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SEO Master Course - Get Tons of Free, Organic Search Traffic

Learn everything you need to know to drive free, organic traffic to your website using proven SEO principles.
4.0 (50 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,250 students enrolled
Created by Ryan Wiley
Last updated 1/2016
English
$10 $40 75% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • 1 Article
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Drive organic traffic to your website using proven SEO principles.
View Curriculum
Requirements
  • Just brain BAM (Brains And Motivation) and a willingness to learn and apply the SEO tips.
Description

Welcome to the SEO Master Course, where you’ll learn everything you need to know to drive free, organic traffic to your website.

My name is Ryan Wiley, and I’m so excited to present this course to you. For over 7 years now, I’ve worked for one of the largest digital marketing agencies in the United States. I’ve done SEO for multi-million dollars brands you’ve most likely heard of. Sites that were receiving tens of thousands of visitors a day even before I began working with them. I’ve also worked on the other end of the spectrum… individuals who were only getting a few visits a day. I was able to get them to a point where they were getting calls and emails daily for their products and services.

At the end of this course, you’ll be able to…

  • Confidently optimize your website using proven SEO principles
  • Build out a content plan based on strategic keyword and competitive research
  • Set your website up for success, even as technology and search algorithms change

I’ll be teaching you how to…

  • Set up your pages so they have the best opportunity to rank well
  • Create content better and faster than you ever thought possible
  • Perform a technical analysis of your website to ensure it isn’t being penalized by search engines
  • Use SEO tactics that even Google approves of

You'll learn what works, and equally importantly, what doesn’t work. Some SEO courses go into great depth on things like link building, but can I let you in on a little secret?...

Google is really REALLY smart!

Tricks and tactics that worked a few years ago, even as recent as 2015, no longer do. Trust me, I wish they did! The strategies you’ll learn should work long into the future, because it aligns perfectly with what search engines want from us website creators.

The ideal student is someone that has any interest in learning SEO. I start from the very beginning, so even if you don’t even know what SEO stands for, but want to drive traffic to your website I can help you. And if you’re a little more experienced, it’s not long before we get to the good stuff. Even if you’ve done SEO work for a few years, I’m sure I can teach you a few tricks you haven’t seen or heard of before.

If this sounds good, then hit the “Take This Course” link right now, where you’ll get lifetime access to constantly updated material. You’ll also be able to post in the discussions any questions you have. I love helping people and have a real passion for SEO. I look forward to seeing you on the inside!

Who is the target audience?
  • This course is meant for anyone who wants to learn timeless SEO tactics, regardless of their previous SEO knowledge. Earning organic traffic takes work, so this course isn't ideal for someone expecting overnight miracles.
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Curriculum For This Course
Expand All 79 Lectures Collapse All 79 Lectures 06:05:19
+
Introduction to SEO
2 Lectures 06:04

An introduction to what we'll be learning in the course.

Preview 06:04

First assignment.

Assignment #1
1 page
+
SEO Basics Primer
8 Lectures 23:09

Starting from the beginning, we briefly discuss what SEO is and stands for.

Preview 02:36

Is it bad to do SEO? We discuss this very topic here.

Preview 02:38

By understanding how search engines like Google work will better help you understand what and why we are doing the things in this course.

How Search Engines Work
04:04

Learn the truth about "ranking #1 in Google"

Why Ranking #1 Doesn't Matter
04:15

An overview of the important ranking factors, or at least what we think are the important factors, when it comes to improving your SEO results.

What Really DOES Matter With SEO
03:15

Some of the latest updated from Google and want you can do to take advantage of them.

The SEO World We're Living In
03:26

A recap of everything that we covered in the SEO basics section. Also, where we go from here.

SEO Basics Recap
02:55

Instructions for Assignment #2

Assignment #2
1 page
+
Onpage SEO Essentials
15 Lectures 01:19:04

Starting with the basics, I go over what a title tag is and why it's important.

What Title Tags Are and Why They Are Important
03:43

The nuts and bolts of writing title tags.

How to Write Effective Title Tags
12:16

Why CTR's, or click-through-rates, are more important than ever with title tags.

Advanced Title Tag Writing - Getting the Click
04:29

What meta descriptions are and why they are important.

Introduction to Meta Descriptions
02:27

The nitty-gritty details on how to write meta descriptions.

How to Write Meta Descriptions - Best Practices
05:20

What meta keywords are and why or why not you should use them.

Meta Keywords - Worth It?
03:26

What Header tags are and why they are essential for your SEO success. Also, how to code them properly and pitfalls to look out for.

Header Tags for SEO Benefit
10:15

Writing Great Headlines
1 page

Learn about when to use H2s, H3s and more.

How to Write Subheadlines
06:42

A general overview of what you should be doing when writing content for SEO benefit.

Overview on Writing Content
05:57

Why you should have CTAs on every page on your website.

Make Money with CTAs
05:25

Learn what all tags are and why you should use them on every image on your website.

Alt Tags for Images
06:02

Find out what anchor text is, and a funny example of how it helped Adobe rank for a strange search term.

Using Anchor Text
05:45

How to name your pages properly and tips to avoid.

URL Name Tips and Pitfalls
07:17

Instructions for Assignment #3
Assignment #3
1 page
+
All About Keywords
7 Lectures 29:36

A primer on the important of keywords with SEO.

Importance of Keywords
02:45

All SEO efforts begin with keyword research and Google's tool is an absolute must.

Getting Introduced to Google Keyword Planner
09:45

This tool gives you an almost unlimited number of keyword ideas you can use for new pages.

Never Run Out of Content Ideas Again
06:04

Learn how you can take advantage of the long tail with great content.

