Creating & Hosting Profitable Seminars, Events And Workshops
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Creating & Hosting Profitable Seminars, Events And Workshops

How to attract people to your conferences and events that sell out generating huge profits
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9 students enrolled
Created by Lisa Newton
Last updated 4/2017
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know and apply the 7 key elements needed to run a highly successful and profitable event
  • Know how to get your IDEAL customer in the room
  • Effectively price your event at the right level
  • Ensure your event is profitable BEFORE a single person walks through the door
  • Structure your seminar content so it delivers incredible value, but also has maximum sales impact
  • Craft the right back end offer to DRASTICALLY INCREASE your event revenue and 'spend per head' - without it becoming a 'pitch-fest'
  • Apply sponsorship as a revenue creation strategy and have companies beating a path to your door to sponsor YOUR events
  • Potentially make tens of thousands of pounds in sales from TINY events with less than 10 people in the room
  • Marketing strategies
View Curriculum
Requirements
  • Have an idea for an event that you'd like to run in the next 3-4 months
Description

Are you a coach or consultant or someone with a lot of knowledge and epxertise, but you are finding that you are selling your time for money? Would it be useful for you to be able to run seminars, workshops, conferences, group coaching calls or events whereby a lot of people are in the room, and they're all paying you for your time at once? As an income stream, running live seminars and workshops can add 5 or 6 figures to your bottom line - depending on how many events you wish to run per year. There is an art to getting 'bums on seats' and if you just miss one of the six vital pieces of the jigsaw, then you could find that you may break even at best, or end up losing a lot of time and money at worse.

This course is for those who want to know know to create and host profitable seminars, events and workshops - quickly and easily. This course will teach you how to attract hundreds of people to your conferences and events that sell out and generate huge profits for you. Do not be alarmed at the numbers! You may find that you just need a select group of 10 or so people that can generate you the big sums, but events are one way to filter them out and for them to find you.

We cover all your fears. But we don't cover 'public speaking' ... you'll have to take another course to conquer that fear. But if you are scared of running an event and have noone turn up - we cover that. If you are worried about the marketing budget and not having enough to fill the room - we cover that. And if you are even stuck as to where to have your event... don't worry...we cover that too.

Your course tutor has ran various event to varying degrees of success over the years. After only breaking even, and having several events that had to be cancelled due to disappointing numbers, and losing money on events that were marketed but didn't generate the results, she decided to investigate the strategy and to break down the formula as to what makes a seminar a sell-out success and what causes others to be a flop. Having worked on the techniques, tweaking an applying the strategy she now regularly runs her widely popular 'How to write a book in two weeks' seminar and the course of the same title is available on Udemy (should you not be able to make it to London!)

The only downside of live events is that not all of your audience can make it in person but then there is another strategy for them, and thats the live webinar, as well as the option to live-stream the event and for them to pay to attend... but all of these things... are covered in depth, on the course. All of questions are answered, and there won't be much that you don't know, or how to do, by the end!

Please allow approx 3-4 hours to complete this course.

Who is the target audience?
  • Coaches and consultants who are currently selling their time for money and want to generate an additional revenue stream
  • Those already running their own seminars and workshops but want to get more bums on seats
  • Those running "successful" events, but want to do more than just break even
  • Those who have a keen interest in running their own live events, but don't have the budget to spend on advertising and are concerned about the financial risks
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Curriculum For This Course
24 Lectures
04:28:20
+
Introduction to the course and your tutor
4 Lectures 47:49

The Free Information Age
17:06

Business Coaching - Taster session
05:00

Purpose
10:48
+
Promotion
3 Lectures 33:23
The Sales Process Begins
17:33

Promote
07:21

People
08:29
+
Planning
8 Lectures 01:33:09
Planning - Vague Idea
13:14

Goals
18:00

Your Irresistable Offer
16:56

Eventbrite Page & Social Media Sharing
13:39

Stage 2 of the Plan - weeks 4 to 6
07:26

Stage 3 of the Plan
06:21

Stage 4
01:42

Stage 5
15:51
+
The Event Programme
4 Lectures 48:30
Program Content
14:16

Content that Changes
13:05

Program Format - Beginning and Middle
10:17

Program Format - The End
10:52
+
Profitability
2 Lectures 32:04
Profit
14:35

Discovery Day Strategy
17:29
+
Processes
2 Lectures 10:31
Processes
04:31

Preparation
06:00
+
Conclusion and Next Steps
1 Lecture 02:54
Conclusion
02:54
About the Instructor
Lisa Newton
4.0 Average rating
300 Reviews
4,049 Students
95 Courses
Entrepreneur & Serial Author

Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).

Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.

Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.

Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.

In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.