Complete Guide to Local SEO & Keyword Research

Discover The Best Local SEO & Keyword Research Techniques to Help People Find Your Business Online

Created byAnthony Isaac

Last updated 1/2021

English

What you'll learn

SEO Basics
Keyword Research
Local SEO
SEO Tools

Course content

5 sections • 45 lectures • 2h 10m total length

What Is SEO?1:05
Explore search engine optimization, its techniques to boost your website ranking, and increase organic traffic while contrasting organic results with paid ads for long-term visibility.
Why Is SEO Important?1:19
How Much Time Does SEO Take?1:12
Perform An SEO Audit3:35
Learn to run a website audit with the Optima tool, covering results, SEO results, title tag optimization, usability, performance, social, security, and technology to boost local SEO.
WordPress SEO Plugins2:16
Install & Configure RankMath WordPress SEO Plugin7:49
Install and configure the Rank Math WordPress SEO plugin to optimize your site, including advanced setup, sitemap configuration, Google Search Console integration, and schema markup for posts and pages.
Section Resources0:07

What Is Keyword Research?1:50
Generating Keyword Ideas4:46
Keyword Research Tools18:11
Keyword Competition4:56
Long Tail Keywords2:41
Explore long-tail keywords, longer phrases of four or more words, to reduce ranking difficulty and attract more relevant traffic. See how specificity lowers competition and improves page ranking with examples.
Picking Your Keywords8:06
Write Evergreen Content2:32
'Steal' Keywords From Your Competitors2:18
Rank For Google's Special Features3:05
Section Resources0:07

What Is Local SEO?2:11
Local SEO Appearance2:30
Local SEO Keywords6:16
Local Ranking Factors4:22
Learn ranking factors for Google map pack and organic local search, including Google my business signals, links, reviews, on-page and nap citations, and behavioral factors like personalization and social signals.
Local Business Listings6:22
Local Listing Must Haves2:15
Local Citations (NAPs)1:52
NAP Citation Audit2:42
Audit your NAP citations with a free online presence checker to identify errors, duplications, and incomplete or inconsistent listings across Google search, Google Maps, Facebook, and Bing, then update listings.
Correct NAP Errors2:16
Build NAP Citations1:45
Local On Page Optimization3:08
Add Local Business Schema Markup6:11
Optimize Title Tags, Meta Descriptions, etc0:50
optimize title tags and meta descriptions for local SEO with a practical checklist covering keyword density, local keywords, internal and outbound links, text length, and fresh content.
Local Link Building3:17
Discover practical local link building strategies to boost local seo, including charity partnerships, high-quality content with keyword research, local directories, and event sponsorships.
Customer Reviews4:01
Embed A Google Map On Your Site1:18
Embed a Google map on your website to show your business location on contact page, register for an API key, and paste the embed code for directions or street view.
Display Reviews & Testimonials1:07
Section Resources0:14

What Is Black Hat SEO?1:20
Explore what black hat seo is, why unethical tactics can trigger Google penalties, drop traffic, and damage brand reputation, and why you should avoid methods to keep your site healthy.
Thin Content1:06
Keyword Stuffing1:47
Duplicate Content1:40
Doorway Pages1:26
Buying Backlinks1:51
Hidden Text & Links1:23
Identify hidden text and links and why they violate Google's webmaster guidelines, incurring penalties. Avoid techniques like text behind images or off-screen placement; ensure text and links are clear.
Section Resources0:07

Requirements

An Internet Connection

Description

Complete Guide to Local SEO & Keyword Research

Discover The Best Local SEO & Keyword Research Techniques to Help People Find Your Business Online

Do you want to learn how to find the best keywords that will help you to rank higher in search results?

Are you interested in learning Local SEO to help your brick and mortar business earn more traffic?

My name is Anthony from BlackBrick training, and I have built this course to help you to become a pro at keyword research and local SEO.

In this course, there are 2+ hours of content that will teach you how to find keywords, and optimize your business for local searches.

Course Benefits (What You Will Learn):

The basics of search engine optimization.
Ultimate keyword research tools and strategies that will help you to find the best keywords.
Dominate localised searches & grow your brick and mortar business with Local SEO.

Purchase the course today, and learn how to find high-quality keywords and rank a local business in search results & Google maps.

Secret keyword research methods & tools.
Local SEO strategies that increase localised traffic.
Exclusive access to our Digital Marketing Facebook group.
Learn how to avoid getting your site penalised.

Best for: Business owners & digital marketers that want to learn how to boost local businesses in localised searches.

Who this course is for:

Anyone Who Wants To Earn A Higher Ranking In Search Results
Website Designers & Developers
Small Business Owners
Website Owners

Complete Guide to Local SEO & Keyword Research

What you'll learn

Explore related topics

Course content

Introduction7 lectures • 17min

Keyword Research10 lectures • 49min

Local SEO18 lectures • 53min

Black Hat SEO - Things You Must NOT Do8 lectures • 11min

Bonus2 lectures • 1min

Requirements

Description

Who this course is for: