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SEO if done right is one of the cheapest forms of marketing. The audience is already in search for the product or service. Though SEO is something that is better practiced than taught the guidelines and optimization techniques can be understood and learned. Integrating SEO techniques with marketing requirements is a big challenge in digital marketing.
This course contains exhaustive information on SEO. This is a kind of guide that you want to return back to for reference again and again.
We have designed the SEO lessons to teach you how to integrate marketing requirements with a technique. It will allow you to:
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to SEO|
What is SEO?
Introduction to SEO
|Section 2: Website Issues|
Content And Keywords
URL And Domains
|Section 3: Sitemaps - What are they and why are they important?|
Sitemap - Part1
Sitemap - Part2
|Section 4: Advanced Techniques for Image Optimization|
Image Optimization - Part1
Image Optimization - Part2
|Section 5: Conversion Rate Optimization - Why is it a part of SEO?|
Conversion Rate Optimization
|Section 6: Keywords research|
Identification Of Seed Keyword
|Section 7: Content Optimization|
Types Of Content
Content Mapping To Personas
Content Mapping To Visitors Funnel
|Section 8: Blog Optimization|
Promote Your Blog
|Section 9: Local Optimization Technique|
Google Place Listing Tutorial
|Section 10: Link Building|
How To Build Links
How To Establish Outreach Contacts
|Section 11: Tools|
Open Site Explorer
Adwords Keyword Planner
|Section 12: How to Handle Google Penalties|
What is a Google penalty? Why does Google update it's algorithm? How can a website get hit by a penalty?
How to Handle Google Penalties
Sangeeta Kumar is associated with digital marketing for the last 10 years.
She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.
Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.
She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.
Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.