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One of the biggest challenges of SEO is how to scale organic rankings without triggering Google's spam alert. This course teaches any search engine marketer with basic SEO knowledge to maximize their online presence by using large-scale rankings search engine optimization strategy. This is the exact blueprint responsible for ranking over one million plus 1st page rankings on Google since 1998 for thousands of client websites.
This course covers one of the most important concepts in SEO which is keyword clout. By implementing the concept to both on- and off-page optimization process, you can gain a competitive advantage via bigger search engine presence than the competition.
Unlike some courses which focus on talking about software the instructor uses to bloat the course time, this course was designed to teach you the concepts that are needed to accomplish what the course promises without wasting your valuable time.
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Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to Large-scale Organic Rankings|
|Section 2: Preparation for Large-scale Rankings|
What Does Google Look For When Ranking a Website?Preview
Understanding the Scope of OptimizationPreview
Finding Niche KeywordsPreview
|Section 3: Key Concepts to Digest|
Long-tail and Short-tail KeywordsPreview
Organizing Keyword CloutPreview
|Section 4: Proper On-page Optimization and Architecture|
Creating Page Content
Creating the URLS
Creating Silo Structure
|Section 5: Off-page Optimization Strategy|
Pining and Indexing
Holistic Off-page SEO
Building Google Trust by Creating Authority Signals
Importance of Social Signals
Rich Content and Contextual Links
Link Types to Avoid
Link Velocity and Consistency
Anchor Text Keyword Clout
How to Target the Pages with Backlinks
|Section 6: Useful Tools to Work With|
Keyword Matrix Tool
Batch Rankings Monitoring
|Section 7: Tiered Optimization Process|
Rinse and Repeat Tiered Optimization Process
|Section 8: Final Thoughts and Recommendations|
Life Beyond SEO
I’ve worked with thousands of small businesses, ad agencies, and Fortune 500 companies to help them achieve their online presence since 1998. With my programming background, SEO knowledge, and marketing angles, I was able to put on many hats including lead developer, lead consultant, and lead project manager for various marketing projects.
Some of the businesses I helped include City of Grand Prairie, Texas Monthly Magazine, Boy Scouts of America, Dominos, Target, McAfee, Johnson Controls, and AT&T.