Organic Search And Keywords
3.7 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Organic Search And Keywords

Learn how to integrate marketing requirements with a technique
3.7 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,337 students enrolled
Created by Sangeeta Kumar
Last updated 9/2016
English
Price: Free
Includes:
  • 8.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply the best SEO practices in your business and projects
  • With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.
  • Optimize your content and blog
  • Use tools
View Curriculum
Requirements
  • No technical knowledge is required.
  • You just need the desire to promote the website and bring more relevant visitors to your website.
Description

SEO if done right is one of the cheapest forms of marketing. The audience is already in search for the product or service. Though SEO is something that is better practiced than taught the guidelines and optimization techniques can be understood and learned. Integrating SEO techniques with marketing requirements is a big challenge in digital marketing.

This course contains exhaustive information on SEO. This is a kind of guide that you want to return back to for reference again and again.

We have designed the SEO lessons to teach you how to integrate marketing requirements with a technique. It will allow you to:

  • Learn the best practices for SEO.
  • Integrate SEO techniques and marketing techniques.
  • Use content to target the right demographic profile at the right stage.
  • Understand how Google and Bing operate and what they require.
  • Master keyword research and understand the significance of using the right keyword.. 
  • You learn how to optimize each aspect of your website - content, images, video, blogs ...
  • How to deal with Google penalties.




Who is the target audience?
  • This course is for digital marketers looking for the best SEO practices
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Curriculum For This Course
Expand All 50 Lectures Collapse All 50 Lectures 08:37:21
+
Introduction to SEO
7 Lectures 01:19:13
Introduction
00:32

What is SEO?
11:51

Ranking Factors
20:53

Google Guidelines
13:23

Bing Guidelines
18:37

Best Practices
13:21

Summary
00:36

Introduction to SEO
7 questions
+
Website Issues
7 Lectures 01:20:56
Introduction
00:46

Onsite SEO
16:16

Content And Keywords
15:57

Meta Tags
13:41

Loading Time
15:19

URL And Domains
18:37

Summary
00:20
+
Sitemaps - What are they and why are they important?
2 Lectures 27:53
Sitemap - Part1
14:09

Sitemap - Part2
13:44
+
Advanced Techniques for Image Optimization
2 Lectures 34:19
Image Optimization - Part1
18:35

Image Optimization - Part2
15:44
+
Conversion Rate Optimization - Why is it a part of SEO?
1 Lecture 15:59
Conversion Rate Optimization
15:59
+
Keywords research
5 Lectures 51:13
Introduction
01:45

Identification Of Seed Keyword
15:33

Keywords Research
17:44

Keyword Selection
15:11

Summary
01:00
+
Content Optimization
7 Lectures 01:08:54
Introduction
00:45

Types Of Content
16:54

Content Mapping To Personas
13:41

Content Mapping To Visitors Funnel
12:09

Creating Content
12:38

Disclosures
11:52

Summary
00:55
+
Blog Optimization
5 Lectures 33:28
Introduction
00:53

Blogging
14:51

Blogging Tools
05:00

Promote Your Blog
11:06

Summary
01:38
+
Local Optimization Technique
3 Lectures 08:11
Introduction
01:40

Google Place Listing Tutorial
05:39

Summary
00:52
+
Link Building
5 Lectures 44:57
Introduction
00:45

How To Build Links
13:54

How To Establish Outreach Contacts
11:03

Creating Links
18:22

Summary
00:53
2 More Sections
About the Instructor
Sangeeta Kumar
4.5 Average rating
175 Reviews
6,904 Students
2 Courses
Vice President Training

Sangeeta Kumar is associated with digital marketing for the last 10 years.

She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.

Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.

She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.

Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.

Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.