SEO & Social Marketing for WordPress 4: Increase Web Traffic
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SEO & Social Marketing for WordPress 4: Increase Web Traffic

Get to know your Customers better, build Trust and Loyalty and get a higher Search Engine ranking for more sales.
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
515 students enrolled
Last updated 2/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply simple SEO Techniques and create your own SEO Strategy that will boost your site's natural presence online and help to drive more organic traffic and visitors to your website.
View Curriculum
Requirements
  • Basic Knowledge of WordPress is recommended.
Description

This Beginner SEO Training Course for WordPress takes you on a step-by-step journey which provides you with practical tips that will enable you to achieve and maintain the best search engine results possible for your site.

Having Search Engine Optimisation knowledge means that you can do your own SEO. You will be able to respond to changes in the industry and apply changes in your organisation much faster and especially cheaper than if you required to use an external company to do the SEO for you.

In this course you will learn:

  • Understand the basics of SEO and get best practice information on how to start
  • Learn how to do Keyword research and identify the correct keywords for your kind of business
  • Learn how to apply SEO techniques to WordPress
  • Learn how to catch your visitors attention and implement these tips into your marketing strategy
  • Implement tools to monitor and review the effectivity of your SEO Strategy

At the end of this course you will:

  • Know precisely what Search Engine Optimisation is, and how you will be able to make it work for your business
  • Know what you need to do to rank your website in search engines and look for for relevant keywords
  • Be able to apply your SEO strategies on your WordPress website

Take this course now to optimise your website. Encourage people, increase your sales and create a steady income from your site!

Who is the target audience?
  • This SEO training is for small business owners and entrepreneurs who already run a website based on WordPress, or who are planning on building a website, as SEO is important for anyone who wants to make money online.
  • This is course is designed for beginners who have no or very little experience with SEO Tactics
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Curriculum For This Course
19 Lectures
03:01:12
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Welcome and a Quick Information about the Course
1 Lecture 00:00
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How To Research Keywords
2 Lectures 12:58

How do you know that you're targeting the right customers? How do you know the keywords you are trying to rank on are the right ones? In this video you will learn how to figure that out so you can set yourself up for success.

  • Keyword research
  • Research Examples
  • Google AdWords Keyword planner
Preview 05:07

LSI or Latent Semantic Indexing is a system used by Google and other search engines to figure out what your content is really about. By using LSI, you can get your site content ranked quite in the search engines. However it doesn’t have to stop there. In this video, you’ll learn how to apply this to your Categories as well using these strategies.

Since LSIKeywords.com every once in while has some trouble with long loading times, we will give you the Link to another LSI Tool, which is free to use and you can easily adapt everything we talked about in this video with this tool as well.

There's a also short manual on how to use this tool available.

How To create SEO Friendly Categories with LSI keywords
07:51
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Install SEO Plugin and Index Your Sites
2 Lectures 09:42

To make your WordPress site more search engine friendly we will need to install a WordPress SEO plugin. We've tested many search engine optimizing type of plugins over the years and the most recent and the best in our opinion is Yoast SEO as of now. In this video you will find out what this Plugin can do for you.

How To Install and Use the Yoast SEO Plugin
05:33

You will learn how to make your posts, pages or your media more search engine friendly by using the Yoast SEO WordPress plugin. We show you all important settings.

Note: Doing your LSI keyword research beforehand is crucial because at this point, you'll have more keywords that you can add right in.So if you have missed watching Section2 of this course yet, go back and watch the videos before moving on!

Preview 04:09
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XML Sitemaps
2 Lectures 06:06

What is a sitemap and why is it important?

Sitemaps inform Google and other leading search engines about URLS on your website that are available for crawling. Sitemaps allow search engines to find all of your webpages, that they might otherwise miss when indexing. The XML sitemap allows you to specify further information about your URL's such as:

  • When it was last updated
  • How often the site changes
  • How significant the page is in relation to other pages on your site


Having this information within one document helps the search engines understand your website and crawl it more intelligently.

When you have created your XML Sitemap and let the search engines know about it, make certain to keep it up-to-date. If you add or remove a page, make sure to change your Sitemap as well.

How to create XML Sitemaps with the Wordpress Yoast Plugin
01:32

XML Sitemaps are read by humans, but rather by search engines and can help give you the boost you need simply because it shows Search Engines a map of what your site looks like as a whole.

