How Entrepreneurs Turn Old Ideas Into New Possibililities

Radical Repurposing to turn your books, blogs, workshops and videos into automated, digital, passive income programs.
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  • Lectures 48
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description


Student Review

With concise, easy-to-follow steps, Akilah does a masterful job of explaining the process of preparing content for online delivery and expertly clarifies key issues in automating the process of content delivery for an online audience. This course is invaluable for anyone who wants to create successful information products in an online format. If you need an easy-to-follow guide for creating an automated, online information series you will find this course to be very helpful. - Tricia Francis Morgan


This system turns any idea of yours that can be broken down into steps, into a digital, automated, subscription-based program that you can create, upload, arrange, sell, and make money.

If you've ever:

  • written a book or ebook
  • taught a workshop
  • posted a video series on YouTube
  • created your own product
  • shared any "how to" skills on your blog

...or if you happen to be good at something at a level where you think you could probably teach it in a step-by-step format, my "Idea Selling System" may offer you a way to make money sharing your best ideas.

Turn your inspirational book or ebook into a subscription-based coaching series. Or you could turn your wellness workshop idea into an online-based series that's delivered to your clients' inboxes on the dates and times you schedule them to go out.

Your client is billed on whatever payment interval you set up and outlined on your product website (which I'll show you how to create), and the money goes directly to your Paypal or bank account.

Your idea-turned-automated-product now become what's known in the digital entrepreneur's scene as an “Evergreen," which is a product you make once and sell repeatedly without exchanging your time for money with each sale.

You make it, launch it, sell it. Then you water it on occasion by marketing, networking with others whose audiences might be part of your ideal target market, and you keep selling your existing product.

And this is a system you can duplicate and use for ANY of your ideas, existing or new ones. Once you know the system, you can apply it to

  • your books
  • your coaching programs
  • your workshops
  • your blog posts
  • your photography knowledge
  • any knowledge you can explain in increments
  • anything you can teach in a step-by-step format.

You don't need to have technical experience (coding, design, etc.) to do well with this course. If you've ever used Wordpress (or if you're willing to use Wordpress), and you want to sell your ideas in a step-by-step email process, you have all the prerequisites to take this course. Enroll today and get started turning your old ideas into new income!

What are the requirements?

  • A Wordpress Blog

What am I going to get from this course?

  • Learn and implement a minimalist approach to teaching what you already know
  • Explore a process you can use to create re-sellable, digital versions of your live (in-person) work
  • Follow simple steps in a detailed manual for creating and delivering an automated, online subscription-based program
  • Re-use this same system to turn your books, blog posts, YouTube videos, or on-paper ideas into automated programs that sell while you sleep
  • Offer your best ideas in a bite-sized content format that makes it easy for virtually anyone interested in your topic to learn what you're teaching

Who is the target audience?

  • Writers
  • Creative Entrepreneurs
  • High-level Hobbyists
  • Life Coaches
  • Bloggers
  • Fitness Instructors
  • Graphic Designers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.



A brief welcome and an overview of what you'll learn during each lecture.


An overview of your instructor's experiences in content creation and marketing.


The intention in this lecture is to convey the importance of using the Radical Repurposing Manual in addition to completing this course. The Manual is designed to allow you to slow down where you need to, skip what you can, and backtrack to cover your bases.


Though it's easy to wrap our minds around repurposing tangible household items, it's a lot tougher for most people to fathom repurposing intangible things like words or ideas or even philosophies. This lecture will help explain Radical Repurposing as a mindset and a process for success.

Section 2: Your Idea Selling System Options

This lecture provides an overview of the system you will learn, and introduces the Wordpress (WP) plugin that may work as a great add-on to this system.


A brief note about my use of the terms "series" and "product" throughout the course.


In this course, I'll define "Series" then walk you through the process from the front end.

Section 3: Setting Up Your Core System

In this lecture, we'll explore what to create for your first system. We'll use the 5 Clarity Questions to help you define your offer.


This lecture will give you tips on creating a program name. You'll get examples of descriptive program names to get your creative process flowing.


This lecture give you some key tips for registering a domain for your series.


This lecture will walk you through your strategy for choosing an automated email delivery service. You will also get a list of the top email autoresponders, and a template for your welcome email.


This lecture will show you how to use create and utilize WICI (While I Create It) emails as convenient placeholders while you finalize your content.

Section 4: Collecting Your Money & Managing Your Content

This lecture will show you how to use a Internet payment websites (such as Paypal and 1shoppingcart) to create your Buy Now or Subscribe Here buttons.


This lecture emphasizes the importance of a good web host, including a wiki link on how to choose the best one.

