.

This SEO training course teaches you how to think like a search engine.  I will show you what Google likes and just as important, what Google does not like. 

I have one of the most watched SEO video tutorials on YouTube (almost 400,000 views) clearly demonstrating that I have the SEO credentials to help you marketing your own website.  That said no one can guarantee a page one ranking.  All I can do is to explain all the concepts that I use and I get all my business through successful application of SEO techniques to my own websites. 

Try searching Google using the phrase ‘Google Webmaster Guidelines’ and you will see Information direct from Google about it likes and dislikes.  All the information within this tutorial is built upon the recommendations within these guidelines.  This is SEO that works.  The wrong sort or SEO can get you banned from the search engines, so it vital that you know what you are doing.

This tutorial covers a vast range of SEO topics.  Please check out the curriculum listing for more details. 

Enjoy ...

David Murray

Who is the target audience?
  • This course is for small business owners who want to market their own website.
  • This SEO course is for beginner’s right through to expert level
Curriculum For This Course
100 Lectures
09:17:26
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Introduction
1 Lecture 05:58

Introduction

  • My name is David Murray
  • I’ve been training for over 20 years
  • Starting using SEO in 1996
  • I only get business using SEO and the organic results from that
  • My SEO tutorial video on YouTube has over 350,000 views
  • This Course will teach you what you need to know
  • The SEO techniques shown in this course are up to date for 2016
  • This course is aimed at small business owners and SEO beginners
  • No coding/ programming skills are needed for this course
  • This course is NOT for an SEO expert – it is for beginners
  • This course will put you in control of your website and your business
Preview 05:58
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Getting Started
6 Lectures 58:36

About me and this Course

This video will give you a brief background of my experience and history using SEO from 1996 to 2016.

You will be shown: -

  •  Examples of my own success to prove I know what I am taking about when it comes to SEO
  • The course outline and structure
  • Introduction to Google Webmaster Guidelines
Preview 09:52

Over Optimization

This video explains: -

  • Over Optimization
  • Guarantees from SEO companies
  • Importance of the Google Webmaster Guidelines
Preview 06:11

SEO terms and Concepts

This video explains the various different terms and concepts to do with search engine optimization. These include: -

  • Google search algorithm
  • Google Webmaster Guidelines
  • Phrases, not keywords
  • SEO and ROI
  • PPC (Pay per Click)
  • Black hat vs White hat SEO
  • How search engines work
  • Google PageRank
  • Google Panda
  • Google Penguin
  • Robots, Spider and crawlers
  • Thinking like a search engine
  • URL and domain names
  • IP addresses and web servers
SEO Terms and Concepts
19:41

SEO Concepts

This video goes into detail about SEO concepts. These include: -

  • Researching Competitors
  • Identifying Keywords
  • Thinking like a search engine
  • SEO friendly names
  • Pictures, documents and videos
  • Linking
  • Social Media
  • Google Webmaster Guidelines
SEO Concepts
09:18

What is PageRank?

This video explains what PageRank is and how it is used and measured. You are shown examples of good and bad PageRank.

What is Page Rank?
06:11

Quality and Freshness

This video is about the importance of the quality of the content in a website, as well as what Google looks for in content such as freshness and Links. Other topics covered are:-

  • Frequent Updates equals frequent indexing
  • New content equals new keyword promotion
  • Incorporating blogs into websites
Quality and Freshness
07:23
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Google Webmaster Guidelines
4 Lectures 34:48

Google Webmaster Guidelines – Part one

This Video explores the Google Webmaster Guidelines more in depth such as: -

  • The quality guidelines
  • Filling in a spam report
  • Basic principles
  • Specific guidelines
  • Following good practices
Preview 12:09

Google Webmaster Guidelines – Part Two

This Video takes a deeper look into the General Guidelines of the Google Webmaster Guidelines such as:-

  • Help Google find your pages
  • Help Google understand your pages
  • Help visitors use your page
Google Webmaster Guidelines - Part Two
08:43

Google Webmaster Guidelines – Part Three

This Video takes a deeper look into the General Guidelines of the Google Webmaster Guidelines such as:-

  • Help Google find your pages
  • Help Google understand your pages
  • Help visitors use your page
Google Webmaster Guidelines - Part Three
06:50

Google Webmaster Guidelines – Part Two

This Video takes a deeper look into the General Guidelines of the Google Webmaster Guidelines such as:-

  • Help Google find your pages
  • Help Google understand your pages
  • Help visitors use your page
Google Webmaster Guidelines - Part Four
07:06
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More infomation about SEO & Google
3 Lectures 12:39

Google YouTube Channel

This video is about how YouTube can help with learning about Google and the Webmaster guidelines to guide you with your SEO.  

