SEO 2016 - Better Search Engine Rankings with Safe SEO
4.2 (172 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,756 students enrolled
Wishlisted Wishlist

Please confirm that you want to add SEO 2016 - Better Search Engine Rankings with Safe SEO to your Wishlist.

Add to Wishlist

SEO 2016 - Better Search Engine Rankings with Safe SEO

SEO is essential for a successful website, but can also get your site banned. Learn safe, White Hat SEO that works!
4.2 (172 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,756 students enrolled
Created by Andrew Williams
Last updated 5/2017
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the differences between SEO of a few years ago, and SEO today.
  • Create Visitor-Optimized websites that can rank high in Google.
  • Understand what the major Google updates were trying to achieve, and be better prepared for future updates.
  • Know the difference between Panda, Penguin, Hummingbird and why they were introduced.
  • Know how to create the type of content that Google loves to rank high in the search engine.
  • Understand LSI and how to apply it for better search engine rankings.
  • Know how to find theme words and phrases for any topic using free tools.
  • Know how to optimize each on-page factor for maximum benefit.
  • Understand site authority and what Google are trying to achieve with their algorithm.
  • Know the Holy Grail of backlinks, and how to maximize your chances of getting them.
  • Understand Link Velocity, and why it really isn't an issue if you do things correctly.
  • Understand how Google want you to organize your site for the maximum benefit of your visitors.
View Curriculum
  • This course assumes no prior knowledge.
  • If you do know some SEO, then it might be worth forgetting what you think you know, and keeping an open mind.

Starting at the beginning, this course covers everything you need to know to get your pages ranked without resorting to loopholes and tactics that will get your site penalized.

SEO 2016 course - Student Reviews

"The lessons in this course go way beyond pure information. Andrew (the instructor) knows his stuff inside out, and more significantly, he knows how to pass his knowledge clearly so that I can take action on it right away."

"Thanks Andy, I've done the whole course and it is brilliant. It covers the full range of SEO components in a clear, practical and friendly way. I'm quite 'picky' but have no hesitation in recommending it without reservation at all levels from beginner upwards. (I'm probably around the intermediate level). It debunks many common myths and the advice is always actionable."

"Andy is one of the most thorough teachers I've seen on this subject and his knowledge of SEO is brilliant. I like his step by step teaching style and clearly produced videos. I highly recommend this course to anyone wanting to learn SEO"

"This course is loaded with important information and I know I'll be referring back to it as I improve my website. It's a great course."

"Very personable and easy to listen to. He has a tonne of helpful suggestions and is content rich. Anyone who is interested in this type of course don't hesitate to pick up this course. It is the best value for your money that you can find! Very happy with my purchase!"

"I love this course! Andrew is not shy about helping people do the right thing by working in alignment with Google to learn SEO (white hat) fundamentals. The course was thorough and highly informative. Four hours of practical and densely practical instruction that will benefit any business person or webmaster stay up to date with smart SEO advances and practical skills. I sincerely recommend this course!"

"Easy to understand — both well-structured, and great diction! Very methodical and analytical, which is what you want in a good SEO program."

"I love Andy's information. It is very thorough and what he teaches just makes sense. If you're looking for a common sense and safe way to SEO your website then I totally recommend following Andy's advice."

"I have studied SEO and Google for several years now and I think Andrew has covered many topics of importance in a short and concise way for beginners and professionals to learn SEO in depth"

This Course is different because?

  • No tricks
  • No gimmicks
  • No Loopholes
  • No worry about Google slapping a penalty on your site.

If you want to learn modern SEO and how to make a website rank in Google, safely, effectively and without resorting to gimmicks, tricks and loopholes, then this is the course for you. With over a decade of front-line experience in SEO, this instructor has plenty of applied experience and is well known for his high ethics when it comes to ranking in Google.

The course starts off with an introduction to SEO, highlighting the main differences between SEO today, and SEO just a few short years ago. You'll learn all about the major Google updates, and why they were introduced. As you learn about the updates, you'll begin to understand exactly what Google want to achieve, and the types of content they want to rank at the top of the search engine.

The course goes on to introduce you to the FOUR main pillars of modern SEO.