Section 5: Communicating Your Message

This lecture will help you choose the words that best convey the value of your program. You'll use an easy-to-follow format to craft your marketing copy.


This lecture will give you more help with crafting your marketing copy, including a recommended read for some plug-ins that may further simplify the writing process.


Use these two clarity questions to help decide how to further refine your marketing copy to grab your reader's attention.


This lecture will explain the significance of and process for creating the "Thank You" page, including identifying a common naming convention mistake and how to avoid it.


This lecture will walk you through the 3 most important inclusions on your "Thank You" page.


This lecture details the third "Thank You" page inclusion—bonuses you offered as incentives to buy your program, plus the one thing NOT to include on this page.

Section 6: Creating Your AwesomeSauce

This lecture will provide insights and examples on organizing the contents of your series into bit-sized content for incremental, digital delivery.


This lecture will tell you exactly what to do after you complete your first lesson. This step will serve as the catalyst for your automated process, so we'll be covering this process in detail.

2 pages

In this lecture, you'll learn exactly what to do to upload your content for the automated delivery system to your customers.

I made this lesson a pdf so you can go through this part in a Checklist format. I found it easier to emphasize the solutions for the points where people tend to get stuck by writing it out in detail.

Section 7: Selling Your Series

This lecture serves as an introduction for the 6 ideas for marketing your series that we will explore in detail during the next 6 lectures.


In this lecture, I offer you ideas on how to use your blog to sell your series.


In this lecture, I offer you ideas on how to enlist your colleagues and community in helping you enhance your series.


In this lecture, I offer you ideas on how to use your postcards to sell create dialogue around your series.


In this lecture, I offer you ideas on how to use initiate, seek out, and participate in dialogue around your series.


In this lecture, I offer you ideas on how to use short ebooks to bring your potential customers into your sales funnel, so you can sell your series.


In this lecture, I offer you ideas on how to use your YouTube channel to sell your series.

Section 8: The Wordpress PlugIn Option

This lecture will give you the overview of the "restaurant" selling system I mentioned earlier in the course. It's a Wordpress plugin that I think might be a great complement to your existing blog or site. I’m not going to do a step-by-step on how to use it, but I will tell you exactly where to get that step-by-step information for free.

A Link to the Free YouTube Tutorial Series on the Plugin
Section 9: Wrapping Up
2 pages

This lecture offers a detailed explanation of the number 1 reason this format I’ll teach you works so well.


The one thing I ask of you, if you received value from me in this course.


Here's an opportunity to request more related content. In other words, tell me what would you like to learn next.

Gratitude & Connection
Section 10: BONUS VIDEOS (Added Nov 10, 2014)

This short video will give you an overview of the simple steps to turning your book or ebook into an evergreen download.


This short video will give you an overview of the simple steps to turning your existing workshop (or your workshop idea) into an evergreen download.


This short video will give you an overview of the simple steps to turning your existing blog posts into an evergreen download.


This short video will give you an overview of the simple steps to turning your process for creating bath and body products into an evergreen download.

Section 11: All About Repurposing Books - For Authors Only

Get a quick overview of what you'll learn inside the Authors Only section.


Watch this lecture to learn the 3 primary reasons to look at your book from a fresh perspective.


Learn how to recognize the main points of your book and add action steps to those points.


Watch this lecture to gain insights on how to repurpose your fictional books.


Watch this lecture for guidance on creating action steps (aka calls-to-action) from your book's main points.


Learn a simple process for creating an ebook using material you've already created or participated in. Plus there's a special announcement about an upcoming course designed to dive deep into the ebook from existing content process.

Section 12: Tips for securing and professionalizing your products

This lecture offers a simple solution for discouraging customers from sharing your files.


Watch this lecture to learn the five must-haves for a bio that sells.

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Instructor Biography

Akilah S. Richards, Idea Monetizing. Professional Writing. Spiritual Self-Care

Use your uniqueness to live well, earn more, and embrace radical self-expression!

Akilah is a location-independent digital entrepreneur who using writing, public speaking, and digital courses to help people use their skills and creativity to untether themselves from inauthentic, soul-saddening living. She and her family are digital nomads who have learned how to use creativity and business savvy to live the untethered, school-free, learning-focused lives they've long desired.

Akilah is a multiple bestselling author on Amazon, an international personal development speaker, and a freelance digital content writer. Her areas of expertise include: Self-directed Education, Professional Writing and Blogging, Self-Publishing, Spiritual Self-Care, and Intersectional Feminism. Her work has led her to enjoy features in Essence, Clutch, and Real Simple magazines, and online at TinyBuddha, MSNBC's Today Moms, RollingOut, CNN, Everyday Feminism, and xoJane.

Join Akilah's courses to start designing the life you've been craving!

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