SEO for Content Marketers: Boost Your Rank with Ahrefs
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SEO for Content Marketers: Boost Your Rank with Ahrefs

Master the 3 keys to content that earns Page-1 rank in search engines.
4.8 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
47 students enrolled
Created by Kathryn Aragon
Last updated 8/2016
English
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Choose the keywords that will promote their brand and help them rank on Page 1 of the SERPs
  • Create content that Google loves
  • Run a backlinks campaign that boosts your page in search engines
View Curriculum
Requirements
  • You’ll need access to the SEO tool Ahrefs. A free trial would be sufficient. And you should already know the basics of creating content for the web.
Description

Learn how easy it is to create consistently high-ranking content by using Ahrefs. 

Learn the 3 keys to ranking your content in search engines—and how to use Ahrefs to get it done right.

* Keyword research: how to choose the keywords that can give you page-1 ranking in Google.

* Creating great content that search engines love.

* Getting backlinks: advanced strategies that will also make you a better content marketer.

Don’t Just Create Content! Create Content that Boosts Organic Traffic and Conversions

Most content marketers are comfortable with on-page SEO, but that’s not enough to get your best page at the top of search engines.

For that, you need an advanced tool like Ahrefs, and you need to know how to use it to create content that wows search engines and people alike.

Content and Overview

This course is suitable for content marketers, editors, and entrepreneurs who want (and need) their content to rank better in search engines.

In this course, you’ll learn the 3 keys to getting your content to rank better, and how to get it done quickly and easily with Ahrefs.

Students who finish this course will know:

* how to do keyword research (and choose the best keyword for your project)

* how to create content that search engines love

* how to create content that not only ranks well, it gets backlinks as well 

With the checklists, examples, and templates in this course, you’ll easily master the tools and tactics that top brands are using to create high-ranking content. 

Who is the target audience?
  • This content marketing course is appropriate for content marketers, editors, and entrepreneurs who need their content to rank better in search engines.
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Curriculum For This Course
16 Lectures
01:03:56
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Start Here
4 Lectures 09:27

What you can expect in this course, plus the 3 keys to SEO.

Preview 02:08

Here's the SEO Worksheet you'll use in this course to do your keywork research and content mapping.

Your SEO Worksheet
02:18

The factors that influence a page’s ability to rank in search engines.

Ranking Factors - the Complete List
00:28
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Keyword Research
4 Lectures 25:43

Lay a solid foundation by identifying your target audience, your competitors, and your current keyword difficulty ceiling.

Identify Your Landscape
07:34

Generate a shortlist of top-level, category, and long-tail keywords that you want to begin your keyword research with.

Understanding Keyword Research
03:00

Create a database of the keywords that you could target, and choose the target keywords you’ll focus on now.

Create Your Keyword Database
05:50

Create a list of all the pages on your website, the keywords they are ranking for, and how well they're ranking. Then come up with a strategy for improving your pages.

Create Your Keyword to Content Map
09:19
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Choose Your Approach
4 Lectures 16:42

Create a list of sites that you can target in your content and backlink campaigns, and then choose the type of campaign you want to complete for this course.

Preview 05:07

Bump the rank of posts you already have, say, from page 2 to page 1. This is a relatively quick and easy way to improve your SEO.

Project 1: Update an Existing Post
02:47

Replace existing posts that rank well on search engines by creating content of even higher value. 

Project 2: Bump a Top-Ranking Post in Google
03:54

Get a backlink from top sites in your industry by creating a post you know they’d be willing to link to. 

Project 3: Create Content to Replace Broken Links
04:54
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How to Optimize Your Content
3 Lectures 09:25

Learn the 5 criteria for content that ranks well.

5 Keys to Top-Ranking Content
02:00

Learn to apply on-page optimization elements to any page so it has a good chance of ranking well in search engines.

On-Page SEO
04:13

Create a linking structure within your website that signals to Google what your site is about.

Internal Linking
03:12
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Conclusion
1 Lecture 02:41

Highlighting the lessons you need to keep top of mind, as well as tips for moving forward as an SEO Content Marketer.

Congratulation!
02:41
About the Instructor
Kathryn Aragon
4.8 Average rating
10 Reviews
51 Students
2 Courses
Content Strategist and Consultant

Kathryn Aragon is an award-winning marketer, author, content strategist and consultant on mission to help content marketers create high-quality content that actually gets results. 

She runs Kathryn Aragon Media, where she provides consultation and training for content marketers, writers and editors. She has also served as the Managing Editor for the Crazy Egg blog and Content Director for Mirasee (formerly Firepole Marketing). 

Look for her work on her blog at KathrynAragon.com and leading marketing blogs such as Digital Marketer, Unbounce, and ConversionSciences.