Long Tail and How It Applies to Your Marketing Strategy
06:26

Why it's important to plan content out ahead of time.

Creating a Site Blueprint
04:33

Site Blueprint Template
00:03

Instructions for Assignment #4

Assignment #4
1 page
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SEO Tool Setup
7 Lectures 41:34

A must have tool for all website owners.

Setting Up with Google Search Console
07:01

Basic overview of a file every website should have.

Introduction to Robots.txt Files
06:31

This file tells search engines more detail about your website.

Tell Search Engines What Pages to Index
08:25

This free tool helps you monitor site traffic and where visitors are coming from.

How to Measure Site Traffic
03:56

Quick walkthrough of the numerous things you can find and fix on your website with this advanced SEO tool.

Find Technical Issues With This Advanced SEO Tool
10:34

This tool gives you all kinds of additional features you can use to learn more about your website visitors.

A Suite of Bonus Tools
05:07

Instructions for Assignment #5

Assignment #5
1 page
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Site Architecture and Linking
5 Lectures 23:34

Learn how to get the most site traffic possible and save yourself lots of time by building out your site architecture properly.

Build Out Your Site Architecture
05:59

Copy one of the most popular websites in the world's internal linking structure. And a quick Google hack!

Effective Strategies for Internal Linking
07:52

Use this Google supported navigation structure to make your website more organized.

SEO with a Side of Breadcrumbs
04:11

What they are and why they're important for search and users.

HTML Sitemaps
05:32

Instructions for Assignment #6
Assignment #6
1 page
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SEO Content Guide
10 Lectures 32:30

Introduction to the content section of this course and what we really mean by content.

What is Content?
02:09

Learn about the Google Panda update and why it matters with your SEO efforts.

Watching Out for the SEO Panda
03:11

Two examples of how to write really standout content in this day and age.

How to Write Really Standout Content
04:16

How Google and other search engines reward you for cranking out new content.

Being Rewarded for Freshness
03:31

Simple strategy to crank out content faster.

Generating Content Faster
03:23

Learn and understand the indirect and direct benefits of using images in your content.

Importance of Images
08:14

Why large images are bad for SEO.

How and Why to Reduce Image Sizes
02:42

Learn why video is possibly the single biggest opportunity right now.

Importance of Video
03:21

A recap of everything that we covered in the content section of this course.

Content Recap
01:43

Instructions for Assignment #7
Assignment #7
1 page
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Inbound Links - 2016 and beyond approach to getting links
9 Lectures 37:35

Overview of the importance of inbound links over time.

Inbound Links - A History Lesson On Their Importance
06:27

This is the absolute best way now and forever how to get really quality back links to your website.

The #1 Way to Get Backlinks - Period!
02:47

These things you should absolutely avoid doing when it comes to link building.

What NOT To Do With Link Building
02:33

Use this simple, ethical approach to getting more links.

Getting Links Through Brand Name Mentions
06:04

Everything you need to know about guest posting as far as link building strategies.

Guest Posting - Do's, Don't and How-to's
09:41

How you can and can't benefit from doing press releases.

Thoughts on Press Releases for SEO
02:27

Tools you can use to find competitor links, and why you would want to do that.

Sniffing Out Competitor Links
04:25

Quickly going over all that we learned in the link building section.

Inbound Linking Wrapup
03:11

Instructions for Assignment #8
Assignment #8
1 page
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Technical SEO
10 Lectures 38:47

Briefly touching on the importance of technical SEO and what we're covering.

Technical SEO Introduction
01:21

Why site speed is critically important and what you can do about it for your website.

Site Speed and Its Importance
05:01

Why you should make your website mobile friendly, and briefly cover how to do it.

Making Your Website Mobile Friendly
05:46

Double check this simple line of code to make sure you aren't blocking search engines.

Robots File Revisited
03:49

With just one line of code you can tell Google which page to show.

Tell Google The Official Version of Your Page
04:32

Tell Google which version of your site to count and display.

Set Your Preferred Domain
02:37

Learn a few reasons why you would want to redirect something and an example of how to do it.

Adding Redirects to Your SEO Toolbox
05:53

How to add a little snippet of code to tell search engines that you don't recommend what is being linked to.

Tell Search Engines You Don't Endorse Something
06:45

Recap of what we covered in the technical SEO section.

Technical SEO Recap
03:03

Instructions for Assignment #9

Assignment #9
1 page
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Building a Website
5 Lectures 39:36

Introducing what we'll discuss in the building a website section.

Building a Website Introduction
01:00

Considerations on what domain name you should pick.

Choosing a Domain Name
09:50

Learn how to choose one of the most important things you need to power your website.

Choosing the Right Brains to Power Your Website
16:27

Thoughts and tips on choosing a content management system (CMS).

Choosing a Content Management System
12:19

Instructions for Assignment #10
Assignment #10
1 page
1 More Section
About the Instructor
4.4 Average rating
220 Reviews
8,445 Students
6 Courses
#1 Bestselling Author and Udemy Instructor

Ryan Wiley is an online entrepreneur and fiction writer. Working at one of the largest digital marketing agencies in the United States, he's helped several multi-million dollar brands improve their search rankings and traffic. He's also consulted and taught countless individuals wanting to grow their online businesses.

As a mystery/thriller writer, he has several books to his name. His second novel, Spending Spree, was the #1 Overall Free on Amazon, with over 36,000 downloads in one day! And he continues to crank out novels at a blistering pace.

Teaching is what Ryan considers his greatest passion. In all of his courses, he's very active in the discussion boards answering every single question that comes in.

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