SEO: Master Search Engine Optimization and SEO Link Building
3.8 (179 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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SEO: Master Search Engine Optimization and SEO Link Building

Secrets of 2017 To Boost Search Rank, Conversions, Content, Traffic, Sales, Shares & Links for Wordpress & Other Sites
3.8 (179 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25,895 students enrolled
Created by Alexander Stern
Last updated 2/2017
English [Auto-generated]
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Launch your website to the top of Google and other search engines.
  • Get featured in publications such as The New York Times and The Wall Street Journal.
  • Understand basic and advanced SEO techniques that are current as of February 2017.
  • Correct common misunderstandings about SEO so that they won't hurt your business.
  • Build healthy and high quality links with the help of many different services and tools.
View Curriculum
  • There is absolutely no prior experience necessary to enroll.

Updated February 2017

Welcome. In this course you will learn everything you need to dramatically increase your ranking on Google.

I founded a startup while earning a 4.0 weighted GPA from UC Santa Barbara. I later earned my Juris Doctor from UC Berkeley. I've worked with some of the smartest and most talented people in the Bay area, including at UC Berkeley's School of Information.

I designed this course for everyone with a website that wants to gain a large amount of daily visitors from Google and other search engines. By the end of the course you will have learned everything you need to rank highly on Google for valuable search terms. This type of marketing can cost upwards of $10,000 per month for a national campaign, but you will be able to perform all of the steps yourself for free.

You will learn how to develop content that is targeted to increase your ranking for specific phrases. You will also learn many actionable strategies to increase the amount of other websites that link to your site. The quality and quantity of these links are Google's primary way to determine a website's ranking on the search engine results pages. Finally, you will learn of many different tools to assist you along your way. The goal of this course is to weave all of these strategies and tools into one cohesive action plan so that you can immediately begin using SEO to increase your exposure on Google and other search engines.

The strategies you will learn are great for people who want an extremely profitable marketing campaign but don't want to spend the money that professionals usually charge for this type of work. I will walk you through the entire process, step by step. I'll also be available to answer questions from students as well. My goal is to help you and your website succeed.

The ideal student for this course is a website owner that would benefit from a large amount of traffic. There are no requirements necessary to enroll.

I've made a small portion of the course available for free so you can take a look at the quality of the materials. Go ahead and check out some of the free material, and enroll today if you would like to learn how to get an enormous amount of extra traffic from search engines.

Who is the target audience?
  • This course is geared to small and medium sized businesses as well as nonprofit organizations.
  • This course is designed for everyone who wants to do their own SEO so that they do not need to hire an outside SEO agency.
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Curriculum For This Course
19 Lectures
2 Lectures 06:12

This is the promotional video seen before students enroll in the course.

Preview 01:49

This introductory lecture will focus on an overview of the SEO, content writing, and backlink building process.

Preview 04:23
Content Development
3 Lectures 25:25

Students will learn how to research keywords to rank highly on Google, Bing, and other search engines. Getting to the top of Google first requires a strong insight into the search terms (called keywords) that you hope to rank for. At the end of this lecture students will be able to create an excel spreadsheet or notepad file with a prioritized list of relevant keywords.

Keyword Reasearch

Keyword targeting is essential for every small business site, Wordpress blog, Kickstarter, Udemy course, and other types of sites. It is an early step in SEO but one that lasts throughout the search engine optimization process. Keyword targeting takes the prioritized list developed in the prior lecture and incorporates desireable keywords directly into the site. Bad behavior (the type penalized by recent updates such as Google Panda and Penguin) is outlined so that you can avoid it. Avoiding these behaviors is essential to keeping your site free of penalties and even deindexing from the search engine results pages.

Keyword Targeting

On Page SEO Essentials
Backlinks: All The Best Backlink Methods You Need To Get To The Top of Google
13 Lectures 01:20:00
History of Search Engines

Intro to Modern Backlinks

Backlink Building Method 2

Backlink Building Method 4

Backlink Building Method 5

Backlink Building Method 6

Backlink Building Method 7

Backlink Building Method 8

Backlink Building Method 9

Backlink Method 10

URLs To Sites Mentioned In Backlink Building Method Lectures
1 Lecture 01:25

Students will briefly recap some of the broader points of the course.

About the Instructor
Alexander Stern
3.9 Average rating
269 Reviews
33,367 Students
5 Courses
Juris Doctor from UC Berkeley; 4.0 from UCSB; Business Owner

Alex graduated with his Juris Doctor from UC Berkeley School of Law. Before that he graduated with a 4.0 weighted GPA (Summa Cum Laude) from UCSB. Alex is especially interested in the law, investing, computer science, Internet marketing, and SEO. His passion for these subjects stems from his early interest in entrepreneurship. He started a small business as well as a charitable organization. Through this experience he realized first hand how great content is not always enough to get visitors to a site. So, he began experimenting extensively with marketing efforts including SEO and PR. His passion for justice and fairness led to a deep interest in the law as well. He loves teaching and is happy to answer course related questions.­