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SEO Introduction from an ex-Googler

An introductory program to help you learn about Search Engine Optimisation and get organic traffic to your site.
4.2 (187 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,013 students enrolled
Created by Amitabh Verma
Last updated 10/2014
  • 36 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Google Search ranking plays a major role in getting free organic traffic to your website. However, Google's rules change very frequently, and website owners, marketers are always confused on what they need to do to get their website on the top of the Google Search Results.

While no one can (and should) guarantee a good ranking, following some best practices will help you with a better chance of getting higher search ranking and hence more free traffic from Google Search. These are genuine tips that are prescribed by Google and hence everyone website owner and marketer should know about them.

Also, there are so many misconceptions about what matters for SEO that I have seen some very good site get in the trap of bad SEOs (called Black Hat SEOs) which get their site in trouble. Once your site has been blacklisted, it is very difficult to get it back up the ranking, and sometimes, get it in the search rankings itself. Hence fully understanding the implication of their SEO efforts is very important.

This is an attempt to educate the common users about SEO and the best practices one should follow. I have tried to keep away from heavy jargons and explain the basics in a manner that everyone can understand and appreciate.

The course covers the following topics:

1) What is SEO?

2) How does a Search Engine work? What is Page Rank? What is crawl, index, rank and serve for a search engine?

3) what are some of the best practices about SEO?

4) How to get good links to your site?

4) What are some of the top myths about SEO?

This program is meant for entrepreneurs, business owners, students, and digital marketing professionals who want to understand SEO and implement it on their websites. Of, course, this is not meant for those seasoned SEOs who are looking for advance material.

Who is the target audience?
  • Course is meant for beginners in the field of SEO.
  • Entrepreneurs, business owners, students and marketing executives can benefit from the program.
  • Not for seasoned SEOs.
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What Will I Learn?
Learn how a search engine works, and how you can use it to build effective SEO strategies.
Learn SEO tips and best practices on Link Building
Bust myths related to SEO.
View Curriculum
  • Own/build a website.
Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 35:47
Introduction to Search Engine Optmisation
2 Lectures 11:02
Introduction about the course and its modules.

Functioning of a Search Engine - crawl, index, serve. Page Rank.
Tips for a SEO friendly website
1 Lecture 11:16
8 tips to make your website rank higher. Incudes on page and off page suggestion
Link Building & Popular Myths about SEO
2 Lectures 13:29
How to build links that matter.

Popular myths about SEO.
0 Lectures 00:00
How well do you know SEO?
10 questions
About the Instructor
4.1 Average rating
189 Reviews
10,270 Students
2 Courses
Ex-Googler, Founder AMP Digital

Amitabh is an MBA from top B school in India, and has over 15 years of work experience, half of it with Google, where he led the Global SMB Services from India. Amitabh ran one of the largest teams in Google India, wherein he supported advertisers from all over the world. Amitabh also led the Search Quality, Ad Spam and Checkout team in India. Currently, Amitabh runs his startup, AmpDigital Net, wherein he is training the next gen of India in Digital Marketing. Amitabh also consults with some of the largest corporates on Online Advertising, SEO, Social Media, and Web Analytics.

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