SEO for StartUp Business

SEO Best Practices for Beginners to Start Web Business
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  • Lectures 32
  • Contents Video: 2.5 hours
    Other: 2 mins
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2013 English

Course Description

SEO for StartUp Business is an introductory course that explains the basic concepts of search engine optimization.

It is premised on the fact that despite frequent changes in the search engine algorithms, the basic SEO steps have remained unchanged.

The course explains the reasons and the goals of SEO to help beginners who want to start a web business and need to know the HOWs and WHYs of implementing SEO strategies from the ground up.

The course is thus structured in a way that from the very beginning the focus is on connecting SEO with business. This, you'll find, is very important.

Students not only learn what SEO steps to take, but also why to take them. This is important because knowing the basics will help take the right steps and prevent from making mistakes as their websites expand.

SEO for StartUp Business is structured with 10 modules (details below) having a total of 30 video lessons. For each video lesson, the transcript is also provided for ease of understanding the lesson.

Take this ultimate SEO basics course right now and learn search engine optimization to start and boost your web business.

What are the requirements?

  • Basic knowledge on creating a website is necessary.
  • At the conceptual level, a clear idea about the scope and purpose of starting a website for business will be helpful.

What am I going to get from this course?

  • In this course you will learn how to apply the time-tested SEO concepts for starting and developing web business.
  • The course is structured in a way that from the very beginning the focus is on connecting SEO with business.
  • The course helps students understand that SEO is a marketing tool, and the best results can be obtained by following some crucial steps.
  • After completing the course, the students will have clear idea of what SEO steps to take, and most importantly, why take them.

What is the target audience?

  • This course is intended for self-supported rookies and beginners who want to start a web business and need to know and implement SEO strategies from the ground up.
  • This course will also help those who wish to take up SEO as their career either in the employment of other companies or as self-employed professionals.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Basics Of Search Engine Optimization
Brief Introduction To The Course
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03:18
SEO, or search engine optimization, as you may know, is needed for increasing the visibility of websites in the search engine results pages, or SERPs in brief. This alone is the primary reason for you to learn SEO. In this video, we take a look at some minimum necessities to use SEO for best results.
04:24
Google is a big marketing company, and its biggest asset is the world’s largest search engine. It controls more than 2/3rds of all searches made daily all over the globe. This lesson takes a brief look at the reach and might of Google.
03:04
SEO is not science. It is not art also. SEO is just plain and simple common sense of doing what best you can, to survive and grow your business. With that in perspective, it is important to note that the core concepts of SEO have nearly remained the same through all these years. In this video lesson we take a look at what SEO is for business.
02:10

SEO is the culmination of several actions. Its responsibility is not limited to only attracting visitors. It must be able to retain and convert visitors as well. Given the 'heavy' role it has to play it is normal that SEO does not produce results immediately. And that might prompt website owners to make mistakes. This lesson discusses some of those mistakes.

Section 2: Section 2: Connecting Business & SEO
02:37
SEO is different from other web marketing. How? This is because while all marketing end at bringing traffic to a website, SEO does that and then continues to retain the traffic in the website and help them convert. This video lesson takes a look at what the main parameters are for SEO to work well for a business. 
04:39
About 80% of all web searches are navigational types. The balance 20% is divided equally between informational and ready-to-convert searches. 

If you are selling a product or service in your website, then the 3 main pages to guide your visitors will be the home page, the product page or pages, and the blog or content pages. For many small websites there is no clear focus or segregation of the various pages, and as a result the visitors do not get a clear idea about what to expect in the website.
This video lesson deals on all these factors and more...
Section 3: 3 Pillars of Successful Web Content
03:41
A visitor to your website wants solid information and not something like a flashy image that is good to look at, but tells little of value to him. If you look at the HTML code of your webpage you'll realize that only the texts in the page appear in full. Other contents like image, audio, video appear as file-names, and there is no way to know how good or bad the other contents in the page are.

The search engine robot is a machine that can read the HTML code, and so it makes sense to ensure that your webpage has more of textual contents. This video lesson discusses this issue in detail.
03:35
When the search engine spider comes for ‘crawling’ the pages in your website, it usually traces the homepage, and then follows the links in the homepage to go to the subsequent pages. While crawling it records certain parameters in each page, and draws up a list of words and notes where they occur. It then builds an index of each page based on its own system of weightage for each parameter.
This lesson discusses the working of search engine in detail.
05:59
There are 3 factors that will play part in shaping your content. They are 1) your knowledge, 2) your customers’ wants, and 3) your ability to fulfill those wants. Each of these factors help in deciding the focus of your content. For example, knowledge of your business is not only about your expertise but also how able you're in bringing forth your expertise for everyone's consumption.

