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Selling Your Art Online - Intro Class

A comprehensive guide to selling your work online. Perfect for professionals, hobbyists, and everyone in between.
4.0 (1 rating)
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627 students enrolled
Created by Jason Allen
Last updated 4/2016
English
$15 $20 25% off
30-Day Money-Back Guarantee
Includes:
  • 34 mins on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

In this comprehensive class we will learn the ins and outs of selling your art, craft, design, or specialty online with maximum profits to you.

  • We will explore a variety of sales platforms and see how we can use them for our work. Each system has a series of benefits and drawbacks (most importantly, price.) Our way will ensure we get the most money possible into our account.
  • We will utilize some free (open source) software for putting together our complete e-commerce system in an intuitive, non-technically focused way.
  • We will walk through how to figure out your shipping costs, taxes, commission fees, and many other factors.
  • We will walk through the process of setting up downloadable items (digital products), like images, audio, and PDF files.
  • We will spend a good deal of time reviewing pricing. We will walk through how some people calculate the cost of their work, and I'll show you my formula for figuring out what I charge quickly and easily.

BONUS:
Also included in this class is a huge 70% discount on my full Wordpress class.

BONUS BONUS:

Included completely inside this class is my complete "Setting up an E-Commerce Site" class!

Essentially TWO complete courses for nearly free!

Dr. Jason Allen is an Ableton Certified Trainer, and a PhD in Music Composition and master of Electronic Sounds. His music has been heard internationally in film, radio, video games, and industrial sound, as well as the concert hall and theater. His 2015 album, Aniscorcia, reaching the CMJ Top200 Charts and radio broadcasts nationwide. In 2014 he was named a semi-finalist for the Grammy Music Educator Award.

He currently as an adjunct professor of composition at the University of St. Thomas, and the CEO of Slam Academy in Minneapolis.

Praise for classes by Dr. Jason Allen:

  • "Without a doubt the best explanation and east of use that one can get. It leaves you enough room to go explore. The classes go by quick, so you can be on your way at being proficient. What are you wait for!"

  • "Amazing - Seriously Loved It! I took all his courses and have to say I'm so happy! Learnt loads! Jason is an awesome teacher!"

  • "I have never had any formal training in music at all. Trying to learn all the notes and how everything translated was a serious challenge. After going through this class, Dr. J has totally brought down the barriers. The content was very useful and was easy to grasp for me."

  • "I like these courses because you can get up and running quickly without having to spend hours of time wading through TMI (too much information!). Jason hits the high points but shows you what you need to know. Thanks!"

  • "I've watched many other videos on scales and chords before, however, this one has been the best. I now understand minor scales and chords and even how to analyze songs. It really gave me the confidence to start producing music because I feel like I have some structure and guidelines to follow. AWESOME!"

  • "Clear and Informative - Jason has a clear uncluttered style (with the important dashes of humor) of presentation that is focused on the important key aspects of this course. Recommended for those starting out!"

  • "Dr. Allen does it again with his music theory series. This course really opened up everything I learned from the 1st section, and now I understand more about the composition side of things for music. I highly highly recommend this course to anyone!!! Really opened my eyes to many things I wasn't aware of."

  • "The Best Teacher Ever, who makes you understand the ins & outs of Music Theory by all means without giving what you don't want to know."


Who is the target audience?
  • Amateur artists, professional artists, hobbyists, or anyone with something to sell
  • Anyone with a website looking to incorporate credit card payments
  • Anyone without a website looking to accept payments via email or in person from credit cards (in a way that ensures they get paid their full worth!)
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What Will I Learn?
Sell their own art work, projects, crafts, and designs online
Accept all major credit cards from anyone interested in their work
Setup a website that has the ability to accept payments, recurring payments, or subscriptions.
View Curriculum
Requirements
  • Students will be asked to setup a Paypal account, or a Square account during this class. They do not need one before hand. (This process is free)
Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 35:01
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Overview & Proof
2 Lectures 11:08
An outline of the class, and some tips on how best to use this class.
Preview 07:26

Some snapshots of my sales reports, so you can see that it works.

Preview 03:42
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Pricing
4 Lectures 17:37
An overview of how (and why) we work out this calculation. My way isn't for everyone, but it will give you a clear idea of one approach.
Preview 02:29

There are two main factors we will consider here: Cost of materials, and cost of labor. Labor can be tricky for an artist to figure out!
Preview 08:32

Once we have our labor costs and our material cost, we need to figure out what to sell our item for. I've got a formula I use, and in this video I'll walk you through it.
The Formula: How to Decide What Your Item Will Sell For
05:11

As with all things, a good amount of trial-and-error should be expected when finding the "sweet spot" for the price.
Trial and Error
01:25
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Accepting Credit Cards Online
3 Lectures 05:17
When taking credit cards, we have a few options. Some cost a few dollars up front, and others take a percentage of each sale. Most do both.
Credit Cards Overview
04:46

We've only scratched the surface!

Selling Your Art Online: My $10,000/Month Tricks
1 page

There is so much more to learn!

Bonus Lecture: Discount Offers & Mailing List
00:31
About the Instructor
4.5 Average rating
3,548 Reviews
26,089 Students
53 Courses
Ph.D / Ableton Certified Trainer

J. Anthony Allen has worn the hats of composer, producer, songwriter, engineer, sound designer, DJ, remix artist, multi-media artist, performer, inventor, and entrepreneur. Allen is a versatile creator whose diverse project experience ranges from works written for the Minnesota Orchestra to pieces developed for film, TV, and radio. An innovator in the field of electronic performance, Allen performs on a set of “glove” controllers, which he has designed, built, and programmed by himself. When he’s not working as a solo artist, Allen is a serial collaborator. His primary collaborative vehicle is the group Ballet Mech, for which Allen is one of three producers.

J. Anthony Allen teaches at the University of St. Thomas in St. Paul, MN., and is an Ableton Live Certified Trainer. He is a co-founder and owner of Slam Academy, a multimedia educational space in downtown Minneapolis. Recently, Allen founded Hackademica – an innovative net-label for new music.

J. has a PhD in music composition, 2 Master’s degrees in music composition and electronic music, and a bachelors degree in guitar performance. Through his academic travels, Dr. Allen has received numerous awards along the way.

If you run into him on the street, he prefers to be addressed as J. (as in, Jay.)

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