SEO Quickstart for Beginners

All Essentials of Search Engine Optimization: On Page / Off Page Optimization, Index Ability and Social SEO
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  • Lectures 22
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

The course will guide you into the world of Search Engine Optimization (SEO). In less than 80 minutes you will get to know all the essentials, in a both compact and comprehensive way.

The course consists of 3 Factors:

1. Learning your vocabulary: dive into the language of SEO. What are SERPS, brand and money keywords, broken links, power and trust, anchor texts, 301 redirects and content discovery? These and many more terms and their explanation are included in the lectures.

2. Get to know the Tools: there are numerous tools on the market to support you in optimizing your webpage, blog or shop. By showing hands on sessions you will learn how to use tools like e.g. Sistrix, Link Research Tools, Google Keyword Planner, Spike

3. Tips & Tricks: Obtain numerous concrete instructions on how to optimize your website in order to get ranked best in search engines. In the end of the course you will receive a summary in the form of a check list.

Topics you will learn about: Keywords, Search Engine Result Page (SERP), Search Index, Search Engine Optimization (SEO), Search Engine Marketing (SEM), On Page Optimization, HTML, Tags, Brand keywords, Money keywords, Long Tail / Compound key words, Title Tag, Meta Description Tag, H1 Headline, H2 Headline, Text Body, Keyword Stuffing, Supplementary Content, Video Captions, Image Alt Tag, HTML5 vs. Flash, Outbound Links, Internal Links, Backlinks, Broken Links, Authority Pages, Trustworthyness, Google Keyword Planner, Average Monthly Searches, Keyword Suggestion Lists, Google Suggest, Sistrix Visibility Index, Google Panda Update, Off Page Optimization, Link Graph, Page Rank, Power, mozRank, Link Farm, Black Hat SEO, White Hat SEO, Trustes Sites, Site Authority, Page Authority , Follow, No Follow, Power*Trust, Open SEO Stats, Link Partnership, Social Bookmarks, Web Directories, Anchor Text, Link Research Tools, seoMOZ, Link Profile, Co-Occurrence, Harmful Backlinks, Deep Link, Index Ability, User Sitemap, XML Sitemap, robots.txt, Canonical Links, Pagination, 404 Error, 301 Redirect, 302 Redirect, Response Code 200, Apache Mod Rewrite, Tidy HTML, Social SEO, Content Discovery

Credits: Cover picture by Leonardo Shinagawa on Flickr, CC Licence

What are the requirements?

  • A Computer with a browser and internet access

What am I going to get from this course?

  • Know about all essential topics to make your web site rank best in Google
  • Be familiar with the language of SEO: from "brand keyword" to "content discovery", from "SERP" to "authority pages", from "Power times Trust" to "anchor texts"
  • Have a detailed understanding of which tool to use for which SEO task
  • Be ready to start off with the optimization of your web page

Who is the target audience?

  • A practical course with hands on sessions for beginners who want to know all essentials about SEO in both a comprehensive and compact way
  • A course for intermediates who want to wrap up about the different areas of SEO and their interrelations

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Introduction: How Search Engines work
Introduction: The 4 main Areas of SEO
Getting Started
6 questions
Section 2: On Page Optimization
On Page: Introduction
On Page: Domain and Filenames
On Page: Page Content
On Page Optimization Part 1
9 questions
On Page: Multimedia and Links
On Page: Increasing your Trustworthyness
On Page Optimization Part 2
5 questions
On Page: Hands On Pt. 1 - Researching Keywords
On Page: Hands On Pt.2 - Analyzing your Progress
On Page Optimization Part 3
5 questions
Section 3: Off Page Optimization
Off Page: SEO Metrics
Off Page Optimization Part 1
6 questions
Off Page: Browser Plugins
Off Page: Backlinks and Anchor Texts
Off Page: Harmful Backlinks
Off Page Optimization Part 2
1 question
Off Page Hands On: Analyzing Backlinks
Section 4: Index Ability
Index Ability: Sitemaps and Navigation
Index Ability: Canonical Links and Pagination
Index Ability: Redirecting Pages
Index Ability: Technical Preconditions
Index Ability
8 questions
Section 5: Social SEO
Social SEO: Introduction
Social SEO: Content Discovery
Social SEO
5 questions
Section 6: Summary

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Instructor Biography

Andreas Ruehlow, Consultant and Trainer

Master Degree in Physics with studies in Cologne (Germany), Lisbon (Portugal) and Salvador de Bahia (Brazil). Since 1998, I have been working as a Consultant, Project Manager and Trainer for several IT companies related to the Internet Business.

I have been a trainer for numerous customers and colleagues both online and in classes, always being curious about latest trends in IT technologies. I live in Cologne, Germany.

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