How To Submit Your XML Sitemaps to Google
04:34
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Social Marketing
2 Lectures 17:11

Getting indexed or added to Google's search results can be fast and easy with social bookmarking sites. In this video you'll learn how to use this specific strategy to boost your rankings.

How to Index Your Website Content Fast Using Social Bookmarking Traffic
09:54

High Bounce rates are a sign that the website is not of quality and in Google's eyes isn't a good sign.

How do you combat this and lower your bounce rates and increase the length of your visitors stay time?

In this video you'll learn how to use to social engagement to resolve this issue.

Ways to Decrease You Visitor Bounce Rates and Increase Social Engagement
07:17
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Optimize Your SEO
2 Lectures 09:48

The more search engine friendly your images are, the more search engines will know exactly what your images, and what your content is all about. And then they’ll know how to categorize you on terms of what keyword phrases to rank you on, and it’ll actually improve your search engine rank. In this video you'll learn how to optimize your images as well as they are crucial to helping your ranking.

Optimizing Your Images To Be Search Engine Friendly
05:10

When you add long URLs or affiliate URLs to your website, they tend to be long or ugly, making your site look unprofessional. This video shows you how to take things to a more professional level by creating pretty redirect urls.

Preview 04:38
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More Marketing Tips
3 Lectures 26:14

When Google and other search engines look at your site, they want to know if your content is credible. Using this strategy is easy and takes only a few minutes of research, and will give your rank a small boost in your search engine rank.

How To Use Authority Sites to Increase your SEO
05:51

Ever wanted to learn how to drive traffic using videos? In this video you'll learn a powerful strategy that has worked for years and can help you drive traffic fast and rank on Google easily.

How To Use Video Marketing To Drive Traffic to Your Site.
11:07

In this video, you will learn how to take the RSS Feed you found in the previous, and then syndicate it by submitting it to RSS Feed Directories to increase your exposure.

How To Syndicate Your RSS Feed with Feedburner
09:16
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Google Analytics
1 Lecture 06:28

Tracking your statistics like where your traffic comes from, how long they stay, your bounce rate, and more is vital to improving your site. In this video, you will learn how to embed Google Analytics into your site with ease.

You can get statistics about:

  • Who visits your website
  • What pages they visit on your website
  • What time they visit your site
  • How they arrived on your website etc.

How to Embed Google Analytics Into Your Site
06:28
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Attract Vistors
3 Lectures 26:45

Infographics are growing in terms of use. A lot of companies are beginning to use them as a way to express statistics or content. They can help spread the word about your company as they are not only eye catching but provide useful information. In this video you'll learn how to access these for your advantage

How To Create Interesting and Educational Info Graphics
04:16

Page Engagers are pages that allow a visitor to interact with your site before they hit your landing page. They can often increase your conversion rate dramatically because if done correctly - your visitor will feel like he or she has invested some time into your site.

How To Create Page Engagers to Increase Visitor Interaction and Conversions
12:19

When you go to a website and enjoy the article you have just read, then you are more inclined to reading related articles. Same goes for your visitors and this can help increase the stick rate or length of time someone stays on your site. This video will show you how to setup your site up so your visitors can easily find related content with ease.

How to use Related Posts to Help Visitors find Related Content
10:10
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Bonus ebook
1 Lecture 00:00

In this ebook you will find over 40 pages filled with details about SEO, Ranking, Keyword Research, Webmaster Tools and Page Ranks.

SEO - A little History
63 pages
About the Instructor
DigitalGuides Online
4.3 Average rating
32 Reviews
857 Students
4 Courses
Social Media & Marketing Specialists, Software Instructors

We at DigitalGuidesOnline are a small group of experts that have come together with decades of computer & software technology experience. Our specialties include website design, the use of software and also marketing strategies.

Over the years, we have seen that regularly when individuals or companies have to update software or learn new things like SEO it often feels like you need a Doctorate in computer technology or a rocket engineer degree to understand the training.

At DigitalGuidesOnline, we have answered this problem by offering a series of easy to understand, step by step training videos and books. These are perfect if you are a current or new entrepreneur wanting to develop or grow your business. Of course our trainings also work for private use!

Every course is done by an instructor who is specialized in the topic to make sure you get the most out of every course your choose.