SEO Training Academy: Learn Search Engine Optimization

Master the art of search engine optimization by learning fundamental SEO principles and techniques in this course.
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  • Lectures 72
  • Length 9 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

***  I contribute to the most prestigious media platforms in the world including Forbes, Entrepreneur Magazine, Engadget and the Huffington Post. My articles on technology, online marketing, SEO and self-improvement are amongst some of the most popular on their respective platforms. I'm also the founder of one of the most successful inspirational blogs in the world called Wanderlust Worker. I don't just talk the talk. I've walked the walk. If you want real SEO advice, and not a bunch of hype and bloated promises, then sign up to this course right now.  ***

Have you found yourself frustrated with the field of search engine optimization? Has ranking on Google eluded you? Does the thought of understanding the convoluted world of SEO seem like a daunting task to you?

If you've answered yes to any of those questions, you're not alone. SEO is an increasingly-complex field that has expanded to include a wide range of skills and practices. What used to be simple at one time, is complex, intricate, and extremely time-consuming.

But, in this course, I'll present you with a vast amount of knowledge to help you truly understand and leverage the field of search engine optimization.

Imagine being able to send virtually limitless amounts of free organic traffic to your offers and pages on the Web? That skill is worth its weight in gold!

To begin, we'll lay the groundwork with the fundamental principles involved in SEO. You'll gain historical knowledge about where we've come and what's changed in recent years along with the strategies and techniques to help you rank at the top of Google's searches.

From beginner to advanced, you'll quickly move through the ranks to become a professional search engine marketer taught to you by a seasoned professional.

But, why should you listen to me?

My name is R.L. Adams and I've published some of the best selling books and audiobooks in the field of online marketing and SEO. But in this course, you'll get the latest and the greatest information to help you rank today, not yesterday, with SEO.

In this course, you'll get the following benefits:

  • In-depth understanding of SEO fundamentals
  • Powerful SEO strategies to rank your site today!
  • BONUS: 80+ pages of downloadable resource guides
  • Social media marketing techniques
  • An introduction to email marketing
  • And much more...

_____________________________________________________________________

Scroll up and hit the TAKE THIS COURSE button right now.

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What are the requirements?

  • The Basics of Web Development
  • An Understanding of Wordpress

What am I going to get from this course?

  • Understand the Mechanics of Search
  • Brainstorm, Research, and Implement a Keyword Strategy
  • Differentiate Between Solid SEO Tactics and Ones that Bend or Break the Rules
  • Wield Both On-Page & Off-Page Optimization Techniques
  • Engage in Powerful Content Marketing Strategies
  • Conduct Link-Building Campaigns
  • Leverage the Power of Social Media for SEO
  • Develop a Complete Understanding for Ranking at the Top of Google's Search

What is the target audience?

  • Beginner's with Little Knowledge of SEO
  • Intermediate Internet Marketers Looking to Expand their Toolset
  • Expert SEOs Looking to Refresh their Knowledge in the Field

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Start Here: SEO Training Academy
03:14

A brief introduction to the world of search engine optimization.

03:07

An introduction to the two core concepts that will drive all of your work as an SEO.

01:56

Differentiate between On-Page SEO (also known as On-Page Optimization) and Off-Page SEO (also known as Off-Page Optimization).

05:52

We'll explore the three core components of Google's trust and just what they mean.

12:37

An overview of the important algorithm adjustments that Google has instituted over the years and the significance of those adjustments to your work as an SEO.

03:57

A brief history on PageRank and the significance it plays in today's search.

Quiz on Introduction Topics
4 questions
Section 2: Tools & Resources
18:18

Review Google's Webmaster Guidelines and develop an understanding of what they mean.

** Downloadable PDF guide included with this lecture.

PDF: Google's Webmaster Guidelines
35 pages
20 questions

This quiz is associated to the Google Webmaster's Guidelines lecture of this course.

Since Google's Webmaster Guidelines is at the heart of much of the work you'll be doing as an SEO, developing a comprehensive understanding of it is at the basis of your ability to rank any content high up on Google's SERPs.

If you haven't already done so, please download the resource guide included in that lecture of the course. Read the resource guide, then take this quiz.

07:14

Discuss some useful tools and Websites that we'll refer to over the course of our SEO work.

Section 3: Keyword Research
08:33

An introduction to what keywords are, how keyword searches work, and the differentiation between long-tail keywords and short-tail keywords.

01:16

An introduction to conducting keyword research to find the right keywords for your content.

03:58

The importance of Latent Semantic Indexing (LSI) and its impact on today's contextual-driven search.

Challenge: Keyword Research
Article
Section 4: Website Architecture
05:09

The impact of a Website's navigational elements on its optimization on Google's search engine and best practices.


07:04

Understanding friendly URLs and the right way to present keywords & paths in an easily understandable format.

03:07

Having an XML sitemap is important and can impact your ability to rank on Google's SERPs.

04:28

The significance of the robots.txt file, how it can be used to deter indexing of certain files and directories, and how it can be maliciously used by hackers.

03:48

What's an .htaccess file and what types of things can be done with it?

Section 5: Trust through Content
12:55

Why content is king, and the large and ever-increasing role it's playing in Google's SERPs.

08:48

Best use practices when it comes to optimizing your content for a particular keyword.

05:57

Differentiating between the nofollow and the dofollow (or lack thereof) link attributes.

Section 6: Trust through Authority
05:21

We'll learn the importance of trust through authority as one of the key components of SEO.

10:19

How to get other Websites that Google already trusts to link to your Website.

