Search Engine Optimization (SEO) Fundamentals

Learn how meta descriptions describe page content and entice clicks in search engine results pages and social media, with practices for length, uniqueness, relevance, keywords, and a call to action.

Write descriptive alt text that describes images for accessibility and search engines, keep under 125 characters, and naturally include keywords to boost image seo.

Explore how adding social sharing buttons to pages, posts, and products increases traffic by making it easy for audiences to share content with one-click on social media.

Backlinks from other sites act as a vote of confidence, boosting your page rankings and authority. Prioritize high quality, relevant links and the do follow versus no follow types.

Write a high-quality listicle to earn back links by pairing a list with a concise article, using examples like top vegan recipes or Instagram growth strategies.

Use Quora to earn relevant backlinks and drive traffic by answering niche questions with detailed, high-quality responses. Link to blog posts and introduce who you are to showcase your expertise.

Explain how structured data adds meaning to web pages, helps search engines understand content, and generate rich results using JSON-LD and schema.org markup for recipes and more.

Learn to add schema markup to a WordPress post using the rank SEO WordPress plugin. Choose article as the schema type, customize the headline or description, and update the post.

Local seo increases visibility for local businesses with a physical location by optimizing local information on websites and Google My Business listings, accounting for voice searches and location-specific terms.

Build NAP citations by prioritizing top country citations and industry-specific profiles, like TripAdvisor, Edmands, and Bright Local guidance, to boost local search rankings with accurate, consistent data.

Optimize title tags and meta descriptions and follow a checklist to improve local seo through content, headings, internal and outbound links, keyword density, image alt text, and fresh content.

Display reviews and testimonials on your website to boost convergence and build trust, using WordPress plugins like Site Reviews or Google Reviews Widget, or coding them from Frisco's tutorials.

Learn how keyword stuffing harms user experience and search rankings by overusing keywords out of context; discover how to create valuable content that uses keywords in the right context.

Learn why buying backlinks can violate Google's webmaster guidelines and trigger penalties, and how to earn high-quality, natural, relevant backlinks instead to boost rankings.

Learn how to optimize WordPress page speed with Google PageSpeed Insights, understand score brackets, and apply front and back end techniques to boost rankings and conversions.

Get free access to 250+ page seo guide covering keyword research, backlinks, technical and local seo, and Google Analytics, with black seo techniques to avoid; download via masterclass promo code.