SEO Quickstart for Beginners
4.9 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,590 students enrolled
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SEO Quickstart for Beginners

All Essentials of Search Engine Optimization: On Page / Off Page Optimization, Index Ability and Social SEO
4.9 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,590 students enrolled
Created by Andreas Ruehlow
Last updated 4/2016
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Current price: $10 Original price: $20 Discount: 50% off
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  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know about all essential topics to make your web site rank best in Google
  • Be familiar with the language of SEO: from "brand keyword" to "content discovery", from "SERP" to "authority pages", from "Power times Trust" to "anchor texts"
  • Have a detailed understanding of which tool to use for which SEO task
  • Be ready to start off with the optimization of your web page
View Curriculum
  • A Computer with a browser and internet access

The course will guide you into the world of Search Engine Optimization (SEO). In less than 80 minutes you will get to know all the essentials, in a both compact and comprehensive way.

The course consists of 3 Factors:

1. Learning your vocabulary: dive into the language of SEO. What are SERPS, brand and money keywords, broken links, power and trust, anchor texts, 301 redirects and content discovery? These and many more terms and their explanation are included in the lectures.

2. Get to know the Tools: there are numerous tools on the market to support you in optimizing your webpage, blog or shop. By showing hands on sessions you will learn how to use tools like e.g. Sistrix, Link Research Tools, Google Keyword Planner, Spike

3. Tips & Tricks: Obtain numerous concrete instructions on how to optimize your website in order to get ranked best in search engines. In the end of the course you will receive a summary in the form of a check list.

Topics you will learn about: Keywords, Search Engine Result Page (SERP), Search Index, Search Engine Optimization (SEO), Search Engine Marketing (SEM), On Page Optimization, HTML, Tags, Brand keywords, Money keywords, Long Tail / Compound key words, Title Tag, Meta Description Tag, H1 Headline, H2 Headline, Text Body, Keyword Stuffing, Supplementary Content, Video Captions, Image Alt Tag, HTML5 vs. Flash, Outbound Links, Internal Links, Backlinks, Broken Links, Authority Pages, Trustworthyness, Google Keyword Planner, Average Monthly Searches, Keyword Suggestion Lists, Google Suggest, Sistrix Visibility Index, Google Panda Update, Off Page Optimization, Link Graph, Page Rank, Power, mozRank, Link Farm, Black Hat SEO, White Hat SEO, Trustes Sites, Site Authority, Page Authority , Follow, No Follow, Power*Trust, Open SEO Stats, Link Partnership, Social Bookmarks, Web Directories, Anchor Text, Link Research Tools, seoMOZ, Link Profile, Co-Occurrence, Harmful Backlinks, Deep Link, Index Ability, User Sitemap, XML Sitemap, robots.txt, Canonical Links, Pagination, 404 Error, 301 Redirect, 302 Redirect, Response Code 200, Apache Mod Rewrite, Tidy HTML, Social SEO, Content Discovery

Credits: Cover picture by Leonardo Shinagawa on Flickr, CC Licence

Who is the target audience?
  • A practical course with hands on sessions for beginners who want to know all essentials about SEO in both a comprehensive and compact way
  • A course for intermediates who want to wrap up about the different areas of SEO and their interrelations
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Curriculum For This Course
22 Lectures
3 Lectures 07:18

Introduction: The 4 main Areas of SEO

Getting Started
6 questions
On Page Optimization
7 Lectures 27:34

On Page: Domain and Filenames

On Page: Page Content

On Page Optimization Part 1
9 questions

On Page: Multimedia and Links

On Page: Increasing your Trustworthyness

On Page Optimization Part 2
5 questions

On Page: Hands On Pt. 1 - Researching Keywords

On Page: Hands On Pt.2 - Analyzing your Progress

On Page Optimization Part 3
5 questions
Off Page Optimization
5 Lectures 21:50

Off Page Optimization Part 1
6 questions

Off Page: Browser Plugins

Off Page: Backlinks and Anchor Texts

Off Page: Harmful Backlinks

Off Page Optimization Part 2
1 question

Off Page Hands On: Analyzing Backlinks
Index Ability
4 Lectures 10:47
Index Ability: Sitemaps and Navigation

Index Ability: Canonical Links and Pagination

Index Ability: Redirecting Pages

Index Ability: Technical Preconditions

Index Ability
8 questions
Social SEO
2 Lectures 07:13
Social SEO: Introduction

Social SEO: Content Discovery

Social SEO
5 questions
1 Lecture 01:29
About the Instructor
Andreas Ruehlow
4.5 Average rating
71 Reviews
2,108 Students
3 Courses
Consultant and Trainer

Master Degree in Physics with studies in Cologne (Germany), Lisbon (Portugal) and Salvador de Bahia (Brazil). Since 1998, I have been working as a Consultant, Project Manager and Trainer for several IT companies related to the Internet Business.

I have been a trainer for numerous customers and colleagues both online and in classes, always being curious about latest trends in IT technologies. I live in Cologne, Germany.