
Discover how Semrush combines ai-powered insights across seo, local, content, social, advertising, and traffic tools to boost rankings, track competitors, and grow your business.
Sign up for SEMrush and start a 14-day free trial of SEO Pro to access all tools, set up your account, verify via email, and begin the course.
Navigate the semrush dashboard and main menu to explore toolkits like the seo toolkit, ai traffic and market, local content, and social ads, while managing your profile, subscription, and language.
Explore the Semrush SEO toolkit to create an SEO project, perform keyword research, run a site audit, and uncover opportunities to optimize ranking and traffic.
Identify high-value yoga keywords with the keyword magic tool, emphasizing transactional intent and terms like yoga classes near me in Miami. Filter by volume and difficulty to guide content ideas.
Learn to use keyword research and the keyword magic tool to generate content ideas from questions, volume, and intent. Adapt content for blog, video, and social to rank on Google.
Learn to set up SEMrush position tracking for up to 100 keywords, monitor rankings on Google and Bing, and receive daily or weekly email reports for local and global campaigns.
Use SEMrush to perform a site audit, set crawl scope for your website, diagnose errors and warnings, and fix top issues to improve your site health and rankings.
Analyze your backlinks and competitors' links with Semrush's backlink analytics to uncover high-quality opportunities, recover lost links, and launch outreach for stronger seo and higher rankings.
Explore the SEMrush content toolkit to plan content strategically, discover gaps and hot and seasonal topics, write seo-optimized posts with real-time recommendations, and audit your existing content for higher visibility.
Find high-demand topics and content gaps using SEMrush's content toolkit and topic finder, then generate AI-written articles optimized for search volume, difficulty, and informational, commercial, and transactional intents.
Use SEMrush to generate an AI-written, SEO-friendly blog post from trending topics and keywords. Optimize with SEO booster, create headings and meta description, and publish to WordPress.
Audit existing content with the content optimizer to enter audience location and target keywords, paste your article, and receive real-time SEO improvement tips to rank higher on search engines.
Learn to create an SEO content brief in SEMrush by entering a keyword, analyzing competitors, building an article structure, selecting keywords, and generating meta and content.
Analyze the traffic and market toolkit to identify top traffic sources and benchmark competitors. Discover market gaps and positioning opportunities to outperform rivals using data over guesswork.
Analyze your website and competitors with SEMrush's traffic and market toolkit, comparing visits, engagement, and top sources to uncover opportunities and optimize traffic.
Analyze traffic distribution and AI traffic sources like ChatGPT, perplexity, Gemini copilot, and grok. Learn to interpret competitor data for Tesla, Ford, and Jeep to optimize referrals and organic search.
Add competitors to EyeOn toolkit to gain a bird's-eye view of market threats, partnerships, and custom market insights, including ads, blog posts, pages, and social media.
Master the Semrush social toolkit to plan, post, analyze, and batch-create content across platforms from one dashboard, connecting accounts and scheduling in advance for consistent engagement.
Learn to plan, create, and schedule social posts with SEMrush social poster, using AI-generated copy, images, hashtags, and scripted videos via a content calendar across connected profiles.
Learn to generate unlimited social media content ideas by integrating YouTube channels, websites, RSS feeds, and blogs, then use AI to create images and schedule posts for Instagram.
Monitor brand mentions and competitive dynamics with the Social Tracker in SEMrush; track own and competitor profiles across platforms, analyze followers, posts, engagement, hashtags, and export reports.
Analyze social content insights to get an x-ray view of performance, identify top posts, and replicate successful topics and tags to drive engagement.
Track performance with social analytics by viewing integrated insights across Facebook and Instagram, analyze post reach and engagement, and identify audience location, gender, and age to post at peak times.
Learn to use AI within the social content tool to create a business brief, define audience, and tailor topics. Generate Instagram-ready post ideas, apply hashtags, and schedule posts for publishing.
