ClickMinded Search Engine Optimization Training

By Tommy Griffith, SEO at Airbnb.
61 reviews
  • Tommy Griffith has been in search engine optimization for the last 5 years. He was previously SEO Manager for Emerging Markets at PayPal, and is currently an SEO Project Manager at Airbnb. He feels weird writing about himself in the 3rd person, but admits that it sounds slightly more epic.

  • Lifetime access to 66 lectures
  • 5+ hours of high quality content
  • A community of 2800+ students learning together!
  • 120+ discussions

ClickMinded Search Engine Optimization Training

By Tommy Griffith, SEO at Airbnb.
61 reviews


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Stop agonizing over teaching yourself SEO, and learn it the easy way.

No complex material to study or memorize, and no “secrets” that only the professionals can use for you; this course is designed to make SEO approachable and simple to use.

During this course, we’ll show you how to make your page crawlable, and how to set it up so that the search engines find exactly what they are looking for to give your site the high rank that will translate into the traffic you’re looking for.

Learn Search Engine Optimization the Easy Way

  • On-Page Optimization
  • Off-Page Optimization
  • Site Foundation
  • SEO for WordPress
  • Panda, Penguin, and Hummingbird Updates

Higher Rankings Mean More Traffic

This easy to follow course walks you through SEO to give you the most detailed understanding possible. From building a new website from scratch and making your site crawlable, to finding the right keywords, you’ll finish this course able to begin applying what you’ve learned right away.

Google updates its algorithm frequently to try to stay ahead of the spambots. Each time it does, this course has updated as well, so you can get the most up-to-date information on SEO available. From Panda to Hummingbird this course will show you what to do - and what not to do - to get the search engine’s attention.

Contents and Overview

With lots of real word examples and hands on activities this course is designed to introduce you to the ins and outs of SEO.

In the five hours of content you’ll go from having little to no understanding of how SEO works today, to being able to understand and apply high-level theories to real websites.

You’ll begin with a good introduction to SEO that includes examples of how search engines view SEO and what they are looking for. Once the basics are covered, you’ll begin learning a detailed action plan that is designed to help you get a brand new site fully optimized and rising in the ranks as quickly as possible.

By the end of this course you’ll not only understand how search engines rank traffic, you’ll be able to put this knowledge to practical use. Updated with each of the Google updates, this course will help you keep your webpages relevant in an competitive market.

    • Absolutely none!
    • Over 66 lectures and 5 hours of content!
    • Fundamental comprehension of how search engines rank websites, and why higher rankings means more traffic
    • An understanding of high-level theories and applying them to actual use cases through video tutorials
    • An immediate action plan for getting you from an idea to a live website to ranking high as quickly as possible
    • Those looking for higher rankings in search engines and more qualified traffic coming to their website


30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion


  • SECTION 1:
    Getting Started - Introduction to SEO
  • 1
    Introduction to SEO

    A brief introduction to SEO, with a video from Matt Cutts, head of the webspam team at Google. This content also includes the split between paid and organic traffic, click-through rates based on search positioning, the anatomy of a search result and a brief history on changes to the search engine algorithm over the last 10 years.

    ***Content mentioned in this lecture***

    Matt Cutts, "Does Google Consider SEO to be Spam?"

    Google Algorithm Change History from SEOMoz

    Google SuperBowl Commercial: Parisian Love

  • 2
    10,000 Foot View: What 's Important In SEO

    A quick, high-level summary of search engine optimization, and the factors that are most important. Also included is a hilarious video of the difficulties that SEO agencies often run into with their clients.

    ***Content mentioned in this lecture***

    I want to be #1 on Google for Credit Cards

  • SECTION 2:
    On-Page Optimization
  • 3
    On-Page Optimization

    A summary of on-page optimization, aka the "stuff" on your webpage. Content includes examples of common mistakes people make when they first start learning SEO regarding their on-page optimization. This is often called "designing for search engines".

  • 4
    Keyword Research

    A summary of keyword research, how to use the Google Adwords keyword tool, and why keyword research is the foundation for everything that you do in SEO.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool

  • 5
    Understanding Searcher Intent

    Understanding what the user is looking for and getting into their head is vital to picking the right keywords for your site. Don't forget: the phrases that are searched for the most frequently are usually the most competitive. Don't just go for the highest volume phrases, really consider the intent of the searcher first.

