Starting at the beginning, this course covers everything you need to know to get your pages ranked without resorting to loopholes and tactics that will get your site penalized.
SEO 2016 course - Student Reviews
"The lessons in this course go way beyond pure information. Andrew (the instructor) knows his stuff inside out, and more significantly, he knows how to pass his knowledge clearly so that I can take action on it right away."
"Thanks Andy, I've done the whole course and it is brilliant. It covers the full range of SEO components in a clear, practical and friendly way. I'm quite 'picky' but have no hesitation in recommending it without reservation at all levels from beginner upwards. (I'm probably around the intermediate level). It debunks many common myths and the advice is always actionable."
"Andy is one of the most thorough teachers I've seen on this subject and his knowledge of SEO is brilliant. I like his step by step teaching style and clearly produced videos. I highly recommend this course to anyone wanting to learn SEO"
"This course is loaded with important information and I know I'll be referring back to it as I improve my website. It's a great course."
"Very personable and easy to listen to. He has a tonne of helpful suggestions and is content rich. Anyone who is interested in this type of course don't hesitate to pick up this course. It is the best value for your money that you can find! Very happy with my purchase!"
"I love this course! Andrew is not shy about helping people do the right thing by working in alignment with Google to learn SEO (white hat) fundamentals. The course was thorough and highly informative. Four hours of practical and densely practical instruction that will benefit any business person or webmaster stay up to date with smart SEO advances and practical skills. I sincerely recommend this course!"
"Easy to understand — both well-structured, and great diction! Very methodical and analytical, which is what you want in a good SEO program."
"I love Andy's information. It is very thorough and what he teaches just makes sense. If you're looking for a common sense and safe way to SEO your website then I totally recommend following Andy's advice."
"I have studied SEO and Google for several years now and I think Andrew has covered many topics of importance in a short and concise way for beginners and professionals to learn SEO in depth"
This Course is different because?
If you want to learn modern SEO and how to make a website rank in Google, safely, effectively and without resorting to gimmicks, tricks and loopholes, then this is the course for you. With over a decade of front-line experience in SEO, this instructor has plenty of applied experience and is well known for his high ethics when it comes to ranking in Google.
The course starts off with an introduction to SEO, highlighting the main differences between SEO today, and SEO just a few short years ago. You'll learn all about the major Google updates, and why they were introduced. As you learn about the updates, you'll begin to understand exactly what Google want to achieve, and the types of content they want to rank at the top of the search engine.
The course goes on to introduce you to the FOUR main pillars of modern SEO.
You'll learn all about LSI and how themeing your content can give you a major SEO boost in the results pages. There are checklists and details on each of the elements of a web page, and how to SEO for Google.
You'll also learn about the best types of backlinks to pursue, and how to go about getting them. With backlinks causing so many problems for so many webmasters, you'll also learn about the types of backlinks that Google are on the lookout for, and why they punish sites that employ them. A lot of SEO sites offering tips on how to rank will get this terribly wrong. So wrong that following their SEO advice will get your site penalized or even banned from the top search engines.
You'll learn about site organization - why it is important and how to achieve a good site structure that benefits your SEO efforts and helps your visitors.
This course emphasizes visitor experience for one very good reason. Google wants to create an algorithm that cannot be manipulated by SEOs and webmasters. What better measure for Google is the visitor's experience? Get that right and half the battle is won.
Start the SEO 2016 course and begin to take control of your website traffic, visitors and profits.
What is SEO, and why is it necessary? The introduction to the course identifies exactly what we'll be looking at in this course.
Before we look at SEO today, it is important to see where we have come from.
Google is moving away from ranking factors that are controlled by the webmaster, and use TRUST as a much bigger factor in ranking.
What are the top ranking factors today? Why are Google using these ranking factors in their algorithm?
Google update their algorithm 500-600 times a year. Why?
What was Google Panda and why was it necessary?
Google's Penguin was a real shock for webmasters.
Hmmingbird, a fast and accurate new engine for Google.
It's important to know about some of the other Google updates, as these defined the direction we had to take with our SEO efforts.
The rest of this course will focus on 4 pillars of SEO. Get these right and you'll be on your way to better rankings and more free organic traffic.
Is Quality Content really necessary for long-term rankings?
