Organic Search And Keywords

Learn how to integrate marketing requirements with a technique
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  • Lectures 50
  • Length 8.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

SEO if done right is one of the cheapest forms of marketing. The audience is already in search for the product or service. Though SEO is something that is better practiced than taught the guidelines and optimization techniques can be understood and learned. Integrating SEO techniques with marketing requirements is a big challenge in digital marketing.

This course contains exhaustive information on SEO. This is a kind of guide that you want to return back to for reference again and again.

We have designed the SEO lessons to teach you how to integrate marketing requirements with a technique. It will allow you to:

  • Learn the best practices for SEO.
  • Integrate SEO techniques and marketing techniques.
  • Use content to target the right demographic profile at the right stage.
  • Understand how Google and Bing operate and what they require.
  • Master keyword research and understand the significance of using the right keyword.. 
  • You learn how to optimize each aspect of your website - content, images, video, blogs ...
  • How to deal with Google penalties.




What are the requirements?

  • No technical knowledge is required.
  • You just need the desire to promote the website and bring more relevant visitors to your website.

What am I going to get from this course?

  • Apply the best SEO practices in your business and projects
  • With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.
  • Optimize your content and blog
  • Use tools

What is the target audience?

  • This course is for digital marketers looking for the best SEO practices

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to SEO
Introduction
00:32
What is SEO?
11:51
Ranking Factors
20:53
Google Guidelines
13:23
Bing Guidelines
18:37
Best Practices
13:21
Summary
00:36
Introduction to SEO
7 questions
Section 2: Website Issues
Introduction
00:46
Onsite SEO
16:16
Content And Keywords
15:57
Meta Tags
13:41
Loading Time
15:19
URL And Domains
18:37
Summary
00:20
Section 3: Sitemaps - What are they and why are they important?
Sitemap - Part1
14:09
Sitemap - Part2
13:44
Section 4: Advanced Techniques for Image Optimization
Image Optimization - Part1
18:35
Image Optimization - Part2
15:44
Section 5: Conversion Rate Optimization - Why is it a part of SEO?
Conversion Rate Optimization
15:59
Section 6: Keywords research
Introduction
01:45
Identification Of Seed Keyword
15:33
Keywords Research
17:44
Keyword Selection
15:11
Summary
01:00
Section 7: Content Optimization
Introduction
00:45
Types Of Content
16:54
Content Mapping To Personas
13:41
Content Mapping To Visitors Funnel
12:09
Creating Content
12:38
Disclosures
11:52
Summary
00:55
Section 8: Blog Optimization
Introduction
00:53
Blogging
14:51
Blogging Tools
05:00
Promote Your Blog
11:06
Summary
01:38
Section 9: Local Optimization Technique
Introduction
01:40
Google Place Listing Tutorial
05:39
Summary
00:52
Section 10: Link Building
Introduction
00:45
How To Build Links
13:54
How To Establish Outreach Contacts
11:03
Creating Links
18:22
Summary
00:53
Section 11: Tools
Open Site Explorer
09:30
MOZ Analytics
11:44
Screaming Frog
16:15
Adwords Keyword Planner
05:21
Section 12: How to Handle Google Penalties
12:51

What is a Google penalty? Why does Google update it's algorithm? How can a website get hit by a penalty? 

How to Handle Google Penalties
16:37

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Instructor Biography

Sangeeta Kumar, Vice President Training

Sangeeta Kumar is associated with digital marketing for the last 10 years.

She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.

Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.

She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.

Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.

Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.

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