    ***Content mentioned in this lecture***

    Navigational search - "PayPal login"

    Informational search - "Things to do in San Francisco"

    Commercial research search - "Hotels in San Francisco"

    Ready to buy search - "Book travel package San Francisco"

  • 6
    Keyword Research

    A summary of how to use the Google Adwords keyword planner.

    Content mentioned in this lecture:

  • 7
    The Importance of Synonyms

    A quick overview of why it's important to use not only your keywords in your copy, but phrases that are similar in nature as well.

    ***Content mentioned in this lecture***

    Check synonyms for "music" by searching for ~music

  • 8
    Title Tags

    Title tags are the most important piece of on-page optimization. Getting your titles right is vital to ranking well.

    ***Content mentioned in this lecture***

    Coffee shops San Francisco on Yelp

  • 9
    Meta Description Tags

    Meta descriptions do not help your rankings, but can dramatically increase or decrease your click-through rates. This appears in your source code, but not anywhere on the page.

    ***Content mentioned in this lecture***

    Coffee shops San Francisco on Yelp

  • 10
    Heading Tags

    Heading tags are another vital piece of your on-page optimization strategy. Many people often over-do this one as well.

    ***Content mentioned in this lecture***

    Coffee shops San Francisco on Yelp

  • 11
    ALT Tags

    How search engines read images, how they impact rankings, and my thoughts on why you shouldn't always use exact match text when you're describing images.

    ***Content mentioned in this lecture***

    "Mocha" coffee image on Yelp

  • 12
    Body Copy

    How to think about body copy as part of your on-page optimization strategy, as well as a breakdown of why keyword density just isn't important anymore.

    ***Content mentioned in this lecture***

    Coffee shops San Francisco on Yelp

    Matt Cutts "What is the ideal keyword density of a page?"

  • 13
    Internal Link Anchor Text

    Why the text you use to link to your content matters. Being descriptive about your linking can have a dramatic impact on your rankings.

    ***Content mentioned in this lecture***

    Coffee Shops San Francisco on Yelp

  • SECTION 3:
    Off-Page Optimization
  • 14
    Off-Page Optimization

    A summary of off-page optimization, aka the links on other people's webpages. Content includes a primer on "Google Bombing", how link building works and why it's important, and the idea that not all links are created equal.

  • 15

    A summary of PageRank, Google’s “secret sauce” algorithm, and why it’s an important but overemphasized metric in SEO. Also covered is the abstract that Larry and Sergey wrote for their thesis at Stanford.

    Content mentioned in this lecture:
  • 16
    4 Simple Rules for Link Building

    There's a lot of complex content on how to build links, but you can skip all of that if you just understand these 4 simple rules.

  • 17
    Criteria for a Good Link

    Ok, you get it. You need good links... but what's the criteria for getting one? Here's a deep analysis of what the difference between a "good" and a "bad" link is.

  • 18
    Synthetic vs. Natural Link Profiles

    When people first get into SEO, they often go overboard with their off-page optimization. Here's how you can avoid some of the common mistakes newbies make. Also included is a summary of why I prefer partial match and branded partial match anchor text.

  • 19
    More Thoughts on Links

    More content on what makes up a good link, including criteria to strive towards and pitfalls to watch out for. 

  • 20
    No-Follow vs. Do-Follow Links

    Google created the "rel=nofollow" tag, which change the criteria for what kind of links help your site. But it's not that straightforward. In this video, I explain my point of view on nofollow links.

    ***Content mentioned in this lecture***

    More information on the nofollow tag

  • 21
    Recovering from Bad Links

    Here's a few tricks you can use to recover from bad links pointing to your site. Also, I forgot to mention this in the lecture, but if you've been recently hit by an algorithm change or had your site de-indexed by Google, make sure to file a reconsideration request. Here's the link:

  • 22
    Creating a Resource (Why Wikipedia Always Ranks Well)

    One of the attendees in the class asked why WIkipedia is frequently found at the top of the search results. I attempt to explain.

  • 23
    Link Building Tactics

    Specific link building tactics for your off-page optimization strategy. Content includes guest blogging, blog comments, using testimonials and more.

