How To Get SEO Clients For Your Digital Marketing Agency
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How To Get SEO Clients For Your Digital Marketing Agency

Struggling To Bring In More SEO Clients? This course covers tons of different ways you can find more SEO clients.
4.2 (39 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,878 students enrolled
Created by John Shea
Last updated 10/2016
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand what tools they can use for sourcing SEO Leads
  • Find ways of using LinkedIn and Facebook for leads
  • Use Freelancing sites for generating leads
  • Cold call and email clients for acquiring leads
View Curriculum
Requirements
  • I recommend learning about the basics of SEO if you are not already marketing SEO services
Description

*Updated October 2016*

In this course you will discover various ways you can generate more SEO leads for your Digital Marketing Agency or business.

How this course is structured:

The course simply has modules dedicated to different types of lead generation tactics including:

  • Freelancing
  • Emailing and Cold Calling
  • Job Boards
  • Social Media & More
  • Various tools to assist with lead generation

Who is this course for?

This course is designed for those that are looking to find more lead opportunities for their SEO business. This would include internet marketing entrepreneurs and digital marketing agencies.

I recommend you pick just a few of the methods taught and focus on them.


Who is the target audience?
  • I do not discuss how to do SEO in this course but I do provide some recommendations if you are completely new to SEO. There are tons of free resources and other Udemy courses that can teach you all about SEO, this course will simply show you how to find the customers.
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Curriculum For This Course
26 Lectures
02:51:12
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Introduction To The Course
2 Lectures 04:10

In this video I explain what to expect out of this course. I will not be teaching you how to do SEO but specifically some great sources for finding clients for your existing business or your new business.

There are tons of resources out there for learning SEO, you can start out with some basics over on the Moz blog:

http://moz.com/learn/seo

Preview 02:09

I'm recommending a course that covers a lot of ground on both beginner and advanced tactics for SEO. If you are interested in starting your own digital marketing agency and working with local businesses this is absolutely the best free resource out there.

There is also a really good client acquisition video in this course which discusses using Facebook and fan pages to target specific types of businesses.

Get free access over at Local Client Takeover

Local Client Takeover
02:01
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Freelancing - Elance, ODesk, Freelancer
1 Lecture 11:42

I talk about how to use sites like Elance, oDesk and Freelancer to find new SEO clients and how I've done it.

Freelance Sites Walkthrough
11:42
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Cold Calling
1 Lecture 06:53

In this module I discuss cold calling, how I do it and some tips to keep in mind when making calls.

Some additional tools I'd recommend would be Skype and an application called PhoneBurner or using Black Maps mentioned later in this course.

Cold Calling for SEO Leads
06:53
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Cold Email Tactics and LinkedIn
2 Lectures 10:37

In this video I show you how you can create a video showing a brief overview of the clients site and what they can do to improve as well as how you can help them improve.

Here is an example video I did for a client that turned into a $1000/month client.

Some key things you can use which are very easy:

  • Talk about basic conversions, do they have an opt in form or make it easy to contact them?
  • Use Moz Local to scan their business and check for incorrect citation listings
  • Use Majestic.com and OpenSiteExplorer.com to talk about current backlink metrics and show how these can be improved.
  • Show an example "Easy" search term they are not ranking for and explain that you would like to see them there. Ideally using keywords that would show up within the local "7 Pack" on Google.

Once you've done this send the client a cold email and follow up in a couple days with a phone call to see if they saw it and what they thought. Make the email personal and don't send something generic and boring, I explain this further when doing Freelance proposals.

Analyzing Client Sites & Sending Cold Emails
10:15

I discuss how you can prospect with LinkedIn.


How To Use Linkedin to get SEO Leads
00:22
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Indeed.com & Job Boards
1 Lecture 05:57

In this video I talk about how I used the job board indeed.com to find my first high paying $1k per month client. I applied like any other job with a resume and went in like I would any other job interview. The only difference being that I asked if I could work as a consultant vs. someone who came into their office 20 hours a week!

How I found my first high paying client through a normal "Job"
05:57
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Thumbtack
1 Lecture 08:43

In this video I show you how I use a site called Thumbtack to have leads sent to me without any work. They do come at a cost but well worth it if you can close a client!

Preview 08:43
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Facebook Contacts
1 Lecture 07:50

I discuss how I use Facebook to find some existing potential friends or family who might be interested in web design or SEO work. I also highly recommend talking to people who service you! This might include your doctor or your car mechanic for example!

Preview 07:50
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Craigslist & YellowPages
3 Lectures 25:42

In this video I show you how Craigslist can be a good source for SEO and web design work, you can also use a paid tool called Arbitrag Underdog which I briefly demo in this video for quickly searching Craigslist.

Craigslist SEO Lead Generation
07:45

Yellowpages can be a really awesome source for finding leads, mostly because these businesses are already paying for services and most likely not getting the same results they could be getting from an optimized local 7 pack ranking!

I find a great potential lead in this video to give you an example.

YellowPages
11:54

The 'Real' Yellowpages Online - Added 2016
06:03
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Direct Mail
1 Lecture 02:55

In this video I talk about how you can market your services through the mail by using a service called 3D Mail. This will allow your mail to stand out and be unique, most likely it's going to get opened!

Another idea I didn't mention in the video would be to include a small cheap USB drive (Try eBay) with a video showing a brief site analysis of the companies website. This will definitely help you stand out from the crowd!

Using Direct Mail for SEO
02:55
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Rank & Rent with Websites & YouTube
2 Lectures 14:30

In this video I talk about the "Rank & Rent" model. The idea is to rank an existing site and then "rent" it to the client with your rankings. I am not really fond of this model due to the complications of registering an existing business page and the "unknown" factor of your client wanting to use a completely different website.

In the next video I show you my preferred method which is using YouTube.

Rank & Rent
04:36

Ranking YouTube videos to market to your SEO leads
09:54
2 More Sections
About the Instructor
John Shea
4.3 Average rating
1,864 Reviews
59,992 Students
40 Courses
Owner of No Shame Income

I run the online blog No Shame Income where I share what's working for me in the world of online marketing.

I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.

I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More.

I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.