How to do a SEO website audit
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How to do a SEO website audit

Find and fix all SEO (search engine optimization) issues with a website to increase organic traffic and Google rankings.
Best Seller
4.1 (45 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
352 students enrolled
Created by Kathy Alice Brown
Last updated 6/2017
English [Auto-generated]
Current price: $19 Original price: $145 Discount: 87% off
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 12 Articles
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion

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What Will I Learn?
  • Find and fix all SEO (search engine optimization) issues with a website.
  • Uncover opportunities to improve SEO and increase organic traffic.
View Curriculum
  • Setup of Google Analytics and Google Search Console will be required. I give tips on the setup for both in the Getting Started lecture.

Calling all digital marketers, web developers and website owners! Learn how to correctly evaluate your (or your client's) website for SEO (search engine optimization). SEO is more than just placing keywords on your site, you could have overlooked major problems that are hurting your SEO performance.


In this course you will learn to do a step by step SEO audit of a website to uncover those problems as well as find opportunities to grow your organic traffic. I go beyond just teaching the concepts of SEO that you can read about, this is a hands on course that walks through an audit of a real ecommerce site. If you don't know much about SEO, don't worry, I tell you WHY I'm doing the check and then show you HOW to do the check, using only FREE tools.

In the 60 lectures in this course, we'll check the accessibility, on page factors such as meta tags, engagement metrics and authority of the site. You'll get a good grounding in Technical SEO, and you will also learn and apply concepts like domain authority and content quality.

You will be able to download a checklist and a list of tools needed for the SEO audit.

Students have said:

"This was a relatively new course when I took it, with few reviews, but I took a chance. Glad I did because it was a very informative course."

"Out of 8 courses I have done on Udemy on this subject matter, this course is by far the best on all scores"

Who is the target audience?
  • Website owners with a do-it-yourself attitude that are comfortable with technology and who are serious about their online businesses.
  • Service providers such as a website developer or a digital marketer that want to add SEO services to their offerings.
  • Some SEO knowledge is helpful but not absolutely required.
Curriculum For This Course
67 Lectures
6 Lectures 24:20

Welcome to "How to do a SEO Site Audit"!

Preview 02:17

Overview of the Course Agenda

Course Overview

While it's important to keep an open mind while you go through a SEO Site Audit, understanding why you are doing the audit is key.

Preview 07:34

There's a lot of misinformation about search engine optimization. SEO has also evolved tremendously. I show you my framework on how to understand SEO.

The Four Tiers of SEO

What you need to get started. Make sure to download the checklist and the list of tools from the Resources.

Getting Started

Tips on how to set up Google Analytics and Google Search Console

Setting up Google Analytics and Google Search Console
Indexation Checks, HTTP Status Codes and Redirects
8 Lectures 39:19

We cover search engine basics so we can then dive into our initial technical checks.

Preview 02:54

How many pages of your web site has Google indexed? We get an answer in this lecture.


The HTTP status code that a web server sends back to your browser is hidden to you, but very important for SEO.

HTTP Status Codes and Redirects

I demo how to check the HTTP status code that requesting a URL returns.

How to check the HTTP status of a URL

Some of the more common HTTP status codes.

List of HTTP Status Codes

A canonical redirect is when you redirect a site's URLs so they either resolve all as "www" URLs or as "non-www" URLs.

Implementing Redirects: Canonical Redirect

In this video I cover two ways to implement a redirect from one domain to another. And I share why GoDaddy redirects are not my preference.

Implementing Redirects: 301 Redirect from One Domain to Another

Examples of Canonical Redirects using mod_rewrite code in .htaccess

Canonical Redirects using .htaccess
Technical Checks - Robots.txt and Mobile Friendliness
6 Lectures 20:19

A misconfigured robots.txt file can play havoc with your site's SEO.


Mobile friendliness is a ranking factor. We review the three ways a site can be made mobile friendly.

Mobile Friendly

On January 10, 2017 Google implemented a new penalty for sites that show annoying popovers on mobile devices. We also have learned that Google plans to transition to mobile first indexing.  

UPDATE: Mobile Interstitial Penalty and Mobile First Indexing

List of resources mentioned in the previous lecture. 

Mobile Friendly - Resources

How to test whether your site is mobile friendly

Mobile Friendly Testing

Recap of the problems we found with our initial technical checkjs for our example site.

Technical Checks - Recap
What Search Engines See
11 Lectures 46:10

We learn more about search spiders and why we need tools to see the website from a search spider's perspective.

Why We Need Tools

We find broken links and 302 redirects on our example site.

Broken Links and Redirects

What I recommended for the 302 redirects I found.

Follow up on the 302 redirects

How does Google and the other search engines put together the snippets that show in the search engine results pages? We learn about the important metadata on your site for SEO. 

Meta Data and Anatomy of a Search Snippet

We examine the site's page titles and meta description tags.

Page Title Review (and more ...)