Explore the SEMrush AI SEO toolkit to see how AI platforms feature your brand, monitor sentiment and market share, and inform content and marketing strategy.
Explore brand performance through ai tools, analyzing market position, share of voice, and sentiment while identifying strategic opportunities to expand multilingual, beginner-friendly content and optimize course updates.
Explore how to boost your brand's visibility and perception on AI-powered search tools, analyze share voice, sentiment, and customer questions to drive course discovery.
Explore SEMrush's AI visibility feature to analyze brand mentions across AI tools like ChatGPT and Google AI, track prompts, and optimize mentions for domains such as ford.com.
Create a comprehensive AI analytics and insights report in SEMrush to measure your brand's eye visibility, market share, sentiment, and competitive landscape, then export a PDF or share a dashboard.
Explore the semrush local seo toolkit to optimize your google business profile, track views and ratings, and list across directories with one click while generating ai drafted replies to reviews.
Connect your Google business profile to Semrush to audit and optimize local listings, verify accurate name, address, and phone, and schedule posts to boost maps and search visibility.
Manage local listings and keep business details accurate across directories with one-click distribution. Track map rankings, compare competitors, and automate review responses with AI.
Analyze ads with SEMrush to plan campaigns using data not guesswork, learn from competitors' keywords and top ads, and optimize with data-driven insights for better ROI.
Explore SEMrush's ad toolkit to launch and optimize paid campaigns with AI assisted ad launch. Utilize advertising research, PPC keyword tools, and Google Ads integration for campaign setup.
Explore advertising research to uncover competitors' strategy, budgets, keywords, and ad copy, then apply insights to optimize your own campaigns.
Explore ad history and PLA tools to analyze keywords, competition, and product listing ads, optimizing Google Shopping campaigns with PPC planning and keyword insights.
Review SEO audits, keyword discovery, and content gaps with SEMrush, and apply AI-powered content creation and scheduling for blogs, social, and ads, with lifetime access to toolkits.
Want to grow your website traffic, rank on Google, and run smarter digital marketing campaigns — even if you’re just starting out?
This Semrush course is your beginner-friendly, step-by-step guide to mastering the most powerful digital marketing platform available today.
Whether you’re a business owner, freelancer, content creator, or aspiring marketer, you’ll learn how to use Semrush to drive real results — no fluff, no jargon, and no experience required.
What you’ll be able to do by the end of this course:
Rank higher on Google using Semrush’s complete SEO Toolkit
Find profitable keywords and track your website’s rankings
Analyze any competitor’s traffic strategy in seconds
Create SEO-optimized blog posts using AI content tools
Fix site issues with a full SEO audit — no technical skills required
Schedule and analyze social media content across platforms
Monitor brand mentions and understand what content performs best
Discover high-performing topic ideas and fill content gaps
Build high-ROI Google Ads campaigns using real competitor data
Outsmart your competition with real-time market and visibility insights
Who is this course for?
This course is perfect for:
Entrepreneurs and small business owners looking to increase online visibility
Freelancers and consultants who want to deliver stronger SEO results to clients
Marketing teams seeking to unify SEO, content, and paid strategy in one place
Bloggers, content creators, and YouTubers who want to grow their audience
Anyone curious about Semrush who wants to use it effectively and confidently
No technical background needed. Every step is explained clearly, with real-world examples and guided walkthroughs.
What’s included in the course:
Lifetime access to clear, practical video lessons
Real-world examples from local businesses, e-commerce, and personal brands
Downloadable checklists, keyword templates, and audit guides
Hands-on projects you can apply immediately
Proven workflows for SEO, content creation, and paid marketing
Expert guidance from an instructor with over 1 million students
Ready to take action?
You could keep guessing why your website isn’t growing — or you could learn how to use the same tools top marketers rely on every day.
Enroll now and learn how to use Semrush to grow your traffic, improve SEO, create content that ranks, and run ads that convert.