You'll learn all about LSI and how themeing your content can give you a major SEO boost in the results pages. There are checklists and details on each of the elements of a web page, and how to SEO for Google.

You'll also learn about the best types of backlinks to pursue, and how to go about getting them. With backlinks causing so many problems for so many webmasters, you'll also learn about the types of backlinks that Google are on the lookout for, and why they punish sites that employ them.  A lot of SEO sites offering tips on how to rank will get this terribly wrong.  So wrong that following their SEO advice will get your site penalized or even banned from the top search engines.

You'll learn about site organization - why it is important and how to achieve a good site structure that benefits your SEO efforts and helps your visitors.

This course emphasizes visitor experience for one very good reason. Google wants to create an algorithm that cannot be manipulated by SEOs and webmasters. What better measure for Google is the visitor's experience? Get that right and half the battle is won.

Start the SEO 2016 course and begin to take control of your website traffic, visitors and profits.

Who is the target audience?
  • This course is designed for anyone that owns a website and wants to get more traffic.
  • This course is for anyone that is confused by all of the Google changes and wants to go forward in a white hat manner that will produce long-term positive rankings.
  • This course is NOT for those webmasters that want to take risks with their SEO for short-term gain. My strategies are long-term, white hat and safe.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
61 Lectures
Introduction to SEO?
5 Lectures 44:56

Important information on getting the most out of Udemy courses.

Preview 14:16

What is SEO, and why is it necessary? The introduction to the course identifies exactly what we'll be looking at in this course.

Preview 07:09

Before we look at SEO today, it is important to see where we have come from.

Preview 08:07

Google is moving away from ranking factors that are controlled by the webmaster, and use TRUST as a much bigger factor in ranking.

The New SEO is about Trust

What are the top ranking factors today? Why are Google using these ranking factors in their algorithm?

Top Ranking Factors Today
Google Updates
6 Lectures 23:31

Google update their algorithm 500-600 times a year. Why?

Why are there so many Google Updates?

What was Google Panda and why was it necessary?

Google's Panda

Google's Penguin was a real shock for webmasters.

Google's Penguin

Hmmingbird, a fast and accurate new engine for Google.

Google's Hummingbird

It's important to know about some of the other Google updates, as these defined the direction we had to take with our SEO efforts.

Other Updates

The rest of this course will focus on 4 pillars of SEO. Get these right and you'll be on your way to better rankings and more free organic traffic.

The 4 Main Areas of SEO
Quality Content
19 Lectures 01:51:48

Is Quality Content really necessary for long-term rankings?

Introducing Quality Content

This video is reproduced from my website. I created it in November 2014 to explore whether or not theming (LSI) was still important in ranking web pages.

Google & LSI in 2015

Believe it or not, Google actually help webmasters by telling us exactly what they want. Only an idiot would ignore that advice.

What Google Tells us They Want

Find Out What People are Searching for

Keyword Research - The Purpose

There are a number of ways we can find ideas for content that people want to see.

More Ways to Identify Hot Topics

You've identified the main topic for your content, the next step is finding theme words and phrases that support and define that topic.

Finding Theme Words

Here is a useful checklist you can use when you are writing, editing or evaluating content for your website.

Content Checklist

Does your article sound like it was written by an expert? Here are a few things to check.

Written by an Expert?

Writing about keywords will get you penalized. Writing about topics allows you to rank for a specific keyword plus many, many more.

Write About Topics Not Keywords

The Page Title is very important, and there are a few rules to follow.

Page Title

The filename is often an afterthought, especially for Wordpress users. However, it is a ranking factor.


Meta Keywords are no longer used to positively help your page rank, but it may still be used by Google to penalize your site.

Meta Keywords Tag

It's not as important as the title, but it's still worth taking the time to craft an enticing, keyword rich description.

Meta Description Tag

Headlines are important for your visitors and the search engines.


Images offer you an opportunity for SEO, but don't forget the visitor.


Links create the World Wide Web, and there are a few SEO tweaks you can use to maximize the images on your site.


Spelling and grammar will certainly matter to your visitors, but what about the search engines?

Spelling & Grammar

Your content should be fluff-free. Let's see what that means.

