SEO Primer - Search Engine Optimization for Beginners

An introduction to search engine optimization (SEO) and how to go about creating a website that Google will love.
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  • Lectures 13
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

This "SEO Primer" course will teach you the basics of a sustainable, long-term SEO strategy. However, it is not just about showing you how to optimize your website. I'm sure you have heard the expression "give a man a fish, feed him for a day, teach a man to fish, feed him forever". Well, that is my approach to teaching you SEO in this course. I want you to leave this course with an SEO Mindset, so you understand what Google wants, and how to give it to them. I want you to understand why some SEO techniques are risky, while others are not, and have the ability to evaluate SEO techniques you hear about on-the-fly.

This course introduces you to SEO, what it is and why it is necessary.

You'll learn about Black Hat, White Hat and Grey Hat SEO, and how to spot these three different "varieties" of search engine optimization.

I'll show you how SEO used to be done a few short years ago, with real examples of content that used to rank very well, and make good money for me. We'll look at what those techniques no longer work, and then concentrate on the factors that are the most important today.

You will learn the very best place to get your SEO knowledge from - Google itself.

In the final section of this primer, you'll learn how to create high quality content for your site. You'll also learn all about the importance of backlinking. I'll show you my "Holy Grail" of backlinks - a checklist of things to look for when you evaluate a backlinking opportunity, as well as the best way to achieve this type of backlink.

By the time you finish this primer, you'll have a good grasp of White Hat SEO which will give you a powerful foundation for your SEO adventures. Most importantly of all, you'll have an SEO mindset that will act as your compass as you navigate the web and start to improve your web page rankings.

What are the requirements?

  • This course assumes no prior knowledge, but you should probably have a website or web presence (current or planned) that you are interested in optimizing for the search engines.

What am I going to get from this course?

  • Develop your own "SEO Mindset" to evaluate SEO techniques and opportunities
  • Know the main ranking factors in Google today, and go about optimizing their own website.
  • Create search engine optimized content for their website.
  • Understand the difference between White Hat, Black Hat and Grey Hat, and make the correct choices for their own website.
  • Create content that looks like it was written by an expert in the field, giving it the best possible chances of ranking in Google.

Who is the target audience?

  • You should take this course if you are looking for a long-term, sustainable SEO strategy.
  • You should not take this course if you are looking for the latest Google "Loophole", or short-term ranking strategy.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introductions

This short video covers a few things I get asked a lot, namely screen resolution and where are the resources. Please watch before you take this (or any) Udemy course.

About this course

This lecture takes a look at what SEO is, and why it is necessary if you own a website.

Section 2: An SEO Mindset

While this course concentrates on safer "White Hat" SEO, you will hear about "Grey Hat" and "Black Hat" SEO online, so let's discuss those for a moment and what they mean to your site rankings.


SEO Today is very different to the SEO of only a few years ago. What use to work well, will now get your site penalized. This lecture looks at how we used to do SEO, so that you can better understand what to avoid going forward.


This lecture discusses the main ranking factors in SEO today.


Websites offering SEO advice can easily be out of date, so I recommend using Google to test out ideas.


Webmaster Guidelines provides a lot of information on what is acceptable to Google. It's your guide to White Hat SEO.

Section 3: SEO Basics

This lecture discusses the main On-Page factors you need to get right.


Quality content is perhaps the most important thing to get right in SEO. Get it wrong and it does not matter how good your off-page factors are, your page will ultimately let the visitors down, and Google will penalize the page.


Backlinks are very important to ranking, but they are also one of the main reasons that a site can get penalized. This lecture looks at the dos and don'ts of backlinking.


This lecture looks at a summary of things you must not do on your site, plus one thing you should always bear in mind as you work on a website.

Section 4: Resources
5 pages

This lecture provides a course resource list you can download.

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Instructor Biography

Andrew Williams, SEO and Wordpress Expert, teacher and author

I run a website called ezSEONews, where I teach my visitors search engine optimization (SEO) skills, and the art of building websites with Wordpress. I have also written and published a number of books that are available on Amazon Kindle and as paperbacks, including best selling books on Wordpress ("Wordpress for Beginners") and SEO ("SEO 2014 & Beyond").

As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!

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