10:52

We'll review 45 popular authority sites and the type and style of content to build out on some of them.

PDF: 45 Popular Authority Websites
5 pages
08:18

The 5 steps for improving the authority of your Website by leveraging powerful content marketing techniques.

Article

Okay guys, here's the challenge. Now that you understand the importance of authority and hopefully you've gone through the 45 popular authority Websites document, I'd like you to setup an account on each one of those sites for your business.

But here's the trick...

Don't do them all in one day. Why not?

While it probably won't come across as spammy to Google, you don't want to risk creating 45 links to your Website in one day, especially if you have zero links as of right now.

Split them up into 5 authority site profiles per day. So, it will take you one week to complete this challenge.

And, yes... Google pays special attention to when it finds a link, evidenced by its link-acceleration algorithms that look for the amount of links created to your site each day, and whether or not those links are increasing from day to day, week to week, and month to month.

Also, when you setup the authority profiles, I want you to take up the full description to describe your business. Don't try to keyword stuff in there. You want to write something natural and organic about your business, website, products, service, or whatever it is that your'e peddling. But take up the full description field. If that means doing 2000 words, then do it.

Why is this so important?

Google looks at the quality of the links back to your site. If it's coming from empty profiles with just a link to your site and no meaningful information, it will either come across as spammy, or it won't give you as much link juice. So, take up the space to fill in the profiles completely. 100% completely. Go beyond the call of duty!

If you guys have questions or issues, please post them in the discussions and I"ll do my best to answer them as quickly as possible.


Section 7: Trust through Age
08:27

We explore what the trust through age factor really means.

10:32

When was the domain first indexed versus the newness of the content.

09:11

How to research the age of a domain using the Wayback Machine.

11:52

How to purchase an aged domain through a site like GoDaddy Auctions.

Section 8: Trust through Relevancy
03:37

We explore what relevancy is and where relevancy signals exist.

07:41

Developing a profound understanding for LSI and LSA.

04:19

How to leverage relevancy signals to boost your site to the top of SERPs.

Section 9: SEO Strategies
11:13

The importance of getting organized and creating an SEO plan to effectively tackle the enormity of work required when optizimzing a Website.

08:37

How to leverage the powerful strategy of content marketing to propel your site to the top of SERPs by leveraging sites that Google already trusts.

08:55

The importance of adding video marketing to any SEO strategy.

10:09

How to build high PR backlinks by using the broken-link strategy.

04:21

The truth about link-building through blogs & forums as an SEO strategy.

03:22

Why long-tail keywords are crucial to any SEO campaign.

06:42

Why ** high-quality ** guest blogging still works, and the power of editorial links.

04:40

An overview of the Bootstrap responsive CSS system.

02:48

Why press releases are no longer a viable SEO strategy.

03:39

Why adding an HTTPS / SSL encryption layer will boost your SEO visibility.

Section 10: Tracking & Analysis
04:24

An overview of Google Webmaster Tools and why it's an important tool in any SEO's arsenal.

05:43

Using Google Analytics to track your Website visitors.

04:02

Using MOZ Explorer to discover in-depth Website analysis that could benefit your work as an SEO.

Section 11: Content Marketing
08:46

Why content marketing is the one major strategy you should focus on in SEO.

10:45

How content marketing spreads across multiple spectrums and what types of content can be marketed.

08:38

How to optimize your YouTube videos.

02:57

Using Vimeopro microsites with content marketign.

04:13

How to use PowerPoint presentations in content marketing on sites like SlideShare

05:22

How documents can be marketed on popular authority sites.

Section 12: Link Building
04:44

Why the focus today must solely be on high-quality link building.

06:07

What is linkbait and how do we create it?

02:59

What is guest blogging and is it still useful?

11:39

Why building your personal brand should be at the forefront of your mind.

Section 13: Social Media Marketing
07:45

Why social media and how to use it to your advantage.

07:53

The importance of building out a content channel on Facebook.

06:42

How to leverage popular social media sites to help boost your authority.

Section 14: Email Marketing
04:23

Why SEO is a waste of time without engaging in email marketing.

04:16

An overview of the sales funnel and how prospects turn into clients.

04:16

How to create your free offer.

04:31

How to employ an email marketing strategy.

Section 15: Advanced SEO
02:46

How to use the disavow tool to rid yourself of poor-quality, spammy links.

19:11

200+ Google ranking factors starting with content quality factors.

** Downloadable resource guide available.

04:26

On-page content signals in Google's 200+ ranking factors.

10:33

HTML & CSS ranking factors.

08:20

Google's off-page optimization factors.

03:26

Google's linking authority ranking factors.

PDF: Google's 200+ Ranking Signals
63 pages
Section 16: Thank You
01:45

Thank you for watching and listening. Please don't hesitate to contact me with any questions or post in the course message boards.

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Instructor Biography

R.L. Adams, Entrepreneur, Software Engineer & Best-Selling Author.

R.L. Adams is an entrepreneur and best-selling author with over 40 books to his name, many of which are in the field of search engine optimization and online marketing. You can find all of his books on Amazon and Audible. 

He contributes to some of the biggest names in the digital publishing industry such as Forbes, Entrepreneur Magazine, Huffington Post and Engadget. He also runs a wildly-successful blog called Wanderlust Worker. 

He believes in developing educational material that will not only inspire, but will also deliver tons of value. He believes in quality over quantity, and doesn't skimp when it comes to covering all the meticulous details required to learn any subject matter that demands a great deal of dexterity. 

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