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Google Search ranking plays a major role in getting free organic traffic to your website. However, Google's rules change very frequently, and website owners, marketers are always confused on what they need to do to get their website on the top of the Google Search Results.
While no one can (and should) guarantee a good ranking, following some best practices will help you with a better chance of getting higher search ranking and hence more free traffic from Google Search. These are genuine tips that are prescribed by Google and hence everyone website owner and marketer should know about them.
Also, there are so many misconceptions about what matters for SEO that I have seen some very good site get in the trap of bad SEOs (called Black Hat SEOs) which get their site in trouble. Once your site has been blacklisted, it is very difficult to get it back up the ranking, and sometimes, get it in the search rankings itself. Hence fully understanding the implication of their SEO efforts is very important.
This is an attempt to educate the common users about SEO and the best practices one should follow. I have tried to keep away from heavy jargons and explain the basics in a manner that everyone can understand and appreciate.
The course covers the following topics:
1) What is SEO?
2) How does a Search Engine work? What is Page Rank? What is crawl, index, rank and serve for a search engine?
3) what are some of the best practices about SEO?
4) How to get good links to your site?
4) What are some of the top myths about SEO?
This program is meant for entrepreneurs, business owners, students, and digital marketing professionals who want to understand SEO and implement it on their websites. Of, course, this is not meant for those seasoned SEOs who are looking for advance material.
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|Section 1: Introduction to Search Engine Optmisation|
Introduction about the course and its modules.
Functioning of a Search Engine - crawl, index, serve. Page Rank.
|Section 2: Tips for a SEO friendly website|
8 tips to make your website rank higher. Incudes on page and off page suggestion
|Section 3: Link Building & Popular Myths about SEO|
How to build links that matter.
Popular myths about SEO.
|Section 4: Quiz|
How well do you know SEO?
Amitabh is an MBA from top B school in India, and has over 15 years of work experience, half of it with Google, where he led the Global SMB Services from India. Amitabh ran one of the largest teams in Google India, wherein he supported advertisers from all over the world. Amitabh also led the Search Quality, Ad Spam and Checkout team in India. Currently, Amitabh runs his startup, AmpDigital Net, wherein he is training the next gen of India in Digital Marketing. Amitabh also consults with some of the largest corporates on Online Advertising, SEO, Social Media, and Web Analytics.