    My Blog Guest

    Blogger LinkUp

    Rae Hoffman-Dolman is an industry thought leader on guest blogging. She spoke about horizontal guest blogging at SMX (a search engine marketing conference) and was the first person to introduce me to the idea. I highly recommend checking out her site

    Help a Reporter Out


    15 Sites That Help You Use Your Twitter Profile For Link Building

    DoFollow Blog Search Engine from PageRush

  • 24
    Advanced Link Building Q&A

    Here is a 10 minute link building question and answer session I had with Hult International Business School students.

    ***Content mentioned in this lecture***

    "Evergreen" content examples to link to:

    SEO Checklist

    GAIQ Certification

    Google+ and Authorship Markup

  • SECTION 4:
    Site Foundation
  • 25
    Technical Optimization

    A brief overview of core technical website stuff, along with why URL structure matters to your organic search strategy.

  • 26
    Domain Age

    Some people think the age of your domain is important. For the most part, I disagree. Here's why.

  • 27
    Duplicate Content

    What duplicate content is and ways to deal with it.

  • 28
    301 Redirects

    A summary of what 301 redirects are and why they're important when making URL changes to your site or migrating to a new domain.

    ***Content mentioned in this lecture***

    Google Webmaster Tools Help - 301 Redirects

    WebConfs - How To Redirect a Web Page

  • 29
    Canonical Tags

    An overview of canonical tags and why they are becoming an increasingly important tool in your SEO strategy. Here's more information on canonical tags from Google Webmaster Tools Help

  • 30
    Can't Find Your Page in the Index?

    Here's the step-by-step procedure I follow when I can't find a page in the index.

  • 31
    WWW vs. non-WWW

    Did you know that search engines view the www and non-www versions of your site as entirely different domains? Here's how to handle it.

  • 32
    Site Speed & XML Sitemaps

    A brief overview of the site speed plugin and submitting an XML sitemap in Google Webmaster Tools.

    Content mentioned in this lecture:

  • SECTION 5:
    Everything Else!
  • 33
    Competitive Link Evaluation

    One of the best ways to get started with your link building efforts is to take a look at what your competitors are doing. Here’s how I do it.

    Content mentioned in this lecture:

  • 34
    Social Media & SEO

    Social Media’s emphasis on search engine rankings.

    Content mentioned in this lecture:

    • CIA’s “Facebook” Program Dramatically Cut Agency’s Costs – The Onion
    • An old interview from 2010 but still very relevant today by Danny Sullivan from Search Engine Land – What Social Signals do Google and Bing Really Count
    • Facebook + Twitter’s Influence on Google’s Search Rankings
  • 35
    Reputation Management

    A summary on what reputation management is and why it’s important to take up as much “shelf space” for your brand name as possible.

    Content mentioned in this lecture:

    Facebook - Create a brand page (be sure to use your company name in the URL)

    Twitter - Create a brand twitter handle

    YouTube - Create an account with the brand name as the username

    LinkedIn - Create a brand / company profile page

    Google Plus - Create a company Google plus page

    Yelp - Register your business on Yelp

    Google Maps - Submit your business address

    Yahoo Local - Yahoo’s local listings

    WordPress - Register your company name as a wordpress blog

    Blogspot - You can also register your name at a blogspot blog

    Tumblr - Another blogging site

    Squidoo - Create a squidoo page with your company name

    HubPages - Create a hub page

    Flickr - Create a flick account

    Wikipedia - Create a wikipedia account with your brand name

  • 36
    SEO for WordPress

    My thoughts on SEO best practices for WordPress, my favorite CMS system (and it’s free!)

    Content mentioned in this lecture:


    WordPress SEO Plugin by Yoast

  • 37
    International SEO

    If your target market is global, here are some of the international best practices you need to consider before going live. Content includes how to deal with ccTLD domains vs. country code subfolders, and plenty more.

    Content mentioned in this lecture:

  • 38
    International SEO - More Thoughts
    More thoughts on international SEO. 

     ***Content worth checking out*** 
     International SEO: Dropping the Information Dust -
  • 39
    International SEO - rel="Alternate"
    An overview of Google's rel=alternate tag. 

     ***Content worth checking out*** 
     Google Webmaster Tools rel="alternate" Overview -
  • 40
    Local SEO

    Here’s how I like to think about local SEO.

