Welcome to the SEO Master Course, where you’ll learn everything you need to know to drive free, organic traffic to your website.
My name is Ryan Wiley, and I’m so excited to present this course to you. For over 7 years now, I’ve worked for one of the largest digital marketing agencies in the United States. I’ve done SEO for multi-million dollars brands you’ve most likely heard of. Sites that were receiving tens of thousands of visitors a day even before I began working with them. I’ve also worked on the other end of the spectrum… individuals who were only getting a few visits a day. I was able to get them to a point where they were getting calls and emails daily for their products and services.
At the end of this course, you’ll be able to…
I’ll be teaching you how to…
You'll learn what works, and equally importantly, what doesn’t work. Some SEO courses go into great depth on things like link building, but can I let you in on a little secret?...
Google is really REALLY smart!
Tricks and tactics that worked a few years ago, even as recent as 2015, no longer do. Trust me, I wish they did! The strategies you’ll learn should work long into the future, because it aligns perfectly with what search engines want from us website creators.
The ideal student is someone that has any interest in learning SEO. I start from the very beginning, so even if you don’t even know what SEO stands for, but want to drive traffic to your website I can help you. And if you’re a little more experienced, it’s not long before we get to the good stuff. Even if you’ve done SEO work for a few years, I’m sure I can teach you a few tricks you haven’t seen or heard of before.
If this sounds good, then hit the “Take This Course” link right now, where you’ll get lifetime access to constantly updated material. You’ll also be able to post in the discussions any questions you have. I love helping people and have a real passion for SEO. I look forward to seeing you on the inside!
Starting from the beginning, we briefly discuss what SEO is and stands for.
By understanding how search engines like Google work will better help you understand what and why we are doing the things in this course.
Learn the truth about "ranking #1 in Google"
An overview of the important ranking factors, or at least what we think are the important factors, when it comes to improving your SEO results.
Some of the latest updated from Google and want you can do to take advantage of them.
A recap of everything that we covered in the SEO basics section. Also, where we go from here.
Instructions for Assignment #2
Starting with the basics, I go over what a title tag is and why it's important.
The nuts and bolts of writing title tags.
Why CTR's, or click-through-rates, are more important than ever with title tags.
What meta descriptions are and why they are important.
The nitty-gritty details on how to write meta descriptions.
What meta keywords are and why or why not you should use them.
What Header tags are and why they are essential for your SEO success. Also, how to code them properly and pitfalls to look out for.
Learn about when to use H2s, H3s and more.
A general overview of what you should be doing when writing content for SEO benefit.
Why you should have CTAs on every page on your website.
Learn what all tags are and why you should use them on every image on your website.
Find out what anchor text is, and a funny example of how it helped Adobe rank for a strange search term.
How to name your pages properly and tips to avoid.
A primer on the important of keywords with SEO.
All SEO efforts begin with keyword research and Google's tool is an absolute must.
This tool gives you an almost unlimited number of keyword ideas you can use for new pages.
Learn how you can take advantage of the long tail with great content.
Why it's important to plan content out ahead of time.
Instructions for Assignment #4
A must have tool for all website owners.
Basic overview of a file every website should have.
This file tells search engines more detail about your website.
This free tool helps you monitor site traffic and where visitors are coming from.
Quick walkthrough of the numerous things you can find and fix on your website with this advanced SEO tool.
This tool gives you all kinds of additional features you can use to learn more about your website visitors.
Instructions for Assignment #5
Learn how to get the most site traffic possible and save yourself lots of time by building out your site architecture properly.
Copy one of the most popular websites in the world's internal linking structure. And a quick Google hack!
Use this Google supported navigation structure to make your website more organized.
What they are and why they're important for search and users.
Introduction to the content section of this course and what we really mean by content.
Learn about the Google Panda update and why it matters with your SEO efforts.
Two examples of how to write really standout content in this day and age.
How Google and other search engines reward you for cranking out new content.
Simple strategy to crank out content faster.
Learn and understand the indirect and direct benefits of using images in your content.
Why large images are bad for SEO.
Learn why video is possibly the single biggest opportunity right now.
A recap of everything that we covered in the content section of this course.
Overview of the importance of inbound links over time.
This is the absolute best way now and forever how to get really quality back links to your website.
These things you should absolutely avoid doing when it comes to link building.
Use this simple, ethical approach to getting more links.
Everything you need to know about guest posting as far as link building strategies.
How you can and can't benefit from doing press releases.
Tools you can use to find competitor links, and why you would want to do that.
Quickly going over all that we learned in the link building section.
Briefly touching on the importance of technical SEO and what we're covering.
Why site speed is critically important and what you can do about it for your website.
Why you should make your website mobile friendly, and briefly cover how to do it.
Double check this simple line of code to make sure you aren't blocking search engines.
With just one line of code you can tell Google which page to show.
Tell Google which version of your site to count and display.
Learn a few reasons why you would want to redirect something and an example of how to do it.
How to add a little snippet of code to tell search engines that you don't recommend what is being linked to.
Recap of what we covered in the technical SEO section.
Instructions for Assignment #9
Introducing what we'll discuss in the building a website section.
Considerations on what domain name you should pick.
Learn how to choose one of the most important things you need to power your website.
Thoughts and tips on choosing a content management system (CMS).
Ryan Wiley is an online entrepreneur and fiction writer. Working at one of the largest digital marketing agencies in the United States, he's helped several multi-million dollar brands improve their search rankings and traffic. He's also consulted and taught countless individuals wanting to grow their online businesses.
As a mystery/thriller writer, he has several books to his name. His second novel, Spending Spree, was the #1 Overall Free on Amazon, with over 36,000 downloads in one day! And he continues to crank out novels at a blistering pace.
Teaching is what Ryan considers his greatest passion. In all of his courses, he's very active in the discussion boards answering every single question that comes in.