We use Screaming Frog to take a look at the H1 and H2 tags of our site.

H1 and H2 tags

We look at linkdepth, download time and take a closer look at image optimization.

More tags and Link Depth

Crawlers gather information about a site, but to do a comprehensive audit it's necessary to look at individual pages as a search bot would.

Individual Page Review: What to Check

I show how to use a free tool to browse a site like a search spider would

How to browse a page like a search engine spider

Here's how to check that the site's HTML is valid. Doing this check led me to uncover a problem with the site's OpenGraph tags.

We check that the site's HTML is valid

A recap of the results of the checks for this section.

What Search Engines See - Recap
Traffic and Site Speed
7 Lectures 39:42

Traffic to your website comes from different channels, we cover an explanation of each.

The Different Types of Traffic

How to use an organic traffic segment and set up a year over year comparison. We also take a look at the top landing pages and engagement metrics. 

Google Analytics Review

Recap of our review of Google Analytics: Traffic, Top Landing Pages, and Engagement Metrics

Google Analytics Review - Recap

Site speed is a ranking factor so we need to review the Page Speed Insights section in Google Analytics to see if the site needs to be optimized to be faster.

Checking Site Speed

Quick demo of a tool that gives you a snapshot of the website's performance.

Website Speed Test

Recap of how our site performs.

Site Speed - Recap

Bonus Lecture: A deeper dive into Site Speed Optimization
Google Search Console Review
8 Lectures 34:40

Google Search Console is Google's communication channel to site owners and has a wealth of information on Google's perspective of your site. The lecture includes an overview of the different components/sections in GSC plus we cover an introduction to Structured Data

Introduction to Google Search Console

Structured Data is additional markup that helps Google and other search engines understand the context of your site.

Search Appearance and Structured Data

Google Search Console provides feedback on your title tags and meta descriptions.

HTML Improvements

A very useful feature of Google Search Console, Search Analytics tells you which keywords your site is ranking for currently.

Search Analytics

We review the remaining features of the Google Search Console Search Traffic Section: Links to Your Site, Manual Actions, International Targeting and Mobile Usability.

Search Traffic

Google's report on site indexation and whether any resources are blocked. 

Index Status

In this section we can find Google's crawl report and whether a XML sitemap has been submitted.  

Crawl Review

Recap of the Google Search Console Review for our site.

Google Search Console Review - Recap
Advanced Technical SEO
6 Lectures 26:13

You want your best and only unique pages to be in the Google index. We have three tags: rel canonical, meta robots noindex and rel prev/rel next that help us control what gets indexed of our site.

Using tags to control indexation

The rel canonical tag helps manage duplicate content.

Rel Canonical

The meta robots noindex tag tells Google to not index the page. We look at reasons why we might want this and a comparison of the noindex tag with robots.txt.

Meta Robots Noindex

The rel prev and rel next tags help Google understand your paginated pages.

Rel Prev & Rel Next

Recap of the opportunities we found in our example site to control indexation

Advanced Technical - Recap

We change gears and discuss two advanced accessibility topics.

Two Advanced Accessibility Topics
Authority Checks
11 Lectures 36:20

Let's look beyond the accessibility and on page factors of a site and evaluate its authority and engagement

Authority Checks - Introduction

We define Domain Authority.

Domain Authority

We use a browser plugin to check the Domain Authority so that we can do a competitive review for the sites that rank for two completely different queries.

How to check Domain Authority

We take a look at the top keywords for the site.


Why backlinks are important for SEO. 


I demo two tools you can use to look at a site's backlinks.

Using tools to look at Backlinks.

Evaluating Content Quality and User Experience.

Content Quality and User Experience

We check for freshness of content, and whether the content has been scraped (and find something surprising)

QDF and Scrape Checks

Another way to check for scraping and plagiarism

We check for plagiarism

Social Media is an amplification channel that can supercharge marketing and SEO campaigns. Learn the 3 things I check when reviewing the social media presence of a site.

Social Media

Recap of the results of our Authority Checks

Authority Checks - Recap
Bonus Section and Wrapup
4 Lectures 18:20

Local SEO is SEO plus some special considerations. If your site targets a local audience, here's the additional checks you need to do.

Local SEO

Considerations for a SEO audit of a WordPress site


We cover the 5 elements you need to optimize on a page, plus additional factors you need to consider in today's SEO landscape when optimizing your page for SEO.

Preview 07:22

Thank you for taking this course! In case you didn't download them earlier, I've attached all the resources for the course to this lecture.

Thank you and Resources
About the Instructor
Kathy Alice Brown
4.1 Average rating
45 Reviews
352 Students
1 Course
SEO and Digital Marketing Consultant

Kathy Alice Brown has been a SEO Consultant for over seven years, consulting with both large brands and with small businesses. She has been in the web space for well over a decade and has managed websites for Sun Microsystems as well as built QA and support teams. 

Even though her background is mainly technical, Kathy loves to write and has ghost written ebooks for clients and blogs.