Watch the video that discusses the factors in detail.
Section 4: Devising Keyword Strategy
05:00

There are 2 important features of keywords - 1) they are meant to give a unique identity to a webpage, and 2) this unique identity is needed mainly for the search engine robots. But why would search engines need keywords? This is because 1) the keywords are the ones actually used by the searchers, 2) they help the search engines identify the nature of the webpages and your website as well, and finally 3) they help establish the rank-ability of the pages, and the authority, reputation, and brand value of your website over time. 

Find out more in this video lesson.

07:10
In this tutorial we will see the use of some easy logical ways to find out your keywords with free tools provided by Google. The word logical is important and you’ll soon see why in the video lesson. We will suppose that your content will be on teaching jewelry designing, and you want to sell a jewelry designing course in your website. And you want your website to be both informational – a blog maybe – and selling a training course.

Let's now proceed to the video lesson.
04:19
People in different places use different keywords for the same search. Also, some search terms are more popular in one country than in another. In this video lesson we take a look at how to research area specific keywords. We also discuss how to get organic search results for different countries using a nifty online tool. 
Section 5: First Steps Of Website Creation
05:45
Many experts believe domain name should be reflective of the type of web business. Therefore search terms or synonyms of search terms are good for domain name instead of company name. This is one reason among others that it is a good idea to do keyword research before selecting a domain name. 

In this video lesson we will look at how to find the right domain name for your web business.
08:07

We have looked at importance of keywords, how to select them for your site, and selecting a domain name with keywords in it. Let’s now take a step further and discuss how to structure your website. This is important because proper structuring will set the course of your online business and help it to flourish over time.

In this video lesson I'll explain the 3 steps to structure your website beginning with deciding the type of your business.

Section 6: Using SEO To Web Content
07:50

Whatever I explain in this tutorial is based on the experience of experts who have been there and done them. Remember, intelligent usage of keyword is not only to impress the search engines, but also the flesh-n-blood visitors – in fact more so. Therefore, always keep in mind what can influence a visitor to come to your site. 

There are the 7 places where you must have your chosen keyword, or rather the key-phrase. Watch this video for more..

08:20

In the last tutorial we have seen the use of keywords in the page title, page URL, and the main content. In this lesson I will explain the use of keywords in the headings, meta description, and the image alt attributes.

07:20

We now come to the critical part of SEO content writing. It’s about adding value to your content. We have seen how to optimize a page with keywords and headlines for search engines, but frankly nothing much happens till your content has value that people like. 

Many people conclude that value in page content is more a concept than a fixed formula, which is why it is important how you understand the concept and use it. 

In this video tutorial I have made efforts to make the concept easy to follow with the help of actual examples.

Section 7: Shaping Up Strong Website
03:09

Links are the backbone of connectivity among information across the web, and it is because of the links that we are able to find out information on the web. An internal link is one when the 2 resources, namely the source and the destination, are in the same domain.

The common uses of internal links are that they (1) help the users navigate a website, (2) establish information hierarchy and flow of information within the website, and also (3) spread link juice among the pages of the site.

Watch this video lesson for more.

03:16

External link is seen as a vote in favor of the destination webpage by the page from where the link originates. If the external link comes from a reputed website, then it is a strong signal in favor of the destination website. 

A strong external link does not come on its own unless the destination website does something to achieve that. This ‘something’ is usually good contents. In this video lesson we will look at some key issues with link building.

Section 8: Avoiding Technical Glitches
01:38

If your SEO effort is only focusing on keywords, links, and so on, which it should be, you may not be aware of other issues that are blocking your effort to bear the fruit. These other issues can be broadly termed as the technical glitches. Unknown to you, these have the ability to stall all your SEO actions and prevent you from the benefits your site deserves. 

In this video lesson we have an overview of some serious technical problems you must be aware of.

03:45
We are looking at some major technical issues that prevent a website to rank in search results. In this lesson we will discuss host load limitations and the problem of duplicate contents. Host load is essentially the maximum number of simultaneous connections that a web server can handle.

