SEO Link Building Basics

Learn how to build links to your website to help improve your Search Engine Results Page (SERPs) such as Google.
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  • Lectures 12
  • Contents Video: 1 hour
    Other: 1 min
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2014 English

Course Description

Link Building Made Easy!

As a website owner it’s hard to know what tactics are viable in growing your website’s online visibility. Everyone says that links are important in gaining traffic from Google, but no one talks about how to secure good links that make sense from relevant websites.

That's why we put this course together: we want to share our agency’s experience. We’ve built links for every business imaginable, from Fortune 500 to small online mom and pop shops.

In our beginner’s course, we’ll cover the basics: why links matter, link building myths, and link building mistakes.

Next we’ll talk fundamentals: keyword research, anchor text diversity, how to analyze a link, and how to analyze a website’s entire backlink profile.

After that we will teach you how to find target sites for link prospecting, including analyzing a competitor’s backlinks, using advanced search in Google, and how to analyze a website.

What are the requirements?

  • Basic Computer Skills
  • Willingness to Learn

What am I going to get from this course?

  • Introduction to Link Building
  • Link Building Fundamentals
  • Link Prospecting in Action

What is the target audience?

  • Anyone interested in search engine optimization (SEO) and link building.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
04:52

Why Links Matter?

Links are important for two reasons:

Number 1. Google considers a link a ‘vote of confidence’ from one website to another, and therefore a signal of authority and relevance.

Number 2. Links can send traffic from one website to another.

In this lecture we discuss why links have become so important to Google search and how websites are ranked.If you would like to learn more take a look at our Linkarati Blog where we feature new content every day.

07:23

Link Building Myths

Myth Number 1: Link Building will be Penalized

Myth Number 2: Page Rank and Domain Authority is the Best Metric

Myth Number 3: More Links is Always Better

Myth Number 4: Links Always come Naturally to Good Content

Myth Number 5: Link Building Requires Content

Myth Number 6: Link Building Requires Expensive Tools and Extensive Knowledge

Myth Number 7: Link Building is the Only Online Marketing you Need

In this lecture we discuss some of the more popular link building myths. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

09:22

Link Building Tactics and Strategies You Should Avoid

Number 1—Purchase of Links

Number 2—Link Networks

Number 3—Article Marketing

Number 4—Article Spinning

Number 5—Mass Reciprocal Links

Number 6—Blog Commenting and Forum Spam

Number 7—Mass Directory Submission

Number 8—Sitewide Footer and Sidebar Links

Number 9—Exact Match Anchor Text Spam

Number 10—Link Stuffing, Not Link Building

In this lecture we discuss link building tactics and strategies you should avoid. If you would like to learn more about link building take a look at our Linkarati Blogwhere we feature new content on link building every day.

Section 2: Link Fundementals
08:49

Keyword Research For Link Building

Not so long ago, this was one of the most straightforward steps in any link building campaign. Google would provide the list of keywords driving organic search to your site. You would build links using the top keywords as anchor text.

Not anymore.

In this lecture we show you the right way to do keyword research for link building. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

05:26

Anchor Text Diversity

For a long time keyword rich anchor text was the link building way. If you wanted to rank, you picked the keyword or words you wanted to rank for and then used one of those keywords as the link for every (or nearly every) link you built.

Google now clearly interprets exact match anchor text of this nature as an attempt to manipulate its algorithm. Many webmaster tool warnings due to unnatural links are really just a cause of anchor text.

In this lecture we show you how to make your anchor text look more natural so you don’t get penalized by Google. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

09:17

How to Analyze a Link

Number 1 Relevance

Number 2 Link Type

Number 3 Authority

Number 4 Location

Number 5 The Smell Test

In this lecture we show you how to analyze a link. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

08:45

How to Conduct a Backlink Analysis

Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign and can help develop your fundamental knowledge of links, link building strategies, and link quality.

In this lecture we show you how to conduct a backlink analysis. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

07:18

How to Analyze a Competitor’s Backlinks

No link building campaign would be complete (or even truly begun) without a competitor backlink analysis.

Step One – Determining Competitors

Step Two – Competitor Backlink Mining

Step Three – Competitor Backlink Analysis for Link Opportunities

Step Four – Quick Takeaways

In this lecture we show you how to analyze a competitor’s backlinks. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

Section 3: Putting It All Together
01:14

Link building starts with link prospecting. Link prospecting is the process of finding relevant sites, and then performing basic quality assurance on those sites. Once you’re certain the sites are worthwhile, all that’s left is building the link.

If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

09:56

Link Prospecting

Link prospecting is the act of finding websites which might be willing to link to your own website.

There are two stages to link prospecting:

    1.The collection of target sites.

    2.Quality checking those sites.

In this lecture we show you how to link prospect. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

Section 4: Is Your Site Really Ready For Links?
00:58

Before You Build Links

So far we have been talking about building links. You know you need them to get to the first page but if you want stay there you’re going to need more than links.

If googlebots discover your website is slow, has garbage content, poor design, duplicate pages and just lacks overall SEO no link is going to be able to help. If your site isn’t in order you will find it almost impossible to get a link with any value.

If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

Before You Build Links—Checklist
1 page

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Instructor Biography

Jon Ball, Co-founder and CEO of Page One Power

The course was compiled by Jon Ball. Jon is the co-founder and CEO of Page One Power, a custom link building firm based in Boise, ID.

Over the course of three years, Jon has grown Page One Power from a two-person operation into a 100 employee powerhouse. Jon and P1P help world class brands and mom & pop shops around the globe achieve higher traffic and search rankings through relevant, high-quality backlinks.

Jon also shares his expertise at search marketing conferences all across North America. He is a regular contributor to Search Engine Watch, Search Engine Land and Search Engine Journal.

Voice over by Thomas Swisher.

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