    Content worth checking out:

    Understand and Rock the Venice Update -

    Local SEO Checklist for New Sites -

    Google Places -

    Yahoo Local -

    Bing Places for Businesses -

    Claim your business on Yelp -

  • 41
    Mobile SEO

    The new rules for mobile SEO.

  • 42
    Authorship Markup

    Here’s how I implemented Google’s Authorship Markup on my site.

    Content mentioned in this lecture:

    How to Implement Authorship Markup -

    Google Rich Snippet Testing Tool -

  • 43
    Panda Update

    A summary of what happened with Google’s Panda algorithm update.

    Content worth checking out:

    How Google’s Panda Update Changed SEO Best Practices Forever -

  • 44
    Penguin Update & Google's Disavow Tool

    A summary of what happened with Google’s Penguin algorithm update, along with an overview of Google’s disavow tool.

    Content worth checking out:

    7 Steps for Great SEO After the Penguin Update -

    Google’s Disavow Link Tool -

  • 45
    Hummingbird Update

    A summary of the Google Hummingbird update, structured data and schema markup.

  • 46
    Should I pick a .com?

    Yes. Pick a .com – here’s why.

  • 47
    Secure Search aka (not provided)

    A quick summary of Google’s “Not Provided” update.

    Content mentioned in this lecture:

    2011: The Year Google and Bing Took Away From SEOs -

    Dark Google: One Year Since Search Terms Went “Not Provided” -

    Google’s (Not Provided) One Year Later -

  • 48
    Schema Markup

    Background on and schema markup.

  • 49
    Tools and Services I Use

    Here are the tools and services that I use when I’m doing SEO.

    Content mentioned in this lecture:

    Google Analytics

    Enterprise-grade analytics, for free.


    A great alternative to Google Analytics

    Google Webmaster Tools

    Non-optional, must sign up.

    Google Adwords Keyword Planner

    The starting point for keyword research.

    Google Trends

    A secondary keyword research tool.

    Dreamhost Web Hosting (affiliate link) link) PROMO CODE: CLICKMINDED

    My favorite host. Super user friendly, great word WordPress powered sites. This affiliate link gets you $50 off a year registration. That means ~$70 for a .com and a year of unlimited hosting. Pretty good deal.

    Elegant Themes

    A great WordPress-only template site. You pay for access to all the themes.


    Another great WordPress theme site.

    Traffic Travis

    A free rank tracker.

    Advanced Web Rankings

    A great, flat-rate ranking tracker.

    Link Diagnosis

    A free link analysis tool.

    Open Site Explorer

    A fantastic, freemium link analysis tool.


    Another great link analysis tool


    Find broken links on your site.


    Great SEO toolbar to install.

    SEO for WordPress

    SEO for WordPress plugin

    Aweber Email Marketing (affiliate link) (regular link)

    Fantastic subscription email marketing, good price.


    Great way to drive additional clicks to important pages on your site

    Marketing in the Age of Google

    A great book on SEO by Vanessa Fox

    The Search John Battelle

    Another great book on the founding of Google

    E-Junkie (affiliate link) (regular link)

    My favorite digital product e-delivery service, only $5 a month!

    Search Engine Land SearchCap Email

    A free, daily summary of everything going on in the SEO world.


    The mecca of SEO.

    Hobo SEO

    A great blog focusing on case studies.

  • SECTION 6:
    ThreadFlip On-Page Optimization Audit - Video Tutorial
  • 50
    ThreadFlip On-Page Optimization Audit 1/3

    This is the on-page optimization audit for ThreadFlip, part 1 of 3.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool

    SEO Browser - Now costs money!

    Browseo (great alternative to SEO Browser) -

  • 51
    ThreadFlip On-Page Optimization Audit 2/3

    This is the on-page optimization audit for ThreadFlip, part 2 of 3.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool

    SEO Browser

  • 52
    ThreadFlip On-Page Optimization Audit 3/3

    This is the on-page optimization audit for ThreadFlip, part 2 of 3.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool

    SEO Browser

  • SECTION 7:
    Start A New Site From Scratch - Video Tutorial
  • 53
    1/12 - Keyword Research

    This tutorial takes you through the entire process of starting a new website. This video focuses on keyword research. 

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool

  • 54
    2/12 - Keyword Mapping

    This tutorial takes you through the entire process of starting a new website. This video focuses on keyword mapping. 

