SEO Like I'm 5: I Will Teach You SEO

The Ultimate Beginner's Guide to Search Engine Optimization, Content Marketing, Blogging, Social Media & Monetization
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  • Lectures 48
  • Length 7 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

Make no mistake; this is no 'SEO for dummies.'

Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.

You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.

In addition to taking you through the strategic process of building and optimizing your online presence, SEO Like I'm 5 features hundreds of free tools, 'under-the-hood' hacks, case studies, examples, and actionable tips.


There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus.

Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.

SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:

- Where to start

- Which free platforms and tools to use

- How to build a search-friendly website

- How to build a killer content strategy

- How to become a rockstar blogger

- How to find the golden-nugget keyword opportunities

- How to monetize your website

- How to attract backlinks to your content

- How to build a winning social media strategy

- How to make money online


- Entrepreneurs and startups

- Forward-thinking small business owners

- Marketing executives who want to innovate like startups

- Students and professionals

- Authors, artists, bloggers

What are the requirements?

  • You should either have a website or build one as you go through the course.
  • Have a blog on or build on as you go through the course
  • Set up the following on your website: Google Analytics, Google Webmaster Tools, and Bing Webmaster Tools

What am I going to get from this course?

  • Build and grow your online business with field-tested, tried-and-proven SEO strategies, hacks, and tools
  • Choose the right social and content platforms to accomplish quick growth online on a shoestring
  • Growth hack your excising website and take your metrics to the next level
  • Build a website that search engines rank and users love
  • Attract traffic, convert it to audience, community, leads and paying a magnet
  • Optimize technical aspects of your website and submit it to Google's index
  • Find golden-nugget keyword opportunities
  • Build and deliver a killer content strategy using the Spider Method
  • Attract quality backlinks to your website
  • Develop winning social media strategies that support holistic growth of your online business
  • Build relationships with bloggers and influencers that result in measurable business impact pronto
  • Use conversation funnel approach and develop effective lead generation strategies
  • Use effective and interactive Wordpress and Browser plugins
  • Choose from the dozens of SEO tools to better measure, scale and grow your online visibility
  • Make money online, either as a startup or as a soloprenuer

Who is the target audience?

  • Entrepreneurs and startups
  • Forward-thinking small business owners
  • Authors, artists, bloggers
  • Solopreneurs who want to start or grow on online business
  • Passive income enthusiasts
  • Students and marketing professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Before You Begin
Before you Begin 1: Ready. Set. Go!

Tools to get you started:

  • Essentials tools to build online presence from scratch
  • How to view past history of a website
9 pages

Tools to get you started with descriptions and screenshots


Usability and SEO go together. Learn how to identify and prioritize the High Value Assets (HVA) on your website.

Section 2: Introduction to SEO and Inbound Marketing
SEO Like It's 2016: The New Lay of the Land
Hummingbird: The New Engine and Ranking Factors
  • The philosophy of growth
  • Measuring growth
  • Self-evaluation
  • Playing to your strenghts
  • Wild West of SEO
  • Panda: Death of content spam for SEO
  • Penguin: Death of manual link building
  • Hummingbird: Answers not links
Section 3: 2015-2016 Google Updates
Google Changes You Should Know About
Section 4: CONTENT: Building and Executing a Killer Content Strategy
  • How to tell a story on a noisy internet
  • Content marketing vs. content strategy
  • Why content marketing is like a healthy heartbeat
  • Content strategy process
The Magic of Content Marketing
15 pages
  • How to create a content strategy
  • How to use the spider method
  • Spider method case study
The Spider Method in Action
10 pages
  • How to get free global traffic to your website
  • How to scale tour native, English content to other markets
  • How to build relationships with influencers in foreign markets
Guide to Blogging that Gets Results
10 pages
32 pages

I put together a powerful resource of field tested-and-proven content marketing strategies, tools, and platforms in my free ebook, Content Marketing Toolbox. The content is this free e-book was originally published in a highly-praised and popular book, SEO Like I’m 5. You can find it on Amazon or at, available now on Kindle and in Paperback.

content marketing toolbox

The magic of content marketing…

Have you heard about Buffer? It’s a social media platform that allows content sharing automation, like HootSuite. Buffer got really hot on the Internet when it launched, growing from 0 to 100K users in nine months.

That’s pretty good growth hacking if you ask me. How did one of the most recognizable social media tools manage to scale so quickly? Facebook ads? TV ads during the Super Bowl? Banners? Black magic?

None of the above. The answer is smart content marketing and SEO.

Buffer’s co-founder, Leo Wildrich, used a strong guest blogging strategy, writing and posting insightful blog posts all over the Web. Google ‘buffer guest blogging’ to learn more about specific tactics Leo used to get such amazing results.

How to become someone worth talking about? Being interesting isn’t just about learning how to become a good conversationalist. You need stories to tell.

I realized it early in life. In every job and at every stage of my life I had unique content that gave me an edge, and eventually propelled me ahead of the pack. You need to offer your network or your company something of value to differentiate yourself. Your content is your work portfolio. It’s your differentiator. It’s what makes you stand out among the timid masses no matter who you are and where you are from. It shows you’re interested and involved in the world around you. It shows your expertise. It’s what makes you interesting in life, and on the Internet. It’s the message that will make you stand out, attracting others to become part of your network.

