SEO for StartUp Business is an introductory course that explains the basic concepts of search engine optimization.
It is premised on the fact that despite frequent changes in the search engine algorithms, the basic SEO steps have remained unchanged.
The course explains the reasons and the goals of SEO to help beginners who want to start a web business and need to know the HOWs and WHYs of implementing SEO strategies from the ground up.
The course is thus structured in a way that from the very beginning the focus is on connecting SEO with business. This, you'll find, is very important.
Students not only learn what SEO steps to take, but also why to take them. This is important because knowing the basics will help take the right steps and prevent from making mistakes as their websites expand.
SEO for StartUp Business is structured with 10 modules (details below) having a total of 30 video lessons. For each video lesson, the transcript is also provided for ease of understanding the lesson.
Take this ultimate SEO basics course right now and learn search engine optimization to start and boost your web business.
SEO is the culmination of several actions. Its responsibility is not limited to only attracting visitors. It must be able to retain and convert visitors as well. Given the 'heavy' role it has to play it is normal that SEO does not produce results immediately. And that might prompt website owners to make mistakes. This lesson discusses some of those mistakes.
There are 2 important features of keywords - 1) they are meant to give a unique identity to a webpage, and 2) this unique identity is needed mainly for the search engine robots. But why would search engines need keywords? This is because 1) the keywords are the ones actually used by the searchers, 2) they help the search engines identify the nature of the webpages and your website as well, and finally 3) they help establish the rank-ability of the pages, and the authority, reputation, and brand value of your website over time.
Find out more in this video lesson.
We have looked at importance of keywords, how to select them for your site, and selecting a domain name with keywords in it. Let’s now take a step further and discuss how to structure your website. This is important because proper structuring will set the course of your online business and help it to flourish over time.
In this video lesson I'll explain the 3 steps to structure your website beginning with deciding the type of your business.
Whatever I explain in this tutorial is based on the experience of experts who have been there and done them. Remember, intelligent usage of keyword is not only to impress the search engines, but also the flesh-n-blood visitors – in fact more so. Therefore, always keep in mind what can influence a visitor to come to your site.
There are the 7 places where you must have your chosen keyword, or rather the key-phrase. Watch this video for more..
In the last tutorial we have seen the use of keywords in the page title, page URL, and the main content. In this lesson I will explain the use of keywords in the headings, meta description, and the image alt attributes.
We now come to the critical part of SEO content writing. It’s about adding value to your content. We have seen how to optimize a page with keywords and headlines for search engines, but frankly nothing much happens till your content has value that people like.
Many people conclude that value in page content is more a concept than a fixed formula, which is why it is important how you understand the concept and use it.
In this video tutorial I have made efforts to make the concept easy to follow with the help of actual examples.
Links are the backbone of connectivity among information across the web, and it is because of the links that we are able to find out information on the web. An internal link is one when the 2 resources, namely the source and the destination, are in the same domain.
The common uses of internal links are that they (1) help the users navigate a website, (2) establish information hierarchy and flow of information within the website, and also (3) spread link juice among the pages of the site.
Watch this video lesson for more.
External link is seen as a vote in favor of the destination webpage by the page from where the link originates. If the external link comes from a reputed website, then it is a strong signal in favor of the destination website.
A strong external link does not come on its own unless the destination website does something to achieve that. This ‘something’ is usually good contents. In this video lesson we will look at some key issues with link building.
If your SEO effort is only focusing on keywords, links, and so on, which it should be, you may not be aware of other issues that are blocking your effort to bear the fruit. These other issues can be broadly termed as the technical glitches. Unknown to you, these have the ability to stall all your SEO actions and prevent you from the benefits your site deserves.
In this video lesson we have an overview of some serious technical problems you must be aware of.
This lesson deals on avoiding technical glitches like canonicalization and page speed, and ensuring indexing of your webpages by the search engines. These are important because they have the potential to reduce the effectiveness of your website if not tackled properly. For example a faster page load speed or page speed is a major contributing factor for Google to *like* your webpages.
Learn more about them in this video tutorial.
In this lesson we will briefly discuss how to control the access of search crawlers to the different parts of your website. As your website grows and develops, you will find there are compelling reasons to do that.
If this is done properly, it will help streamline your website’s performance as perceived by the search engines.
Measuring website performance is like giving exams in schools or colleges. All the labor that goes for the preparation for the exam remains unrewarded until the results are known. In a similar vein it is important to know how your website is performing over the time, and especially after any set of actions you take to improve it.
Experts say, if you don’t measure the performance of your website, you are neglecting the opportunity to improve. This video lesson gives you an overview of how to make a beginning following up with some specific suggestions in the next 2 lessons.
Visitor statistics is basically about knowing or identifying how the traffic is coming to a website and then how it is behaving in the site.
There are mainly 2 ways to know this data:
This video lesson gives you an overview of some free tools which you ought to use for understanding visitors' behavior in your website.
In this lesson we will attempt to cover some of the basic performance metrics of a website on the web. There are many indicators of how a website is positioned on the web, but the 2 basic parameters are:
There are free tools that enable you to measure these parameters, and we will look at a few of them in this lesson.
Often many of us, the small web entrepreneurs, feel that we do not know where and how to start the whole game.
This is very normal, and there is no need to get upset over this. What is important is to understand and identify the specific bottlenecks on our paths, and then try to remove them.
According to me there three major holdbacks that make us feel unsure, hesitant and unsuccessful. In this video lesson we're going to discuss them in detail
We have covered the basic parameters of a good SEO effort. We have spoken about the keywords, the contents, the links, and the technical factors in the earlier lessons.
But, just knowing these will not help, unless you know how to plan and implement your SEO strategy for your business. In this lesson and more in the 2 lessons later in this section, we will talk about the action steps to take to benefit your business from SEO.
In the earlier lessons we have seen the importance and application of SEO best practices for both the visitors to the website and the search engine robots that index the pages of the site. In this lesson we will look at a checklist of 19 top steps for good onsite SEO. Many of these are meant for better user experience, and some are for the search engines.
To make this checklist I have taken the help of the Internet Marketing Guide from Infusion Soft. To that list I have added several of our suggestions to help you better.
We are looking at the different action steps to improve the overall quality of a website. This will help in better conversion of the visitors to the website, which is what every small business wants.
In this lesson we will discuss 5 ways of boosting the appeal of web content. This is important because - as we have seen in earlier lessons - the web content is the primary source of interaction with the visitors that come to the website.
Hi! My name is Partha. I am the founder of HubSkills.com, a top resource center for content development skills.
I train and advice clients on building successful multi-income online teaching business with top-class content development, lead generation and inbound marketing.
Be it graphics, video, presentation, e-book, articles, or WordPress website, I help my clients with highly effective content development for online teaching plans with a clear focus on top quality work.
I am a professional speaker. I give on-the-work live training to learners through workshops and online courses so that they can start doing on their own even before training ends.
I like traveling and meeting people. And when there is some time on hand I write in my lifestyle blog, Kolkata Musing.