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool

  • 55
    3/12 - Finalizing Keywords and URL Structure

    This tutorial takes you through the entire process of starting a new website. This video focuses on finalizing your URL structure.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool

  • 56
    4/12 - Picking a Domain Name

    Starting a brand new website? This tutorial takes you through the entire process of starting a new website. This video focuses on picking a domain name.

  • 57
    5/12 - Dreamhost & Wordpress

    This tutorial takes you through the entire process of starting a new website. This video focuses on hosting your site on Dreamhost and using their 1-click installer for Wordpress.

    ***Content mentioned in this lecture***


  • 58
    6/12 - Installing a Wordpress Theme

    This tutorial takes you through the entire process of starting a new website. This video focuses on installing a Wordpress theme.

    ***Content mentioned in this lecture***

    Elegant Themes

  • 59
    7/12 - Configuring Wordpress

    This tutorial takes you through the entire process of starting a new website. This video focuses on configuring your Wordpress site. 

    ***Content mentioned in this lecture***


  • 60
    8/12 - SEO for Wordpress

    This tutorial takes you through the entire process of starting a new website. This video focuses on configuring my favorite SEO plugin for Wordpress by Yoast. 

    ***Content mentioned in this lecture***

    WordPress SEO Plugin by Yoast

  • 61
    9/12 - Google & Bing Webmaster Tools

    This tutorial takes you through the entire process of starting a new website. This video focuses on configuring Google and Bing Webmaster tools. 

    ***Content mentioned in this lecture***

    Google Webmaster Tools

    Bing Webmaster Tools

  • 62
    10/12 - Google Analytics

    This tutorial takes you through the entire process of starting a new website. This video focuses on installing Google Analytics.

    ***Content mentioned in this lecture***

    Google Analytics

    Google Analytics for Wordpress by Yoast

  • 63
    11/12 - Setting up your URL structure

    This tutorial takes you through the entire process of starting a new website. This video focuses on setting up your URL structure.

    ***Content mentioned in this lecture***


  • 64
    12/12 - Competitive Link Analysis

    This tutorial takes you through the entire process of starting a new website. This video focuses on how to find your competitor's link profile

    ***Content mentioned in this lecture***

    Link Diagnosis

    Open Site Explorer

    Lipperhey Link Explorer

  • SECTION 8:
    Class Handouts
  • 65
    New Website SEO Checklist
    2 pages
    Here's a checklist you should use before launching a new site.
  • 66
    The ClickMinded SEO Handbook
    21 pages
    Here is the ClickMinded SEO Handbook, which includes all of the notes, slides, URLs and content from the ClickMinded online SEO training course. I recommend printing this out before starting the class.


Hours of video content
Course Enrollments


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  • Lindsay Bull
    Amazing course! Definitely recommended!

    I've been searching for an SEO course that would be worth my while for months and finally found this one. It's completely worth the time, money, and effort. Tommy is a great instructor and is very punctual when it comes to responding to questions or concerns. He goes out of his was to help you out if you need it. If you're trying to find an SEO course to take--this one is magnificent!

  • Mustafa Horasanlı
    The course's great, Tommy's excellent, the result is gonna be Awesome

    The course's been organized perfectly and has great content. Tommy is really fun and have a good personality. The students who signed up for the course are asking really good questions, and Tommy's frequently following them and answering clearly. I also recommend to read Tommy's background, and consider buying the course. If you feel like you really need to learn SEO, Tommy would answer your pray.

  • Max Lighthall
    Great way to get started with SEO.

    No more asking questions or piling through blogs, this course is much worth its cost considering I learned 10 times as much about SEO in one day. Very articulate and 'natural' instruction. Tommy did an excellent job with this one.

  • Kevin J
    Thank you

    I'm at 57% in this course and I've learned a lot ! The website of my company is ranking 4th in Google on all my keywords ! Thank you​

  • Ruban Jayathas
    Very good material, well presented by Tommy.

    I found the course very helpful and bringing my knowledge up to date. The only downside is that the lectures havent been updated in 2 years. For example google adwords looks very different currently and sites like no longer work. These videos should be updated in my opinion. Other than this the course is very good and I highly recommend it to anyone wanting to learn SEO or sharpen their current SEO skills.

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