Artist’s Guide to Promoting & Selling Your Art Online

A comprehensive guide to selling your work online. Perfect for professionals, hobbyists, and everyone in between.
4.3 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,044 students enrolled
25% off
Take This Course
  • Lectures 34
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 1/2015 English

Course Description

In this comprehensive class we will learn the ins and outs of selling your art, craft, design, or specialty online with maximum profits to you.

  • We will explore a variety of sales platforms and see how we can use them for our work. Each system has a series of benefits and drawbacks (most importantly, price.) Our way will ensure we get the most money possible into our account.
  • We will utilize some free (open source) software for putting together our complete e-commerce system in an intuitive, non-technically focused way.
  • We will walk through how to figure out your shipping costs, taxes, commission fees, and many other factors.
  • We will walk through the process of setting up downloadable items (digital products), like images, audio, and PDF files.
  • We will spend a good deal of time reviewing pricing. We will walk through how some people calculate the cost of their work, and I'll show you my formula for figuring out what I charge quickly and easily.

Also included in this class is a huge 70% discount on my full Wordpress class.


Included completely inside this class is my complete "Setting up an E-Commerce Site" class!

Essentially TWO complete courses for nearly free!

What are the requirements?

  • Students will be asked to setup a Paypal account, or a Square account during this class. They do not need one before hand. (This process is free)

What am I going to get from this course?

  • Sell their own art work, projects, crafts, and designs online
  • Accept all major credit cards from anyone interested in their work
  • Setup a website that has the ability to accept payments, recurring payments, or subscriptions.

Who is the target audience?

  • Amateur artists, professional artists, hobbyists, or anyone with something to sell
  • Anyone with a website looking to incorporate credit card payments
  • Anyone without a website looking to accept payments via email or in person from credit cards (in a way that ensures they get paid their full worth!)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Overview & Proof

An outline of the class, and some tips on how best to use this class.


Some snapshots of my sales reports, so you can see that it works.

Section 2: Pricing

An overview of how (and why) we work out this calculation. My way isn't for everyone, but it will give you a clear idea of one approach.


There are two main factors we will consider here: Cost of materials, and cost of labor. Labor can be tricky for an artist to figure out!


Once we have our labor costs and our material cost, we need to figure out what to sell our item for. I've got a formula I use, and in this video I'll walk you through it.


As with all things, a good amount of trial-and-error should be expected when finding the "sweet spot" for the price.

Section 3: Accepting Credit Cards Online

When taking credit cards, we have a few options. Some cost a few dollars up front, and others take a percentage of each sale. Most do both.


Paypal is the most common way of getting started selling work online, quick.


Square is quickly becoming an alternative to Paypal, and has some features worth checking out.


Taxes! No one likes them, and doing them wrong can scare people away from even starting to sell online. Its much easier than you think to get it all setup correctly.


Here is a link to a great site about everything you need to know about taxes for your area.


A lot of things can go wrong with credit card transactions. The key is to make sure you are not at fault for anything, and making sure you are protected. In this video I'll tell you how to do that, and walk you through a recent encouter I had with someone using stolen credit cards.


This is totally optional: Setting up a few extra email addresses can simplify your life when dealing with online sales.


Pro Tips! In this section I'll show you recurring payments, subscription payments, and a few other tricks.

Section 4: E-Commerce Platforms

We have a lot of options for platforms. In this video I'll tell you about a few, the benefits and drawbacks of them, and my preferred option.


The most cost effective solution, and the one that I use, is to install some free software into your own website. This will get you up and running without paying anyone else.

1 page

Wordpress can be a rabbit-hole that goes pretty deep. If you want to learn more about how Wordpress works, and setting up your own site, read on.


In this video, we will walk step-by-step through setting up an e-commerce platform using Wordpress.


In this video, we will walk step-by-step through setting up an e-commerce platform using Wordpress.


In this video, we will walk step-by-step through setting up an e-commerce platform using Wordpress.

1 page

In case you need more Wordpress help, here is a giant coupon to get my full Wordpress class for more than 70% off!


Marketplace websites let you sale your stuff in their shop, just like any commission-based gallery. Here are a few thoughts on that, and what to look for.

04:29 is a popular marketplace website, but if you sell your work there, be sure you are charging the right price. This is where SaleCalc comes in.

Section 5: Shipping

I hate dealing with shipping! But sometimes you don't have a choice, so here are some tips to get you moving forward.


It is really important that you are charging accurately for shipping. Here is how to figure out the price, and keep it accurate over time..


Should you charge a handling cost? What does that even mean?


Finding a system to deal with shipping can save you a lot of mental energy. Here is my system.

Section 6: Digital Distribution

Should you sell downloadable items? Can you? What does that even mean? In this video some do's and don'ts.


In my mind, there are 2 advantages and 1 disadvantage of digital items. In this video I'll lay out all three and let you decide if you should consider it.

Section 7: Wrap-Up

A little reminder of some key concepts and terms.

1 page

A few extra goodies!


That's all folks! Hope you had fun, and that you start making some money!


There is so much more to learn!


It is becoming popular for people to let others "subscribe" to their work, and charge them every month or year for a set amount of work. This video shows how to set that up. 

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Jason Allen, Ph.D / Ableton Certified Trainer

J. Anthony Allen has worn the hats of composer, producer, songwriter, engineer, sound designer, DJ, remix artist, multi-media artist, performer, inventor, and entrepreneur. Allen is a versatile creator whose diverse project experience ranges from works written for the Minnesota Orchestra to pieces developed for film, TV, and radio. An innovator in the field of electronic performance, Allen performs on a set of “glove” controllers, which he has designed, built, and programmed by himself. When he’s not working as a solo artist, Allen is a serial collaborator. His primary collaborative vehicle is the group Ballet Mech, for which Allen is one of three producers.

J. Anthony Allen teaches at the University of St. Thomas in St. Paul, MN., and is an Ableton Live Certified Trainer. He is a co-founder and owner of Slam Academy, a multimedia educational space in downtown Minneapolis. Recently, Allen founded Hackademica – an innovative net-label for new music.

J. has a PhD in music composition, 2 Master’s degrees in music composition and electronic music, and a bachelors degree in guitar performance. Through his academic travels, Dr. Allen has received numerous awards along the way.

If you run into him on the street, he prefers to be addressed as J. (as in, Jay.)

Ready to start learning?
Take This Course