Learn how easy it is to create consistently high-ranking content by using Ahrefs.
Learn the 3 keys to ranking your content in search engines—and how to use Ahrefs to get it done right.
* Keyword research: how to choose the keywords that can give you page-1 ranking in Google.
* Creating great content that search engines love.
* Getting backlinks: advanced strategies that will also make you a better content marketer.
Don’t Just Create Content! Create Content that Boosts Organic Traffic and Conversions
Most content marketers are comfortable with on-page SEO, but that’s not enough to get your best page at the top of search engines.
For that, you need an advanced tool like Ahrefs, and you need to know how to use it to create content that wows search engines and people alike.
Content and Overview
This course is suitable for content marketers, editors, and entrepreneurs who want (and need) their content to rank better in search engines.
In this course, you’ll learn the 3 keys to getting your content to rank better, and how to get it done quickly and easily with Ahrefs.
Students who finish this course will know:
* how to do keyword research (and choose the best keyword for your project)
* how to create content that search engines love
* how to create content that not only ranks well, it gets backlinks as well
With the checklists, examples, and templates in this course, you’ll easily master the tools and tactics that top brands are using to create high-ranking content.
Here's the SEO Worksheet you'll use in this course to do your keywork research and content mapping.
The factors that influence a page’s ability to rank in search engines.
Lay a solid foundation by identifying your target audience, your competitors, and your current keyword difficulty ceiling.
Generate a shortlist of top-level, category, and long-tail keywords that you want to begin your keyword research with.
Create a database of the keywords that you could target, and choose the target keywords you’ll focus on now.
Create a list of all the pages on your website, the keywords they are ranking for, and how well they're ranking. Then come up with a strategy for improving your pages.
Create a list of sites that you can target in your content and backlink campaigns, and then choose the type of campaign you want to complete for this course.
Bump the rank of posts you already have, say, from page 2 to page 1. This is a relatively quick and easy way to improve your SEO.
Replace existing posts that rank well on search engines by creating content of even higher value.
Get a backlink from top sites in your industry by creating a post you know they’d be willing to link to.
Learn the 5 criteria for content that ranks well.
Learn to apply on-page optimization elements to any page so it has a good chance of ranking well in search engines.
Create a linking structure within your website that signals to Google what your site is about.
Highlighting the lessons you need to keep top of mind, as well as tips for moving forward as an SEO Content Marketer.
Kathryn Aragon is an award-winning marketer, author, content strategist and consultant on mission to help content marketers create high-quality content that actually gets results.
She runs Kathryn Aragon Media, where she provides consultation and training for content marketers, writers and editors. She has also served as the Managing Editor for the Crazy Egg blog and Content Director for Mirasee (formerly Firepole Marketing).
Look for her work on her blog at KathrynAragon.com and leading marketing blogs such as Digital Marketer, Unbounce, and ConversionSciences.