Content Marketing Toolbox

If you want to be a person of content or an organization, like Buffer, that realized the power of content marketing, you need to develop a winning content strategy that plays to your strengths, so that you focus on the right tools and platforms at the outset.

I put together a list of 25 killer content marketing tips, tools and hacks that I’ve tested in the field. Get the Free E-book to learn:

  1. Where to start your content marketing efforts?
  2. How to develop a winning content marketing strategy?
  3. Why content marketing is like a healthy heartbeat?
  4. How to measure content performance?
  5. What are the killer content marketing tools and platforms?
    1. Video content tools
    2. Audio content tools
    3. Photo content tools
    4. Infographic tools
    5. Content curation tools
    6. Graphics content tools
    7. Content reposting platforms
Section 5: CODE: Technical Optimization and Keyword Research
  • Understanding machine learning
  • How search engines work
  • Crawling and indexing
  • Understanding Google's algorithm
  • Ranking signals
  • Manual vs. natural signals
Seeing the Web Through the Eyes of Google
  • How to design a keyword funnel for your business
  • How to optimize your site structure
  • How to make keywords to content
  • How to pass 'link juice' through internal linking
  • Where to find exact-keyword domain names
  • Tools to appraise domain's worth
  • Where to buy domains
  • Why you should buy and hoard domains
  • How to find best keywords to target
  • Where to start your keyword research
  • Keyword research process
  • Best keyword research tools of the trade
  • How to turn off Google's personalized search
  • How to view 'unbiased' search results
  • Tools to track keyword rankings
  • Key technical elements of a webpage
  • How to keyword-optimize SEO tags
How to Optimize Page Speed
Technical Optimization Checklist
10 pages
Wordpress Optimization Toolbox
14 pages
  • Difference and benefits of subdomains and subdirectories
  • Why you shouldn't use subdomains
  • Best URL strucrure for International SEO
  • How to use a scorecard system
  • How to crawl a website using Screaming Frog
  • Other benchmarking metrics
Feeding the Hummingbird: Schema for Non-Techies
10 pages
Technical Optimization Toolbox
19 pages
Section 6: CREDIBILITY: Building Backlinks and Establishing Author Rank
  • What does 'natural link building' means
  • What are the key link signals
  • What's the link building process
How to Earn High-Quality Backlinks to Your Webiste
11 pages
  • How to check online authority of a website
  • What's PageRank and how to check it
  • Tools for checking authority signals
  • Tools for checking author inflluance
  • How to perform effective guest blogging outreach
  • How to build backlinks with guest blogging
  • How to get inbound traffic with guest blogging
  • Guest blogging case studies
  • How to get backlinks to your website with smart content marketing
  • Tools to use to get 'SEO juice' of copied content
  • Tools to use to get 'SEO juice' of copied images and graphics
  • Tools to view backlink portfolio
  • Tools to view backlink portfolio of a competitor
  • Prospecting and outreach tools to scale your link building efforts
Link Building Toolbox
16 pages
Section 7: CONNECTIONS: Social Media and Influencer Marketing
  • What's infotainment
  • What's up with this Borat thing!
  • Social media tips for building a tribe and establishing your social credentials
How to Win on Social Media
18 pages
  • Which platforms to use for blogger outreach
  • Platforms to use to build a tribe
  • How to tap into the power of a community
  • Community platforms for BIG results
  • How to crowdsource content creation
  • How to scale content creation
  • Tools to use to create amazing visual content
  • Why you should be telling stories on SlideShare
  • SlideShare lead generation case study
3 Emerging Social Networks for Big Results
15 pages
  • How to build a reposting and compounding strategy
  • How to optimize new and past content with smart embedding and compounding
  • How to play to your strengths and pick the right platforms
Social Media Toolbox
16 pages
Section 8: CASH: Website Monetization and Passive Income
  • 5 website monetization models
  • How to build a passive income funnel
  • Website monetization case study
How to Monetize a Website
14 pages
Section 9: Your Turn
  • How to get best value for the course
  • How to engage with the community

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Instructor Biography

Matthew Capala, Entrepreneur, NYU Professor, SEO Strategist, Speaker, Author

Matthew Capala is the President of Alphametic, an organic growth accelerator specializing in SEO and social media workshops, with a portfolio of worldwide brands including L’Oreal, Hoval, and Quest Diagnostics. As a prolific Internet entrepreneur, Matthew has built several popular blogs, including Search Decoder and Sumo Hacks. He is a sought-after International speaker and trainer.

His work and ideas have been recognized by Mashable, Chicago Tribune, and The Huffington Post. As Adjunct Professor at NYU, Matthew teaches a course on search marketing and social media analytics. He writes regularly on The Next Web and is the author of four books, including “SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization.”

With over a decade of digital marketing experience working with some of the world's largest brands (Apple, Western Union, Smirnoff, Dell, LG, and Prudential) and emerging startups, Matthew has leveraged the Internet in unprecedented ways to spur growth. Formerly Head of Search and Inbound Marketing (the Americas) at Profero (later acquired by Lowe & Partners), Matthew has built a million-dollar business, growing the group from one to nine in less than two years. Former leadership positions include specialist roles at Mindshare, Mediacom, Zeta Interactive, Mattel, and The Associated Press.

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