This video is reproduced from my website. I created it in November 2014 to explore whether or not theming (LSI) was still important in ranking web pages.
Believe it or not, Google actually help webmasters by telling us exactly what they want. Only an idiot would ignore that advice.
Find Out What People are Searching for
There are a number of ways we can find ideas for content that people want to see.
You've identified the main topic for your content, the next step is finding theme words and phrases that support and define that topic.
Here is a useful checklist you can use when you are writing, editing or evaluating content for your website.
Does your article sound like it was written by an expert? Here are a few things to check.
Writing about keywords will get you penalized. Writing about topics allows you to rank for a specific keyword plus many, many more.
The Page Title is very important, and there are a few rules to follow.
The filename is often an afterthought, especially for Wordpress users. However, it is a ranking factor.
Meta Keywords are no longer used to positively help your page rank, but it may still be used by Google to penalize your site.
It's not as important as the title, but it's still worth taking the time to craft an enticing, keyword rich description.
Headlines are important for your visitors and the search engines.
Images offer you an opportunity for SEO, but don't forget the visitor.
Links create the World Wide Web, and there are a few SEO tweaks you can use to maximize the images on your site.
Spelling and grammar will certainly matter to your visitors, but what about the search engines?
Your content should be fluff-free. Let's see what that means.
Let's make a few final checks on the content.
Site authority is a vital part of ranking in Google today. Google reward sites with authority.
Inbound links hold the key to ranking high in Google, but there is a problem...
Negative SEO is where one webmaster creates spammy links to another site in an attempt to get that site penalized.
To help webmasters fight back against negative SEO, or just irreversible, poor link building tactics that were previously undertaken, Google released the Disavow Tool.
Backlinks are both important and dangerous to the long-term rankings of a website.
There is a special type of backlink that will catapult your site into the top 10 of Google. It's the Holy Grail of backlinks, some say mythical. Let me describe it to you.
Anchor text is a small bit of text used in a link. It can be a powerful component of any link, in both positive and negative ways.
If you shouldn't use keywords in anchor text, how can you rank for a specific keyword phrase?
How fast can we safely get links to our website?
if backlinks are important, can backlinks to backlinks help us rank better?
Let's summarize backlinking
The third pillar of good SEO is site organization.
Google want you to have a sitemap on your site. In fact, they want you to have TWO!
A clear content hierarchy will help the search engines as well as the visitor and should be well-thought out during the planning stages of your website.
Google suggest we limit the number of links on any given page. Is that really necessary?
Internal linking helps your visitor navigate the site, keeps them there for longer, and will also boost your SERP rankings.
Google tell us to keep pages static wherever possible, but what does that mean and what if we can't?
A robots.txt file helps to set a few rules about your site, telling spiders and other crawlers what they can and cannot visit. Do we need one?
Its a good idea to check how your site looks in the most popular browsers. There are free services you can use to check this.
When someone clicks on your link in the SERPs, you don't wan them hanging around while the page loads. Check your load speeds and try to remove bloat that is slowing down your page load times.
Modern Wordpress themes are responsive, that is, they adjust to the screen they are displayed on. This makes responsive themes great for viewing on desktops or mobile devices, and you definitely should be using a responsive theme.
What is visitor experience and why is it important?
Google Analytics allows us to spy on our visitors so we really can find out what they like and don't like.
Google provide webmaster with a suite of useful tool, called Google Webmaster Tools. Let's integrate them into our site
Do people hang around your site, reading the content, or do they leave as quickly as they came? Let's use Google Analytics to find out.
What do visitors see above the fold on your website?
Modern SEO is about building trust with the visitor and the search engine. Let's consider ways we can do that.
How do you use the space on your site? Do too many ads detract from the content and turn your visitors off?
What type of content do visitors in your niche actually want? You should know... Here are some ideas.
People like to interact with websites and their owners. How can you ad interactivity to your site?
Google like to see context-sensitive sidebars on a site because this means the same sidebar is not site-wide, which is a real problem for a lot of sites.
I have written and published a number of books that are available on Amazon, including best selling books on Wordpress ("Wordpress for Beginners 2017") and search engine optimization ("SEO 2017 & Beyond"). I also run a website called ezSEONews, where I teach my visitors and newsletter subscribers a number of skills required for running a successful website.
As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!