Artist’s Guide to Promoting & Selling Your Art Online
4.4 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,102 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Artist’s Guide to Promoting & Selling Your Art Online to your Wishlist.

Add to Wishlist

Artist’s Guide to Promoting & Selling Your Art Online

A comprehensive guide to selling your work online. Perfect for professionals, hobbyists, and everyone in between.
4.4 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,102 students enrolled
Created by Jason Allen
Last updated 9/2017
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 2 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Sell their own art work, projects, crafts, and designs online
  • Accept all major credit cards from anyone interested in their work
  • Setup a website that has the ability to accept payments, recurring payments, or subscriptions.
View Curriculum
  • Students will be asked to setup a Paypal account, or a Square account during this class. They do not need one before hand. (This process is free)

In this comprehensive class we will learn the ins and outs of selling your art, craft, design, or specialty online with maximum profits to you.

  • We will explore a variety of sales platforms and see how we can use them for our work. Each system has a series of benefits and drawbacks (most importantly, price.) Our way will ensure we get the most money possible into our account.
  • We will utilize some free (open source) software for putting together our complete e-commerce system in an intuitive, non-technically focused way.
  • We will walk through how to figure out your shipping costs, taxes, commission fees, and many other factors.
  • We will walk through the process of setting up downloadable items (digital products), like images, audio, and PDF files.
  • We will spend a good deal of time reviewing pricing. We will walk through how some people calculate the cost of their work, and I'll show you my formula for figuring out what I charge quickly and easily.

Also included in this class is a huge 70% discount on my full Wordpress class.


Included completely inside this class is my complete "Setting up an E-Commerce Site" class!

Essentially TWO complete courses for nearly free!

Who is the target audience?
  • Amateur artists, professional artists, hobbyists, or anyone with something to sell
  • Anyone with a website looking to incorporate credit card payments
  • Anyone without a website looking to accept payments via email or in person from credit cards (in a way that ensures they get paid their full worth!)
Compare to Other Art Marketing Courses
Curriculum For This Course
34 Lectures
Overview & Proof
2 Lectures 11:08

An outline of the class, and some tips on how best to use this class.

Preview 07:26

Some snapshots of my sales reports, so you can see that it works.

Preview 03:42
4 Lectures 17:37

An overview of how (and why) we work out this calculation. My way isn't for everyone, but it will give you a clear idea of one approach.

Preview 02:29

There are two main factors we will consider here: Cost of materials, and cost of labor. Labor can be tricky for an artist to figure out!

How to Decide What Your Item is Worth

Once we have our labor costs and our material cost, we need to figure out what to sell our item for. I've got a formula I use, and in this video I'll walk you through it.

The Formula: How to Decide What Your Item Will Sell For

As with all things, a good amount of trial-and-error should be expected when finding the "sweet spot" for the price.

Trial And Error
Accepting Credit Cards Online
8 Lectures 34:15

When taking credit cards, we have a few options. Some cost a few dollars up front, and others take a percentage of each sale. Most do both.

Preview 04:46

Paypal is the most common way of getting started selling work online, quick.


Square is quickly becoming an alternative to Paypal, and has some features worth checking out.


Taxes! No one likes them, and doing them wrong can scare people away from even starting to sell online. Its much easier than you think to get it all setup correctly.

Preview 04:15

Here is a link to a great site about everything you need to know about taxes for your area.

Tax Calculator Website

A lot of things can go wrong with credit card transactions. The key is to make sure you are not at fault for anything, and making sure you are protected. In this video I'll tell you how to do that, and walk you through a recent encouter I had with someone using stolen credit cards.

Liabilities (Fraud)

This is totally optional: Setting up a few extra email addresses can simplify your life when dealing with online sales.

Email Address

Pro Tips! In this section I'll show you recurring payments, subscription payments, and a few other tricks.

Paypal Tricks and Tips
E-Commerce Platforms
9 Lectures 55:10

We have a lot of options for platforms. In this video I'll tell you about a few, the benefits and drawbacks of them, and my preferred option.

Preview 06:18

The most cost effective solution, and the one that I use, is to install some free software into your own website. This will get you up and running without paying anyone else.

Using Wordpress on Your Own Website

Wordpress can be a rabbit-hole that goes pretty deep. If you want to learn more about how Wordpress works, and setting up your own site, read on.

More About Wordpress
1 page

In this video, we will walk step-by-step through setting up an e-commerce platform using Wordpress.

Setting up E-Commerce in Wordpress, Part 1

In this video, we will walk step-by-step through setting up an e-commerce platform using Wordpress.

Setting up E-Commerce in Wordpress, Part 2

In this video, we will walk step-by-step through setting up an e-commerce platform using Wordpress.

Setting up E-Commerce in Wordpress, Part 3

In case you need more Wordpress help, here is a giant coupon to get my full Wordpress class for more than 70% off!

Are You Sure You Don't Want More Wordpress Help?
1 page

Marketplace websites let you sale your stuff in their shop, just like any commission-based gallery. Here are a few thoughts on that, and what to look for.

Preview 02:48 is a popular marketplace website, but if you sell your work there, be sure you are charging the right price. This is where SaleCalc comes in.

Etsy &
4 Lectures 11:58

I hate dealing with shipping! But sometimes you don't have a choice, so here are some tips to get you moving forward.

Preview 02:59

It is really important that you are charging accurately for shipping. Here is how to figure out the price, and keep it accurate over time..

Calculating Shipping Costs

Should you charge a handling cost? What does that even mean?

Handling Costs?

Finding a system to deal with shipping can save you a lot of mental energy. Here is my system.

Preview 02:01
Digital Distribution
2 Lectures 06:46

Should you sell downloadable items? Can you? What does that even mean? In this video some do's and don'ts.

Preview 02:29

In my mind, there are 2 advantages and 1 disadvantage of digital items. In this video I'll lay out all three and let you decide if you should consider it.

Benefits & Drawbacks
5 Lectures 06:36

A little reminder of some key concepts and terms.

Some Recap

A few extra goodies!

BONUS! Extra Stuff for You to Take With You!
1 page

That's all folks! Hope you had fun, and that you start making some money!

Thanks & Bye!

There is so much more to learn!

Bonus Lecture: Discount Offers & Mailing List

It is becoming popular for people to let others "subscribe" to their work, and charge them every month or year for a set amount of work. This video shows how to set that up. 

Bonus: Recurring Payments
About the Instructor
Jason Allen
4.6 Average rating
6,771 Reviews
39,025 Students
65 Courses
Ph.D / Ableton Certified Trainer

J. Anthony Allen has worn the hats of composer, producer, songwriter, engineer, sound designer, DJ, remix artist, multi-media artist, performer, inventor, and entrepreneur. Allen is a versatile creator whose diverse project experience ranges from works written for the Minnesota Orchestra to pieces developed for film, TV, and radio. An innovator in the field of electronic performance, Allen performs on a set of “glove” controllers, which he has designed, built, and programmed by himself. When he’s not working as a solo artist, Allen is a serial collaborator. His primary collaborative vehicle is the group Ballet Mech, for which Allen is one of three producers.

J. Anthony Allen teaches at the University of St. Thomas in St. Paul, MN., and is an Ableton Live Certified Trainer. He is a co-founder and owner of Slam Academy, a multimedia educational space in downtown Minneapolis. Recently, Allen founded Hackademica – an innovative net-label for new music.

J. has a PhD in music composition, 2 Master’s degrees in music composition and electronic music, and a bachelors degree in guitar performance. Through his academic travels, Dr. Allen has received numerous awards along the way.

If you run into him on the street, he prefers to be addressed as J. (as in, Jay.)