Remove Fluff

Let's make a few final checks on the content.

Final Quality Check
Site Authority
4 Lectures 19:31

Site authority is a vital part of ranking in Google today. Google reward sites with authority.

Introduction to Site Authority

Inbound links hold the key to ranking high in Google, but there is a problem...

Inbound Links: A challenge to your authority!

Negative SEO is where one webmaster creates spammy links to another site in an attempt to get that site penalized.

Negative SEO?

To help webmasters fight back against negative SEO, or just irreversible, poor link building tactics that were previously undertaken, Google released the Disavow Tool.

Disavow Tool
Backlinking Methods
7 Lectures 27:19

Backlinks are both important and dangerous to the long-term rankings of a website.

Introduction to Backlinks

There is a special type of backlink that will catapult your site into the top 10 of Google. It's the Holy Grail of backlinks, some say mythical. Let me describe it to you.

The Holy Grail of Backlinks

Anchor text is a small bit of text used in a link. It can be a powerful component of any link, in both positive and negative ways.

Anchor Text Links?

If you shouldn't use keywords in anchor text, how can you rank for a specific keyword phrase?

Ranking for Specific Keywords?

How fast can we safely get links to our website?

Link Velocity

if backlinks are important, can backlinks to backlinks help us rank better?

Backlinks to Backlinks

Let's summarize backlinking

A Summary of Backlinking
Site Organization
10 Lectures 31:43

The third pillar of good SEO is site organization.

Introduction to Site Organization

Google want you to have a sitemap on your site. In fact, they want you to have TWO!


A clear content hierarchy will help the search engines as well as the visitor and should be well-thought out during the planning stages of your website.

Clear Hierarchy of Pages

Google suggest we limit the number of links on any given page. Is that really necessary?

The Number of Links on the Page

Internal linking helps your visitor navigate the site, keeps them there for longer, and will also boost your SERP rankings.

Internal Linking

Google tell us to keep pages static wherever possible, but what does that mean and what if we can't?

Dynamic v Static Pages

A robots.txt file helps to set a few rules about your site, telling spiders and other crawlers what they can and cannot visit. Do we need one?

Robot.txt File

Its a good idea to check how your site looks in the most popular browsers. There are free services you can use to check this.

Check Browser Compatibility

When someone clicks on your link in the SERPs, you don't wan them hanging around while the page loads. Check your load speeds and try to remove bloat that is slowing down your page load times.

Site Load Times

Modern Wordpress themes are responsive, that is, they adjust to the screen they are displayed on. This makes responsive themes great for viewing on desktops or mobile devices, and you definitely should be using a responsive theme.

Responsive Design
Visitor Experience
10 Lectures 40:23

What is visitor experience and why is it important?

Introduction to Visitor Experience

Google Analytics allows us to spy on our visitors so we really can find out what they like and don't like.

Google Analytics

Google provide webmaster with a suite of useful tool, called Google Webmaster Tools. Let's integrate them into our site

Google Webmaster Tools

Do people hang around your site, reading the content, or do they leave as quickly as they came? Let's use Google Analytics to find out.

Site Stickiness

What do visitors see above the fold on your website?

Above the Fold

Modern SEO is about building trust with the visitor and the search engine. Let's consider ways we can do that.


How do you use the space on your site? Do too many ads detract from the content and turn your visitors off?

Too Many Ads, Too Little Value

What type of content do visitors in your niche actually want? You should know... Here are some ideas.

What Does your Visitor Want to See?

People like to interact with websites and their owners. How can you ad interactivity to your site?

Interactive Site Elements?

Google like to see context-sensitive sidebars on a site because this means the same sidebar is not site-wide, which is a real problem for a lot of sites.

Context Sensitive Sidebars
About the Instructor
Andrew Williams
4.5 Average rating
4,561 Reviews
34,035 Students
23 Courses
Wordpress & SEO Expert, teacher and author

I have written and published a number of books that are available on Amazon, including best selling books on Wordpress ("Wordpress for Beginners 2017") and search engine optimization ("SEO 2017 & Beyond").  I also run a website called ezSEONews, where I teach my visitors and newsletter subscribers a number of skills required for running a successful website.

As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!