Google YouTube Channel
07:22

Google Webmaster Blog

This video is about the Google webmaster blog which is advisable to keep up to date with to make sure your SEO is current and correct.

Googe WebMaster Blog
01:50

Google Community

This video is about the Google Community and how it can benefit your website and your SEO skills. This includes:-

  • Google Webmasters Google+
  • Google Webmasters Twitter
  • Webmaster Help Forum
Google Community
03:27
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Website Auditing and Monitoring
2 Lectures 21:57

Basic Website Auditing using SEO Quake

This video explains how to conduct an SEO audit using a program called SEO Quake. This video also explains what SEO Quake is and how to correctly use it to benefit you in your research to better your SEO.

Basic Website Auditing using SEO Quake
14:11

Monitoring your SEO campaign

This video explains how important monitoring your SEO campaign is and the best ways to do this. It also touches on the mistakes people make in checking their SEO such as using automated software.

Monitoring your SEO campaign
07:46
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HTML & Google Power Searching
3 Lectures 36:51

Introduction to HTML

This video introduces you to basic HTML code and the terms associated with it and examples of HTML code within a webpage and how it can be used to enhance your SEO. All the different types of tags are also explained as well as the importance of anchor text.

Introduction to HTML
13:55

This video introduces you to advanced Google searching techniques that’ll help you with your keyword research for your SEO. These techniques include:-

  • Using basic search techniques
  • Searching by a particular file
  • Google Search engine optimization starter guide
  • Pages that link to a website
Google Power Searching
19:03

Advanced Google search

This video is about using the Google Advanced Search site to make research easier for you and your SEO keyword search.

Advanced Google Search
03:53
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Site Maps
3 Lectures 19:14

 

Site Maps – Part One

This Video explains what a HTML sitemap is and examples of one, it then explains what an XML Sitemap is and an example of it.

Preview 06:07

Site Maps – Part Two

This video explains more in depth about site maps in WordPress and how to use/ create them.

Site Maps - Part Two
05:43

Site Maps – Part Three

This video is purely about XML site maps in WordPress and goes into in depth detail about them and gives examples.  

Site Maps - Part Three
07:24
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The Power of Documents
4 Lectures 21:59

Documents and Search Engine Results

This video looks at the power documents have to do with improving your SEO.

Preview 05:17

 

Documents and Meta Data

This video explains how Meta Data can enhance your SEO. It shows you how to add Meta data to your documents to improve the SEO of your website the documents are added in.

Preview 06:02

Documents and SEO – Indexed Documents

This video looks at how to check to see which of your Word and PDF documents have been picked up and indexed by Google by typing in syntax’s into the search engine.

Preview 03:17

Documents and SEO

This video looks at treating word documents in the writing stages as a webpage to make it SEO friendly.

Preview 07:23
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Follow and Nofollow links
5 Lectures 20:48

 

Follow and Nofollow links

This video explains the difference between Follow and Nofollow links and the pros and cons of these.

Follow and Nofollow links
03:28

Page Level No Follow

This video shows nofollow links at a basic page level using the Google webmaster guidelines as a reference. Examples are shown of the code to create a nofollow link.

Page Level No Follow
02:17

No Index

This video explains how to block pages from Google and explains why you would want to do this. Examples are shown of the code to do this.

Preview 06:27

 

Nofollow and WordPress

This video shows you how to change links to nofollow links either at a page level or an individual link level. It also shows you how to use WordPress plugins to create nofollow links.

Preview 05:45

Investigating Nofollow links

This video shows examples of being able to see physically if links are follow or no follow using SEO Quake.

Investigating Nofollow Links
02:51
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Broken Links
5 Lectures 20:44

This Video explains the importance of installing a plugin in your WordPress site to check for broken links and the impact this has on your SEO and how to do this. 

Preview 04:00

This video shows how to use the Xenu program to check for broken links and how to analyze the broken link report. 

Broken Links - Part Two
03:12

This video gives examples of how to safely download software that will check for broken links on your website. 

Broken Links - Part Three
04:38

This video gives a brief explanation about what broken links are and the different types of broken links, 

Broken Links - Part Four
03:00

This video explains what a 404 error is, why they occur, how they effect your SEO and how to fix them. 

Preview 05:54
13 More Sections
About the Instructor
Mr David Murray
4.3 Average rating
1,523 Reviews
53,792 Students
9 Courses
20 years SEO Experience | Almost 50,000 Students

David Murray | An SEO (Search Engine Optimization)  training expert with over 20 years’ experience delivering training courses all over Europe from Dublin to Moscow.  First website went live in April 1996 and I have never needed any salespeople or advertising, I just use organic SEO to get sales. Lean how to do SEO the right way and promote your website within Google.