Duplicate content on the other hand refers to big blocks of contents that are the same or nearly same in several webpages in the same domain or across several domains on the web. Watch this video for more.
04:13

This lesson deals on avoiding technical glitches like canonicalization and page speed, and ensuring indexing of your webpages by the search engines. These are important because they have the potential to reduce the effectiveness of your website if not tackled properly. For example a faster page load speed or page speed is a major contributing factor for Google to *like* your webpages. 

Learn more about them in this video tutorial.

04:06

In this lesson we will briefly discuss how to control the access of search crawlers to the different parts of your website. As your website grows and develops, you will find there are compelling reasons to do that. 

If this is done properly, it will help streamline your website’s performance as perceived by the search engines.

Section 9: Measuring Website Performance
03:50

Measuring website performance is like giving exams in schools or colleges. All the labor that goes for the preparation for the exam remains unrewarded until the results are known. In a similar vein it is important to know how your website is performing over the time, and especially after any set of actions you take to improve it. 

Experts say, if you don’t measure the performance of your website, you are neglecting the opportunity to improve. This video lesson gives you an overview of how to make a beginning following up with some specific suggestions in the next 2 lessons.

04:02

Visitor statistics is basically about knowing or identifying how the traffic is coming to a website and then how it is behaving in the site. 

There are mainly 2 ways to know this data:

  1. By studying the log files of the website, and second
  2. By using a third-party script in all the pages of the website.

This video lesson gives you an overview of some free tools which you ought to use for understanding visitors' behavior in your website.

05:38

In this lesson we will attempt to cover some of the basic performance metrics of a website on the web. There are many indicators of how a website is positioned on the web, but the 2 basic parameters are:

  1. The ranking of a webpage in the search results for select keywords, and
  2. The quality and quantity of the incoming links to the pages of a website.

There are free tools that enable you to measure these parameters, and we will look at a few of them in this lesson.

Section 10: Action Steps & Recommendations
04:45

Often many of us, the small web entrepreneurs, feel that we do not know where and how to start the whole game. 

This is very normal, and there is no need to get upset over this. What is important is to understand and identify the specific bottlenecks on our paths, and then try to remove them. 

According to me there  three major holdbacks that make us feel unsure, hesitant and unsuccessful. In this video lesson we're going to discuss them in detail

04:35

We have covered the basic parameters of a good SEO effort. We have spoken about the keywords, the contents, the links, and the technical factors in the earlier lessons. 

But, just knowing these will not help, unless you know how to plan and implement your SEO strategy for your business. In this lesson and more in the 2 lessons later in this section, we will talk about the action steps to take to benefit your business from SEO.

08:00

In the earlier lessons we have seen the importance and application of SEO best practices for both the visitors to the website and the search engine robots that index the pages of the site. In this lesson we will look at a checklist of 19 top steps for good onsite SEO. Many of these are meant for better user experience, and some are for the search engines. 

To make this checklist I have taken the help of the Internet Marketing Guide from Infusion Soft. To that list I have added several of our suggestions to help you better.

04:17

We are looking at the different action steps to improve the overall quality of a website. This will help in better conversion of the visitors to the website, which is what every small business wants. 

In this lesson we will discuss 5 ways of boosting the appeal of web content. This is important because - as we have seen in earlier lessons - the web content is the primary source of interaction with the visitors that come to the website.

Section 11: Answer The Quizzes To Test Yourself
1 question
You get comparative popularity trends of search terms with which tool?
1 question
Get domain name availability in social media where?
1 question
1 question
Duplicate contents plus low host load delay search engine indexing
1 question
Changes made in .htaccess file do not take effect immediately
1 question
Webalizer and AWStats are free programs for studying log files of a website.
1 question
It is not important to have different title for every page in a website.
1 question
Section 12: Final Thoughts
Summing up...
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Instructor Biography

Partha Bhattacharya, Coach & Consultant for Multi-Income Online Teaching

Hi! My name is Partha. I am the founder of HubSkills.com, a top resource center for content development skills.

I train and advice clients on building successful multi-income online teaching business with top-class content development, lead generation and inbound marketing.

Be it graphics, video, presentation, e-book, articles, or WordPress website, I help my clients with highly effective content development for online teaching plans with a clear focus on top quality work.

I am a professional speaker. I give on-the-work live training to learners through workshops and online courses so that they can start doing on their own even before training ends.

I like traveling and meeting people. And when there is some time on hand I write in my lifestyle blog, Kolkata Musing.

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